[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-clothing-shoes-jewelry-papa-smurf-hat":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5362,5602759489,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":147,"baselines":183,"demand":188,"seasonality":292,"brandShare":293,"products":315,"feedback":441,"lastUpdated":143},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":122,"top5ClickShare":126,"top5BrandShare":127,"avgRating":128,"avgReviewCount":129,"avgPrice":130,"priceMin":131,"priceMax":132,"productCount":133,"unitsSoldMax":134,"sponsoredPct":135,"returnRate":136,"successfulLaunches360":122,"newProducts360":137,"amazonNicheId":138,"title":139,"slug":140,"href":141,"leafCategoryName":142,"scrapedAt":143,"brandCount":144,"brandCountYearAgo":106,"sellerCount":133,"signals":145},0,23660,3.7122,0.0032,0.7057,0.7781,4.15,177,13.37,6.82,23.71,13,2000,0.4615,0.0781,3,"deb8fcb9-8ff8-40ef-a6bb-1140113eff6c","papa smurf hat","papa-smurf-hat","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fpapa-smurf-hat","Headwear","2026-07-10T18:17:11.218931+00:00",10,[146],"high_returns",{"score":148,"verdict":149,"components":150},32,"skip",[151,154,157,160,162,165,168,173,176,179],{"key":152,"score":122,"weight":153,"raw":122},"marketSize",0.15,{"key":155,"score":156,"weight":153,"raw":125},"growth",25,{"key":158,"score":122,"weight":159,"raw":122},"conversion",0.1,{"key":161,"score":156,"weight":153,"raw":126},"competition",{"key":163,"score":164,"weight":159,"raw":127},"brandShare",45,{"key":166,"score":167,"weight":159,"raw":128},"qualityGap",85,{"key":169,"score":170,"weight":171,"raw":172},"reviewMoat",91,0.05,177.46,{"key":174,"score":175,"weight":159,"raw":136},"returns",17,{"key":177,"score":178,"weight":171,"raw":130},"avgPrice",61,{"key":180,"score":181,"weight":171,"raw":182},"priceRange",52,0.5156897572528123,{"avgRating":184,"medianPrice":185,"medianReturnRate":186,"nichesTracked":187},4.42,22.21,0.0235,37810,{"points":189,"droppedPartialWeek":291},[190,193,196,199,202,205,208,211,214,216,219,222,225,228,231,234,237,240,243,246,249,251,254,257,260,263,265,268,270,272,275,278,280,283,286,288],{"week":191,"volume":192},"2025-11-02",3420,{"week":194,"volume":195},"2025-11-09",182,{"week":197,"volume":198},"2025-11-16",147,{"week":200,"volume":201},"2025-11-23",146,{"week":203,"volume":204},"2025-11-30",139,{"week":206,"volume":207},"2025-12-07",142,{"week":209,"volume":210},"2025-12-14",137,{"week":212,"volume":213},"2025-12-21",117,{"week":215,"volume":213},"2025-12-28",{"week":217,"volume":218},"2026-01-04",79,{"week":220,"volume":221},"2026-01-11",97,{"week":223,"volume":224},"2026-01-18",62,{"week":226,"volume":227},"2026-01-25",81,{"week":229,"volume":230},"2026-02-01",58,{"week":232,"volume":233},"2026-02-08",54,{"week":235,"volume":236},"2026-02-15",49,{"week":238,"volume":239},"2026-02-22",98,{"week":241,"volume":242},"2026-03-01",65,{"week":244,"volume":245},"2026-03-08",86,{"week":247,"volume":248},"2026-03-15",69,{"week":250,"volume":170},"2026-03-22",{"week":252,"volume":253},"2026-03-29",75,{"week":255,"volume":256},"2026-04-05",59,{"week":258,"volume":259},"2026-04-12",41,{"week":261,"volume":262},"2026-04-19",73,{"week":264,"volume":262},"2026-04-26",{"week":266,"volume":267},"2026-05-03",70,{"week":269,"volume":178},"2026-05-10",{"week":271,"volume":245},"2026-05-17",{"week":273,"volume":274},"2026-05-24",51,{"week":276,"volume":277},"2026-05-31",100,{"week":279,"volume":227},"2026-06-07",{"week":281,"volume":282},"2026-06-14",84,{"week":284,"volume":285},"2026-06-21",118,{"week":287,"volume":227},"2026-06-28",{"week":289,"volume":290},"2026-07-05",28,false,null,{"top":294,"otherBrandCount":313,"otherClickShare":314},[295,298,301,304,307,310],{"brand":296,"clickShare":297},"DSKOBT",0.21450000000000002,{"brand":299,"clickShare":300},"CAP",0.192,{"brand":302,"clickShare":303},"American Trends",0.187,{"brand":305,"clickShare":306},"Kinyazre",0.0998,{"brand":308,"clickShare":309},"UTTPLL",0.0848,{"brand":311,"clickShare":312},"The Smurfs",0.057300000000000004,4,0.16459999999999997,[316,323,332,342,351,361,371,382,390,399,409,420,429],{"asin":317,"title":318,"brand":299,"imageUrl":319,"price":131,"rating":313,"reviews":204,"clickShare90":300,"clickShare360":320,"launchDate":321,"amazonUrl":322},"B00OTWMC7O","Cap911 Unisex Plain 12 inch Long Beanie - Many Colors Fire Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tjwtNvjFL.jpg",0.3204,"2014-10-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OTWMC7O",{"asin":324,"title":325,"brand":296,"imageUrl":326,"price":327,"rating":313,"reviews":242,"clickShare90":328,"clickShare360":329,"launchDate":330,"amazonUrl":331},"B0FH48TMRJ","DSKOBT Cosplay Hat Loose Beanie Elastic Soft Comfortable and Warm Movie Dress up Halloween Costume Accessory Headwear (Red)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Z4HPFLXaL.jpg",20.07,0.1771,0.1864,"2025-07-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FH48TMRJ",{"asin":333,"title":334,"brand":302,"imageUrl":335,"price":336,"rating":337,"reviews":285,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B0D8PRKDWK","Unisex Slouchy Beanie Cotton Lightweight Beanie Hat Skull Cap Night Sleep Hat Hip-Hop Hat Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RV++K38kL.jpg",8.69,4.2,0.1521,0.0539,"2024-07-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D8PRKDWK",{"asin":343,"title":344,"brand":305,"imageUrl":345,"price":346,"rating":337,"reviews":347,"clickShare90":306,"clickShare360":348,"launchDate":349,"amazonUrl":350},"B0FKFNCTQH","Kinyazre Red Elf Hat Costume for Halloween Gnome Cartoon Cosplay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HYMMCn7qL.jpg",14.47,38,0.1225,"2025-07-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FKFNCTQH",{"asin":352,"title":353,"brand":308,"imageUrl":354,"price":355,"rating":356,"reviews":357,"clickShare90":309,"clickShare360":358,"launchDate":359,"amazonUrl":360},"B0B5ZK6JTN","UTTPLL Unisex Baggy Cotton Beanies Lightweight Hip-Hop Soft Slouchy Stretch Beanie Hat Chemo Caps for Men Women Red One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ZPWZ0ayPL.jpg",8.74,4.4,168,0.0879,"2022-07-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B5ZK6JTN",{"asin":362,"title":363,"brand":364,"imageUrl":365,"price":132,"rating":366,"reviews":137,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B0FQCGF31S","Spreadshirt The Smurfs Embroidered Papa Smurf Snapback Cap One Size Royal Blue","Spreadshirt","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yjQvNuTTL.jpg",3.3,0.0549,0.0099,"2025-09-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FQCGF31S",{"asin":372,"title":373,"brand":374,"imageUrl":375,"price":376,"rating":356,"reviews":377,"clickShare90":378,"clickShare360":379,"launchDate":380,"amazonUrl":381},"B08C27WDG3","Zando Cotton Beanie for Men Dwarf Hat Street Style Skull Cap Soft Slouchy Beanie Baggy Lightweight Chemo Caps Hip-Hop Stretchy Sleep Cap Hairloss Cancer Headwear for Women Beanie Hat Red Dwarf","Zando","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3193sxR4zxL.jpg",7.69,1136,0.0474,0.0521,"2020-06-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08C27WDG3",{"asin":383,"title":384,"brand":296,"imageUrl":385,"price":386,"rating":313,"reviews":242,"clickShare90":387,"clickShare360":388,"launchDate":330,"amazonUrl":389},"B0FH4K2MTV","DSKOBT Cosplay Hat Loose Beanie Elastic Soft Comfortable and Warm Movie Dress up Halloween Costume Accessory Headwear (white)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21IzYIqfzHL.jpg",16.52,0.0374,0.0739,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FH4K2MTV",{"asin":391,"title":392,"brand":393,"imageUrl":354,"price":394,"rating":337,"reviews":395,"clickShare90":387,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B0CDKVW4N1","DOOVID Slouchy Beanie for Women Men Baggy Beanie Hats Casual Stretch Knit Hip-Hop Skull Caps Red One Size","DOOVID",7.55,42,0.012,"2022-06-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CDKVW4N1",{"asin":400,"title":401,"brand":302,"imageUrl":402,"price":403,"rating":337,"reviews":404,"clickShare90":405,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B09CL156TD","Beanie for Men\u002FWomen Slouchy Beanie Hats Hip Hop Skull Cap Baggy Stylish Lightweight A Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vJG1FO3-L.jpg",8.34,495,0.0349,0.0445,"2021-08-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09CL156TD",{"asin":410,"title":411,"brand":311,"imageUrl":412,"price":413,"rating":414,"reviews":415,"clickShare90":416,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B0DM45TNC8","The Smurfs Call Me Big Papa T-Shirt","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gwKKv1JsL.jpg",19.04,4.9,19,0.0299,0.0038,"2024-11-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DM45TNC8",{"asin":421,"title":422,"brand":311,"imageUrl":423,"price":415,"rating":337,"reviews":424,"clickShare90":425,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B0F4614KMV","The Smurfs Chrome and Lightning Papa Smurf Retro Cartoon T-Shirt","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nCQ+vBUyL.jpg",12,0.0274,0.0022,"2025-04-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4614KMV",{"asin":430,"title":431,"brand":432,"imageUrl":433,"price":434,"rating":435,"reviews":436,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0FHVZXHXT","Mepase 3 Pcs Halloween Elf Dwarf Gnome Hat Costumes Set Blue Accessories with Red Gnome Hat White Beard and Blue Tail Storybook Character Cosplay Accessories for Halloween Party","Mepase","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HKGtkfR0L.jpg",13.12,3.9,7,0.0249,0.0306,"2025-07-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FHVZXHXT",{"love":442,"hate":458,"returnReasons":474},[443,449,454],{"topic":444,"percentOfMentions":445,"verbatims":446},"Quality-Overall",0.6667000000000001,[447,448],"Great quality","Great quality for when my son dressed up as papa Smurf during homecoming spirit week",{"topic":450,"percentOfMentions":451,"verbatims":452},"Color",0.16670000000000001,[453],"is the color he loves",{"topic":455,"percentOfMentions":451,"verbatims":456},"Size-Overall",[457],"It fits him pretty well",[459,466,471],{"topic":460,"percentOfMentions":461,"verbatims":462},"Advertised Vs Actual Product",0.6,[463,464,465],"Hat is NOT as pictured","NOT AS DESCRIBED","NOT SLOUCHTY the picture shows a SLOUCHTY beanie and this is NOT it",{"topic":467,"percentOfMentions":468,"verbatims":469},"Value For Money",0.2,[470],"Cheap,",{"topic":455,"percentOfMentions":468,"verbatims":472},[473],"Hat is kinda small",[475,477,479,482,484,486,489,492,495,498],{"reason":455,"pct":476},0.4863,{"reason":450,"pct":478},0.0902,{"reason":480,"pct":481},"Length",0.0765,{"reason":460,"pct":483},0.0724,{"reason":444,"pct":485},0.06559999999999999,{"reason":487,"pct":488},"Shape\u002FStyle",0.0492,{"reason":490,"pct":491},"Material Quality",0.0246,{"reason":493,"pct":494},"Width",0.020499999999999997,{"reason":496,"pct":497},"Defective Material\u002FParts",0.016399999999999998,{"reason":499,"pct":500},"Wrinkles",0.0123]