---
title: "north face jacket men — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/north-face-jacket-men"
last_updated: "2026-07-13T22:34:44.767Z"
locale: en
meta:
  description: "soft demand (-57.7% this quarter) — north face jacket men doesn't clear our bar today."
  "og:description": "soft demand (-57.7% this quarter) — north face jacket men doesn't clear our bar today."
  "og:title": "north face jacket men — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **north face jacket men**

**Skip it**

Soft demand (-57.7% this quarter) — this niche doesn't clear our bar today.

Market size 67Growth 0Conversion 2Competition 98Returns 11Price range 27Avg price 78Brand share 23Review moat 41Quality gap 35

**Competition**

**Incredible****9%**

top-5 click share — an open shelf

**Avg price**

**Great****$90.66**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$658K**

$658K/yr · 4.5M searches

**Review moat**

**Okay****2,425.51**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$12.23–$323.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****9.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-57.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

**Brands**

**26 **▲rising

**Sellers**

**143**

**Top-5 brand share**

**91%**

**Open market**

**8%**

- The North Face73% - Columbia8% - 33,000ft4% - MARMOT3% - Outdoor Ventures2% - Amazon Essentials2% - Open — no brand owns it (20 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7K2%$13K3%$20K4%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 277 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The North Face Tsillan Full Zip Mens Fleece TNF Black Heather Sz L](https://m.media-amazon.com/images/I/41OuBMbp3nL.jpg)**The North Face Tsillan Full Zip Mens Fleece TNF Black Heather Sz L**The North Face**$86.20**4.6★1,155 rev](https://www.amazon.com/dp/B08C6SGZNJ) [2![The North Face Mens Junction Insulated Jacket - Water Repellent Winter Coat Secure Zip Hand Pockets TNF Black Large](https://m.media-amazon.com/images/I/31vNdpbR2kL.jpg)**The North Face Mens Junction Insulated Jacket - Water Repellent Winter Coat Secure Zip Hand Pockets TNF Black Large**The North Face**$96.73**4.5★555 rev](https://www.amazon.com/dp/B0CNBX2LSF) [3![The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large](https://m.media-amazon.com/images/I/31V8Km0KvwL.jpg)**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large**The North Face**$77.19**4.7★704 rev](https://www.amazon.com/dp/B0CMRNDRG4) [4![The North Face Mens Antora Jacket (Standard & Big Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets TNF Black-NPF Large](https://m.media-amazon.com/images/I/419mNrVHHOL.jpg)**The North Face Mens Antora Jacket (Standard & Big Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets TNF Black-NPF Large**The North Face**$110.42**4.7★2,140 rev](https://www.amazon.com/dp/B0CNC4F4FP) [5![Columbia Mens Watertight II Waterproof Rain Jacket Black Large](https://m.media-amazon.com/images/I/31xpN+M9PxL.jpg)**Columbia Mens Watertight II Waterproof Rain Jacket Black Large**Columbia**$57.92**4.7★2,665 rev](https://www.amazon.com/dp/B0CLR98667)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium](https://m.media-amazon.com/images/I/31yNl5H4dML.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium**Amazon Essentials**$29.49**528 rev7mo ago](https://www.amazon.com/dp/B0F35GV7VS) [![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small](https://m.media-amazon.com/images/I/319vAS8w22L.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small**Amazon Essentials**$38.79**528 rev7mo ago](https://www.amazon.com/dp/B0F35B2RKS) [![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Dark Green XX-Large](https://m.media-amazon.com/images/I/418NOUk5kzL.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Dark Green XX-Large**Amazon Essentials**$38.15**528 rev7mo ago](https://www.amazon.com/dp/B0F352P35T) [![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black X-Large](https://m.media-amazon.com/images/I/31yNl5H4dML.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black X-Large**Amazon Essentials**$31.03**528 rev7mo ago](https://www.amazon.com/dp/B0F35LJDQR) [![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small](https://m.media-amazon.com/images/I/31yNl5H4dML.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small**Amazon Essentials**$25.71**528 rev7mo ago](https://www.amazon.com/dp/B0F355XQ19)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Reebok Mens Mock Neck Zip-Up Textured Fleece Shell Jacket Black S](https://m.media-amazon.com/images/I/31tGyLyYtFL.jpg)**Reebok Mens Mock Neck Zip-Up Textured Fleece Shell Jacket Black S**Reebok**$12.23**4.4★**▲ 200%**](https://www.amazon.com/dp/B0FX3CR2D9) [![The North Face Explore Camp Lite Shandal - Water Hiking Sandals for Men & Women Granite Grey/Fizz Lime 14](https://m.media-amazon.com/images/I/31XvXVh8mJL.jpg)**The North Face Explore Camp Lite Shandal - Water Hiking Sandals for Men & Women Granite Grey/Fizz Lime 14**The North Face**$139.83**3.6★**▲ 183%**](https://www.amazon.com/dp/B0F989M3PT) [![Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow](https://m.media-amazon.com/images/I/317Gjm2aXML.jpg)**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$98.16**4.5★**▲ 180%**](https://www.amazon.com/dp/B0FH62J7B3) [![The North Face Kids Mens Evolution Half Dome 5 Shorts (Little Kid/Big Kid) TNF Black XL (14-16 Big Kid) 5](https://m.media-amazon.com/images/I/31JUvxoL0OL.jpg)**The North Face Kids Mens Evolution Half Dome 5 Shorts (Little Kid/Big Kid) TNF Black XL (14-16 Big Kid) 5**The North Face**$27.39**0.0★**▲ 180%**](https://www.amazon.com/dp/B0FD4S162B) [![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White Medium](https://m.media-amazon.com/images/I/41XLbXpzVgL.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White Medium**Amazon Essentials**$21.66**4.5★**▲ 180%**](https://www.amazon.com/dp/B0F34RPLYW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -57.7% search growth over the last 90 days.

500K300KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 31.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“High quality for price”*

**Size-Overall**15%

*“Fits true to size”*

**Warmth**12%

*“Keeps me warm”*

**Value For Money**5%

*“Excellent price”*

**Comfort-Overall**5%

*“comfortable to wear”*

**Weight Light**4%

*“Perfectly lightweight”*

**Pockets/Compartments**4%

*“I love all the pockets”*

**Weather Proof**4%

*“perfect for rainy weather”*

**Water Resistance**3%

*“it is waterproof”*

**Advertised Vs Actual Product**3%

*“As advertised,”*

### **What buyers complain about **

**Size-Overall**22%

*“Don't fit”*

**Value For Money**6%

*“over priced”*

**Quality-Overall**5%

*“has dropped in quality significantly”*

**Color**3%

*“The black color is dark”*

**Zipper Quality**3%

*“Defective Zipper”*

**Durability**3%

*“It broke within one week of having it :”*

**Water Resistance**2%

*“this mediocre waterproof jacket failed me miserably”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

**Thickness**2%

*“Its not super thick material”*

**Strap/String Quality**2%

*“Biggest complaint is that the straps rub my arm pits unless its fully tightened”*

### **Top return reasons **

**Size-Overall**60%

**Color**4%

**Material Quality**3%

**Chest Fit**3%

**Sleeve Fit**3%

**Advertised Vs Actual Product**3%

**Value For Money**2%

**Shoulder Fit**2%

**Waist Fit**2%

**Thin**2%