---
title: "pj mask headquarters — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pj-mask-headquarters"
last_updated: "2026-07-09T23:09:20.130Z"
locale: en
meta:
  description: "pj mask headquarters shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($413K/yr) keeps it on the watch list."
  "og:description": "pj mask headquarters shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($413K/yr) keeps it on the watch list."
  "og:title": "pj mask headquarters — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

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# **pj mask headquarters**

**Worth a look****58/100 **

pj mask headquarters shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($413K/yr) keeps it on the watch list.

**Market/yr**

**$413K**

**Growth (1y)**

**+186.5%**

**Products**

**91**

**Brands**

**12**

was 7 a year ago

**Sellers**

**160**

**Price range**

**$5.74–$44.96**

**Returns**

**1.8%**

**Rating**

**4.7★**

**Worth a look**

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**21**

 ×0.30

Growth

**75**

 ×0.30

Competition

**91**

 ×0.20

Quality gap

**25**

 ×0.10

Returns

**86**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +186.5% year over year.

87K44KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

## **Competition**

- PJ Masks69% - INTIMO19% - Maribus-FL3% - Disney2% - Duoyeree1% - Hovkib1% - Other (6 brands)4%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 12 brands and 160 sellers compete here.

**Brands**

**12 **▲rising

was 7 a year ago

**Sellers**

**160**

**Top 5 brand share**

**95%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![PJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)](https://m.media-amazon.com/images/I/51iOEAMqBWL.jpg) [**PJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)**](https://www.amazon.com/dp/B08SHLJ2DR)

PJ Masks$12.724.7★3036%▲rising

2
![PJ Masks Catboy Deluxe Vehicle Preschool Toy Cat-Car Toy with Spinning Super Cat Stripes and Catboy Action Figure for Kids Ages 3 and Up](https://m.media-amazon.com/images/I/41ezpcPF70L.jpg) [**PJ Masks Catboy Deluxe Vehicle Preschool Toy Cat-Car Toy with Spinning Super Cat Stripes and Catboy Action Figure for Kids Ages 3 and Up**](https://www.amazon.com/dp/B08WTWXJDB)

PJ Masks$9.884.6★1,6575%▼falling

3
![PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years](https://m.media-amazon.com/images/I/51GsalprT+S.jpg) [**PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years**](https://www.amazon.com/dp/B08TYGDDNT)

PJ Masks$30.664.8★2,7085%▲rising

4
![PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 6 Multicoloured](https://m.media-amazon.com/images/I/41KkDZriJ9L.jpg) [**PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 6 Multicoloured**](https://www.amazon.com/dp/B074DY75TT)

PJ Masks$23.854.4★4,9825%▲rising

5
![PJ Masks Night Time Mission Glow-in-the-Dark Action Figure Set Preschool Toy for Kids Ages 3 and Up 4 Figures and 1 Accessory](https://m.media-amazon.com/images/I/51fygYKrG3L.jpg) [**PJ Masks Night Time Mission Glow-in-the-Dark Action Figure Set Preschool Toy for Kids Ages 3 and Up 4 Figures and 1 Accessory**](https://www.amazon.com/dp/B08TF7D7VY)

PJ Masks$24.784.7★1,1724%▼falling

6
![PJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (3T Red/Blue)](https://m.media-amazon.com/images/I/51iOEAMqBWL.jpg) [**PJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (3T Red/Blue)**](https://www.amazon.com/dp/B08SJ8D983)

PJ Masks$12.874.7★3034%▲rising

7
![PJ Masks Toddler Boys T-Shirts 3 Pack - PJ Masks Clothes for Toddlers Featuring Catboy Gekko and Owlette (Red/Green/Blue 3T)](https://m.media-amazon.com/images/I/51oxMku-kKL.jpg) [**PJ Masks Toddler Boys T-Shirts 3 Pack - PJ Masks Clothes for Toddlers Featuring Catboy Gekko and Owlette (Red/Green/Blue 3T)**](https://www.amazon.com/dp/B06ZY7JMF9)

PJ Masks$16.304.7★2,0124%▲rising

8
![Maribus-FL Kids Superhero Capes & Masks Set (Ages 212) 3 Sets Satin Capes Felt Masks & Bracelets Costume Dress-Up Party Favors](https://m.media-amazon.com/images/I/41eZWqJo+gL.jpg) [**Maribus-FL Kids Superhero Capes & Masks Set (Ages 212) 3 Sets Satin Capes Felt Masks & Bracelets Costume Dress-Up Party Favors**](https://www.amazon.com/dp/B0842YJXHT)

Maribus-FL$19.124.8★1,0413%▼falling

9
![PJ Masks Gekko Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years](https://m.media-amazon.com/images/I/41kcUW0YULS.jpg) [**PJ Masks Gekko Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years**](https://www.amazon.com/dp/B08TYX3B2L)

PJ Masks$30.474.8★2,7083%▲rising

10

![PJ Masks Owlette Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years](https://m.media-amazon.com/images/I/41rfrNZVvHS.jpg) [**PJ Masks Owlette Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years**](https://www.amazon.com/dp/B08TYMGZRB)

PJ Masks$30.424.8★2,7082%▲rising

11

![PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 4 Multicoloured](https://m.media-amazon.com/images/I/41KkDZriJ9L.jpg) [**PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 4 Multicoloured**](https://www.amazon.com/dp/B074DXXGST)

PJ Masks$23.704.4★4,9822%▲rising

12

![PJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (4T Red/Blue)](https://m.media-amazon.com/images/I/51iOEAMqBWL.jpg) [**PJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (4T Red/Blue)**](https://www.amazon.com/dp/B08SJ3ZKWN)

PJ Masks$12.804.7★3032%▲rising

13

![PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (5T)](https://m.media-amazon.com/images/I/416Hr6JeccL.jpg) [**PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (5T)**](https://www.amazon.com/dp/B0F45JTTQ1)

INTIMO$18.254.3★132%▲rising

14

![PJ Masks Power Heroes Meet The Power Heroes Figure Set with 6 Figures and 14 Accessories Preschool Toys for Kids 3 Years and Up](https://m.media-amazon.com/images/I/41ylSwDmYIL.jpg) [**PJ Masks Power Heroes Meet The Power Heroes Figure Set with 6 Figures and 14 Accessories Preschool Toys for Kids 3 Years and Up**](https://www.amazon.com/dp/B0B292V4N8)

PJ Masks$37.494.8★5182%▼falling

15

![PJ Masks Boys 3-Piece Set - Short Sleeve Shirt Tank Top and Shorts - Summer Outfit Bundle for Kids and Toddlers (Blue and Gray Size 7)](https://m.media-amazon.com/images/I/41aEQamrbHL.jpg) [**PJ Masks Boys 3-Piece Set - Short Sleeve Shirt Tank Top and Shorts - Summer Outfit Bundle for Kids and Toddlers (Blue and Gray Size 7)**](https://www.amazon.com/dp/B0D4ZKLH61)

PJ Masks$11.994.8★372%▲rising

**~~Showing 15 of 91 — show all ~~**

## **Product shelf**

All 91 tracked products in this niche.

Top sellersNewestTrending

[![PJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)](https://m.media-amazon.com/images/I/51iOEAMqBWL.jpg)**PJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)** PJ Masks**$12.72**4.7★303 reviews](https://www.amazon.com/dp/B08SHLJ2DR) [![PJ Masks Catboy Deluxe Vehicle Preschool Toy Cat-Car Toy with Spinning Super Cat Stripes and Catboy Action Figure for Kids Ages 3 and Up](https://m.media-amazon.com/images/I/41ezpcPF70L.jpg)**PJ Masks Catboy Deluxe Vehicle Preschool Toy Cat-Car Toy with Spinning Super Cat Stripes and Catboy Action Figure for Kids Ages 3 and Up** PJ Masks**$9.88**4.6★1,657 reviews](https://www.amazon.com/dp/B08WTWXJDB) [![PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years](https://m.media-amazon.com/images/I/51GsalprT+S.jpg)**PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years** PJ Masks**$30.66**4.8★2,708 reviews](https://www.amazon.com/dp/B08TYGDDNT) [![PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 6 Multicoloured](https://m.media-amazon.com/images/I/41KkDZriJ9L.jpg)**PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 6 Multicoloured** PJ Masks**$23.85**4.4★4,982 reviews](https://www.amazon.com/dp/B074DY75TT) [![PJ Masks Night Time Mission Glow-in-the-Dark Action Figure Set Preschool Toy for Kids Ages 3 and Up 4 Figures and 1 Accessory](https://m.media-amazon.com/images/I/51fygYKrG3L.jpg)**PJ Masks Night Time Mission Glow-in-the-Dark Action Figure Set Preschool Toy for Kids Ages 3 and Up 4 Figures and 1 Accessory** PJ Masks**$24.78**4.7★1,172 reviews](https://www.amazon.com/dp/B08TF7D7VY) [![PJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (3T Red/Blue)](https://m.media-amazon.com/images/I/51iOEAMqBWL.jpg)**PJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (3T Red/Blue)** PJ Masks**$12.87**4.7★303 reviews](https://www.amazon.com/dp/B08SJ8D983) [![PJ Masks Toddler Boys T-Shirts 3 Pack - PJ Masks Clothes for Toddlers Featuring Catboy Gekko and Owlette (Red/Green/Blue 3T)](https://m.media-amazon.com/images/I/51oxMku-kKL.jpg)**PJ Masks Toddler Boys T-Shirts 3 Pack - PJ Masks Clothes for Toddlers Featuring Catboy Gekko and Owlette (Red/Green/Blue 3T)** PJ Masks**$16.30**4.7★2,012 reviews](https://www.amazon.com/dp/B06ZY7JMF9) [![Maribus-FL Kids Superhero Capes & Masks Set (Ages 212) 3 Sets Satin Capes Felt Masks & Bracelets Costume Dress-Up Party Favors](https://m.media-amazon.com/images/I/41eZWqJo+gL.jpg)**Maribus-FL Kids Superhero Capes & Masks Set (Ages 212) 3 Sets Satin Capes Felt Masks & Bracelets Costume Dress-Up Party Favors** Maribus-FL**$19.12**4.8★1,041 reviews](https://www.amazon.com/dp/B0842YJXHT)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**22%

*“Fun toy”*

**Quality-Overall**15%

*“Toy seems to be of good quality”*

**Size-Overall**10%

*“Sizing was accurate”*

**Color**7%

*“The colors are bright”*

**Value For Money**6%

*“Worth it”*

**Material Quality**5%

*“Surprisingly great material quality”*

**Comfort-Overall**4%

*“Very comfortable”*

**Soft Feel**4%

*“These pjs masks are so soft and comfortable”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Gifting Purpose**3%

*“Great gift”*

### **What buyers complain about **

**Size-Overall**20%

*“honestly too small”*

**Quality-Overall**18%

*“Not the best”*

**Strength**5%

*“These will break apart very easily within weeks”*

**Durability**5%

*“It broke apart after 4 months”*

**Material Quality**4%

*“The material isnt the best”*

**Brightness/Shine/Glow**4%

*“They don't glow in the dark”*

**Advertised Vs Actual Product**4%

*“as usual the picture is deceiving”*

**Instructions/User Manual/Troubleshooting**4%

*“Directions were different”*

**Stretchability/Expandability/Elasticity**4%

*“Not a ton of elastic in the pants”*

**Strap/String Quality**4%

*“The elastic strap around them did not stay on long”*

#### **Top return reasons**- Size-Overall55% - Value For Money5% - Quality-Overall4% - Material Quality4% - Advertised Vs Actual Product4% - Length3% - Defective Material/Parts2% - Functionality-Overall2% - Gifting Purpose2% - Strength1%