---
title: "patagonia beanie — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/patagonia-beanie"
last_updated: "2026-07-13T23:17:52.381Z"
locale: en
meta:
  description: "soft demand (-50.6% this quarter) — patagonia beanie doesn't clear our bar today."
  "og:description": "soft demand (-50.6% this quarter) — patagonia beanie doesn't clear our bar today."
  "og:title": "patagonia beanie — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **patagonia beanie**

**Skip it**

Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 0Conversion 14Competition 96Returns 46Price range 94Avg price 95Brand share 7Review moat 25Quality gap 32

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$32.69**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.29–$53.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$317K**

$317K/yr · 837K searches

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,552.62**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-50.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**11 **▲rising

**Sellers**

**87**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- The North Face94% - Carhartt1% - MISSION1% - Sunday Afternoons1% - Columbia1% - Sprints1% - Open — no brand owns it (5 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$13K6%$19K8%$25K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 93 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap TNF Black-NPF Large/X-Large](https://m.media-amazon.com/images/I/31nBQan1u1L.jpg)**The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap TNF Black-NPF Large/X-Large**The North Face**$37.13**4.7★52 rev](https://www.amazon.com/dp/B0D4F7FZW6) [2![The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size](https://m.media-amazon.com/images/I/31aVSjBOeuL.jpg)**The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size**The North Face**$30.04**4.6★2,557 rev](https://www.amazon.com/dp/B09KP1K87V) [3![The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size](https://m.media-amazon.com/images/I/41SX5hpdWbL.jpg)**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size**The North Face**$28.16**4.8★2,615 rev](https://www.amazon.com/dp/B0DSGGTS53) [4![The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size](https://m.media-amazon.com/images/I/41SYKqNZzqL.jpg)**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size**The North Face**$29.32**4.8★2,615 rev](https://www.amazon.com/dp/B0F2BH84LF) [5![The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size](https://m.media-amazon.com/images/I/41J+2rriYCL.jpg)**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size**The North Face**$29.00**4.8★2,615 rev](https://www.amazon.com/dp/B0F2C72VBP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The North Face Unisex Summer LT Trucker Dusk Blue/Space One Size One Size](https://m.media-amazon.com/images/I/31-lRqK5zqL.jpg)**The North Face Unisex Summer LT Trucker Dusk Blue/Space One Size One Size**The North Face**$35.17**1 rev1y ago](https://www.amazon.com/dp/B0FGGY8BL2) [![The North Face Unisex Summer LT Trucker Cedar/TNF Black One Size](https://m.media-amazon.com/images/I/31KWcefQXWL.jpg)**The North Face Unisex Summer LT Trucker Cedar/TNF Black One Size**The North Face**$41.59**1 rev1y ago](https://www.amazon.com/dp/B0FGGY8NGV) [![The North Face Reversible Highline Beanie | Classic Fit Double Sided Winter Hat for Men & Women Oversized Logo Summit Navy/Dusk Blue One Size](https://m.media-amazon.com/images/I/412bthMXr5L.jpg)**The North Face Reversible Highline Beanie | Classic Fit Double Sided Winter Hat for Men & Women Oversized Logo Summit Navy/Dusk Blue One Size**The North Face**$31.63**5,274 rev1y ago](https://www.amazon.com/dp/B0F2BWX7M8) [![The North Face Graphic Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Hiking Ball Cap Burnt Umber/TNF Black One Size](https://m.media-amazon.com/images/I/41OgEzsB2nL.jpg)**The North Face Graphic Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Hiking Ball Cap Burnt Umber/TNF Black One Size**The North Face**$20.87**30 rev1y ago](https://www.amazon.com/dp/B0F2C8RC39) [![The North Face Jim Beanie | Classic Fit Winter Hat for Men & Women Warm Fleece Headband & Embroidered Logo Hunter Green Heather One Size](https://m.media-amazon.com/images/I/41CacflqTKL.jpg)**The North Face Jim Beanie | Classic Fit Winter Hat for Men & Women Warm Fleece Headband & Embroidered Logo Hunter Green Heather One Size**The North Face**$28.46**1,321 rev1y ago](https://www.amazon.com/dp/B0F2CCC7WL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap Stone Slab Large/X-Large](https://m.media-amazon.com/images/I/31vF-o31RGL.jpg)**The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap Stone Slab Large/X-Large**The North Face**$38.48**4.8★**▲ 183%**](https://www.amazon.com/dp/B0F97JTG8Q) [![The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap Anthracite Grey Small/Medium](https://m.media-amazon.com/images/I/31n--637HtL.jpg)**The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap Anthracite Grey Small/Medium**The North Face**$49.06**4.7★**▲ 180%**](https://www.amazon.com/dp/B0F97ZJ9WC) [![The North Face Unisex Half Dome Trucker Dune Beige/Leather Patch One Size One Size](https://m.media-amazon.com/images/I/41KQ3nsWs0L.jpg)**The North Face Unisex Half Dome Trucker Dune Beige/Leather Patch One Size One Size**The North Face**$40.85**4.4★**▲ 176%**](https://www.amazon.com/dp/B0D4F89G7N) [![The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap TNF Black Large/X-Large](https://m.media-amazon.com/images/I/31z4tHHlO+L.jpg)**The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap TNF Black Large/X-Large**The North Face**$38.47**4.8★**▲ 174%**](https://www.amazon.com/dp/B0F97Z76YD) [![Sunday Afternoons Ultra Adventure Hat - UPF 50+ Sun Hat for Men & Women with Neck Cape Adjustable Fit Breathable Water-Resistant Design for Hiking Fishing or Outdoor Travel Pumice S/M](https://m.media-amazon.com/images/I/31KoE1E00DL.jpg)**Sunday Afternoons Ultra Adventure Hat - UPF 50+ Sun Hat for Men & Women with Neck Cape Adjustable Fit Breathable Water-Resistant Design for Hiking Fishing or Outdoor Travel Pumice S/M**Sunday Afternoons**$52.44**4.7★**▲ 173%**](https://www.amazon.com/dp/B01641ENY2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.

100K60KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“Awesome fit”*

**Quality-Overall**16%

*“Beautifully made”*

**Warmth**13%

*“Keeps you warm”*

**Comfort-Overall**6%

*“The hat is very comfortable”*

**Weight Light**5%

*“Lightweight Comfort”*

**Value For Money**5%

*“Fair price”*

**Color**3%

*“I love the color”*

**Material Quality**3%

*“High quality materials”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Shape/Style**2%

*“Stylish”*

### **What buyers complain about **

**Size-Overall**27%

*“Runs a bit big”*

**Quality-Overall**7%

*“Bad quality”*

**Color**4%

*“Color not as pictured”*

**Value For Money**4%

*“Could have been cheaper”*

**Strap/String Quality**3%

*“The draw string pulls up off center”*

**Thickness**3%

*“The top is thin”*

**Shape/Style**2%

*“didnt hold its shape anymore”*

**Stitch/Finish/Polish**2%

*“now the stitching is uneven”*

**Length**2%

*“its way too long”*

**Comfort-Overall**2%

*“Very uncomfortable”*

### **Top return reasons **

**Size-Overall**68%

**Color**8%

**Advertised Vs Actual Product**4%

**Shape/Style**4%

**Material Quality**3%

**Length**3%

**Value For Money**2%

**Quality-Overall**1%

**Width**1%

**Neck Fit**1%