---
title: "only murders in the building — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/only-murders-in-the-building"
last_updated: "2026-07-13T23:25:07.028Z"
locale: en
meta:
  description: "a small market ($10K/yr) — only murders in the building doesn't clear our bar today."
  "og:description": "a small market ($10K/yr) — only murders in the building doesn't clear our bar today."
  "og:title": "only murders in the building — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **only murders in the building**

**Skip it**

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 22Conversion 3Competition 17Returns 73Price range 92Avg price 95Brand share 22Review moat 98Quality gap 60

**Review moat**

**Incredible****33.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$24.34**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.96–$64.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$10K**

$10K/yr · 204K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **—flat

**Sellers**

**12**

**Top-5 brand share**

**91%**

**Open market**

**4%**

- G2TUP34% - only murders in the building33% - FUNKO GAMES11% - BWWKTOP7% - Bioworld5% - LEVLO4% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$3K40%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![G2TUP Arconia Tote Bag Mabel & Oliver & Charles Fans Gift Arconias Inspired Shoulder Bag Oliver Merchandise (Arconia TG)](https://m.media-amazon.com/images/I/41EgTbrNyFL.jpg)**G2TUP Arconia Tote Bag Mabel & Oliver & Charles Fans Gift Arconias Inspired Shoulder Bag Oliver Merchandise (Arconia TG)**G2TUP**$12.96**4.6★23 rev](https://www.amazon.com/dp/B0D5D4H6XB) [2![only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large](https://m.media-amazon.com/images/I/41nmD4Gu5vL.jpg)**only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large**only murders in the building**$64.88**4.4★79 rev](https://www.amazon.com/dp/B0BRNKNRLS) [3![Only Murders in The Building Game](https://m.media-amazon.com/images/I/51U0PEMnCcL.jpg)**Only Murders in The Building Game**FUNKO GAMES**$17.35**4.5★143 rev](https://www.amazon.com/dp/B0D33TXFWZ) [4![only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt X-Large](https://m.media-amazon.com/images/I/41nmD4Gu5vL.jpg)**only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt X-Large**only murders in the building**$64.62**4.4★79 rev](https://www.amazon.com/dp/B0BRNLQQT6) [5![BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)](https://m.media-amazon.com/images/I/51POooSFKjL.jpg)**BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)**BWWKTOP**$14.95**4.7★4 rev](https://www.amazon.com/dp/B0DTDVQKXL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Only Murders in the Building Arconia NYC Officially Licensed T-Shirt](https://m.media-amazon.com/images/I/41dGw7vZMIL.jpg)**Only Murders in the Building Arconia NYC Officially Licensed T-Shirt**Hulu**$19.27**0 rev3mo ago](https://www.amazon.com/dp/B0GW9C9M8K) [![BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-TG)](https://m.media-amazon.com/images/I/515bOZjr5-L.jpg)**BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-TG)**BWWKTOP**$14.96**4 rev10mo ago](https://www.amazon.com/dp/B0FMS29M75) [![BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)](https://m.media-amazon.com/images/I/51POooSFKjL.jpg)**BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)**BWWKTOP**$14.95**4 rev1y ago](https://www.amazon.com/dp/B0DTDVQKXL) [![LEVLO Arconia Windows Tote Bag Only Murders Inspired Gift Kono & Mabel & Oliver & Charles Shoulder Bag For TV Show Fans (Arconia Windows LT)](https://m.media-amazon.com/images/I/51ajcWBUbmL.jpg)**LEVLO Arconia Windows Tote Bag Only Murders Inspired Gift Kono & Mabel & Oliver & Charles Shoulder Bag For TV Show Fans (Arconia Windows LT)**LEVLO**$19.17**11 rev1y ago](https://www.amazon.com/dp/B0DNSYHPBN) [![G2TUP Arconia Tote Bag Arconia & Mabel & Oliver & Charles Fans Gift Only Murders Inspired Shoulder Bag Arconia Merch (Arconia BL TG)](https://m.media-amazon.com/images/I/41n3Uoh2ITL.jpg)**G2TUP Arconia Tote Bag Arconia & Mabel & Oliver & Charles Fans Gift Only Murders Inspired Shoulder Bag Arconia Merch (Arconia BL TG)**G2TUP**$15.73**23 rev1y ago](https://www.amazon.com/dp/B0DNJVY2YT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Only Murders in the Building Arconia NYC Officially Licensed T-Shirt](https://m.media-amazon.com/images/I/41dGw7vZMIL.jpg)**Only Murders in the Building Arconia NYC Officially Licensed T-Shirt**Hulu**$19.27**0.0★**▲ 196%**](https://www.amazon.com/dp/B0GW9C9M8K) [![Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-shirt-3XL](https://m.media-amazon.com/images/I/41gPWSqMEPL.jpg)**Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-shirt-3XL**Bioworld**$21.28**0.0★**▲ 193%**](https://www.amazon.com/dp/B0C59N99RC) [![EVERTREE Clothing Murder Shows and Comfy Clothes Shirt Unisex Womens Mens Shirt True Crime Lover Shirt Crime Junkie Heather Sunset X-Large](https://m.media-amazon.com/images/I/41gsmgq0jcL.jpg)**EVERTREE Clothing Murder Shows and Comfy Clothes Shirt Unisex Womens Mens Shirt True Crime Lover Shirt Crime Junkie Heather Sunset X-Large**Generic**$20.91**4.6★**▲ 158%**](https://www.amazon.com/dp/B0966Z4Z9T) [![Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-Shirt-XL](https://m.media-amazon.com/images/I/41gPWSqMEPL.jpg)**Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-Shirt-XL**Bioworld**$19.99**0.0★**▲ 136%**](https://www.amazon.com/dp/B0C59VNQ6H) [![only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large](https://m.media-amazon.com/images/I/41nmD4Gu5vL.jpg)**only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large**only murders in the building**$64.88**4.4★**▲ 124%**](https://www.amazon.com/dp/B0BRNKNRLS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 93 weeks — -5.1% search growth over the last 90 days.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**38%

*“Great game”*

**Size-Overall**20%

*“Good fit”*

**Quality-Overall**8%

*“This is some EXTREMELY high quality merchandise”*

**Material Quality**6%

*“The material just got softer and more comfortable, not thinner, and the decal is as fresh and bright as the day I got it”*

**Trivia Games**5%

*“Great thing is one can play more than once which makes it a real buy compared to other mystery games”*

**Instructions/User Manual/Troubleshooting**5%

*“The instructions were good”*

**Comfort-Overall**3%

*“Comfortable Shirt”*

**Design-Overall**3%

*“fun details in the game-play design”*

**Washability**3%

*“This is a very comfortable t shirt that has held up well through many washes”*

**Educational-Overall**3%

*“It would be great for teaching logic”*

### **What buyers complain about **

**Size-Overall**50%

*“Not as big as I was hoping”*

**Shrinkage Resistance**50%

*“Still shrunk”*

### **Top return reasons **

**Gifting Purpose**29%

**Size-Overall**18%

**Value For Money**14%

**Assembly/Installation**7%

**Instructions/User Manual/Troubleshooting**7%

**Length**7%

**Adhesion/Stickiness**7%

**Advertised Vs Actual Product**7%

**Print Quality**4%