---
title: "pittsburgh penguins hat — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pittsburgh-penguins-hat"
last_updated: "2026-07-14T00:37:51.717Z"
locale: en
meta:
  description: "a small market ($10K/yr) — pittsburgh penguins hat doesn't clear our bar today."
  "og:description": "a small market ($10K/yr) — pittsburgh penguins hat doesn't clear our bar today."
  "og:title": "pittsburgh penguins hat — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **pittsburgh penguins hat**

**Skip it**

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 13Conversion 9Competition 67Returns 52Price range 90Avg price 95Brand share 23Review moat 82Quality gap 32

**Avg price**

**Incredible****$28.70**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.86–$44.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****355.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-24.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$10K**

$10K/yr · 49K searches

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**46**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- AMERICAN NEEDLE51% - 4725% - ZHATS6% - Mitchell & Ness5% - New Era3% - Outerstuff3% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4108%$81912%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 39 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Ivory/Black (23020A-PPN-IBLK)](https://m.media-amazon.com/images/I/31Ki-RTI9gL.jpg)**AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Ivory/Black (23020A-PPN-IBLK)**AMERICAN NEEDLE**$28.51**4.7★100 rev](https://www.amazon.com/dp/B0CK7JGM84) [2![AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold](https://m.media-amazon.com/images/I/31tBM74W8qL.jpg)**AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold**AMERICAN NEEDLE**$32.72**4.5★143 rev](https://www.amazon.com/dp/B0B5YFBZSC) [3![AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)](https://m.media-amazon.com/images/I/31gILnbLQwL.jpg)**AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)**AMERICAN NEEDLE**$25.23**4.7★113 rev](https://www.amazon.com/dp/B0D6WGYQ84) [4![47 Brand NHL Pittsburgh Penguins MVP H-MVP15WBV-BKB Unisex Black](https://m.media-amazon.com/images/I/41YDH6nQUlL.jpg)**47 Brand NHL Pittsburgh Penguins MVP H-MVP15WBV-BKB Unisex Black**47**$28.64**4.8★397 rev](https://www.amazon.com/dp/B075L922WK) [5![NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size](https://m.media-amazon.com/images/I/31dfN0Erc5L.jpg)**NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size**47**$27.66**4.7★2,945 rev](https://www.amazon.com/dp/B003D8Q5DM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)](https://m.media-amazon.com/images/I/41pk5+sW9SL.jpg)**Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)**47**$28.80**0 rev3mo ago](https://www.amazon.com/dp/B0CF5SB8TD) [![Outerstuff NHL Youth Core Lockup Meshback Adjustable Hat (US Alpha One Size Pittsburgh Penguins)](https://m.media-amazon.com/images/I/41Crnd90TqL.jpg)**Outerstuff NHL Youth Core Lockup Meshback Adjustable Hat (US Alpha One Size Pittsburgh Penguins)**Outerstuff**$18.47**2 rev8mo ago](https://www.amazon.com/dp/B0G1TXR6JF) [![Mitchell & Ness Pittsburgh Penguins NHL 2 Tone Side Patch Snapback Hat Cap Black](https://m.media-amazon.com/images/I/41BUTiufe+L.jpg)**Mitchell & Ness Pittsburgh Penguins NHL 2 Tone Side Patch Snapback Hat Cap Black**Mitchell & Ness**$37.81**4 rev8mo ago](https://www.amazon.com/dp/B0FWF4MLGP) [![Mitchell & Ness Pittsburgh Penguins Pinch Adjustable Hat (US Alpha One Size Black)](https://m.media-amazon.com/images/I/41ODk2LrxML.jpg)**Mitchell & Ness Pittsburgh Penguins Pinch Adjustable Hat (US Alpha One Size Black)**Mitchell & Ness**$30.99**0 rev10mo ago](https://www.amazon.com/dp/B0FN4NY5JT) [![Pittsburgh Penguins Team 9SEVENTY Trucker Hat New Era Cap](https://m.media-amazon.com/images/I/41ExOCOKKVL.jpg)**Pittsburgh Penguins Team 9SEVENTY Trucker Hat New Era Cap**New Era**$34.75**0 rev11mo ago](https://www.amazon.com/dp/B0FJKYQS68)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pittsburgh Penguins Franchise Vintage Classic Black Hat Cap Mens Fitted (US Alpha Large)](https://m.media-amazon.com/images/I/31Pf5Q3FNLL.jpg)**Pittsburgh Penguins Franchise Vintage Classic Black Hat Cap Mens Fitted (US Alpha Large)**47**$29.80**0.0★**▲ 129%**](https://www.amazon.com/dp/B0CF5T378S) [![Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)](https://m.media-amazon.com/images/I/41pk5+sW9SL.jpg)**Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)**47**$28.80**0.0★**▲ 124%**](https://www.amazon.com/dp/B0CF5SB8TD) [![AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold](https://m.media-amazon.com/images/I/31tBM74W8qL.jpg)**AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold**AMERICAN NEEDLE**$32.72**4.5★**▲ 90%**](https://www.amazon.com/dp/B0B5YFBZSC) [![Tech Design Penguin Baseball Cap Embroidered Cotton Adjustable Dad Hat Black](https://m.media-amazon.com/images/I/31cymfsGMzL.jpg)**Tech Design Penguin Baseball Cap Embroidered Cotton Adjustable Dad Hat Black**Tech Design**$17.94**4.6★**▲ 89%**](https://www.amazon.com/dp/B08TF1RYQJ) [![New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Pittsburgh Pirates)](https://m.media-amazon.com/images/I/418PEHvQeYL.jpg)**New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Pittsburgh Pirates)**New Era**$33.00**4.7★**▲ 84%**](https://www.amazon.com/dp/B0BWFQGSNQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**25%

*“Wonderful hat for the price”*

**Quality-Overall**17%

*“Great quality hat”*

**Advertised Vs Actual Product**13%

*“Exactly what you ordered”*

**Weight Light**8%

*“as it is lighter weight”*

**Color**8%

*“The colors pop”*

**Material Quality**8%

*“I like the material”*

**Size-Overall**8%

*“Great Fit For Big Heads”*

### **What buyers complain about **

**Stitch/Finish/Polish**25%

*“Had to clean up the stitching cause it was frayed”*

**Advertised Vs Actual Product**25%

*“Not What It Seems”*

**Size-Overall**25%

*“Hat is actually very large”*

### **Top return reasons **

**Size-Overall**61%

**Shape/Style**7%

**Color**5%

**Material Quality**4%

**Quality-Overall**4%

**Advertised Vs Actual Product**3%

**Stitch/Finish/Polish**3%

**Wrinkles**2%

**Value For Money**2%

**Width**2%