---
title: "payday 2 mask — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/payday-2-mask"
last_updated: "2026-07-14T05:47:47.080Z"
locale: en
meta:
  description: "a small market ($4K/yr) — payday 2 mask doesn't clear our bar today."
  "og:description": "a small market ($4K/yr) — payday 2 mask doesn't clear our bar today."
  "og:title": "payday 2 mask — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **payday 2 mask**

**Skip it**

A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 55Conversion 2Competition 17Returns 52Price range 80Avg price 95Brand share 34Review moat 93Quality gap 77

**Avg price**

**Incredible****$40.57**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****140.85**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.87–$115.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+28.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$4K**

$4K/yr · 57K searches

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**12 **—flat

**Sellers**

**17**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- Masfrida27% - Devon's Home20% - King Ma17% - Gaya Entertainment13% - SENQFUN6% - XMKJCHA4% - Open — no brand owns it (6 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$37220%$74330%$1K40%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)](https://m.media-amazon.com/images/I/31z9+nSo7lL.jpg)**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)**Masfrida**$13.25**4.3★338 rev](https://www.amazon.com/dp/B0BQHT5K66) [2![Devons Home Payday 2 Mask Cosplay Mask Halloween Masquerade Party Theme Game Character Props (Dallas)](https://m.media-amazon.com/images/I/51YOAyj1FdL.jpg)**Devons Home Payday 2 Mask Cosplay Mask Halloween Masquerade Party Theme Game Character Props (Dallas)**Devon's Home**$39.00**4.3★25 rev](https://www.amazon.com/dp/B0C6LJF5N7) [3![King Ma Payday2 Unisex Cosplay Mask Halloween Costumes](https://m.media-amazon.com/images/I/41G5Cy7549L.jpg)**King Ma Payday2 Unisex Cosplay Mask Halloween Costumes**King Ma**$28.99**3.2★17 rev](https://www.amazon.com/dp/B01MF4U7X7) [4![Gaya Entertainment GE2162 Payday 2 Face Mask Chains](https://m.media-amazon.com/images/I/41TvZIr1YgL.jpg)**Gaya Entertainment GE2162 Payday 2 Face Mask Chains**Gaya Entertainment**$115.08**4.5★164 rev](https://www.amazon.com/dp/B00QTOYG1A) [5![SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)](https://m.media-amazon.com/images/I/51aVJ68MUAL.jpg)**SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)**SENQFUN**$29.52**4.0★1 rev](https://www.amazon.com/dp/B0FN3VDS6M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![QWC Resin Clown Mask for Halloween Scary Halloween Mask Dallas/Wolf/Chains/Hoxton Theme Game Cosplay Mask (Wolf)](https://m.media-amazon.com/images/I/41uPWPFKLCL.jpg)**QWC Resin Clown Mask for Halloween Scary Halloween Mask Dallas/Wolf/Chains/Hoxton Theme Game Cosplay Mask (Wolf)**QWC**$36.04**0 rev10mo ago](https://www.amazon.com/dp/B0FQJS3W9V) [![SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)](https://m.media-amazon.com/images/I/51aVJ68MUAL.jpg)**SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)**SENQFUN**$29.52**1 rev10mo ago](https://www.amazon.com/dp/B0FN3VDS6M) [![XMKJCHA Payday2 Mask Dallas/Wolf/Chains Airsoft Full Face Paintball Mask Theme Game Cosplay Mask(Payday 2 Airsoft Mask)](https://m.media-amazon.com/images/I/41Z5Z1-YA7S.jpg)**XMKJCHA Payday2 Mask Dallas/Wolf/Chains Airsoft Full Face Paintball Mask Theme Game Cosplay Mask(Payday 2 Airsoft Mask)**XMKJCHA**$65.62**0 rev1y ago](https://www.amazon.com/dp/B0DDCPGML9) [![Gmasking 2018 Exclusive Latex Cartoon Rooster Head Mask Adult Halloween Chicken Costume](https://m.media-amazon.com/images/I/411VHOOrsVL.jpg)**Gmasking 2018 Exclusive Latex Cartoon Rooster Head Mask Adult Halloween Chicken Costume**Gmasking**$31.68**201 rev2y ago](https://www.amazon.com/dp/B07GZQLNRV) [![DPI Merchandise Payday 2 Sydney Face Mask](https://m.media-amazon.com/images/I/51fSyPOmIUL.jpg)**DPI Merchandise Payday 2 Sydney Face Mask**DPI Merchandise**$42.75**0 rev2y ago](https://www.amazon.com/dp/B0CCM8DCPT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![XMKJCHA Payday2 Mask Dallas/Wolf/Chains Airsoft Full Face Paintball Mask Theme Game Cosplay Mask(Payday 2 Airsoft Mask)](https://m.media-amazon.com/images/I/41Z5Z1-YA7S.jpg)**XMKJCHA Payday2 Mask Dallas/Wolf/Chains Airsoft Full Face Paintball Mask Theme Game Cosplay Mask(Payday 2 Airsoft Mask)**XMKJCHA**$65.62**0.0★**▲ 231%**](https://www.amazon.com/dp/B0DDCPGML9) [![ROCKBROS Ski Mask for Men Summer Cooling Balaclava Face Mask Neck Gaiter Breathable Motorcycle Cycling Black](https://m.media-amazon.com/images/I/31hv0NUjq-L.jpg)**ROCKBROS Ski Mask for Men Summer Cooling Balaclava Face Mask Neck Gaiter Breathable Motorcycle Cycling Black**ROCKBROS**$9.87**4.6★**▲ 228%**](https://www.amazon.com/dp/B09R1RKRDR) [![Ghost Mask Skull Full Face Mask for War Game Outdoor Sport](https://m.media-amazon.com/images/I/411-3yMa4dL.jpg)**Ghost Mask Skull Full Face Mask for War Game Outdoor Sport**Wandamaga**$14.30**4.4★**▲ 227%**](https://www.amazon.com/dp/B0BW8GXJVK) [![Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)](https://m.media-amazon.com/images/I/31z9+nSo7lL.jpg)**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)**Masfrida**$13.25**4.3★**▲ 219%**](https://www.amazon.com/dp/B0BQHT5K66) [![SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)](https://m.media-amazon.com/images/I/51aVJ68MUAL.jpg)**SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)**SENQFUN**$29.52**4.0★**▲ 204%**](https://www.amazon.com/dp/B0FN3VDS6M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.

9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Great product”*

**Value For Money**13%

*“Super affordable”*

**Material Quality**13%

*“The material is nice, breathable, and thin”*

**Comfort-Overall**13%

*“Comfortable”*

**Size-Overall**8%

*“Great all around mask fits very good looks amazing”*

**Soft Feel**8%

*“very soft works great for wearing under motorcycle helmet I would definitely buy the same mask again and again and I would absolutely recommend it to everyone needing one as well”*

### **What buyers complain about **

**Size-Overall**25%

*“however I don't feel like it fits my face properly or as tightly as I would want”*

**Breathability**25%

*“breathing was my a problem”*

### **Top return reasons **

**Size-Overall**50%

**Advertised Vs Actual Product**14%

**Quality-Overall**6%

**Material Quality**6%

**Pain Relief-Overall**3%

**Durability**3%

**Length**3%

**Breathability**3%

**Strap/String Quality**3%

**Thin**3%