---
title: "north face jacket womens — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/north-face-jacket-womens"
last_updated: "2026-07-14T03:26:09.084Z"
locale: en
meta:
  description: "soft demand (-69.1% this quarter) — north face jacket womens doesn't clear our bar today."
  "og:description": "soft demand (-69.1% this quarter) — north face jacket womens doesn't clear our bar today."
  "og:title": "north face jacket womens — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **north face jacket womens**

**Skip it**

Soft demand (-69.1% this quarter) — this niche doesn't clear our bar today.

Market size 71Growth 0Conversion 1Competition 95Returns 14Price range 26Avg price 74Brand share 9Review moat 32Quality gap 35

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Good****$103.42**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$754K**

$754K/yr · 7.3M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,343.2**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$29.68–$305.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Bad****8.6%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-69.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**13 **▲rising

**Sellers**

**94**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- The North Face83% - Columbia5% - 33,000ft5% - Outdoor Ventures2% - BAERSkin1% - Hikevitang1% - Open — no brand owns it (7 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$15K4%$30K6%$45K8%$60K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 118 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large](https://m.media-amazon.com/images/I/31V8Km0KvwL.jpg)**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large**The North Face**$77.19**4.7★704 rev](https://www.amazon.com/dp/B0CMRNDRG4) [2![The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium](https://m.media-amazon.com/images/I/31OKqsrjg6L.jpg)**The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium**The North Face**$191.48**4.6★599 rev](https://www.amazon.com/dp/B0CMRJ1NKY) [3![33 000ft Womens Softshell Jacket Fleece Lined Warm Jacket Light Hooded Windproof Coat for Outdoor Hiking](https://m.media-amazon.com/images/I/31fk72KXa9L.jpg)**33 000ft Womens Softshell Jacket Fleece Lined Warm Jacket Light Hooded Windproof Coat for Outdoor Hiking**33,000ft**$51.87**4.7★3,609 rev](https://www.amazon.com/dp/B09H354777) [4![The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium](https://m.media-amazon.com/images/I/31XJ42ipf3L.jpg)**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium**The North Face**$76.26**4.7★704 rev](https://www.amazon.com/dp/B0CMR6GZ5S) [5![The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric TNF Black Medium](https://m.media-amazon.com/images/I/31ENGh2zCOL.jpg)**The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric TNF Black Medium**The North Face**$87.55**4.4★51 rev](https://www.amazon.com/dp/B0DR67KYB1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black XX-Large](https://m.media-amazon.com/images/I/31yNl5H4dML.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black XX-Large**Amazon Essentials**$31.02**528 rev7mo ago](https://www.amazon.com/dp/B0F35B71LP) [![Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow](https://m.media-amazon.com/images/I/317Gjm2aXML.jpg)**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.70**434 rev1y ago](https://www.amazon.com/dp/B0FH636VZ4) [![Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow](https://m.media-amazon.com/images/I/31QjThII+jL.jpg)**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.05**434 rev1y ago](https://www.amazon.com/dp/B0FH65GGTD) [![The North Face Womens Quest Jacket White Dune X-Large](https://m.media-amazon.com/images/I/31UvQyAjdQL.jpg)**The North Face Womens Quest Jacket White Dune X-Large**The North Face**$139.99**3 rev1y ago](https://www.amazon.com/dp/B0FB4MJD7G) [![The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size](https://m.media-amazon.com/images/I/31N9w5kvLyL.jpg)**The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size**The North Face**$129.76**0 rev1y ago](https://www.amazon.com/dp/B0FB4BKB56)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size](https://m.media-amazon.com/images/I/31N9w5kvLyL.jpg)**The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size**The North Face**$129.76**0.0★**▲ 222%**](https://www.amazon.com/dp/B0FB4BKB56) [![MAOYSSEN Mens Mountain Ski Jacket Waterproof Winter Coat Warm Snowboarding Jacket Snow Windbreaker Hooded for Hiking](https://m.media-amazon.com/images/I/41nt2zw5YyL.jpg)**MAOYSSEN Mens Mountain Ski Jacket Waterproof Winter Coat Warm Snowboarding Jacket Snow Windbreaker Hooded for Hiking**MAOYSSEN**$36.42**4.6★**▲ 213%**](https://www.amazon.com/dp/B0DHH9C62Y) [![MARMOT Mens Zeus Jacket - Down-Insulated Water Resistant Lightweight Black Large](https://m.media-amazon.com/images/I/41zSQM6hQAL.jpg)**MARMOT Mens Zeus Jacket - Down-Insulated Water Resistant Lightweight Black Large**MARMOT**$162.11**4.4★**▲ 210%**](https://www.amazon.com/dp/B0CWWF6QL5) [![The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets Metal Pink Medium](https://m.media-amazon.com/images/I/41V2LjfeMFL.jpg)**The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets Metal Pink Medium**The North Face**$121.34**4.7★**▲ 209%**](https://www.amazon.com/dp/B0F97TWN26) [![The North Face Womens VECTIV Fastpack Mid Waterproof Hiking Shoe | Rubber Outsole High Traction 4mm Lug Smoked Pearl/Anthracite Grey 8](https://m.media-amazon.com/images/I/31S0q8EDFQL.jpg)**The North Face Womens VECTIV Fastpack Mid Waterproof Hiking Shoe | Rubber Outsole High Traction 4mm Lug Smoked Pearl/Anthracite Grey 8**The North Face**$142.22**4.4★**▲ 208%**](https://www.amazon.com/dp/B0D54GSDL5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -69.1% search growth over the last 90 days.

500K300KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“High quality for price”*

**Size-Overall**16%

*“Fits true to size”*

**Warmth**12%

*“it feels warm”*

**Comfort-Overall**4%

*“Comfortable”*

**Weight Light**4%

*“Love this, very lightweight”*

**Value For Money**4%

*“Worth the money”*

**Pockets/Compartments**4%

*“Plenty of space”*

**Advertised Vs Actual Product**4%

*“As advertised,”*

**Durability**3%

*“Seems durable”*

**Weather Proof**3%

*“perfect for our rainy season”*

### **What buyers complain about **

**Size-Overall**25%

*“Runs small”*

**Value For Money**8%

*“over priced”*

**Quality-Overall**6%

*“Disappointing Quality”*

**Color**5%

*“The black color is dark”*

**Durability**3%

*“It broke within one week of having it :”*

**Product Condition**3%

*“Used backpack”*

**Zipper Quality**2%

*“Defective Zipper”*

**Pockets/Compartments**2%

*“I wish the front pockets were slightly deeper”*

**Thickness**2%

*“Much thinner and not as warm”*

**Strap/String Quality**2%

*“the string on the right side pocket came out so now I have a huge hole where my pocket supposed to be so together on the bottom”*

### **Top return reasons **

**Size-Overall**62%

**Color**4%

**Advertised Vs Actual Product**3%

**Material Quality**3%

**Value For Money**2%

**Chest Fit**2%

**Sleeve Fit**2%

**Pockets/Compartments**2%

**Strap/String Quality**1%

**Shoulder Fit**1%