---
title: "patagonia hat — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/patagonia-hat"
last_updated: "2026-07-14T00:37:55.838Z"
locale: en
meta:
  description: "soft demand (-23.1% this quarter) — patagonia hat doesn't clear our bar today."
  "og:description": "soft demand (-23.1% this quarter) — patagonia hat doesn't clear our bar today."
  "og:title": "patagonia hat — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **patagonia hat**

**Skip it**

Soft demand (-23.1% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 13Conversion 13Competition 96Returns 47Price range 94Avg price 95Brand share 31Review moat 25Quality gap 32

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$28.04**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.48–$72.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$304K**

$304K/yr · 1.1M searches

**Returns**

**Okay****3.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,562.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**25 **▲rising

**Sellers**

**148**

**Top-5 brand share**

**86%**

**Open market**

**12%**

- The North Face43% - Carhartt33% - Columbia5% - JAN & JUL3% - Patagonia3% - Costa Del Mar2% - Open — no brand owns it (19 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$6K3%$9K4%$12K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 157 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Black One Size](https://m.media-amazon.com/images/I/51yFKVLSwKL.jpg)**Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Black One Size**Carhartt**$30.80**4.7★2,127 rev](https://www.amazon.com/dp/B0C4V64B11) [2![Carhartt Mens Canvas Mesh-Back Cap-Gravel-OFA](https://m.media-amazon.com/images/I/41fj1wsg0NL.jpg)**Carhartt Mens Canvas Mesh-Back Cap-Gravel-OFA**Carhartt**$19.95**4.7★13,353 rev](https://www.amazon.com/dp/B00AJJWAPK) [3![The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size](https://m.media-amazon.com/images/I/31aVSjBOeuL.jpg)**The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size**The North Face**$30.04**4.6★2,557 rev](https://www.amazon.com/dp/B09KP1K87V) [4![Carhartt Mens Canvas Cap Black One Size](https://m.media-amazon.com/images/I/31MkVb4N9ML.jpg)**Carhartt Mens Canvas Cap Black One Size**Carhartt**$19.95**4.7★16,457 rev](https://www.amazon.com/dp/B00MNLKARM) [5![The North Face Keep It Patched Structured Trucker Mens Cap TNF Medium Grey Heather/TNF White One Size](https://m.media-amazon.com/images/I/31HM5A3uzTL.jpg)**The North Face Keep It Patched Structured Trucker Mens Cap TNF Medium Grey Heather/TNF White One Size**The North Face**$30.39**4.5★294 rev](https://www.amazon.com/dp/B0BVSKGS5K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Patagonia Logo LoPro Fitted Trucker Cap](https://m.media-amazon.com/images/I/31Ij0ZGDzhL.jpg)**Patagonia Logo LoPro Fitted Trucker Cap**Patagonia**$37.75**1 rev3mo ago](https://www.amazon.com/dp/B09VY12F7M) [![Amazon Essentials Mens Adjustable Moisture-Wicking Sports Mesh Baseball Cap Black One Size](https://m.media-amazon.com/images/I/31X5miGV4PL.jpg)**Amazon Essentials Mens Adjustable Moisture-Wicking Sports Mesh Baseball Cap Black One Size**Amazon Essentials**$14.48**90 rev4mo ago](https://www.amazon.com/dp/B0FNS57WX9) [![Columbia Unisex Mesh Snap Back Everblue/PNW Bear One Size](https://m.media-amazon.com/images/I/41KsYaYnNVL.jpg)**Columbia Unisex Mesh Snap Back Everblue/PNW Bear One Size**Columbia**$28.35**922 rev6mo ago](https://www.amazon.com/dp/B0FB36Q71K) [![Sprints Semi-Structured EZ Rope Snapback | Lightweight Quick Dry Sport Hat One Size Unisex (Plainsman)](https://m.media-amazon.com/images/I/41JUudK7kOL.jpg)**Sprints Semi-Structured EZ Rope Snapback | Lightweight Quick Dry Sport Hat One Size Unisex (Plainsman)**Sprints**$37.36**50 rev8mo ago](https://www.amazon.com/dp/B0G13KTKNX) [![Carhartt Mens Canvas Mesh-Back Cap Dark Tranquil Blue/Navy One Size](https://m.media-amazon.com/images/I/415cLUOgdfL.jpg)**Carhartt Mens Canvas Mesh-Back Cap Dark Tranquil Blue/Navy One Size**Carhartt**$19.70**13,353 rev9mo ago](https://www.amazon.com/dp/B0FVJJRX7W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The North Face Unisex Half Dome Trucker Dune Beige/Leather Patch One Size One Size](https://m.media-amazon.com/images/I/41KQ3nsWs0L.jpg)**The North Face Unisex Half Dome Trucker Dune Beige/Leather Patch One Size One Size**The North Face**$40.85**4.4★**▲ 122%**](https://www.amazon.com/dp/B0D4F89G7N) [![The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap TNF Black Large/X-Large](https://m.media-amazon.com/images/I/31z4tHHlO+L.jpg)**The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap TNF Black Large/X-Large**The North Face**$38.47**4.8★**▲ 120%**](https://www.amazon.com/dp/B0F97Z76YD) [![The North Face Unisex Summer LT Trucker Cedar/TNF Black One Size](https://m.media-amazon.com/images/I/31KWcefQXWL.jpg)**The North Face Unisex Summer LT Trucker Cedar/TNF Black One Size**The North Face**$41.59**3.0★**▲ 115%**](https://www.amazon.com/dp/B0FGGY8NGV) [![Horizons Trucker Cap by Patagonia](https://m.media-amazon.com/images/I/41gGIGh0dJL.jpg)**Horizons Trucker Cap by Patagonia**Patagonia**$37.99**5.0★**▲ 113%**](https://www.amazon.com/dp/B0C1HPXY56) [![JAN & JUL Cotton Baseball Cap for Summer Adjustable Outdoors Trucker Hat for Toddlers (L: 2-5 Years Beige)](https://m.media-amazon.com/images/I/21CrnFrK5lL.jpg)**JAN & JUL Cotton Baseball Cap for Summer Adjustable Outdoors Trucker Hat for Toddlers (L: 2-5 Years Beige)**JAN & JUL**$21.46**4.4★**▲ 113%**](https://www.amazon.com/dp/B0DPBL1D8H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.

125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“Fit is perfect”*

**Quality-Overall**18%

*“Amazing quality”*

**Warmth**11%

*“Keeps you warm”*

**Comfort-Overall**6%

*“Really Comfortable”*

**Color**5%

*“Beautiful colors”*

**Value For Money**4%

*“Good deal”*

**Advertised Vs Actual Product**3%

*“Just like picture”*

**Breathability**3%

*“Light and breathable”*

**Material Quality**3%

*“Good materials”*

**Weight Light**3%

*“Lightweight and comfortable hat for everyday use”*

### **What buyers complain about **

**Size-Overall**32%

*“Fits small”*

**Quality-Overall**9%

*“Bad quality”*

**Color**7%

*“color was darker than expected”*

**Value For Money**5%

*“Not worth the price”*

**Shape/Style**3%

*“Just a really awkward shape”*

**Stitch/Finish/Polish**3%

*“now the stitching is uneven”*

**Advertised Vs Actual Product**2%

*“Doesnt match picture”*

**Sweat Resistance**1%

*“Beads of sweat from my forehead”*

**Durability**1%

*“It might just need some time to break in”*

**Comfort-Overall**1%

*“I'm incredibly disappointed with this new one, the fabric feels incredibly cheap and uncomfortable”*

### **Top return reasons **

**Size-Overall**63%

**Color**12%

**Shape/Style**5%

**Advertised Vs Actual Product**4%

**Length**3%

**Material Quality**3%

**Value For Money**2%

**Quality-Overall**1%

**Neck Fit**1%

**Width**1%