---
title: "not dead yet hat — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/not-dead-yet-hat"
last_updated: "2026-07-14T00:27:49.100Z"
locale: en
meta:
  description: "a small market ($14K/yr) — not dead yet hat doesn't clear our bar today."
  "og:description": "a small market ($14K/yr) — not dead yet hat doesn't clear our bar today."
  "og:title": "not dead yet hat — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **not dead yet hat**

**Skip it**

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 12Conversion 24Competition 76Returns 50Price range 38Avg price 55Brand share 38Review moat 97Quality gap 92

**Review moat**

**Incredible****52.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Good****$12.59**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$6.71–$20.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-26.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$14K**

$14K/yr · 55K searches

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**16 **

**Sellers**

**34**

**Top-5 brand share**

**82%**

**Open market**

**13%**

- Generic40% - Bigzagger12% - lzqwfnk12% - UBNZESW11% - liabiliies6% - SMOCPROX5% - Open — no brand owns it (10 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4066%$8129%$1K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted

All 45 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Still Not Dead Hat Embroidered Adjustable Still Not Dead Hard to Kill Hat Distressed Baseball Caps for Humor Lover (#A)](https://m.media-amazon.com/images/I/41enGOk3GmL.jpg)**Still Not Dead Hat Embroidered Adjustable Still Not Dead Hard to Kill Hat Distressed Baseball Caps for Humor Lover (#A)**Bigzagger**$13.78**4.0★31 rev](https://www.amazon.com/dp/B0GRTM73NH) [2![Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans](https://m.media-amazon.com/images/I/41nUvvJC5GL.jpg)**Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans**UBNZESW**$9.59**4.2★14 rev](https://www.amazon.com/dp/B0GQZ8CBYP) [3![Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap Gifts for Retired Soldier Dad](https://m.media-amazon.com/images/I/41V+pU-IvHL.jpg)**Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap Gifts for Retired Soldier Dad**Generic**$9.95**3.6★5 rev](https://www.amazon.com/dp/B0GZV714Y4) [4![Still Not Dead Hard to Kill Embroidered Baseball Cap Funny Saying Vintage Distressed Adjustable Hat for Men Women](https://m.media-amazon.com/images/I/41ZsVXf2dAL.jpg)**Still Not Dead Hard to Kill Embroidered Baseball Cap Funny Saying Vintage Distressed Adjustable Hat for Men Women**lzqwfnk**$8.93**5.0★3 rev](https://www.amazon.com/dp/B0GR537VBL) [5![Still Not Dead Hard to Kill Hat -Gift for Men- Distressed Cotton Twill -No Quit(A-Black)](https://m.media-amazon.com/images/I/51V3dno0qXL.jpg)**Still Not Dead Hard to Kill Hat -Gift for Men- Distressed Cotton Twill -No Quit(A-Black)**Generic**$14.30**2.9★10 rev](https://www.amazon.com/dp/B0GTF35W3V)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans](https://m.media-amazon.com/images/I/41nUvvJC5GL.jpg)**Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans**UBNZESW**$9.59**14 rev1mo ago](https://www.amazon.com/dp/B0GQZ8CBYP) [![Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans](https://m.media-amazon.com/images/I/41XQo5OHznL.jpg)**Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans**UBNZESW**$19.18**14 rev1mo ago](https://www.amazon.com/dp/B0GQZCG9RJ) [![Not Dead Yet Veteran Hat - DD-214 Embroidered Skull Baseball Cap Dark Humor Distressed Washed Cotton Dad Hat for Men](https://m.media-amazon.com/images/I/41SMl0skeGL.jpg)**Not Dead Yet Veteran Hat - DD-214 Embroidered Skull Baseball Cap Dark Humor Distressed Washed Cotton Dad Hat for Men**Generic**$13.89**1 rev2mo ago](https://www.amazon.com/dp/B0GZZQXWBC) [![Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap Gifts for Retired Soldier Dad](https://m.media-amazon.com/images/I/41V+pU-IvHL.jpg)**Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap Gifts for Retired Soldier Dad**Generic**$9.95**5 rev2mo ago](https://www.amazon.com/dp/B0GZV714Y4) [![Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap](https://m.media-amazon.com/images/I/41II4ZQHCcL.jpg)**Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap**Generic**$9.25**5 rev2mo ago](https://www.amazon.com/dp/B0GZVGR6MN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Still NOT Dead Hard to Kill Distressed Vintage Baseball Cap - Faded Dark Gray Embroidered Dad Hat with Rugged Brim Adjustable Fit Breathable Cotton Baseball Cap for Men & Women](https://m.media-amazon.com/images/I/41Tv+ur8o5L.jpg)**Still NOT Dead Hard to Kill Distressed Vintage Baseball Cap - Faded Dark Gray Embroidered Dad Hat with Rugged Brim Adjustable Fit Breathable Cotton Baseball Cap for Men & Women**UDWLRYX**$20.10**5.0★**▲ 35%**](https://www.amazon.com/dp/B0GWM1J2SQ) [![Not Dead Yet DD-214 Baseball Hat Vintage Veterans Casual Hat Adjustable Retro Embroidered Badge Cap for Men Women](https://m.media-amazon.com/images/I/41xyWml0IHL.jpg)**Not Dead Yet DD-214 Baseball Hat Vintage Veterans Casual Hat Adjustable Retro Embroidered Badge Cap for Men Women**Generic**$12.25**3.8★**▲ 34%**](https://www.amazon.com/dp/B0GQ3WRHCC) [![Not Dead Yet Veteran Dad Hat Not Dead Yet DD-214 Baseball Cap Dark Humor Embroidered Hat Funny Vintage Cotton Dad Cap (Black)](https://m.media-amazon.com/images/I/41Fh1cLY9NL.jpg)**Not Dead Yet Veteran Dad Hat Not Dead Yet DD-214 Baseball Cap Dark Humor Embroidered Hat Funny Vintage Cotton Dad Cap (Black)**Generic**$10.88**4.7★**▲ 34%**](https://www.amazon.com/dp/B0GZ2BGJKF) [![Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans](https://m.media-amazon.com/images/I/41XQo5OHznL.jpg)**Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans**UBNZESW**$19.18**4.2★**▲ 34%**](https://www.amazon.com/dp/B0GQZCG9RJ) [![Still Not Dead Hard to Kill Hat for Men Funny Baseball Cap Funny Gifts for Women Black](https://m.media-amazon.com/images/I/313cJYNc+3L.jpg)**Still Not Dead Hard to Kill Hat for Men Funny Baseball Cap Funny Gifts for Women Black**liabiliies**$12.86**0.0★**▲ 34%**](https://www.amazon.com/dp/B0GY16GTLP)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 14 weeks — -26.5% search growth over the last 90 days.

3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**36%

*“Excellent quality”*

**Size-Overall**21%

*“Fits great”*

**Advertised Vs Actual Product**13%

*“Better than the pics”*

**Comfort-Overall**11%

*“is also comfortable”*

**Gifting Purpose**3%

*“Great gift”*

**Durability**3%

*“Saves me about two years of wearing it to get that level of being broken in”*

**Strap/String Quality**2%

*“The adjustable size strap holds fast”*

**Shape/Style**2%

*“Fits laid style handed toward basic dad set”*

**Adjustability/Rotatability/Reclining**2%

*“It is very adjustable and fits well”*

**Stitch/Finish/Polish**1%

*“Stitching is immaculate”*

### **What buyers complain about **

**Size-Overall**32%

*“Long bill”*

**Quality-Overall**15%

*“Cheap”*

**Material Quality**12%

*“The hat is made out of flimsy material so I threw mine in the garage can”*

**Advertised Vs Actual Product**12%

*“Not as advertised”*

**Shape/Style**9%

*“It had no form”*

**Transparency**9%

*“The company should be totally transparent about their product”*

**Strength**6%

*“flimsy plastic postal bag”*

**Color**5%

*“what I got was black”*

### **Top return reasons **

**Size-Overall**52%

**Quality-Overall**13%

**Advertised Vs Actual Product**11%

**Shape/Style**10%

**Stitch/Finish/Polish**5%

**Color**3%

**Material Quality**2%

**Design-Overall**1%

**Functionality-Overall**1%

**Strap/String Quality**1%