---
title: "ninja turtle backpack — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/ninja-turtle-backpack"
last_updated: "2026-07-14T04:05:27.556Z"
locale: en
meta:
  description: "ninja turtle backpack shows a sweet-spot price point ($36.13 avg), but weak search conversion (0.7%) keeps it on the watch list."
  "og:description": "ninja turtle backpack shows a sweet-spot price point ($36.13 avg), but weak search conversion (0.7%) keeps it on the watch list."
  "og:title": "ninja turtle backpack — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ninja turtle backpack**

**Worth a look**

Shows a sweet-spot price point ($36.13 avg), but weak search conversion (0.7%) keeps it on the watch list.

Market size 19Growth 85Conversion 9Competition 63Returns 29Price range 95Avg price 95Brand share 35Review moat 63Quality gap 60

**Avg price**

**Incredible****$36.13**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.51–$65.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+84.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****995.79**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****5.5%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$75K**

$75K/yr · 280K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**84%**

**Open market**

**10%**

- Fast Forward25% - AI ACCESSORY INNOVATIONS24% - Bioworld13% - Simple Modern12% - INTIMO10% - Nickelodeon6% - Open — no brand owns it (5 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Teenage Mutant Ninja Turtles Backpack With Lunch Box for Boys | Insulated Lunch Bag Lunch Box for Boys Girls Toddlers | Teenage Mutant Ninja Turtles Green Backpack for School and Reusable Lunchbox](https://m.media-amazon.com/images/I/51at6Ta1WHL.jpg)**Teenage Mutant Ninja Turtles Backpack With Lunch Box for Boys | Insulated Lunch Bag Lunch Box for Boys Girls Toddlers | Teenage Mutant Ninja Turtles Green Backpack for School and Reusable Lunchbox**Fast Forward**$39.69**4.0★540 rev](https://www.amazon.com/dp/B0D5DQW7PR) [2![Fast Forward Teenage Mutant Ninja Turtles 16 Backpacks With Lunch Bag - Licensed Characters Kids Schoolbag](https://m.media-amazon.com/images/I/51DoSAnzMkL.jpg)**Fast Forward Teenage Mutant Ninja Turtles 16 Backpacks With Lunch Bag - Licensed Characters Kids Schoolbag**Fast Forward**$27.65**3.6★92 rev](https://www.amazon.com/dp/B0DYG4DNRX) [3![AI ACCESSORY INNOVATIONS Teenage Mutant Ninja Turtles 5 PC Backpack Set Raphael Leonardo Donatello & Michelangelo 16 School Bag TMNT Bookbag Blue](https://m.media-amazon.com/images/I/51nfwCjnf1L.jpg)**AI ACCESSORY INNOVATIONS Teenage Mutant Ninja Turtles 5 PC Backpack Set Raphael Leonardo Donatello & Michelangelo 16 School Bag TMNT Bookbag Blue**AI ACCESSORY INNOVATIONS**$37.69**4.5★2,820 rev](https://www.amazon.com/dp/B0D3FJ1Y5H) [4![AI ACCESSORY INNOVATIONS Teenage Mutant Ninja Turtles 4 Piece Backpack Set Kids 16 School Bag with Front Zip Pocket TMNT Travel Bag](https://m.media-amazon.com/images/I/41Q9noqUDeL.jpg)**AI ACCESSORY INNOVATIONS Teenage Mutant Ninja Turtles 4 Piece Backpack Set Kids 16 School Bag with Front Zip Pocket TMNT Travel Bag**AI ACCESSORY INNOVATIONS**$35.39**4.4★936 rev](https://www.amazon.com/dp/B0BTTYMPBD) [5![Bioworld Teenage Mutant Ninja Turtles Shell Backpack With Character Masks OSFA Green](https://m.media-amazon.com/images/I/41R6JVI2tpL.jpg)**Bioworld Teenage Mutant Ninja Turtles Shell Backpack With Character Masks OSFA Green**Bioworld**$60.37**4.8★849 rev](https://www.amazon.com/dp/B0BHTWHJBY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Get Trend Teenage Mutant Ninja Turtles Boys Backpack Set 4 Pc with Insulated Lunch Bag Pencil Case & BPA Free Water Bottle for School Gifts for Boys (Green TMNT)](https://m.media-amazon.com/images/I/51SzXD2Bt1L.jpg)**Get Trend Teenage Mutant Ninja Turtles Boys Backpack Set 4 Pc with Insulated Lunch Bag Pencil Case & BPA Free Water Bottle for School Gifts for Boys (Green TMNT)**Get Trend**$35.63**6 rev4mo ago](https://www.amazon.com/dp/B0G3Q9SRRY) [![Simple Modern Teenage Mutant Ninja Turtles Ellis Backpack for School | Medium 20L Elementary Middle and High School Bookbag for Kids and Teens | Girls and Boys | TMNT Graffiti](https://m.media-amazon.com/images/I/51U+C2suAzL.jpg)**Simple Modern Teenage Mutant Ninja Turtles Ellis Backpack for School | Medium 20L Elementary Middle and High School Bookbag for Kids and Teens | Girls and Boys | TMNT Graffiti**Simple Modern**$44.43**386 rev1y ago](https://www.amazon.com/dp/B0F95JHK4Y) [![Bioworld Unisex KidsTeenage Mutant Ninja Turtles Interchangeable Characters 16.5 Reversible Backpack (Little Kid/Big Kid) Aop One-Size](https://m.media-amazon.com/images/I/41jsF4QrEfL.jpg)**Bioworld Unisex KidsTeenage Mutant Ninja Turtles Interchangeable Characters 16.5 Reversible Backpack (Little Kid/Big Kid) Aop One-Size**Bioworld**$44.96**153 rev1y ago](https://www.amazon.com/dp/B0F7NJKB4P) [![Get Trend Teenage Mutant Ninja Turtles Mini Backpack Kids Toddlers 12x9 Rucksack Kindergarten Bag Preschool Sports Backpacks 3+ Gifts for Kids (Green TMNT)](https://m.media-amazon.com/images/I/51elcEc42SL.jpg)**Get Trend Teenage Mutant Ninja Turtles Mini Backpack Kids Toddlers 12x9 Rucksack Kindergarten Bag Preschool Sports Backpacks 3+ Gifts for Kids (Green TMNT)**Get Trend**$17.34**454 rev1y ago](https://www.amazon.com/dp/B0DP7TM4ZC) [![Simple Modern Medium Teenage Mutant Ninja Turtles Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | TMNT Mutant Ooze](https://m.media-amazon.com/images/I/51Vwi4+ey3L.jpg)**Simple Modern Medium Teenage Mutant Ninja Turtles Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | TMNT Mutant Ooze**Simple Modern**$40.90**6,366 rev1y ago](https://www.amazon.com/dp/B0F2G8HJPW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Get Trend Teenage Mutant Ninja Turtles Boys Backpack Set 4 Pc with Insulated Lunch Bag Pencil Case & BPA Free Water Bottle for School Gifts for Boys (Green TMNT)](https://m.media-amazon.com/images/I/51SzXD2Bt1L.jpg)**Get Trend Teenage Mutant Ninja Turtles Boys Backpack Set 4 Pc with Insulated Lunch Bag Pencil Case & BPA Free Water Bottle for School Gifts for Boys (Green TMNT)**Get Trend**$35.63**4.8★**▲ 264%**](https://www.amazon.com/dp/B0G3Q9SRRY) [![INTIMO TMNT Backpack Nickelodeon Teenage Mutant Ninja Turtles Mayhem Character Kids School Bookbag Leonardo 16](https://m.media-amazon.com/images/I/51l8hvmKAgL.jpg)**INTIMO TMNT Backpack Nickelodeon Teenage Mutant Ninja Turtles Mayhem Character Kids School Bookbag Leonardo 16**INTIMO**$36.01**4.0★**▲ 164%**](https://www.amazon.com/dp/B0F1DSSX1M) [![Simple Modern Medium Teenage Mutant Ninja Turtles Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | TMNT Mutant Ooze](https://m.media-amazon.com/images/I/51Vwi4+ey3L.jpg)**Simple Modern Medium Teenage Mutant Ninja Turtles Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | TMNT Mutant Ooze**Simple Modern**$40.90**4.8★**▲ 129%**](https://www.amazon.com/dp/B0F2G8HJPW) [![Fast Forward Teenage Mutant Ninja Turtles 16 Backpacks With Lunch Bag - Licensed Characters Kids Schoolbag](https://m.media-amazon.com/images/I/51DoSAnzMkL.jpg)**Fast Forward Teenage Mutant Ninja Turtles 16 Backpacks With Lunch Bag - Licensed Characters Kids Schoolbag**Fast Forward**$27.65**3.6★**▲ 106%**](https://www.amazon.com/dp/B0DYG4DNRX) [![Loungefly Teenage Mutant Ninja Turtles Sewer Cap AOP Womens Double Strap Shoulder Bag Purse](https://m.media-amazon.com/images/I/51jILiEk4mL.jpg)**Loungefly Teenage Mutant Ninja Turtles Sewer Cap AOP Womens Double Strap Shoulder Bag Purse**Loungefly**$65.40**4.8★**▲ 97%**](https://www.amazon.com/dp/B09WMM48X3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +84.5% search growth over the last 90 days.

30K20KPrime Day '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 14.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“This backpack is well made”*

**Size-Overall**14%

*“Just his size”*

**Material Quality**10%

*“seems to be made of good material my kid loves it”*

**Durability**8%

*“Looked durable and of great quality”*

**Strength**5%

*“Very sturdy and well made”*

**Value For Money**4%

*“Great value for the money”*

**Gifting Purpose**3%

*“This was a gift for my grandson”*

**Recycle/Reuse**3%

*“loved the that it could be reused in the future”*

**Add-Ons/Attachments**3%

*“With them being attachable it will make carrying things easier”*

**Portability**3%

*“With them being attachable it will make carrying things easier”*

### **What buyers complain about **

**Durability**31%

*“easliy breakable”*

**Strap/String Quality**25%

*“Strap tore easily”*

**Size-Overall**6%

*“Much bigger than I thought”*

**Value For Money**6%

*“not worth the price”*

**Quality-Overall**4%

*“Very cheaply made”*

**Strength**4%

*“not real sturdy”*

**Thickness**4%

*“so cheap and thin”*

**Storage Capacity**1%

*“the storage space is limited”*

### **Top return reasons **

**Size-Overall**62%

**Strap/String Quality**6%

**Zipper Quality**5%

**Value For Money**4%

**Quality-Overall**4%

**Wrong Dimensions**3%

**Pockets/Compartments**3%

**Defective Material/Parts**2%

**Advertised Vs Actual Product**2%

**Design-Overall**2%