---
title: "pilot wallet — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pilot-wallet"
last_updated: "2026-07-14T00:25:32.972Z"
locale: en
meta:
  description: "soft demand (-5.3% this quarter) — pilot wallet doesn't clear our bar today."
  "og:description": "soft demand (-5.3% this quarter) — pilot wallet doesn't clear our bar today."
  "og:title": "pilot wallet — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pilot wallet**

**Skip it**

Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 22Conversion 58Competition 35Returns 46Price range 88Avg price 95Brand share 24Review moat 63Quality gap 27

**Avg price**

**Incredible****$37.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.13–$65.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****992.05**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$96K**

$96K/yr · 52K searches

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- Flevel23% - Lyxinarhy20% - POLARE ORIGINAL18% - Meudid16% - Generic13% - MAVRIK3% - Open — no brand owns it (4 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lyxinarhy Pilot Wallet Passport Holder RFID Blocking Nappa Leather Travel Wallet Stylish Travel Companion for Aviation Professionals (Black)](https://m.media-amazon.com/images/I/41xfLgUTeML.jpg)**Lyxinarhy Pilot Wallet Passport Holder RFID Blocking Nappa Leather Travel Wallet Stylish Travel Companion for Aviation Professionals (Black)**Lyxinarhy**$28.94**4.2★75 rev](https://www.amazon.com/dp/B0DHKZYG21) [2![Pilot Wallet Passport Holder for Travel - RFID Blocking Genuine Leather Travel Document Holder with Gift Box Passport Wallet for Pilots Men and Women](https://m.media-amazon.com/images/I/41884ihFu1L.jpg)**Pilot Wallet Passport Holder for Travel - RFID Blocking Genuine Leather Travel Document Holder with Gift Box Passport Wallet for Pilots Men and Women**Meudid**$21.81**4.5★78 rev](https://www.amazon.com/dp/B0DJ8BV86D) [3![Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)](https://m.media-amazon.com/images/I/413HNWWnYkL.jpg)**Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)**Flevel**$64.86**4.5★133 rev](https://www.amazon.com/dp/B0CF2PDWP2) [4![Pilot Wallet](https://m.media-amazon.com/images/I/314q0SS86KL.jpg)**Pilot Wallet**Generic**$29.30**4.6★150 rev](https://www.amazon.com/dp/B0BRX76ZY2) [5![V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Brown)](https://m.media-amazon.com/images/I/41UBPCLTGdL.jpg)**V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Brown)**Flevel**$64.09**4.5★133 rev](https://www.amazon.com/dp/B0CGZVV561)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets](https://m.media-amazon.com/images/I/41qPprEiy-L.jpg)**Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets**Columbia**$26.22**9,767 rev4mo ago](https://www.amazon.com/dp/B00GBC693I) [![Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))](https://m.media-amazon.com/images/I/41RXQrJzbML.jpg)**Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))**POLARE ORIGINAL**$45.95**95 rev1y ago](https://www.amazon.com/dp/B0F6MK5K68) [![Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Trifold Wallet for Men Travel Cover Document Organizer for Aviation Professionals](https://m.media-amazon.com/images/I/410EtpaAHSL.jpg)**Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Trifold Wallet for Men Travel Cover Document Organizer for Aviation Professionals**POLARE ORIGINAL**$36.62**10 rev1y ago](https://www.amazon.com/dp/B0F6LP3ZHG) [![Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)](https://m.media-amazon.com/images/I/41gz2s3Hc2L.jpg)**Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)**POLARE ORIGINAL**$39.34**95 rev1y ago](https://www.amazon.com/dp/B0F5PVK75J) [![Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)](https://m.media-amazon.com/images/I/41sdaCsGA3L.jpg)**Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)**POLARE ORIGINAL**$38.74**95 rev1y ago](https://www.amazon.com/dp/B0F1CGM9D4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets](https://m.media-amazon.com/images/I/41qPprEiy-L.jpg)**Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets**Columbia**$26.22**4.6★**▲ 122%**](https://www.amazon.com/dp/B00GBC693I) [![Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)](https://m.media-amazon.com/images/I/41gz2s3Hc2L.jpg)**Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)**POLARE ORIGINAL**$39.34**4.8★**▲ 121%**](https://www.amazon.com/dp/B0F5PVK75J) [![Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)](https://m.media-amazon.com/images/I/41sdaCsGA3L.jpg)**Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)**POLARE ORIGINAL**$38.74**4.8★**▲ 86%**](https://www.amazon.com/dp/B0F1CGM9D4) [![Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))](https://m.media-amazon.com/images/I/41RXQrJzbML.jpg)**Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))**POLARE ORIGINAL**$45.95**4.8★**▲ 81%**](https://www.amazon.com/dp/B0F6MK5K68) [![Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)](https://m.media-amazon.com/images/I/413HNWWnYkL.jpg)**Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)**Flevel**$64.86**4.5★**▲ 76%**](https://www.amazon.com/dp/B0CF2PDWP2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

2K1KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Worth the $$ Very well made”*

**Ease Of Use**14%

*“Easy to use”*

**Size-Overall**11%

*“Fit great”*

**Portability**10%

*“it is nice to have everything in one place”*

**Value For Money**9%

*“Good for the price”*

**Leather Quality**6%

*“Top quality leather”*

**Color**6%

*“Love the color”*

**Durability**6%

*“I've had this a while and definitely durable”*

**Storage Capacity**2%

*“He likes it it holds everything he needs”*

**Pockets/Compartments**1%

*“The rest of the pockets are great”*

### **What buyers complain about **

**Size-Overall**26%

*“Stuff doesnt fit”*

**Quality-Overall**18%

*“Poor quality”*

**Smell**14%

*“Wallet smells like mold or mildew”*

**Design-Overall**7%

*“Im not happy about this design flaw”*

**Value For Money**5%

*“There are cheaper alternatives”*

**Stitch/Finish/Polish**4%

*“I am afraid it will all rip the seams”*

**Durability**4%

*“Wont last long”*

### **Top return reasons **

**Size-Overall**40%

**Color**10%

**Pockets/Compartments**7%

**Advertised Vs Actual Product**6%

**Leather Quality**5%

**Quality-Overall**5%

**Weight Heavy**5%

**Thickness**3%

**Material Quality**3%

**Value For Money**2%