---
title: "peppa pig coloring book — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/peppa-pig-coloring-book"
last_updated: "2026-07-14T00:38:44.164Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — peppa pig coloring book doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — peppa pig coloring book doesn't clear our bar today."
  "og:title": "peppa pig coloring book — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **peppa pig coloring book**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 15Conversion 34Competition 93Returns 85Price range 66Avg price 91Brand share 9Review moat 65Quality gap 22

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Avg price**

**Great****$21.28**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$4.16–$36.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****880.61**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$199K**

$199K/yr · 346K searches

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

**Brands**

**11 **▼falling

**Sellers**

**57**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Peppa Pig77% - Get Trend9% - Komar Kids5% - Crocs4% - Crayola2% - Coloring Books2% - Open — no brand owns it (5 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$8K6%$12K8%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 97 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Peppa Pig Clothes Toddler Girls Ruffle Sleeve T Shirt and Tutu Mesh Skirt Sets 2PCS Clothing Sets Pink for Birthday Summer Girls Size 4-5 Years](https://m.media-amazon.com/images/I/41HpRT4MxCL.jpg)**Peppa Pig Clothes Toddler Girls Ruffle Sleeve T Shirt and Tutu Mesh Skirt Sets 2PCS Clothing Sets Pink for Birthday Summer Girls Size 4-5 Years**Peppa Pig**$23.81**4.6★198 rev](https://www.amazon.com/dp/B0G3QBN56J) [2![Peppa Pig Toddler Girl 2pcs Outfits Ruffled Top and Floral Print Skirt Set Clothes Set Roseo 4-5 Years](https://m.media-amazon.com/images/I/41KBw9guj6L.jpg)**Peppa Pig Toddler Girl 2pcs Outfits Ruffled Top and Floral Print Skirt Set Clothes Set Roseo 4-5 Years**Peppa Pig**$19.80**4.6★198 rev](https://www.amazon.com/dp/B0G3PH7TQC) [3![Peppa Pig Dress Girls Sundress Sleeveless Strawberry Print Summer Casual Dresses Yellow for Birthday Party Toddler Girl Size 4-5 Years](https://m.media-amazon.com/images/I/41nre8GohLL.jpg)**Peppa Pig Dress Girls Sundress Sleeveless Strawberry Print Summer Casual Dresses Yellow for Birthday Party Toddler Girl Size 4-5 Years**Peppa Pig**$19.98**4.8★338 rev](https://www.amazon.com/dp/B0DW8DW8Z7) [4![Peppa Pig Toddler Girls French Terry Sleeveless Romper Pink 4T](https://m.media-amazon.com/images/I/41cc12Y2-oL.jpg)**Peppa Pig Toddler Girls French Terry Sleeveless Romper Pink 4T**Peppa Pig**$19.86**4.7★64 rev](https://www.amazon.com/dp/B0C5DZD6QV) [5![Peppa Pig Toddler Girl Dresses Sleeveless Rainbow Butterfly Print A Line Sundress Dress for Kids Dark Blue 4-5 Years](https://m.media-amazon.com/images/I/41ZEFhJEGXL.jpg)**Peppa Pig Toddler Girl Dresses Sleeveless Rainbow Butterfly Print A Line Sundress Dress for Kids Dark Blue 4-5 Years**Peppa Pig**$19.27**4.8★338 rev](https://www.amazon.com/dp/B0CT5PF1QL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Peppa Pig Girls T Shirts Short Sleeve Kids Shirts Peppa & Suzie Girls Summer Clothes 5 Yellow](https://m.media-amazon.com/images/I/31PIhq842wL.jpg)**Peppa Pig Girls T Shirts Short Sleeve Kids Shirts Peppa & Suzie Girls Summer Clothes 5 Yellow**Peppa Pig**$19.86**9 rev2mo ago](https://www.amazon.com/dp/B0GX1C4LJH) [![Peppa Pig Girls T Shirts Pack of 3 Kids Shirts Peppa George & Evie Girls Summer Clothes 6 Multicolor](https://m.media-amazon.com/images/I/3190flcJ8oL.jpg)**Peppa Pig Girls T Shirts Pack of 3 Kids Shirts Peppa George & Evie Girls Summer Clothes 6 Multicolor**Peppa Pig**$32.92**15 rev3mo ago](https://www.amazon.com/dp/B0GVT3NHTL) [![Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (3-4 Years Pink Peppa Pig)](https://m.media-amazon.com/images/I/41t6hHLTVBL.jpg)**Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (3-4 Years Pink Peppa Pig)**Get Trend**$18.79**28 rev4mo ago](https://www.amazon.com/dp/B0FWBRYTMW) [![Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (2-3 Years Pink Peppa Pig)](https://m.media-amazon.com/images/I/41t6hHLTVBL.jpg)**Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (2-3 Years Pink Peppa Pig)**Get Trend**$19.10**28 rev4mo ago](https://www.amazon.com/dp/B0FWBR3CHR) [![Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (4-5 Years Pink Peppa Pig)](https://m.media-amazon.com/images/I/41t6hHLTVBL.jpg)**Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (4-5 Years Pink Peppa Pig)**Get Trend**$19.35**28 rev4mo ago](https://www.amazon.com/dp/B0FWBRB745)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Peppa Pig Girls T Shirts Pack of 3 Kids Shirts Peppa George & Evie Girls Summer Clothes 6 Multicolor](https://m.media-amazon.com/images/I/3190flcJ8oL.jpg)**Peppa Pig Girls T Shirts Pack of 3 Kids Shirts Peppa George & Evie Girls Summer Clothes 6 Multicolor**Peppa Pig**$32.92**4.9★**▲ 70%**](https://www.amazon.com/dp/B0GVT3NHTL) [![Peppa Pig Girls T Shirts Short Sleeve Kids Shirts Peppa & Suzie Girls Summer Clothes 5 Yellow](https://m.media-amazon.com/images/I/31PIhq842wL.jpg)**Peppa Pig Girls T Shirts Short Sleeve Kids Shirts Peppa & Suzie Girls Summer Clothes 5 Yellow**Peppa Pig**$19.86**5.0★**▲ 67%**](https://www.amazon.com/dp/B0GX1C4LJH) [![Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (4-5 Years Pink Peppa Pig)](https://m.media-amazon.com/images/I/41t6hHLTVBL.jpg)**Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (4-5 Years Pink Peppa Pig)**Get Trend**$19.35**3.9★**▲ 65%**](https://www.amazon.com/dp/B0FWBRB745) [![Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (2-3 Years Pink Peppa Pig)](https://m.media-amazon.com/images/I/41t6hHLTVBL.jpg)**Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (2-3 Years Pink Peppa Pig)**Get Trend**$19.10**3.9★**▲ 65%**](https://www.amazon.com/dp/B0FWBR3CHR) [![Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (3-4 Years White/Green Peppa Pig)](https://m.media-amazon.com/images/I/418bqbf4nwL.jpg)**Get Trend Peppa Pig Girls Pajamas Toddler 2 Piece Short Sleeve Top & Shorts Soft Summer PJs Kids Sleepwear Ages 18M-5Y (3-4 Years White/Green Peppa Pig)**Get Trend**$16.99**4.5★**▲ 65%**](https://www.amazon.com/dp/B0FT3W5XN3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

300K200KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**17%

*“The fit is snug”*

**Quality-Overall**10%

*“silky quality appears comfortable”*

**Soft Feel**9%

*“Soft and Comfortable”*

**Fun/Entertainment Experience**9%

*“Good entertainment for my child”*

**Color**8%

*“The colors are vibrant”*

**Value For Money**7%

*“Good price”*

**Comfort-Overall**5%

*“They are comfortable”*

**Material Quality**4%

*“Great material and really soft”*

**Design-Overall**3%

*“The designs are super cute”*

**Gifting Purpose**2%

*“Makes a cute gift for little fans”*

### **What buyers complain about **

**Size-Overall**29%

*“Run a Bit Big”*

**Allergies**3%

*“My daughter has eczema”*

**Material Quality**3%

*“the fabric is 100% polyester which I didn't realize”*

**Advertised Vs Actual Product**3%

*“not the one photographed”*

**Quality-Overall**2%

*“Good Look, Poor Quality and Fit”*

**Magnetic Strength/Adsorption**2%

*“The magnets sucked and fell off”*

**Shrinkage Resistance**2%

*“shrink in the wash”*

**Hard Feel**2%

*“rough on them so I just cut it out”*

**Breathability**1%

*“that they are not as breathable as they would be if they were made from a natural fiber”*

**Neck Fit**1%

*“My only critique is that the neck hole is a little tight”*

### **Top return reasons **

**Size-Overall**56%

**Length**8%

**Material Quality**7%

**Advertised Vs Actual Product**4%

**Chest Fit**4%

**Quality-Overall**3%

**Shoulder Fit**3%

**Value For Money**3%

**Waist Fit**2%

**Color**1%