---
title: "nike wallet — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/nike-wallet"
last_updated: "2026-07-14T02:08:54.579Z"
locale: en
meta:
  description: "weak search conversion (0.4%) — nike wallet doesn't clear our bar today."
  "og:description": "weak search conversion (0.4%) — nike wallet doesn't clear our bar today."
  "og:title": "nike wallet — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **nike wallet**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 14Growth 19Conversion 6Competition 95Returns 46Price range 64Avg price 95Brand share 36Review moat 25Quality gap 40

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$26.88**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.93–$139.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,120.19**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$55K**

$55K/yr · 452K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**29 **▲rising

**Sellers**

**118**

**Top-5 brand share**

**83%**

**Open market**

**15%**

- Steve Madden49% - Nike25% - Timberland4% - adidas3% - Nautica3% - GIPUSSON2% - Open — no brand owns it (23 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 102 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)](https://m.media-amazon.com/images/I/31wja1q4B9L.jpg)**Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)**Nike**$26.73**4.4★40 rev](https://www.amazon.com/dp/B0FTP6VXTZ) [2![Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)](https://m.media-amazon.com/images/I/41CfcDEvYdL.jpg)**Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)**Nike**$29.49**4.5★25 rev](https://www.amazon.com/dp/B0FTP9YN6N) [3![Steve Madden Envy Card Case](https://m.media-amazon.com/images/I/41vNJ+HeibL.jpg)**Steve Madden Envy Card Case**Steve Madden**$22.28**4.7★29 rev](https://www.amazon.com/dp/B0F3V4MT8J) [4![Nike Icon Air Max 90 Card holder Grey Red One Size](https://m.media-amazon.com/images/I/41Hf2cmdkZL.jpg)**Nike Icon Air Max 90 Card holder Grey Red One Size**Nike**$29.43**4.4★89 rev](https://www.amazon.com/dp/B0D9P6G9J4) [5![Steve Madden Womens Steve Madden JEM Bifold Card Case Black One Size US](https://m.media-amazon.com/images/I/41oL3wu9UZL.jpg)**Steve Madden Womens Steve Madden JEM Bifold Card Case Black One Size US**Steve Madden**$26.86**4.6★105 rev](https://www.amazon.com/dp/B0B2VVTVHB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Essentials Womens Leather Clutch Wallet Black One Size](https://m.media-amazon.com/images/I/311khKhFLHL.jpg)**Amazon Essentials Womens Leather Clutch Wallet Black One Size**Amazon Essentials**$27.18**59 rev4mo ago](https://www.amazon.com/dp/B0FNS44R2Z) [![Levis Mens Extra Capacity Slimfold Wallet Charcoal Black One Size](https://m.media-amazon.com/images/I/41NVcqNZc2L.jpg)**Levis Mens Extra Capacity Slimfold Wallet Charcoal Black One Size**Levi's**$17.83**7,265 rev4mo ago](https://www.amazon.com/dp/B0735C9RDZ) [![Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Black One Size](https://m.media-amazon.com/images/I/31uDRNLahOL.jpg)**Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Black One Size**Amazon Essentials**$18.03**70 rev5mo ago](https://www.amazon.com/dp/B0FNS4H2V7) [![NIKE CLUB Fold Wallet Black/Black/White WL3422-091](https://m.media-amazon.com/images/I/41au8Uyt2TL.jpg)**NIKE CLUB Fold Wallet Black/Black/White WL3422-091**Nike**$65.51**2 rev7mo ago](https://www.amazon.com/dp/B0G1WPWR27) [![Steve Madden Womens Allies Fruit Multi 10 Medium](https://m.media-amazon.com/images/I/31DiC1ITcUL.jpg)**Steve Madden Womens Allies Fruit Multi 10 Medium**Steve Madden**$80.91**33 rev8mo ago](https://www.amazon.com/dp/B0G1ZP2XSX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Steve Madden BHayden Wallet (Sage Logo One Size)](https://m.media-amazon.com/images/I/41ODFlVeRjL.jpg)**Steve Madden BHayden Wallet (Sage Logo One Size)**Steve Madden**$28.80**4.4★**▲ 145%**](https://www.amazon.com/dp/B0F78X9D7F) [![Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Black One Size](https://m.media-amazon.com/images/I/31uDRNLahOL.jpg)**Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Black One Size**Amazon Essentials**$18.03**4.5★**▲ 141%**](https://www.amazon.com/dp/B0FNS4H2V7) [![Steve Madden Womens Lawrence Chocolate S](https://m.media-amazon.com/images/I/31ywksug92L.jpg)**Steve Madden Womens Lawrence Chocolate S**Steve Madden**$30.93**4.9★**▲ 141%**](https://www.amazon.com/dp/B0D9C3QQFH) [![Steve Madden Womens Allies Fruit Multi 10 Medium](https://m.media-amazon.com/images/I/31DiC1ITcUL.jpg)**Steve Madden Womens Allies Fruit Multi 10 Medium**Steve Madden**$80.91**4.0★**▲ 141%**](https://www.amazon.com/dp/B0G1ZP2XSX) [![VISWORLD Mens Wallet with Airtag Holder Bifold Full-Grain Leather Wallet for Apple Air Tag (1st & 2nd Generation) Slim Wallet for Men with RFID Blocking 11 Card Slots](https://m.media-amazon.com/images/I/51jlDuNqGhL.jpg)**VISWORLD Mens Wallet with Airtag Holder Bifold Full-Grain Leather Wallet for Apple Air Tag (1st & 2nd Generation) Slim Wallet for Men with RFID Blocking 11 Card Slots**VISWORLD**$24.20**4.7★**▲ 140%**](https://www.amazon.com/dp/B0FF4SQH4L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

25K15KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Amazing Quality”*

**Pockets/Compartments**11%

*“lots of pockets”*

**Value For Money**8%

*“Fair price”*

**Size-Overall**8%

*“Easy fit”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Durability**6%

*“The material feels durable”*

**Storage Capacity**4%

*“Plenty of room”*

**Design-Overall**4%

*“Cool design”*

**Material Quality**4%

*“Soft material”*

**Ease Of Use**3%

*“Easy to carry around”*

### **What buyers complain about **

**Size-Overall**17%

*“Bigger than expected”*

**Thickness**10%

*“Much thicker than I expected”*

**Durability**7%

*“Already falling apart”*

**Quality-Overall**6%

*“Low quality”*

**Ease Of Use**5%

*“Hard to use”*

**Weight Heavy**4%

*“Overall heavier than I was hoping”*

**Advertised Vs Actual Product**3%

*“False advertisement”*

**Leather Quality**3%

*“Doesnt feel like leather”*

**Pockets/Compartments**2%

*“The pockets are too small in other words the drawers are small in size”*

**Thin**2%

*“Not slim like advertised”*

### **Top return reasons **

**Size-Overall**46%

**Weight Heavy**7%

**Advertised Vs Actual Product**6%

**Pockets/Compartments**4%

**Quality-Overall**4%

**Material Quality**3%

**Shape/Style**3%

**Thin**3%

**Functionality-Overall**3%

**Width**3%