---
title: "paw patrol umbrella — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/paw-patrol-umbrella"
last_updated: "2026-07-13T23:25:06.582Z"
locale: en
meta:
  description: "soft demand (-42.5% this quarter) — paw patrol umbrella doesn't clear our bar today."
  "og:description": "soft demand (-42.5% this quarter) — paw patrol umbrella doesn't clear our bar today."
  "og:title": "paw patrol umbrella — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **paw patrol umbrella**

**Skip it**

Soft demand (-42.5% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 44Competition 53Returns 79Price range 72Avg price 83Brand share 17Review moat 33Quality gap 25

**Avg price**

**Great****$18.38**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$8.85–$30.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,176.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$30K**

$30K/yr · 47K searches

**Growth**

**Bad****-42.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**93%**

**Open market**

**4%**

- ABG Accessories39% - Nickelodeon36% - Paw Patrol7% - Nintendo6% - LUV HER6% - Stephen Joseph3% - Open — no brand owns it (3 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$3K15%$5K20%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nickelodeon Kids Umbrella Paw Patrol Toddler and Little Boy Rain Wear for ages 3-6 Light Blue](https://m.media-amazon.com/images/I/51f7wGsJUUL.jpg)**Nickelodeon Kids Umbrella Paw Patrol Toddler and Little Boy Rain Wear for ages 3-6 Light Blue**ABG Accessories**$16.37**4.6★6,507 rev](https://www.amazon.com/dp/B07N8R74VV) [2![Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US](https://m.media-amazon.com/images/I/41cc7hzQe4L.jpg)**Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US**Nickelodeon**$24.99**4.6★3,318 rev](https://www.amazon.com/dp/B089T3FF1X) [3![Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US](https://m.media-amazon.com/images/I/41g7+gGo7iL.jpg)**Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US**Nickelodeon**$19.47**4.6★3,318 rev](https://www.amazon.com/dp/B089MG4N7F) [4![Nickelodeon Baby Girls Kids Slicker Paw Patrol Toddler Little Rain Wear Set For Ages 2-7 And Umbrella Dark Pink MEDIUM AGE 4-5 US](https://m.media-amazon.com/images/I/41g7+gGo7iL.jpg)**Nickelodeon Baby Girls Kids Slicker Paw Patrol Toddler Little Rain Wear Set For Ages 2-7 And Umbrella Dark Pink MEDIUM AGE 4-5 US**Nickelodeon**$18.63**4.6★3,318 rev](https://www.amazon.com/dp/B089MFFZ9D) [5![ABG Accessories boys Kids Clear for Rain boys transparent With an Easy Grip Handle Dome Windproof Bubble Umbrella Nickelodeon Paw Patrol Age 3-10 US](https://m.media-amazon.com/images/I/51S+tu37MaL.jpg)**ABG Accessories boys Kids Clear for Rain boys transparent With an Easy Grip Handle Dome Windproof Bubble Umbrella Nickelodeon Paw Patrol Age 3-10 US**ABG Accessories**$19.98**4.6★803 rev](https://www.amazon.com/dp/B09G96TCBM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+](https://m.media-amazon.com/images/I/51nexOdfcIL.jpg)**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.96**708 rev1y ago](https://www.amazon.com/dp/B0DH8FC2KZ) [![LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+](https://m.media-amazon.com/images/I/51unLLNmcuL.jpg)**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.51**708 rev1y ago](https://www.amazon.com/dp/B0DH8GZ1JC) [![Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Blue)](https://m.media-amazon.com/images/I/51ZN07p1VkL.jpg)**Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Blue)**Paw Patrol**$9.16**105 rev2y ago](https://www.amazon.com/dp/B0CQPGR4DP) [![Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Pink)](https://m.media-amazon.com/images/I/51ES3jzCPkL.jpg)**Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Pink)**Paw Patrol**$8.85**105 rev2y ago](https://www.amazon.com/dp/B0CQQWGCZ2) [![Kids Folding Umbrella Auto Open/Close Anti-rebound Safe Design UV Resistant Automatic Children Travel Umbrellas 8 Rib Reinforced Canopy 360 Reflective Strip Lightweight Cute Umbrella for Girls & Boys](https://m.media-amazon.com/images/I/51ljna3uvJL.jpg)**Kids Folding Umbrella Auto Open/Close Anti-rebound Safe Design UV Resistant Automatic Children Travel Umbrellas 8 Rib Reinforced Canopy 360 Reflective Strip Lightweight Cute Umbrella for Girls & Boys**decalsweet**$16.20**490 rev2y ago](https://www.amazon.com/dp/B0D3HNGV6C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Paw Patrol Boys Chase Raincoat Size 5 Blue](https://m.media-amazon.com/images/I/416P0As+eJL.jpg)**Paw Patrol Boys Chase Raincoat Size 5 Blue**Paw Patrol**$30.72**4.5★**▲ 281%**](https://www.amazon.com/dp/B07MTLM8C7) [![Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US](https://m.media-amazon.com/images/I/41g7+gGo7iL.jpg)**Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US**Nickelodeon**$19.47**4.6★**▲ 205%**](https://www.amazon.com/dp/B089MG4N7F) [![Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS](https://m.media-amazon.com/images/I/51VSDpu5O7L.jpg)**Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS**Nickelodeon**$30.89**4.7★**▲ 192%**](https://www.amazon.com/dp/B0CMXY4S2L) [![Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7](https://m.media-amazon.com/images/I/41+hTTVUzNL.jpg)**Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7**Nintendo**$17.27**4.6★**▲ 189%**](https://www.amazon.com/dp/B089VR66Y6) [![Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US](https://m.media-amazon.com/images/I/41cc7hzQe4L.jpg)**Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US**Nickelodeon**$24.99**4.6★**▲ 99%**](https://www.amazon.com/dp/B089T3FF1X)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -42.5% search growth over the last 90 days.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, May, Nov · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**23%

*“Great Gift”*

**Quality-Overall**16%

*“The headband and jewelry is great quality”*

**Size-Overall**14%

*“Perfect size for a toddler”*

**Color**8%

*“The color is vibrant”*

**Strength**6%

*“Well made and sturdy”*

**Ease Of Use**5%

*“easy to use”*

**Design-Overall**4%

*“The design is so cute”*

**Durability**4%

*“Effective and durable”*

**Value For Money**4%

*“seem well made for the price”*

**Weather Proof**3%

*“A total lifesaver for rainy days with a toddler”*

### **What buyers complain about **

**Size-Overall**25%

*“A little bigger than expected”*

**Durability**25%

*“It stopped working after one time used”*

**Strength**12%

*“may not be sturdy enough for a child that wrestles vigorously around lol”*

**Quality-Overall**8%

*“Extremely cheap”*

**Value For Money**5%

*“Not worth the money”*

**Hard Feel**3%

*“its hard even for me to close”*

**Weight Heavy**3%

*“Heavy”*

**Functionality-Overall**2%

*“We try to open today the open mechanics doesn't work 😕.it's doesn't hold”*

**Stitch/Finish/Polish**2%

*“the seam was unraveling”*

**Transparency**2%

*“u can just about see through it”*

### **Top return reasons **

**Size-Overall**48%

**Defective Material/Parts**12%

**Value For Money**7%

**Material Quality**4%

**Weight Heavy**4%

**Advertised Vs Actual Product**4%

**Quality-Overall**3%

**Functionality-Overall**3%

**Handle Quality**3%

**Smell**2%