---
title: "orange beanie — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/orange-beanie"
last_updated: "2026-07-14T00:27:34.673Z"
locale: en
meta:
  description: "soft demand (-69.9% this quarter) — orange beanie doesn't clear our bar today."
  "og:description": "soft demand (-69.9% this quarter) — orange beanie doesn't clear our bar today."
  "og:title": "orange beanie — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **orange beanie**

**Skip it**

Soft demand (-69.9% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 0Conversion 57Competition 56Returns 44Price range 51Avg price 46Brand share 72Review moat 22Quality gap 37

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$3.78–$26.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.51**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$121K**

$121K/yr · 216K searches

**Review moat**

**Bad****10,395.1**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-69.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**26 **▲rising

**Sellers**

**56**

**Top-5 brand share**

**62%**

**Open market**

**38%**

- Carhartt17% - ZOORON16% - NPJY9% - Scotamalone7% - Connectyle6% - MaxNova6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$24K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex Orange](https://m.media-amazon.com/images/I/41nZb5UHvFL.jpg)**ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex Orange**ZOORON**$7.68**4.6★1,498 rev](https://www.amazon.com/dp/B0C8CZTPW9) [2![Carhartt Mens Knit Cuffed Beanie Brite Orange One Size](https://m.media-amazon.com/images/I/41A+llNI5OL.jpg)**Carhartt Mens Knit Cuffed Beanie Brite Orange One Size**Carhartt**$18.57**4.8★150,550 rev](https://www.amazon.com/dp/B002G9UEFY) [3![NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Orange](https://m.media-amazon.com/images/I/51YHQWX5XoL.jpg)**NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Orange**NPJY**$7.72**4.6★3,711 rev](https://www.amazon.com/dp/B0B29DKK3X) [4![Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange](https://m.media-amazon.com/images/I/41QMJhphCRL.jpg)**Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange**Scotamalone**$6.05**4.3★64 rev](https://www.amazon.com/dp/B0FNMLGY2S) [5![Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Orange)](https://m.media-amazon.com/images/I/51qto6c1TIL.jpg)**Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Orange)**Connectyle**$9.98**4.6★11,094 rev](https://www.amazon.com/dp/B07YSV1MFK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DASSNANE Orange Beanies Hats Multiple Colors Available Stocking caps for Women Ski Hat Winter Knitted Hat Elasticity Soft](https://m.media-amazon.com/images/I/413mVPkRy3L.jpg)**DASSNANE Orange Beanies Hats Multiple Colors Available Stocking caps for Women Ski Hat Winter Knitted Hat Elasticity Soft**DASSNANE**$3.78**163 rev8mo ago](https://www.amazon.com/dp/B0FXMR6388) [![Simapu 100% Cotton Beanie for Women Men Double-Layer Knit Warm Winter Hat Soft Cuff Fisherman Beanies Hats Slouchy Skull Cap Orange](https://m.media-amazon.com/images/I/41CLmT3ywXL.jpg)**Simapu 100% Cotton Beanie for Women Men Double-Layer Knit Warm Winter Hat Soft Cuff Fisherman Beanies Hats Slouchy Skull Cap Orange**Simapu**$10.77**46 rev9mo ago](https://www.amazon.com/dp/B0FMRJT84X) [![Winter Fleece Beanie Wide Double-Layer Brim Warm Skull Cap Windproof Lightweigh Sleep Hat for Men Women (Bright Orange)](https://m.media-amazon.com/images/I/31Er+TFEA6L.jpg)**Winter Fleece Beanie Wide Double-Layer Brim Warm Skull Cap Windproof Lightweigh Sleep Hat for Men Women (Bright Orange)**SRLLBBY**$6.76**81 rev9mo ago](https://www.amazon.com/dp/B0FSDHCH35) [![THINDUST Winter Thermal Skull Cap for Men Women - Warm Breathable Running Cycling Skiing Outdoor Helmet Liner Beanie Orange](https://m.media-amazon.com/images/I/31Io7q+vJhL.jpg)**THINDUST Winter Thermal Skull Cap for Men Women - Warm Breathable Running Cycling Skiing Outdoor Helmet Liner Beanie Orange**THINDUST**$12.50**299 rev10mo ago](https://www.amazon.com/dp/B0FJ2CC766) [![Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange](https://m.media-amazon.com/images/I/41QMJhphCRL.jpg)**Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange**Scotamalone**$6.05**64 rev10mo ago](https://www.amazon.com/dp/B0FNMLGY2S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap T Orange](https://m.media-amazon.com/images/I/61kKSePtakL.jpg)**Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap T Orange**Top Level**$6.89**4.6★**▲ 403%**](https://www.amazon.com/dp/B01LZPMVC6) [![Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Orange](https://m.media-amazon.com/images/I/51pr3I7tO9L.jpg)**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Orange**Gelante**$7.66**4.6★**▲ 390%**](https://www.amazon.com/dp/B0BCX79LDC) [![Carhartt Mens Knit Cuffed Beanie Brown One Size](https://m.media-amazon.com/images/I/419mmKNh11L.jpg)**Carhartt Mens Knit Cuffed Beanie Brown One Size**Carhartt**$19.96**4.8★**▲ 381%**](https://www.amazon.com/dp/B002G9UDY6) [![2THESTARS Beanie for Men Women Warm Winter Hat Windproof Thick Knitted Cuffed Unisex Skull Cap - Neon Orange (Plain)](https://m.media-amazon.com/images/I/31I+l6jKD1L.jpg)**2THESTARS Beanie for Men Women Warm Winter Hat Windproof Thick Knitted Cuffed Unisex Skull Cap - Neon Orange (Plain)**2THESTARS**$5.02**4.6★**▲ 357%**](https://www.amazon.com/dp/B0DJZV25C5) [![Simapu 100% Cotton Beanie for Women Men Double-Layer Knit Warm Winter Hat Soft Cuff Fisherman Beanies Hats Slouchy Skull Cap Orange](https://m.media-amazon.com/images/I/41CLmT3ywXL.jpg)**Simapu 100% Cotton Beanie for Women Men Double-Layer Knit Warm Winter Hat Soft Cuff Fisherman Beanies Hats Slouchy Skull Cap Orange**Simapu**$10.77**4.2★**▲ 274%**](https://www.amazon.com/dp/B0FMRJT84X)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -69.9% search growth over the last 90 days.

20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**23%

*“It's warm”*

**Quality-Overall**19%

*“This beanie is exceptional quality”*

**Size-Overall**18%

*“The fit is comfortable”*

**Color**11%

*“Bright Color”*

**Comfort-Overall**4%

*“comfortable too”*

**Value For Money**3%

*“Great value”*

**Thickness**3%

*“Great hat for high-country hunting in that it isn't too thick”*

**Material Quality**2%

*“Great cotton material”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Stretchability/Expandability/Elasticity**2%

*“plenty of stretch”*

### **What buyers complain about **

**Color**24%

*“It had completely lost all of its coloring”*

**Size-Overall**24%

*“A little too long for my taste”*

**Value For Money**10%

*“expensive”*

**Thickness**5%

*“It was not super thick”*

**Gap/Hole**4%

*“Had a small hole in it”*

**Stretchability/Expandability/Elasticity**1%

*“Hasn't stretched out”*

**Comfort-Overall**1%

*“I dont understand how the average male head can comfortably wear this”*

**Material Quality**1%

*“It was also much thinner material than I hoped for”*

**Lining Quality**1%

*“It doesn't have a liner but”*

**Durability**1%

*“I do however think it isn't very durable”*

### **Top return reasons **

**Size-Overall**45%

**Color**30%

**Advertised Vs Actual Product**4%

**Length**3%

**Brightness/Shine/Glow**3%

**Value For Money**2%

**Material Quality**2%

**Thin**1%

**Shape/Style**1%

**Product Condition**1%