--- title: "paw patrol birthday shirt — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/paw-patrol-birthday-shirt" last_updated: "2026-07-09T23:11:11.286Z" locale: en meta: description: "a small market ($44K/yr) — paw patrol birthday shirt doesn't clear our bar today." "og:description": "a small market ($44K/yr) — paw patrol birthday shirt doesn't clear our bar today." "og:title": "paw patrol birthday shirt — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" --- Back to Flapen home # **paw patrol birthday shirt** **Skip it****50/100 ** a small market ($44K/yr) — paw patrol birthday shirt doesn't clear our bar today. **Market/yr** **$44K** **Growth (1y)** **+188.8%** **Products** **52** **Brands** **3** was 6 a year ago **Sellers** **8** **Price range** **$11.23–$26.64** **Returns** **3.5%** **Rating** **4.7★** **Skip it** Scored 50/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **75** ×0.30 Competition **87** ×0.20 Quality gap **20** ×0.10 Returns **72** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +188.8% year over year. 4K2KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan · busiest ÷ quietest = 2.2× ## **Competition** - Tstars80% - Paw Patrol15% - Nickelodeon6% - Other0% Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 3 brands and 8 sellers compete here. **Brands** **3 **▼falling was 6 a year ago **Sellers** **8** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Navy](https://m.media-amazon.com/images/I/41zv2UfITFL.jpg) [**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Navy**](https://www.amazon.com/dp/B08JC5C97T) Tstars$19.914.8★1,29812%▲rising 2 ![Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black](https://m.media-amazon.com/images/I/41j-WqzsfFL.jpg) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black**](https://www.amazon.com/dp/B08JCG4R74) Tstars$19.514.8★1,6466%▲rising 3 ![Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red](https://m.media-amazon.com/images/I/41EwVBh4HrL.jpg) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red**](https://www.amazon.com/dp/B08JCRQM18) Tstars$19.504.8★1,6464%▲rising 4 ![Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 3T Navy](https://m.media-amazon.com/images/I/41UbekMxBML.jpg) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 3T Navy**](https://www.amazon.com/dp/B08JCQZY48) Tstars$19.624.8★1,6464%▼falling 5 ![Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 2T Black](https://m.media-amazon.com/images/I/41zDZW3U2UL.jpg) [**Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 2T Black**](https://www.amazon.com/dp/B08JCKN9KQ) Tstars$19.944.8★7424%▼falling 6 ![Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 5T Navy](https://m.media-amazon.com/images/I/41zv2UfITFL.jpg) [**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 5T Navy**](https://www.amazon.com/dp/B08JCVH98H) Tstars$19.894.8★1,2984%—flat 7 ![Marshall Paw Patrol 3rd Birthday Shirt for Boys - Toddler Bday T-Shirt Gift - Kids Party Outfit for 3 Year Old 3T Navy](https://m.media-amazon.com/images/I/4153RXsPp-L.jpg) [**Marshall Paw Patrol 3rd Birthday Shirt for Boys - Toddler Bday T-Shirt Gift - Kids Party Outfit for 3 Year Old 3T Navy**](https://www.amazon.com/dp/B09HMQB148) Tstars$19.934.8★5593%▲rising 8 ![Paw Patrol 5 Chase Shirt Gifts for Five Years Old 5th Birthday Theme Party Toddler Kids T-Shirt 5T Navy](https://m.media-amazon.com/images/I/41r1nbvIILL.jpg) [**Paw Patrol 5 Chase Shirt Gifts for Five Years Old 5th Birthday Theme Party Toddler Kids T-Shirt 5T Navy**](https://www.amazon.com/dp/B0FCXZ8L9L) Tstars$19.254.8★1,2983%▼falling 9 ![Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt](https://m.media-amazon.com/images/I/41xfFNtMyGL.jpg) [**Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt**](https://www.amazon.com/dp/B07NJ3TZTW) Tstars$19.824.8★2,5783%▼falling 10 ![Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 3T Light Pink](https://m.media-amazon.com/images/I/41vqkLbXq0L.jpg) [**Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 3T Light Pink**](https://www.amazon.com/dp/B0FXVCP4P6) Tstars$17.164.8★9363%▲rising 11 ![PAW Patrol Boys Toddler Small but Tough Cape T-Shirt with Short Sleeve Blue 4T](https://m.media-amazon.com/images/I/51Ke6Jgq3hL.jpg) [**PAW Patrol Boys Toddler Small but Tough Cape T-Shirt with Short Sleeve Blue 4T**](https://www.amazon.com/dp/B00O91VD84) Nickelodeon$12.304.8★1,5403%—flat 12 ![Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Red](https://m.media-amazon.com/images/I/41Qe4TxP7AL.jpg) [**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Red**](https://www.amazon.com/dp/B08JCS92WT) Tstars$19.934.8★1,2983%▲rising 13 ![Marshall Fire Pup 4th Birthday Shirt for Boys - Paw Patrol Toddler T-Shirt - Fun Gift for 4 Year Olds Party 4T Navy](https://m.media-amazon.com/images/I/419JKpDbtkL.jpg) [**Marshall Fire Pup 4th Birthday Shirt for Boys - Paw Patrol Toddler T-Shirt - Fun Gift for 4 Year Olds Party 4T Navy**](https://www.amazon.com/dp/B09HMQHF3W) Tstars$19.844.8★2903%—flat 14 ![Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 5T Light Pink](https://m.media-amazon.com/images/I/41vqkLbXq0L.jpg) [**Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 5T Light Pink**](https://www.amazon.com/dp/B0FXV8V22N) Tstars$17.464.8★9363%▲rising 15 ![Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 5T US](https://m.media-amazon.com/images/I/517eD2IqvwL.jpg) [**Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 5T US**](https://www.amazon.com/dp/B00R7CKWKW) Nickelodeon$17.554.7★2,8113%▲rising **~~Showing 15 of 52 — show all ~~** ## **Product shelf** All 52 tracked products in this niche. Top sellersNewestTrending [![Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Navy](https://m.media-amazon.com/images/I/41zv2UfITFL.jpg)**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Navy** Tstars**$19.91**4.8★1,298 reviews](https://www.amazon.com/dp/B08JC5C97T) [![Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black](https://m.media-amazon.com/images/I/41j-WqzsfFL.jpg)**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black** Tstars**$19.51**4.8★1,646 reviews](https://www.amazon.com/dp/B08JCG4R74) [![Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red](https://m.media-amazon.com/images/I/41EwVBh4HrL.jpg)**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red** Tstars**$19.50**4.8★1,646 reviews](https://www.amazon.com/dp/B08JCRQM18) [![Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 3T Navy](https://m.media-amazon.com/images/I/41UbekMxBML.jpg)**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 3T Navy** Tstars**$19.62**4.8★1,646 reviews](https://www.amazon.com/dp/B08JCQZY48) [![Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 2T Black](https://m.media-amazon.com/images/I/41zDZW3U2UL.jpg)**Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 2T Black** Tstars**$19.94**4.8★742 reviews](https://www.amazon.com/dp/B08JCKN9KQ) [![Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 5T Navy](https://m.media-amazon.com/images/I/41zv2UfITFL.jpg)**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 5T Navy** Tstars**$19.89**4.8★1,298 reviews](https://www.amazon.com/dp/B08JCVH98H) [![Marshall Paw Patrol 3rd Birthday Shirt for Boys - Toddler Bday T-Shirt Gift - Kids Party Outfit for 3 Year Old 3T Navy](https://m.media-amazon.com/images/I/4153RXsPp-L.jpg)**Marshall Paw Patrol 3rd Birthday Shirt for Boys - Toddler Bday T-Shirt Gift - Kids Party Outfit for 3 Year Old 3T Navy** Tstars**$19.93**4.8★559 reviews](https://www.amazon.com/dp/B09HMQB148) [![Paw Patrol 5 Chase Shirt Gifts for Five Years Old 5th Birthday Theme Party Toddler Kids T-Shirt 5T Navy](https://m.media-amazon.com/images/I/41r1nbvIILL.jpg)**Paw Patrol 5 Chase Shirt Gifts for Five Years Old 5th Birthday Theme Party Toddler Kids T-Shirt 5T Navy** Tstars**$19.25**4.8★1,298 reviews](https://www.amazon.com/dp/B0FCXZ8L9L) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**33% *“My granddaughter lovers it true to size”* **Quality-Overall**26% *“Great quality and made for cute birthday pics”* **Advertised Vs Actual Product**6% *“As advertised”* **Color**6% *“The color is true to its image”* **Gifting Purpose**6% *“Great birthday gift”* **Print Quality**4% *“supper comfortable and the print its clear”* **Soft Feel**3% *“soft”* **Material Quality**3% *“great material”* **Value For Money**3% *“Good bang for your buck”* **Design-Overall**2% *“Design was even prettier than pictured on ad”* ### **What buyers complain about ** **Size-Overall**40% *“wrong sizing”* **Thickness**12% *“Material feels a little thicker”* **Quality-Overall**10% *“Shirt not good quality”* **Print Quality**8% *“The print is not good”* **Value For Money**4% *“Looks like they spent $1 on the shirt”* **Design-Overall**4% *“Although the size of the shirt was perfect, the design in the front was lacking color and quality”* **Material Quality**3% *“The material isn't that good”* **Color**3% *“faded to a pinkish color in some areas”* #### **Top return reasons**- Size-Overall60% - Length12% - Chest Fit5% - Sleeve Fit4% - Advertised Vs Actual Product3% - Print Quality3% - Color2% - Value For Money2% - Neck Fit2% - Material Quality1%