---
title: "ninja turtle mask — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/ninja-turtle-mask"
last_updated: "2026-07-14T03:13:12.483Z"
locale: en
meta:
  description: "a small market ($73K/yr) — ninja turtle mask doesn't clear our bar today."
  "og:description": "a small market ($73K/yr) — ninja turtle mask doesn't clear our bar today."
  "og:title": "ninja turtle mask — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ninja turtle mask**

**Skip it**

A small market ($73K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 23Conversion 52Competition 40Returns 38Price range 72Avg price 64Brand share 43Review moat 92Quality gap 65

**Review moat**

**Great****161.55**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.51–$39.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.5%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$73K**

$73K/yr · 126K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- SRLLBBY21% - Eybila19% - Unique16% - TEENAGE MUTANT NINJA14% - Sun-Staches9% - BOXOB5% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$15K30%$22K40%$29K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sport Tie Headbands Tennis Head Tie for Men Women Sports Fans Ninja Soccer Basketball Teams Head Ties Halloween (Orange)](https://m.media-amazon.com/images/I/21S3DObN6dL.jpg)**Sport Tie Headbands Tennis Head Tie for Men Women Sports Fans Ninja Soccer Basketball Teams Head Ties Halloween (Orange)**SRLLBBY**$5.97**4.6★357 rev](https://www.amazon.com/dp/B0DDXCKFX3) [2![4 Pcs Halloween Costume Eye Mask Hero Masquerade Cosplay Accessories Adult Dress up Party](https://m.media-amazon.com/images/I/41skBdjvaaL.jpg)**4 Pcs Halloween Costume Eye Mask Hero Masquerade Cosplay Accessories Adult Dress up Party**Eybila**$7.89**4.4★186 rev](https://www.amazon.com/dp/B0DBJ2XFM2) [3![Unique Ninja Turtle Birthday Party Supplies - Party Masks (Pack of 16) and Sticker](https://m.media-amazon.com/images/I/51HIsI-2WDL.jpg)**Unique Ninja Turtle Birthday Party Supplies - Party Masks (Pack of 16) and Sticker**Unique**$9.90**4.5★464 rev](https://www.amazon.com/dp/B0CDQHFM5V) [4![Teenage Mutant Ninja Turtles: Mutant Mayhem Turtle Mask 4-Pack by Playmates Toys](https://m.media-amazon.com/images/I/41m5E6O2qSL.jpg)**Teenage Mutant Ninja Turtles: Mutant Mayhem Turtle Mask 4-Pack by Playmates Toys**TEENAGE MUTANT NINJA**$18.44**4.4★100 rev](https://www.amazon.com/dp/B0CRJRYMKL) [5![BOXOB 4pcs Turtle Eye Masks Funny Halloween Masquerade Costume Eye Mask for Kids Adults Turtles Party Decorations for Birthday Cosplay Dress up Supplies](https://m.media-amazon.com/images/I/41J2Fov0OTL.jpg)**BOXOB 4pcs Turtle Eye Masks Funny Halloween Masquerade Costume Eye Mask for Kids Adults Turtles Party Decorations for Birthday Cosplay Dress up Supplies**BOXOB**$7.88**4.3★52 rev](https://www.amazon.com/dp/B0DYDT27MG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Unique Ninja Turtle Masks for Kids Party - 24 Count - Ninja Turtle Party Favors and Birthday Decorations - TMNT Birthday Supplies - Officially Licensed - includes Checklist](https://m.media-amazon.com/images/I/513dT90K18L.jpg)**Unique Ninja Turtle Masks for Kids Party - 24 Count - Ninja Turtle Party Favors and Birthday Decorations - TMNT Birthday Supplies - Officially Licensed - includes Checklist**Unique**$14.79**26 rev6mo ago](https://www.amazon.com/dp/B0G54BHY9Z) [![FHARLXQ 5 Pcs Ninja Mask Halloween Costume Eye Mask Hero Masquerade Cosplay Accessories Dress up Party](https://m.media-amazon.com/images/I/411A3NR-EGL.jpg)**FHARLXQ 5 Pcs Ninja Mask Halloween Costume Eye Mask Hero Masquerade Cosplay Accessories Dress up Party**FHARLXQ**$8.17**27 rev11mo ago](https://www.amazon.com/dp/B0FK3L29WV) [![BOXOB 4pcs Turtle Eye Masks Funny Halloween Masquerade Costume Eye Mask for Kids Adults Turtles Party Decorations for Birthday Cosplay Dress up Supplies](https://m.media-amazon.com/images/I/41J2Fov0OTL.jpg)**BOXOB 4pcs Turtle Eye Masks Funny Halloween Masquerade Costume Eye Mask for Kids Adults Turtles Party Decorations for Birthday Cosplay Dress up Supplies**BOXOB**$7.88**52 rev1y ago](https://www.amazon.com/dp/B0DYDT27MG) [![Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41eDxwiMqXL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids**Nickelodeon**$22.28**30 rev1y ago](https://www.amazon.com/dp/B0DWZ8Z98W) [![Teenage Mutant Ninja Turtles Roleplay Locker by Playmates Toys - Amazon Exclusive](https://m.media-amazon.com/images/I/51icKUqKatL.jpg)**Teenage Mutant Ninja Turtles Roleplay Locker by Playmates Toys - Amazon Exclusive**TEENAGE MUTANT NINJA**$37.61**160 rev1y ago](https://www.amazon.com/dp/B0DTBL95F2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Teenage Mutant Ninja Turtles Boys 6-Pack Mutant Mayhem Dude No Show Socks Black 6/8](https://m.media-amazon.com/images/I/514tAzi7AaL.jpg)**Teenage Mutant Ninja Turtles Boys 6-Pack Mutant Mayhem Dude No Show Socks Black 6/8**TEENAGE MUTANT NINJA**$9.46**4.8★**▲ 376%**](https://www.amazon.com/dp/B0C5N7F9WF) [![Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/41eDxwiMqXL.jpg)**Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids**Nickelodeon**$22.28**4.6★**▲ 366%**](https://www.amazon.com/dp/B0DWZ8Z98W) [![Sport Tie Headbands Tennis Head Tie for Men Women Sports Fans Ninja Soccer Basketball Teams Head Ties Halloween (Orange)](https://m.media-amazon.com/images/I/21S3DObN6dL.jpg)**Sport Tie Headbands Tennis Head Tie for Men Women Sports Fans Ninja Soccer Basketball Teams Head Ties Halloween (Orange)**SRLLBBY**$5.97**4.6★**▲ 341%**](https://www.amazon.com/dp/B0DDXCKFX3) [![Sun-Staches Teenage Mutant Ninja Turtles Michelangelo Sunglasses- Costume Accessory - One Size Fits Most - Orange Bandana TMNT Mask](https://m.media-amazon.com/images/I/31zWVWS9MSL.jpg)**Sun-Staches Teenage Mutant Ninja Turtles Michelangelo Sunglasses- Costume Accessory - One Size Fits Most - Orange Bandana TMNT Mask**Sun-Staches**$11.71**4.5★**▲ 202%**](https://www.amazon.com/dp/B0CJDF5KX2) [![DEAMNAI Super Cosplay Turtles Toys Costume COS Dressed Suit Halloween Decoration Birthday Party Favors for Kids](https://m.media-amazon.com/images/I/41CBpkU3NyL.jpg)**DEAMNAI Super Cosplay Turtles Toys Costume COS Dressed Suit Halloween Decoration Birthday Party Favors for Kids**Homyfy**$20.04**4.3★**▲ 144%**](https://www.amazon.com/dp/B0BJQM7KCS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

15K10KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**18%

*“Great value”*

**Fun/Entertainment Experience**14%

*“Also fun for the whole family”*

**Quality-Overall**11%

*“Quality is decent for disposable masks and held up well to a kid use and abuse”*

**Durability**11%

*“they still look brand new”*

**Strength**6%

*“surprisingly sturdy”*

**Advertised Vs Actual Product**6%

*“Better than I expected”*

**Size-Overall**4%

*“keeps the fit perfect”*

**Storage Capacity**3%

*“I like it because it's an automatic place to store everything when not in use”*

**Efficiency**3%

*“Worked great for ninja turtle day at work”*

**Color**2%

*“Colors were accurate and overall, it was a good value for the money”*

### **What buyers complain about **

**Quality-Overall**17%

*“Poor Quality”*

**Durability**13%

*“breaks easily”*

**Size-Overall**12%

*“The fit was a bit awkward on the eyes”*

**Material Quality**9%

*“unfortunately they are made of poor plastic”*

**Strength**7%

*“Horrible, very weak, and fragile”*

**Value For Money**6%

*“Not a huge deal, just annoying”*

**Strap/String Quality**4%

*“Strings came unattached easily though”*

**Upholstery/Fabric Quality**3%

*“Cheap fabric with uneven and curves edges”*

**Advertised Vs Actual Product**3%

*“Product is misrepresented on the box”*

**Wrinkles**3%

*“one-size fits all paper masks that were/are folded in the package. leaving a crease”*

### **Top return reasons **

**Size-Overall**41%

**Color**11%

**Material Quality**9%

**Quality-Overall**8%

**Advertised Vs Actual Product**6%

**Value For Money**5%

**Defective Material/Parts**3%

**Durability**2%

**Comfort-Overall**2%

**Feet Fit**2%