---
title: "parasol — Niche Verdict: Worth a look (68/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/parasol"
last_updated: "2026-07-14T03:11:24.328Z"
locale: en
meta:
  description: "parasol shows demand growing +131.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "parasol shows demand growing +131.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "parasol — Niche Verdict: Worth a look (68/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **parasol**

**Worth a look**

Shows demand growing +131.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 96Conversion 16Competition 86Returns 50Price range 64Avg price 95Brand share 96Review moat 25Quality gap 60

**Growth**

**Incredible****+131.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$26.26**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Good****$8.62–$142.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$574K**

$574K/yr · 1.7M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****4,811.3**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**48 **▼falling

**Sellers**

**72**

**Top-5 brand share**

**35%**

**Open market**

**61%**

- BAODINI10% - MENHLAGDI9% - FDJASGY7% - SQOIKOS4% - Elibelle4% - G4Free4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$17K6%$34K9%$52K12%$69K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 74 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women](https://m.media-amazon.com/images/I/51i2jOC1OlL.jpg)**Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women**MENHLAGDI**$28.10**4.4★134 rev](https://www.amazon.com/dp/B0D3CHTP9T) [2![DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations](https://m.media-amazon.com/images/I/41r2QptxkVL.jpg)**DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations**FDJASGY**$18.25**4.4★3,093 rev](https://www.amazon.com/dp/B084M34M8R) [3![BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack](https://m.media-amazon.com/images/I/41oQeYL-IoL.jpg)**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.77**4.2★6,077 rev](https://www.amazon.com/dp/B09Q2PQ7ZB) [4![JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration](https://m.media-amazon.com/images/I/510D7dqYJvL.jpg)**JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration**JTYKUYR**$16.23**4.2★43 rev](https://www.amazon.com/dp/B0F5G6GBZW) [5![SQOIKOS Ivory Lace Parasol Umbrella Vintage Wedding Bridal Lace Umbrella for Decoration Photo Tea Party Adult Size](https://m.media-amazon.com/images/I/41KPm6eghIS.jpg)**SQOIKOS Ivory Lace Parasol Umbrella Vintage Wedding Bridal Lace Umbrella for Decoration Photo Tea Party Adult Size**SQOIKOS**$33.88**4.7★456 rev](https://www.amazon.com/dp/B097N8CQ3C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**103 rev4mo ago](https://www.amazon.com/dp/B0G5PYXNDQ) [![3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)](https://m.media-amazon.com/images/I/41TXj-J6f1L.jpg)**3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)**LMUGOOS**$16.96**201 rev7mo ago](https://www.amazon.com/dp/B0FVFKRM8H) [![WUKUAIER 33 Weddings bamboo Paper Parasol Umbrella Parasols Stick Umbrellas](https://m.media-amazon.com/images/I/31Y6i4Vm3WL.jpg)**WUKUAIER 33 Weddings bamboo Paper Parasol Umbrella Parasols Stick Umbrellas**WUKUAIER**$26.21**5 rev7mo ago](https://www.amazon.com/dp/B0G2GWC4K6) [![PJxtal National style folding umbrella - a portable umbrella that can withstand typhoons protect against sun and even be used as a work of art](https://m.media-amazon.com/images/I/41jxcP7FicL.jpg)**PJxtal National style folding umbrella - a portable umbrella that can withstand typhoons protect against sun and even be used as a work of art**PJxtal**$25.53**17 rev9mo ago](https://www.amazon.com/dp/B0FVM7VLQT) [![PJxtal 16 Ribs 3 Folding Manual Open Umbrella Windproof Travel Rain Gear UV Protection Art Sunshade Sturdy Waterproof Canopy Portable Folding Parasol (Vivid Garden)](https://m.media-amazon.com/images/I/51X8A4NASWL.jpg)**PJxtal 16 Ribs 3 Folding Manual Open Umbrella Windproof Travel Rain Gear UV Protection Art Sunshade Sturdy Waterproof Canopy Portable Folding Parasol (Vivid Garden)**PJxtal**$25.51**17 rev9mo ago](https://www.amazon.com/dp/B0GV3YL62M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PJxtal 16 Ribs 3 Folding Manual Open Umbrella Windproof Travel Rain Gear UV Protection Art Sunshade Sturdy Waterproof Canopy Portable Folding Parasol (Vivid Garden)](https://m.media-amazon.com/images/I/51X8A4NASWL.jpg)**PJxtal 16 Ribs 3 Folding Manual Open Umbrella Windproof Travel Rain Gear UV Protection Art Sunshade Sturdy Waterproof Canopy Portable Folding Parasol (Vivid Garden)**PJxtal**$25.51**4.4★**▲ 118%**](https://www.amazon.com/dp/B0GV3YL62M) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**4.6★**▲ 118%**](https://www.amazon.com/dp/B0G5PYXNDQ) [![Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready](https://m.media-amazon.com/images/I/41qhNa2wnwL.jpg)**Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.72**4.5★**▲ 114%**](https://www.amazon.com/dp/B0D9N7Q3XB) [![Hand Made Japanese Oriental Parasol Dancing Umbrella 22 inch with Hand held Silk Folding Fans for Kids(Blue)](https://m.media-amazon.com/images/I/51pfvmrWhNL.jpg)**Hand Made Japanese Oriental Parasol Dancing Umbrella 22 inch with Hand held Silk Folding Fans for Kids(Blue)**Elibelle**$13.24**4.6★**▲ 114%**](https://www.amazon.com/dp/B0CBYPPKTP) [![SB VERSA BRELLA MIDNIGHT BLUE 1PK FES](https://m.media-amazon.com/images/I/31TBuW7be6L.jpg)**SB VERSA BRELLA MIDNIGHT BLUE 1PK FES**Sport-Brella**$26.79**4.2★**▲ 114%**](https://www.amazon.com/dp/B0DD8R3SLF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +131.8% search growth over the last 90 days.

70K50KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 7.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality, good price, good size and arrived on time”*

**Strength**10%

*“you stayed strong”*

**Size-Overall**9%

*“Fits in my bag, very convenient”*

**Ease Of Use**7%

*“easy to carry around”*

**Durability**7%

*“The construction is durable”*

**Value For Money**6%

*“Good value for the cost”*

**Advertised Vs Actual Product**6%

*“Exactly what I needed”*

**Weather Proof**5%

*“Works great for rain and sun”*

**Compactness**4%

*“Its compact and travel sized”*

**Portability**4%

*“Easy to carry”*

### **What buyers complain about **

**Durability**21%

*“broke quickly”*

**Quality-Overall**11%

*“Not well made”*

**Size-Overall**10%

*“Size small”*

**Ease Of Use**6%

*“Not able to use”*

**Strength**5%

*“Not Sturdy”*

**Value For Money**3%

*“Waste of money”*

**Weight Heavy**3%

*“Way Too Heavy”*

**Color**3%

*“Wrong color received”*

**Material Quality**3%

*“Material is thin”*

**Advertised Vs Actual Product**2%

*“Picture is misleading”*

### **Top return reasons **

**Size-Overall**45%

**Weight Heavy**7%

**Color**5%

**Quality-Overall**4%

**Strength**4%

**Ease Of Use**4%

**Advertised Vs Actual Product**4%

**Value For Money**4%

**Functionality-Overall**4%

**Defective Material/Parts**3%