---
title: "pink beanie — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pink-beanie"
last_updated: "2026-07-14T02:00:07.243Z"
locale: en
meta:
  description: "soft demand (-80.9% this quarter) — pink beanie doesn't clear our bar today."
  "og:description": "soft demand (-80.9% this quarter) — pink beanie doesn't clear our bar today."
  "og:title": "pink beanie — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pink beanie**

**Skip it**

Soft demand (-80.9% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 0Conversion 42Competition 81Returns 37Price range 53Avg price 48Brand share 70Review moat 22Quality gap 30

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.96–$26.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.74**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.6%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$154K**

$154K/yr · 389K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,188.15**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-80.9%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**28 **▲rising

**Sellers**

**68**

**Top-5 brand share**

**63%**

**Open market**

**34%**

- Carhartt27% - Gelante17% - MaxNova9% - ZOORON7% - ROYBENS4% - Pooyikoi3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$19K16%$25K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Carhartt Mens Knit Cuffed Beanie Pink Glow One Size](https://m.media-amazon.com/images/I/51bLnpsZsaL.jpg)**Carhartt Mens Knit Cuffed Beanie Pink Glow One Size**Carhartt**$20.90**4.8★150,550 rev](https://www.amazon.com/dp/B0C4V5PK37) [2![Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hot Pink](https://m.media-amazon.com/images/I/61PovPx1l9L.jpg)**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hot Pink**Gelante**$7.69**4.6★1,001 rev](https://www.amazon.com/dp/B0BCX81GL7) [3![MaxNova Hot Pink Beanie](https://m.media-amazon.com/images/I/51o6-oSj8EL.jpg)**MaxNova Hot Pink Beanie**MaxNova**$9.56**4.7★4,460 rev](https://www.amazon.com/dp/B09PMCZG7L) [4![Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC](https://m.media-amazon.com/images/I/31kuFMalXuL.jpg)**Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC**Gelante**$12.91**4.6★1,275 rev](https://www.amazon.com/dp/B07WSHTNRZ) [5![Carhartt Womens Knit Heart Patch Beanie Rose Tint One Size](https://m.media-amazon.com/images/I/519IJZ03g3L.jpg)**Carhartt Womens Knit Heart Patch Beanie Rose Tint One Size**Carhartt**$19.92**4.6★290 rev](https://www.amazon.com/dp/B0DNKKTJ56)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink](https://m.media-amazon.com/images/I/41gj4MhPrVL.jpg)**WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink**WDAIYEK**$11.35**29 rev6mo ago](https://www.amazon.com/dp/B0G6W1Q9VJ) [![Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Pink](https://m.media-amazon.com/images/I/41M5nL7ZHCL.jpg)**Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Pink**Scotamalone**$5.67**64 rev10mo ago](https://www.amazon.com/dp/B0FNMJXCJQ) [![ZOORON Toddler Beanie Baby Boys Girls Beanies Kids Winter Hats Children Knit Warm Caps Soft Ski Hat](https://m.media-amazon.com/images/I/41CeOAlq2rL.jpg)**ZOORON Toddler Beanie Baby Boys Girls Beanies Kids Winter Hats Children Knit Warm Caps Soft Ski Hat**ZOORON**$6.80**166 rev11mo ago](https://www.amazon.com/dp/B0FJLFB6GD) [![SHUIMUHUABEN Beanie for Men Women Hat Soft Winter Beanies Cuff Skull Caps Knit Hats Hot Pink](https://m.media-amazon.com/images/I/41zHqgEzmwL.jpg)**SHUIMUHUABEN Beanie for Men Women Hat Soft Winter Beanies Cuff Skull Caps Knit Hats Hot Pink**SHUIMUHUABEN**$7.58**22 rev1y ago](https://www.amazon.com/dp/B0FH7F3YLX) [![YSNeoBrim Y2k Beanies for Women Man MEA Culpa Beanie Unique Pattern Design Y2K Knitted Hat Suitable for All Seasons Wearing (US Alpha One Size Pink Pink)](https://m.media-amazon.com/images/I/41Jl2QH-H4L.jpg)**YSNeoBrim Y2k Beanies for Women Man MEA Culpa Beanie Unique Pattern Design Y2K Knitted Hat Suitable for All Seasons Wearing (US Alpha One Size Pink Pink)**YSNeoBrim**$6.45**62 rev1y ago](https://www.amazon.com/dp/B0F8R27QD5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex White/Rose](https://m.media-amazon.com/images/I/41884gpyenL.jpg)**ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex White/Rose**ZOORON**$5.54**4.6★**▲ 518%**](https://www.amazon.com/dp/B0D4QRSTFQ) [![Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC](https://m.media-amazon.com/images/I/31kuFMalXuL.jpg)**Gelante Unisex Beanie Cap Knitted Warm Solid Color 2040A-LT Pink-3PC**Gelante**$12.91**4.6★**▲ 471%**](https://www.amazon.com/dp/B07WSHTNRZ) [![The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Pink)](https://m.media-amazon.com/images/I/311XBJGPScL.jpg)**The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Pink)**The Hat Depot**$12.40**4.2★**▲ 447%**](https://www.amazon.com/dp/B0CKY5FB1S) [![WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink](https://m.media-amazon.com/images/I/41gj4MhPrVL.jpg)**WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Light Pink**WDAIYEK**$11.35**4.7★**▲ 428%**](https://www.amazon.com/dp/B0G6W1Q9VJ) [![OLESILK Mulberry Silk Bonnet for Sleeping Women Real Silk Not Satin Pink](https://m.media-amazon.com/images/I/31vg5q-HXZL.jpg)**OLESILK Mulberry Silk Bonnet for Sleeping Women Real Silk Not Satin Pink**OLESILK**$15.69**4.2★**▲ 400%**](https://www.amazon.com/dp/B0BHYDJ7KL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -80.9% search growth over the last 90 days.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**22%

*“Nice and warm”*

**Size-Overall**16%

*“not too tight”*

**Quality-Overall**14%

*“This hat is top quality”*

**Color**7%

*“Cute color”*

**Soft Feel**6%

*“super soft on the inside”*

**Comfort-Overall**6%

*“Very comfortable”*

**Value For Money**4%

*“it was not expensive at all”*

**Durability**2%

*“Durable and cute”*

**Stretchability/Expandability/Elasticity**2%

*“It's stretchy and does not itch”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Size-Overall**35%

*“Tight”*

**Quality-Overall**6%

*“Poor quality”*

**Warmth**4%

*“not as warm as expected”*

**Product Condition**3%

*“Clearly used before”*

**Lining Quality**3%

*“I'm a little disappointed that this one doesn't have a fleece lining”*

**Durability**3%

*“it would fall off pretty early”*

**Stretchability/Expandability/Elasticity**3%

*“doesnt stretch good”*

**Color**3%

*“Wrong color/ too big”*

**Comfort-Overall**3%

*“Not Comfortable”*

**Material Quality**2%

*“poorly made, cheap materials”*

### **Top return reasons **

**Size-Overall**61%

**Color**13%

**Length**4%

**Advertised Vs Actual Product**4%

**Material Quality**3%

**Shape/Style**2%

**Value For Money**2%

**Thin**1%

**Quality-Overall**1%

**Functionality-Overall**1%