---
title: "pink wallet — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pink-wallet"
last_updated: "2026-07-14T00:27:30.296Z"
locale: en
meta:
  description: "weak search conversion (0.9%) — pink wallet doesn't clear our bar today."
  "og:description": "weak search conversion (0.9%) — pink wallet doesn't clear our bar today."
  "og:title": "pink wallet — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pink wallet**

**Skip it**

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 18Growth 19Conversion 12Competition 88Returns 47Price range 80Avg price 75Brand share 94Review moat 31Quality gap 30

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$5.47–$55.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.10**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****3,384.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$71K**

$71K/yr · 503K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**56 **▼falling

**Sellers**

**75**

**Top-5 brand share**

**41%**

**Open market**

**56%**

- Sunwel Fashion15% - Valentoria10% - Tipmile8% - Modacarry4% - Sodsay4% - OYLOLA3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 72 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Valentoria Womens Wallet Cute Elegant Long Slim Card Holder Case Minimalist Coin Purse Thin Tassels Zip Clutch Wallets for Girls Ladies](https://m.media-amazon.com/images/I/51kKK0n9HFL.jpg)**Valentoria Womens Wallet Cute Elegant Long Slim Card Holder Case Minimalist Coin Purse Thin Tassels Zip Clutch Wallets for Girls Ladies**Valentoria**$10.76**4.3★8,143 rev](https://www.amazon.com/dp/B09N922BQP) [2![Sunwel Fashion Wallets Girls Cute Coquette Bow Small Wallet Aesthetic Card Holder ID Window Purse for Women (PINK BOW PINK)](https://m.media-amazon.com/images/I/31GbnQFeutL.jpg)**Sunwel Fashion Wallets Girls Cute Coquette Bow Small Wallet Aesthetic Card Holder ID Window Purse for Women (PINK BOW PINK)**Sunwel Fashion**$10.74**4.8★733 rev](https://www.amazon.com/dp/B0FQBYCWN6) [3![Tipmile Credit Card Holder for Women Slim Minimalist Front Pocket RFID Blocking Wallet Small Compact Card Case with ID Window Vibrant Pink](https://m.media-amazon.com/images/I/51bGnAI7-7L.jpg)**Tipmile Credit Card Holder for Women Slim Minimalist Front Pocket RFID Blocking Wallet Small Compact Card Case with ID Window Vibrant Pink**Tipmile**$5.69**4.6★1,743 rev](https://www.amazon.com/dp/B0DKFBWMMQ) [4![Sodsay RFID Wallet Women Card Case Slim Front Pocket Wallet for Women Credit Card Holder with Keychain(CH Pink)](https://m.media-amazon.com/images/I/41QqhODuRFL.jpg)**Sodsay RFID Wallet Women Card Case Slim Front Pocket Wallet for Women Credit Card Holder with Keychain(CH Pink)**Sodsay**$7.22**4.6★10,471 rev](https://www.amazon.com/dp/B07ZQXV7CH) [5![Tipmile Credit Card Holder for Women Slim Minimalist Front Pocket RFID Blocking Wallet Small Compact Card Case with ID Window Dusty Pink](https://m.media-amazon.com/images/I/51YEurCC0DL.jpg)**Tipmile Credit Card Holder for Women Slim Minimalist Front Pocket RFID Blocking Wallet Small Compact Card Case with ID Window Dusty Pink**Tipmile**$7.53**4.6★1,743 rev](https://www.amazon.com/dp/B0F5Q88QGS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Chalk Pink](https://m.media-amazon.com/images/I/31xmr4judqL.jpg)**kate spade new york Devin Zip Magnetic Wallet/Card Holder - Compatible with MagSafe Phones and Cases - Chalk Pink**kate spade new york**$54.01**2,697 rev3mo ago](https://www.amazon.com/dp/B0GP9BN8ZP) [![KISUEDZP RFID Wallet Women: Stylish Security Metal Wallet for 10-12 Cards & 2 ID Windows - Smart Pop-Up Credit Card Holder & Cash Slot in Compact Trifold Design Gift for Her(Pink)](https://m.media-amazon.com/images/I/313b16-cbtL.jpg)**KISUEDZP RFID Wallet Women: Stylish Security Metal Wallet for 10-12 Cards & 2 ID Windows - Smart Pop-Up Credit Card Holder & Cash Slot in Compact Trifold Design Gift for Her(Pink)**KISUEDZP**$40.32**27 rev3mo ago](https://www.amazon.com/dp/B0GTZ5WBZR) [![Trendlooks Coquette Bow Small Wallet with Credit Card Slots ID Window for Women Girls](https://m.media-amazon.com/images/I/3152MQ4de+L.jpg)**Trendlooks Coquette Bow Small Wallet with Credit Card Slots ID Window for Women Girls**Trendlooks**$12.10**7 rev3mo ago](https://www.amazon.com/dp/B0GTLJ6142) [![OYLOLA Birthday Gifts for Teen Girl Kids Wallet Girl Wallets Small Initial Rfid Wallet Preppy Stuff Gifts for Girls 8-12 Pink A](https://m.media-amazon.com/images/I/41KAu3IGPPL.jpg)**OYLOLA Birthday Gifts for Teen Girl Kids Wallet Girl Wallets Small Initial Rfid Wallet Preppy Stuff Gifts for Girls 8-12 Pink A**OYLOLA**$9.89**33 rev5mo ago](https://www.amazon.com/dp/B0GKZQVJZ3) [![Cynure Womens Rfid Blocking Lanyard ID Credit Card Holder Compact Leather Bifold Wallet With Zipper Pocket pink](https://m.media-amazon.com/images/I/41PMFDxMG7L.jpg)**Cynure Womens Rfid Blocking Lanyard ID Credit Card Holder Compact Leather Bifold Wallet With Zipper Pocket pink**Cynure**$9.86**15 rev5mo ago](https://www.amazon.com/dp/B0GJZTLGKP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OYLOLA Birthday Gifts for Teen Girl Kids Wallet Girl Wallets Small Initial Rfid Wallet Preppy Stuff Gifts for Girls 8-12 Pink A](https://m.media-amazon.com/images/I/41KAu3IGPPL.jpg)**OYLOLA Birthday Gifts for Teen Girl Kids Wallet Girl Wallets Small Initial Rfid Wallet Preppy Stuff Gifts for Girls 8-12 Pink A**OYLOLA**$9.89**4.9★**▲ 143%**](https://www.amazon.com/dp/B0GKZQVJZ3) [![Women Wallet RFID Blocking Wallet for Women Slim Small Size Top Grain Leather Pop up Credit Card Holder Trifold Minimalist Pink Saffiano 9-11 Cards Capacity ID Window Cash Pocket Gift for Her](https://m.media-amazon.com/images/I/41Wxm1JSpQL.jpg)**Women Wallet RFID Blocking Wallet for Women Slim Small Size Top Grain Leather Pop up Credit Card Holder Trifold Minimalist Pink Saffiano 9-11 Cards Capacity ID Window Cash Pocket Gift for Her**LORZOR**$39.02**4.4★**▲ 140%**](https://www.amazon.com/dp/B0GHXCLTX7) [![KISUEDZP RFID Wallet Women: Stylish Security Metal Wallet for 10-12 Cards & 2 ID Windows - Smart Pop-Up Credit Card Holder & Cash Slot in Compact Trifold Design Gift for Her(Pink)](https://m.media-amazon.com/images/I/313b16-cbtL.jpg)**KISUEDZP RFID Wallet Women: Stylish Security Metal Wallet for 10-12 Cards & 2 ID Windows - Smart Pop-Up Credit Card Holder & Cash Slot in Compact Trifold Design Gift for Her(Pink)**KISUEDZP**$40.32**4.9★**▲ 140%**](https://www.amazon.com/dp/B0GTZ5WBZR) [![Trendlooks Coquette Bow Small Wallet with Credit Card Slots ID Window for Women Girls](https://m.media-amazon.com/images/I/3152MQ4de+L.jpg)**Trendlooks Coquette Bow Small Wallet with Credit Card Slots ID Window for Women Girls**Trendlooks**$12.10**4.0★**▲ 139%**](https://www.amazon.com/dp/B0GTLJ6142) [![Cynure Womens Rfid Blocking Lanyard ID Credit Card Holder Compact Leather Bifold Wallet With Zipper Pocket pink](https://m.media-amazon.com/images/I/41PMFDxMG7L.jpg)**Cynure Womens Rfid Blocking Lanyard ID Credit Card Holder Compact Leather Bifold Wallet With Zipper Pocket pink**Cynure**$9.86**4.7★**▲ 138%**](https://www.amazon.com/dp/B0GJZTLGKP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.

18K13KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**14%

*“Fits all”*

**Quality-Overall**13%

*“Good quality wallet”*

**Color**11%

*“I love the color”*

**Pockets/Compartments**7%

*“Lots of room inside”*

**Advertised Vs Actual Product**7%

*“Exactly as pictured”*

**Ease Of Use**6%

*“It is easy to carry”*

**Value For Money**5%

*“Great value”*

**Storage Capacity**5%

*“Plenty of room”*

**Magnetic Strength/Adsorption**4%

*“The magnet holds well”*

**Durability**4%

*“Compact and durable”*

### **What buyers complain about **

**Size-Overall**14%

*“It was larger than I expected”*

**Durability**13%

*“Fell apart”*

**Quality-Overall**10%

*“not well made”*

**Magnetic Strength/Adsorption**4%

*“Magnetic is not strong enough”*

**Ease Of Use**4%

*“its definitely harder to get out”*

**Color**4%

*“It came out a little darker than expected”*

**Strength**4%

*“Not very sturdy”*

**Zipper Quality**3%

*“Broken zipper”*

**Functionality-Overall**3%

*“Not good at work”*

**Thickness**2%

*“This one is thinner”*

### **Top return reasons **

**Size-Overall**39%

**Color**12%

**Magnetic Strength/Adsorption**9%

**Advertised Vs Actual Product**5%

**Quality-Overall**3%

**Functionality-Overall**3%

**Material Quality**3%

**Adhesion/Stickiness**3%

**Zipper Quality**3%

**Weight Heavy**2%