---
title: "pennywise costume kids — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/pennywise-costume-kids"
last_updated: "2026-07-14T01:14:10.812Z"
locale: en
meta:
  description: "a small market ($0/yr) — pennywise costume kids doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — pennywise costume kids doesn't clear our bar today."
  "og:title": "pennywise costume kids — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **pennywise costume kids**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 18Conversion 0Competition 41Returns 2Price range 83Avg price 95Brand share 50Review moat 85Quality gap 60

**Avg price**

**Incredible****$28.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****299.2**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.97–$56.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****11.6%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$0**

$0/yr · 436K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**75%**

**Open market**

**19%**

- Fun World22% - Coyciu18% - Morph14% - Fun Costumes13% - Spooktacular Creations9% - Rubies6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$010%$015%$020%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fun World Girls Carnevil Clown Child Costume Large](https://m.media-amazon.com/images/I/412N31TLEpL.jpg)**Fun World Girls Carnevil Clown Child Costume Large**Fun World**$35.74**4.5★1,702 rev](https://www.amazon.com/dp/B07TT84BK8) [2![Coyciu Clown Costume for Toddler Girl Boy Halloween Costumes Joker Outfit Baby Toddler Halloween Clohthes 6M 12M 2t 3t 4t 5t](https://m.media-amazon.com/images/I/41f4ouwvQ8L.jpg)**Coyciu Clown Costume for Toddler Girl Boy Halloween Costumes Joker Outfit Baby Toddler Halloween Clohthes 6M 12M 2t 3t 4t 5t**Coyciu**$17.47**4.3★45 rev](https://www.amazon.com/dp/B0FH2SCD5X) [3![Fun Costumes Girls Creepy Clown Costume - Scary Circus Clown Halloween Costume for Kids Vintage - Creepy Doll Cosplay - Large - Multicolor](https://m.media-amazon.com/images/I/41kHnlmlcEL.jpg)**Fun Costumes Girls Creepy Clown Costume - Scary Circus Clown Halloween Costume for Kids Vintage - Creepy Doll Cosplay - Large - Multicolor**Fun Costumes**$14.74**5.0★14 rev](https://www.amazon.com/dp/B0CBND9GM3) [4![Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costume For Kids Size S 4-6 Years](https://m.media-amazon.com/images/I/41u-yz4HgRL.jpg)**Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costume For Kids Size S 4-6 Years**Morph**$46.44**4.3★67 rev](https://www.amazon.com/dp/B0CH149JG3) [5![Rubies at Party City IT Movie: Pennywise Half Mask for Adults Mens No Size](https://m.media-amazon.com/images/I/41MtAnQ1RTL.jpg)**Rubies at Party City IT Movie: Pennywise Half Mask for Adults Mens No Size**Rubies**$18.93**4.2★644 rev](https://www.amazon.com/dp/B07NWMX7HF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Coyciu Clown Costume for Toddler Girl Boy Halloween Costumes Joker Outfit Baby Toddler Halloween Clohthes 6M 12M 2t 3t 4t 5t](https://m.media-amazon.com/images/I/41f4ouwvQ8L.jpg)**Coyciu Clown Costume for Toddler Girl Boy Halloween Costumes Joker Outfit Baby Toddler Halloween Clohthes 6M 12M 2t 3t 4t 5t**Coyciu**$17.47**45 rev1y ago](https://www.amazon.com/dp/B0FH2SCD5X) [![ATHX Kids High Stretch Halloween Cosplay Party Bodysuit Costume Child Spandex Back Zipper Headless Zentai Skin Suit Unitard](https://m.media-amazon.com/images/I/31jfBI1cVlL.jpg)**ATHX Kids High Stretch Halloween Cosplay Party Bodysuit Costume Child Spandex Back Zipper Headless Zentai Skin Suit Unitard**ATHX**$28.95**15 rev1y ago](https://www.amazon.com/dp/B0FBWDCNW8) [![ADREIT Boys Halloween Costumes Red Suits Kids Movie Cosplay Dress Up](https://m.media-amazon.com/images/I/413v28uXbsL.jpg)**ADREIT Boys Halloween Costumes Red Suits Kids Movie Cosplay Dress Up**ADREIT**$21.79**15 rev1y ago](https://www.amazon.com/dp/B0F7XQ276X) [![PROMOTED TO BIG SISTER Kids Scary Clown Costume Girls Halloween Costume Movie Cosplay Dress (11-12 Years)](https://m.media-amazon.com/images/I/41aXXhmFCrL.jpg)**PROMOTED TO BIG SISTER Kids Scary Clown Costume Girls Halloween Costume Movie Cosplay Dress (11-12 Years)**PROMOTED TO BIG SISTER**$18.23**12 rev1y ago](https://www.amazon.com/dp/B0DDPL5L66) [![Yccutest Toddler Girl Halloween Horror Movie Cosplay Costume Bloody Print T-shirt Tutu Skirt Set 2 Piece Halloween Outfits (Light Blue 18-24 Months)](https://m.media-amazon.com/images/I/41julL1CiPL.jpg)**Yccutest Toddler Girl Halloween Horror Movie Cosplay Costume Bloody Print T-shirt Tutu Skirt Set 2 Piece Halloween Outfits (Light Blue 18-24 Months)**Yccutest**$17.22**80 rev1y ago](https://www.amazon.com/dp/B0DBDR8WQX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ADREIT Boys Halloween Costumes Red Suits Kids Movie Cosplay Dress Up](https://m.media-amazon.com/images/I/413v28uXbsL.jpg)**ADREIT Boys Halloween Costumes Red Suits Kids Movie Cosplay Dress Up**ADREIT**$21.79**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0F7XQ276X) [![Groydbna Halloween Girls Clown Tutu Dress Costume Cute Clown Cosplay Dress up for Kids 8-9Y](https://m.media-amazon.com/images/I/4156m5JglML.jpg)**Groydbna Halloween Girls Clown Tutu Dress Costume Cute Clown Cosplay Dress up for Kids 8-9Y**Groydbna**$30.85**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0D58GKJM3) [![ATHX Kids High Stretch Halloween Cosplay Party Bodysuit Costume Child Spandex Back Zipper Headless Zentai Skin Suit Unitard](https://m.media-amazon.com/images/I/31jfBI1cVlL.jpg)**ATHX Kids High Stretch Halloween Cosplay Party Bodysuit Costume Child Spandex Back Zipper Headless Zentai Skin Suit Unitard**ATHX**$28.95**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0FBWDCNW8) [![Fun Costumes Girls Creepy Clown Costume - Scary Circus Clown Halloween Costume for Kids Vintage - Creepy Doll Cosplay - Large - Multicolor](https://m.media-amazon.com/images/I/41kHnlmlcEL.jpg)**Fun Costumes Girls Creepy Clown Costume - Scary Circus Clown Halloween Costume for Kids Vintage - Creepy Doll Cosplay - Large - Multicolor**Fun Costumes**$14.74**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0CBND9GM3) [![Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costume For Kids Size S 4-6 Years](https://m.media-amazon.com/images/I/41u-yz4HgRL.jpg)**Morph Scary Clown Costume For Kids Killer Clown Costume Boys Boys Halloween Costume For Kids Size S 4-6 Years**Morph**$46.44**4.3★**▲ 525%**](https://www.amazon.com/dp/B0CH149JG3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 154.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**40%

*“Fits great”*

**Comfort-Overall**14%

*“kind of comfortable”*

**Quality-Overall**12%

*“The quality of the mask is amazing”*

**Value For Money**10%

*“Good value for your money”*

**Adhesion/Stickiness**7%

*“Great stick and quality”*

**Material Quality**5%

*“Thin fabric, great value, mask has amazing detail”*

### **What buyers complain about **

**Value For Money**17%

*“Pricey for whats included. just the jumpsuit”*

**Advertised Vs Actual Product**17%

*“Deceptive advertising”*

**Size-Overall**17%

*“It runs a little smaller than expected so I would size up to get a perfect fit”*

**Quality-Overall**17%

*“Quality could be much better”*

**Thickness**8%

*“Thicker than I expected”*

**Adhesion/Stickiness**6%

*“Adhesive wasnt the best”*

### **Top return reasons **

**Size-Overall**56%

**Advertised Vs Actual Product**16%

**Material Quality**12%

**Shape/Style**6%

**Quality-Overall**3%

**Product Condition**3%

**Defective Material/Parts**2%

**Comfort-Overall**2%