---
title: "pinkalicious costume — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pinkalicious-costume"
last_updated: "2026-07-14T02:14:08.227Z"
locale: en
meta:
  description: "soft demand (-81.4% this quarter) — pinkalicious costume doesn't clear our bar today."
  "og:description": "soft demand (-81.4% this quarter) — pinkalicious costume doesn't clear our bar today."
  "og:title": "pinkalicious costume — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pinkalicious costume**

**Skip it**

Soft demand (-81.4% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 13Competition 37Returns 23Price range 72Avg price 78Brand share 49Review moat 50Quality gap 58

**Avg price**

**Great****$16.04**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.41–$29.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,546.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Bad****6.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$10K**

$10K/yr · 57K searches

**Growth**

**Bad****-81.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**21**

**Top-5 brand share**

**75%**

**Open market**

**21%**

- VEKDA38% - Arshiner15% - Lainlight9% - Flypigs8% - Talking Tables6% - Fun Costumes4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$95220%$2K30%$3K40%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![VEKDA 4 Pcs Fairy Costume for Girls Butterfly Costume with Fairy Wings Wand Crown Tutu Skirt for Kids Halloween Birthday Party Princess Dress up 3-8 Years Pink](https://m.media-amazon.com/images/I/41UU91UHWlL.jpg)**VEKDA 4 Pcs Fairy Costume for Girls Butterfly Costume with Fairy Wings Wand Crown Tutu Skirt for Kids Halloween Birthday Party Princess Dress up 3-8 Years Pink**VEKDA**$18.89**4.5★16 rev](https://www.amazon.com/dp/B0GFVKB2G5) [2![VEKDA Pink Fairy Wings Butterfly Costume for Girls Butterfly Wings with Star Fairy Wand Birthday Halloween Cosplay Dress Up](https://m.media-amazon.com/images/I/31G9EZBA6LL.jpg)**VEKDA Pink Fairy Wings Butterfly Costume for Girls Butterfly Wings with Star Fairy Wand Birthday Halloween Cosplay Dress Up**VEKDA**$12.10**4.3★15 rev](https://www.amazon.com/dp/B0GFWGDB8Q) [3![Arshiner Little Girls Tutu Dress Toddler Party Wedding Holiday Summer Sundress for Kids (Hot Pink 3T)](https://m.media-amazon.com/images/I/41NSpe9qAkL.jpg)**Arshiner Little Girls Tutu Dress Toddler Party Wedding Holiday Summer Sundress for Kids (Hot Pink 3T)**Arshiner**$16.16**4.6★2,411 rev](https://www.amazon.com/dp/B0CGJ96JWK) [4![Flypigs Toddler Girls Tutu Dress Fluffy Casual Tulle Dresses Party Sundress for Kids 2-6Y Hot Pink](https://m.media-amazon.com/images/I/41ORwEptW4L.jpg)**Flypigs Toddler Girls Tutu Dress Fluffy Casual Tulle Dresses Party Sundress for Kids 2-6Y Hot Pink**Flypigs**$16.17**4.7★1,324 rev](https://www.amazon.com/dp/B0CWTX3ZV5) [5![Tutus for Girls 3 Layered Tulle Tutu Skirts for 4-12 Year Birthday Dance Halloween Cosplay Party Supplies Pink](https://m.media-amazon.com/images/I/31vrhr9F30L.jpg)**Tutus for Girls 3 Layered Tulle Tutu Skirts for 4-12 Year Birthday Dance Halloween Cosplay Party Supplies Pink**Lainlight**$10.17**4.3★301 rev](https://www.amazon.com/dp/B0CCS41K94)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![VEKDA 4 Pcs Fairy Costume for Girls Butterfly Costume with Fairy Wings Wand Crown Tutu Skirt for Kids Halloween Birthday Party Princess Dress up 3-8 Years Pink](https://m.media-amazon.com/images/I/41UU91UHWlL.jpg)**VEKDA 4 Pcs Fairy Costume for Girls Butterfly Costume with Fairy Wings Wand Crown Tutu Skirt for Kids Halloween Birthday Party Princess Dress up 3-8 Years Pink**VEKDA**$18.89**16 rev6mo ago](https://www.amazon.com/dp/B0GFVKB2G5) [![VEKDA Pink Fairy Wings Butterfly Costume for Girls Butterfly Wings with Star Fairy Wand Birthday Halloween Cosplay Dress Up](https://m.media-amazon.com/images/I/31G9EZBA6LL.jpg)**VEKDA Pink Fairy Wings Butterfly Costume for Girls Butterfly Wings with Star Fairy Wand Birthday Halloween Cosplay Dress Up**VEKDA**$12.10**15 rev6mo ago](https://www.amazon.com/dp/B0GFWGDB8Q) [![JcHrmers 4 Pcs Pink Fairy Costume Princess Dress up Accessories for Girls Butterfly Fairy Wing Tutu Skirt Crown Tiaras Star Wand for Kids Reading Lover Book Week Day Party Cosplay Supplies](https://m.media-amazon.com/images/I/41JEirPoXRL.jpg)**JcHrmers 4 Pcs Pink Fairy Costume Princess Dress up Accessories for Girls Butterfly Fairy Wing Tutu Skirt Crown Tiaras Star Wand for Kids Reading Lover Book Week Day Party Cosplay Supplies**JcHrmers**$19.87**4 rev7mo ago](https://www.amazon.com/dp/B0G3W8NQZY) [![ASKHOPE Pink Tutu for Toddler Girls 4-12 yrs 3 Layer Kids Tutu Skirts Tulle Ballet Tutus Dress Up for Party Halloween Costume](https://m.media-amazon.com/images/I/31nfAkyPOIL.jpg)**ASKHOPE Pink Tutu for Toddler Girls 4-12 yrs 3 Layer Kids Tutu Skirts Tulle Ballet Tutus Dress Up for Party Halloween Costume**ASKHOPE**$11.79**37 rev11mo ago](https://www.amazon.com/dp/B0FJ687WRS) [![VEKDA 4 Pack Fairy Costume for Girls Butterfly Wings Kids Princess Costume Set with Tutu Skirt Headband Fairy Wings and Wand](https://m.media-amazon.com/images/I/412ZrQgskEL.jpg)**VEKDA 4 Pack Fairy Costume for Girls Butterfly Wings Kids Princess Costume Set with Tutu Skirt Headband Fairy Wings and Wand**VEKDA**$15.89**60 rev1y ago](https://www.amazon.com/dp/B0FGDK8QPD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ASKHOPE Pink Tutu for Toddler Girls 4-12 yrs 3 Layer Kids Tutu Skirts Tulle Ballet Tutus Dress Up for Party Halloween Costume](https://m.media-amazon.com/images/I/31nfAkyPOIL.jpg)**ASKHOPE Pink Tutu for Toddler Girls 4-12 yrs 3 Layer Kids Tutu Skirts Tulle Ballet Tutus Dress Up for Party Halloween Costume**ASKHOPE**$11.79**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0FJ687WRS) [![Fun Costumes Kids Premium Pink Fairy Costume - L](https://m.media-amazon.com/images/I/41xT063G53L.jpg)**Fun Costumes Kids Premium Pink Fairy Costume - L**Fun Costumes**$15.60**2.0★**▲ 1000%**](https://www.amazon.com/dp/B0BZWM6SWW) [![Gone For a Run Tutus for Women Adult - Fluffy Tulle Tutu Skirt - Running Costume - Neon Pink](https://m.media-amazon.com/images/I/31+LvsB5dpL.jpg)**Gone For a Run Tutus for Women Adult - Fluffy Tulle Tutu Skirt - Running Costume - Neon Pink**Gone For a Run**$9.76**4.2★**▲ 950%**](https://www.amazon.com/dp/B00TGDC9A6) [![Arshiner Kids Girls Tulle Dress Deep Pink Tutu Party Princess Dresses Formal Graduation Outfit Spring Clothes Size 6](https://m.media-amazon.com/images/I/31X+GrvhQ9L.jpg)**Arshiner Kids Girls Tulle Dress Deep Pink Tutu Party Princess Dresses Formal Graduation Outfit Spring Clothes Size 6**Arshiner**$14.65**4.6★**▲ 896%**](https://www.amazon.com/dp/B0CTDLW4SX) [![Arshiner Little Girls Tutu Dress Toddler Party Wedding Holiday Summer Sundress for Kids (Hot Pink 3T)](https://m.media-amazon.com/images/I/41NSpe9qAkL.jpg)**Arshiner Little Girls Tutu Dress Toddler Party Wedding Holiday Summer Sundress for Kids (Hot Pink 3T)**Arshiner**$16.16**4.6★**▲ 654%**](https://www.amazon.com/dp/B0CGJ96JWK)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 34 weeks — -81.4% search growth over the last 90 days.

4K3KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“Its the perfect size for her”*

**Quality-Overall**14%

*“These items were really well made”*

**Fun/Entertainment Experience**10%

*“fun costume that sparks creativity”*

**Gifting Purpose**8%

*“Great, my grand daughter impressed with her gift”*

**Value For Money**7%

*“The price is right”*

**Advertised Vs Actual Product**7%

*“They are exactly as advertised”*

**Color**6%

*“The color is accurate”*

**Durability**3%

*“the materials feel durable enough to hold up to lots of imaginative play”*

**Shape/Style**3%

*“Adorable & Perfect for Dress-Up”*

**Stretchability/Expandability/Elasticity**2%

*“the elastic waistband makes it comfortable for little ones to wear”*

### **What buyers complain about **

**Durability**22%

*“The stick broke within days”*

**Size-Overall**13%

*“The dress ran super small”*

**Quality-Overall**11%

*“Quality is not there”*

**Smell**11%

*“It was like a fish smell”*

**Strength**5%

*“The wings break too easy”*

**Material Quality**4%

*“Cheap material, small”*

**Thickness**4%

*“Very thin nylon panty hose material”*

**Balance/Stability**4%

*“They are wobbly and off balance and they fall apart”*

**Value For Money**3%

*“a little expensive”*

**Adhesion/Stickiness**2%

*“The stick broke within days”*

### **Top return reasons **

**Size-Overall**47%

**Quality-Overall**6%

**Length**5%

**Material Quality**5%

**Advertised Vs Actual Product**5%

**Waist Fit**3%

**Defective Material/Parts**3%

**Smell**3%

**Color**3%

**Chest Fit**2%