---
title: "number necklace — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/number-necklace"
last_updated: "2026-07-14T02:03:36.831Z"
locale: en
meta:
  description: "a small market ($7K/yr) — number necklace doesn't clear our bar today."
  "og:description": "a small market ($7K/yr) — number necklace doesn't clear our bar today."
  "og:title": "number necklace — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **number necklace**

**Skip it**

A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 23Conversion 4Competition 87Returns 62Price range 37Avg price 43Brand share 45Review moat 47Quality gap 52

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,765.92**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.21**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.86–$19.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-3.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$7K**

$7K/yr · 190K searches

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**20 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- MIMITLTY24% - Susook20% - LOXUAKAM20% - AIAINAGI8% - HattiDoris7% - MUERDOU4% - Open — no brand owns it (14 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1454%$2906%$4358%$5801101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 66 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)](https://m.media-amazon.com/images/I/31DX5I3d9aL.jpg)**Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)**Susook**$9.66**4.5★4,360 rev](https://www.amazon.com/dp/B09VCBL9TW) [2![Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(3)](https://m.media-amazon.com/images/I/31pur0VYJSL.jpg)**Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(3)**Susook**$9.61**4.5★4,360 rev](https://www.amazon.com/dp/B09VC9G7VW) [3![AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men13](https://m.media-amazon.com/images/I/31Q8t8Z-AML.jpg)**AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men13**AIAINAGI**$9.83**4.6★3,402 rev](https://www.amazon.com/dp/B09VBYGMKQ) [4![MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts](https://m.media-amazon.com/images/I/41DK-KXssKL.jpg)**MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts**MIMITLTY**$9.88**4.6★2,315 rev](https://www.amazon.com/dp/B09XQW2RMW) [5![LOXUAKAM 18K Gold Plated Number Necklace Dainty Charm 12 Pendant Choker Necklace for Women Personalized Jewelry](https://m.media-amazon.com/images/I/21oe-pT1O5L.jpg)**LOXUAKAM 18K Gold Plated Number Necklace Dainty Charm 12 Pendant Choker Necklace for Women Personalized Jewelry**LOXUAKAM**$12.69**4.3★714 rev](https://www.amazon.com/dp/B09NFMDSGZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KSF Bubble Number Necklace for Women - 18k Gold Plated](https://m.media-amazon.com/images/I/414W83oOPTL.jpg)**KSF Bubble Number Necklace for Women - 18k Gold Plated**KSF**$16.75**12 rev3mo ago](https://www.amazon.com/dp/B0GJSQZHB2) [![KSF Bubble Number 3 Necklace for Women 18k Gold Plated](https://m.media-amazon.com/images/I/31FtX9Ee+wL.jpg)**KSF Bubble Number 3 Necklace for Women 18k Gold Plated**KSF**$13.90**8 rev3mo ago](https://www.amazon.com/dp/B0GJS2BWZH) [![LOUMILEO Softball/Soccer/Volleyball/Basketball/Tennis Necklace for Women 14K Gold Number Necklaces for Women Dainty Gold Heart Pendant Necklace Personalized Sports Accessories Jewelry Gift](https://m.media-amazon.com/images/I/21n0aSVa-1L.jpg)**LOUMILEO Softball/Soccer/Volleyball/Basketball/Tennis Necklace for Women 14K Gold Number Necklaces for Women Dainty Gold Heart Pendant Necklace Personalized Sports Accessories Jewelry Gift**LOUMILEO**$13.46**11 rev3mo ago](https://www.amazon.com/dp/B0GTPPRSHL) [![KYNOX Number Necklace for Women 14K Gold Plated ngel Number Pendant Layered Chain Number Pendant Charm Birth Month Personalized Jewelry Birthday Gift for Sister Mom Girlfriend Daughter](https://m.media-amazon.com/images/I/11W1r+Ba+wL.jpg)**KYNOX Number Necklace for Women 14K Gold Plated ngel Number Pendant Layered Chain Number Pendant Charm Birth Month Personalized Jewelry Birthday Gift for Sister Mom Girlfriend Daughter**KYNOX**$6.86**8 rev5mo ago](https://www.amazon.com/dp/B0GGZFKKWL) [![ESPVO Number Necklace for Women Football Soccer Softball Volleyball Baseball Basketball Mom Accessories Gifts Layered Stack Chain Double Pendant 11 Charms Jewelry Stuff Valentines](https://m.media-amazon.com/images/I/31pPPPNxXWL.jpg)**ESPVO Number Necklace for Women Football Soccer Softball Volleyball Baseball Basketball Mom Accessories Gifts Layered Stack Chain Double Pendant 11 Charms Jewelry Stuff Valentines**ESPVO**$13.73**107 rev9mo ago](https://www.amazon.com/dp/B0FVF47K22)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men08](https://m.media-amazon.com/images/I/311RPNdqtNL.jpg)**AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men08**AIAINAGI**$9.83**4.6★**▲ 207%**](https://www.amazon.com/dp/B09VBXDVKC) [![LOUMILEO Softball/Soccer/Volleyball/Basketball/Tennis Necklace for Women 14K Gold Number Necklaces for Women Dainty Gold Heart Pendant Necklace Personalized Sports Accessories Jewelry Gift](https://m.media-amazon.com/images/I/21n0aSVa-1L.jpg)**LOUMILEO Softball/Soccer/Volleyball/Basketball/Tennis Necklace for Women 14K Gold Number Necklaces for Women Dainty Gold Heart Pendant Necklace Personalized Sports Accessories Jewelry Gift**LOUMILEO**$13.46**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GTPPRSHL) [![KSF Bubble Number 3 Necklace for Women 18k Gold Plated](https://m.media-amazon.com/images/I/31FtX9Ee+wL.jpg)**KSF Bubble Number 3 Necklace for Women 18k Gold Plated**KSF**$13.90**3.0★**▲ 187%**](https://www.amazon.com/dp/B0GJS2BWZH) [![MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts](https://m.media-amazon.com/images/I/41T9yRF1s1L.jpg)**MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts**MIMITLTY**$9.83**4.6★**▲ 172%**](https://www.amazon.com/dp/B09XQVGH9R) [![LOXUAKAM Lucky Number 14 Necklaces for Lover Silver Plated Pendant Necklace for Women Birthday Jewelry for Gift](https://m.media-amazon.com/images/I/21VCRE5jc2L.jpg)**LOXUAKAM Lucky Number 14 Necklaces for Lover Silver Plated Pendant Necklace for Women Birthday Jewelry for Gift**LOXUAKAM**$10.87**4.3★**▲ 168%**](https://www.amazon.com/dp/B0CWXP9G9T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Great quality, nice dainty necklace”*

**Chain/Key Quality**9%

*“Adjustable chain”*

**Advertised Vs Actual Product**8%

*“Exactly as pictured”*

**Gifting Purpose**8%

*“Perfect for gifting”*

**Brightness/Shine/Glow**7%

*“Very pretty and sparkly”*

**Value For Money**6%

*“Great value”*

**Color**6%

*“Love the variety of colors that they make”*

**Size-Overall**6%

*“Easy fit”*

**Adjustability/Rotatability/Reclining**3%

*“its amazing that the chain is adjustable”*

**Durability**3%

*“Cute + Durable”*

### **What buyers complain about **

**Size-Overall**24%

*“The cross was so small”*

**Durability**16%

*“Broke after a couple of weeks”*

**Chain/Key Quality**13%

*“Chain is short”*

**Quality-Overall**10%

*“Poorly made”*

**Precious Gemstone**8%

*“a diamond already fell out”*

**Color**6%

*“Hasnt change color or anything”*

**Advertised Vs Actual Product**2%

*“not like the photos”*

**Value For Money**2%

*“Looks more expensive than what I paid”*

**Comfort-Overall**1%

*“But I cant wear in comfortably”*

**Neck Fit**1%

*“It was too small for my wife's neck”*

### **Top return reasons **

**Size-Overall**40%

**Chain/Key Quality**14%

**Quality-Overall**6%

**Color**6%

**Advertised Vs Actual Product**5%

**Durability**4%

**Defective Material/Parts**4%

**Metal Authenticity**4%

**Fastener Quality**3%

**Functionality-Overall**2%