---
title: "passport holder — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/passport-holder"
last_updated: "2026-07-14T08:22:36.782Z"
locale: en
meta:
  description: "passport holder shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "passport holder shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "passport holder — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **passport holder**

**Worth a look**

Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 27Competition 86Returns 45Price range 74Avg price 70Brand share 95Review moat 24Quality gap 21

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 10.0M searches

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Good****$4.00–$45.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.42**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,350.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**46 **▲rising

**Sellers**

**59**

**Top-5 brand share**

**40%**

**Open market**

**55%**

- PASCACOO11% - Eoehro10% - Melsbrinna6% - Hero Travel Supply6% - Herain6% - TOURSUIT5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$61K4%$122K6%$183K8%$244K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 70 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Eoehro Passport Holder for Travel Essentials Passport Wallet Cover Case for Travel Must Haves Accessories Passport Book Holders for Women and Men(black)](https://m.media-amazon.com/images/I/41XmJ5QLryL.jpg)**Eoehro Passport Holder for Travel Essentials Passport Wallet Cover Case for Travel Must Haves Accessories Passport Book Holders for Women and Men(black)**Eoehro**$9.58**4.8★11,647 rev](https://www.amazon.com/dp/B0D3G6KDWF) [2![Passport Holder Cover Wallet RFID Blocking Leather Card Case Travel Accessories for Women Men (Pink)](https://m.media-amazon.com/images/I/51k0iZsyApL.jpg)**Passport Holder Cover Wallet RFID Blocking Leather Card Case Travel Accessories for Women Men (Pink)**PASCACOO**$9.44**4.8★14,674 rev](https://www.amazon.com/dp/B07LG3TYJS) [3![HERO Neck Wallet - RFID Blocking Passport Holder Easy to Conceal Travel Pouch (Army Grey)](https://m.media-amazon.com/images/I/41PtkbnlegL.jpg)**HERO Neck Wallet - RFID Blocking Passport Holder Easy to Conceal Travel Pouch (Army Grey)**Hero Travel Supply**$24.74**4.7★11,825 rev](https://www.amazon.com/dp/B07RV1L1F1) [4![VENTURE 4TH Money Belt for Travel Slim Hidden Under-Clothes RFID Blocking Anti-Theft Passport Holder & Travel Wallet Pouch for Men & Women to Protect Cash Cards & Documents (Black)](https://m.media-amazon.com/images/I/41DWqcfiY8L.jpg)**VENTURE 4TH Money Belt for Travel Slim Hidden Under-Clothes RFID Blocking Anti-Theft Passport Holder & Travel Wallet Pouch for Men & Women to Protect Cash Cards & Documents (Black)**VENTURE 4TH**$24.04**4.5★12,404 rev](https://www.amazon.com/dp/B00WBMQ89C) [5![TOURSUIT RFID Blocking Passport Holder for Women Men Leather Passport Travel Wallet with 3D Metal Badge Travel Document Holder Cover Accessories (Dark Blue)](https://m.media-amazon.com/images/I/51WBiCTjJCL.jpg)**TOURSUIT RFID Blocking Passport Holder for Women Men Leather Passport Travel Wallet with 3D Metal Badge Travel Document Holder Cover Accessories (Dark Blue)**TOURSUIT**$13.59**4.8★3,218 rev](https://www.amazon.com/dp/B0B8X9KSHD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)](https://m.media-amazon.com/images/I/51jO0VI3ibL.jpg)**Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)**JOVAGO**$15.10**41 rev5mo ago](https://www.amazon.com/dp/B0GGGR1C1D) [![Travelon RFID Blocking Passport Zip Wallet](https://m.media-amazon.com/images/I/31ftgrdDM9L.jpg)**Travelon RFID Blocking Passport Zip Wallet**Travelon**$23.79**1,179 rev7mo ago](https://www.amazon.com/dp/B0G5BDP383) [![LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)](https://m.media-amazon.com/images/I/412JdOnToOL.jpg)**LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)**LORZOR**$45.61**40 rev7mo ago](https://www.amazon.com/dp/B0FSZ9D7YL) [![Stouchi Quick-Draw AirTag Passport Holder 1-Sec Pull Strap Magnetic Case](https://m.media-amazon.com/images/I/31S4NvGYJVL.jpg)**Stouchi Quick-Draw AirTag Passport Holder 1-Sec Pull Strap Magnetic Case**Stouchi**$33.34**408 rev8mo ago](https://www.amazon.com/dp/B0G1BTYYX6) [![Magimack Family Passport Holder for Travel RFID Blocking Travel Document Organizer with Flexible Carrying Style Portable Passport Wallet and Essentials for Trip (Grey)](https://m.media-amazon.com/images/I/515FoD-C8pL.jpg)**Magimack Family Passport Holder for Travel RFID Blocking Travel Document Organizer with Flexible Carrying Style Portable Passport Wallet and Essentials for Trip (Grey)**Magimack**$7.96**218 rev8mo ago](https://www.amazon.com/dp/B0FNMGP4SW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)](https://m.media-amazon.com/images/I/51jO0VI3ibL.jpg)**Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)**JOVAGO**$15.10**4.6★**▲ 129%**](https://www.amazon.com/dp/B0GGGR1C1D) [![Buffway Slim Minimalist Front Pocket RFID Blocking Leather Wallets for Men and Women - Carbon Fiber Black](https://m.media-amazon.com/images/I/41P0CpAU1jL.jpg)**Buffway Slim Minimalist Front Pocket RFID Blocking Leather Wallets for Men and Women - Carbon Fiber Black**Buffway**$15.51**4.6★**▲ 113%**](https://www.amazon.com/dp/B07SVPD6PX) [![ALLIVE Family Passport Holder for Women & Men RFID Blocking Passport Wallet with AirTag Slot Genuine Leather Passport Cover Family Travel Gift & Airport Essentials (Lake Blue)](https://m.media-amazon.com/images/I/41mDdHYUE8L.jpg)**ALLIVE Family Passport Holder for Women & Men RFID Blocking Passport Wallet with AirTag Slot Genuine Leather Passport Cover Family Travel Gift & Airport Essentials (Lake Blue)**ALLIVE**$35.63**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FP8FVVFC) [![LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)](https://m.media-amazon.com/images/I/412JdOnToOL.jpg)**LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)**LORZOR**$45.61**4.6★**▲ 110%**](https://www.amazon.com/dp/B0FSZ9D7YL) [![WHENON Passport Holder for Travel Genuine Leather Passport Holder with Airtag Rfid Passport Cover Wallet Case for Men Women Travel Essentials Gift Coffee Brown](https://m.media-amazon.com/images/I/41EBA-317xL.jpg)**WHENON Passport Holder for Travel Genuine Leather Passport Holder with Airtag Rfid Passport Cover Wallet Case for Men Women Travel Essentials Gift Coffee Brown**WHENON**$19.37**4.7★**▲ 100%**](https://www.amazon.com/dp/B0FQ9VT1Z6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

250K150KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Amazing quality”*

**Size-Overall**12%

*“Fit great”*

**Pockets/Compartments**9%

*“Many pockets”*

**Portability**8%

*“Great portability, I can put it in my hobo bag”*

**Advertised Vs Actual Product**6%

*“As described”*

**Value For Money**6%

*“Great deal”*

**Ease Of Use**6%

*“Easy to carry”*

**Color**4%

*“Vibrant colors”*

**Weight Light**4%

*“Lightweight and comfortable”*

**Durability**3%

*“Has not broke”*

### **What buyers complain about **

**Size-Overall**26%

*“Bigger than expected”*

**Quality-Overall**6%

*“very cheaply made”*

**Ease Of Use**5%

*“even more difficult to remove”*

**Strap/String Quality**4%

*“Very cheap strap”*

**Thickness**3%

*“is bulky. thick”*

**Zipper Quality**3%

*“Weak Zipper”*

**Pockets/Compartments**2%

*“The actual pockets are sort of small”*

**Durability**2%

*“Didn't hold up”*

**Strength**2%

*“Very flimsy”*

**Value For Money**2%

*“What a waste of money”*

### **Top return reasons **

**Size-Overall**54%

**Material Quality**5%

**Quality-Overall**4%

**Advertised Vs Actual Product**4%

**Color**3%

**Pockets/Compartments**3%

**Weight Heavy**3%

**Shape/Style**3%

**Strap/String Quality**3%

**Value For Money**2%