---
title: "nike sb — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/nike-sb"
last_updated: "2026-07-13T22:34:56.922Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — nike sb doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — nike sb doesn't clear our bar today."
  "og:title": "nike sb — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **nike sb**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 18Growth 35Conversion 1Competition 96Returns 18Price range 64Avg price 86Brand share 22Review moat 38Quality gap 43

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Great****$70.04**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$23.92–$143.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,702.57**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$70K**

$70K/yr · 911K searches

**Returns**

**Bad****7.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

**Brands**

**16 **▲rising

**Sellers**

**383**

**Top-5 brand share**

**91%**

**Open market**

**7%**

- Nike56% - Vans26% - BENPAO4% - Etnies2% - New Balance2% - adidas2% - Open — no brand owns it (10 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 144 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear](https://m.media-amazon.com/images/I/31jzVkctDTL.jpg)**Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear**Vans**$63.83**4.6★851 rev](https://www.amazon.com/dp/B0FL82Y62L) [2![Nike Sb Chron 2 CNVS Mens Style : Dm3494-001 Black/White-Black](https://m.media-amazon.com/images/I/41e1pQtqb+L.jpg)**Nike Sb Chron 2 CNVS Mens Style : Dm3494-001 Black/White-Black**Nike**$84.92**4.6★356 rev](https://www.amazon.com/dp/B09BJ7C57T) [3![Nike Unisex Adults SB Alleyoop Track Shoe Black Blanco 10 UK](https://m.media-amazon.com/images/I/313+0vMOTHL.jpg)**Nike Unisex Adults SB Alleyoop Track Shoe Black Blanco 10 UK**Nike**$71.75**4.0★24 rev](https://www.amazon.com/dp/B07NVT8KZM) [4![Nike Mens Court Vision Low Shoes Sail/Light Smoke Grey-Light Orewood Brown-White 10.5](https://m.media-amazon.com/images/I/21KKjWIjktL.jpg)**Nike Mens Court Vision Low Shoes Sail/Light Smoke Grey-Light Orewood Brown-White 10.5**Nike**$68.52**4.7★1,587 rev](https://www.amazon.com/dp/B0DSJZG54F) [5![Nike Sb Chron 2 CNVS Mens Style : Dm3494-001](https://m.media-amazon.com/images/I/31d4+KAT6sL.jpg)**Nike Sb Chron 2 CNVS Mens Style : Dm3494-001**Nike**$93.46**4.6★356 rev](https://www.amazon.com/dp/B09BHSRSYC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Mens Daily 4.0 Olive Strata/Shadow Olive/Gum 8.5](https://m.media-amazon.com/images/I/21uimnRRVEL.jpg)**adidas Mens Daily 4.0 Olive Strata/Shadow Olive/Gum 8.5**adidas**$41.48**7,015 rev1mo ago](https://www.amazon.com/dp/B0CKMDLB9R) [![adidas Mens Daily 4.0 Grey/Black/White 14](https://m.media-amazon.com/images/I/31HN5uhRr-L.jpg)**adidas Mens Daily 4.0 Grey/Black/White 14**adidas**$41.47**7,015 rev1mo ago](https://www.amazon.com/dp/B0CKMCKBGG) [![adidas Mens Daily 4.0 Black/White/Gum 9.5](https://m.media-amazon.com/images/I/31UYsIba2AL.jpg)**adidas Mens Daily 4.0 Black/White/Gum 9.5**adidas**$41.96**7,015 rev1mo ago](https://www.amazon.com/dp/B0CKMBKC7R) [![Nike SB Chron 2 Canvas Skateboarding Shoes (Ale Brown/Ale Brown/Black Light Brown/Black) Size 9](https://m.media-amazon.com/images/I/31GFlYPuHML.jpg)**Nike SB Chron 2 Canvas Skateboarding Shoes (Ale Brown/Ale Brown/Black Light Brown/Black) Size 9**Nike**$137.77**0 rev3mo ago](https://www.amazon.com/dp/B0BMT5RX8D) [![Nike SB Chron 2 Canvas Skateboarding Shoes (White/White/Black) Size 8.5](https://m.media-amazon.com/images/I/31qtTMYMmSL.jpg)**Nike SB Chron 2 Canvas Skateboarding Shoes (White/White/Black) Size 8.5**Nike**$142.71**1 rev3mo ago](https://www.amazon.com/dp/B09T6BNVQC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PF Flyers 1993 Black Low Top Sneakers for Men and Women Original Canvas Casual Sneaker Unisex All Black Shoes 9.5 Mens / 11 Womens](https://m.media-amazon.com/images/I/31jC535YcnL.jpg)**PF Flyers 1993 Black Low Top Sneakers for Men and Women Original Canvas Casual Sneaker Unisex All Black Shoes 9.5 Mens / 11 Womens**PF Flyers**$80.19**4.6★**▲ 58%**](https://www.amazon.com/dp/B0BWPFLXWN) [![Nike Mens Court Shot Shoes Black/White-Gum Light Brown 9.5](https://m.media-amazon.com/images/I/31bz0QH0zYL.jpg)**Nike Mens Court Shot Shoes Black/White-Gum Light Brown 9.5**Nike**$67.57**4.5★**▲ 58%**](https://www.amazon.com/dp/B0F12K5ZNY) [![Nike Mens NIKE AIR MONARCH IV (4E) RUNNING SHOES -11; White / Metallic Silver-Midnight Navy](https://m.media-amazon.com/images/I/31qiXl3gTNL.jpg)**Nike Mens NIKE AIR MONARCH IV (4E) RUNNING SHOES -11; White / Metallic Silver-Midnight Navy**Nike**$67.09**4.4★**▲ 57%**](https://www.amazon.com/dp/B004LBKEPU) [![Nike Mens Court Shot Shoes White/Sequoia-Gum Medium Brown 10](https://m.media-amazon.com/images/I/31GmQ25K59L.jpg)**Nike Mens Court Shot Shoes White/Sequoia-Gum Medium Brown 10**Nike**$76.62**4.5★**▲ 56%**](https://www.amazon.com/dp/B0F131V8ZL) [![Project Cloud Sneakers for Men - 100% Genuine Leather Mens Casual Shoes Memory Foam Insole Mens Sneakers - Non Slip Outsole Dress Sneakers Men (HISVERDY White 9)](https://m.media-amazon.com/images/I/41oSriQb77L.jpg)**Project Cloud Sneakers for Men - 100% Genuine Leather Mens Casual Shoes Memory Foam Insole Mens Sneakers - Non Slip Outsole Dress Sneakers Men (HISVERDY White 9)**Project Cloud**$45.26**4.3★**▲ 56%**](https://www.amazon.com/dp/B0FFWS27W1)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**24%

*“Very comfortable”*

**Size-Overall**19%

*“Fits well”*

**Quality-Overall**13%

*“Seems like a decent shoe”*

**Value For Money**9%

*“Great shoes at a great price”*

**Advertised Vs Actual Product**3%

*“Exactly as shown”*

**Durability**3%

*“They are durable”*

**Color**2%

*“Good color, very soft, perfect width, durability, the”*

**Weight Light**2%

*“Super lightweight”*

**Shape/Style**2%

*“Timeless style”*

**Feet Fit**2%

*“The wide toe box makes them super comfortable and they also came with extra insoles and laces, which was a cool surprise”*

### **What buyers complain about **

**Size-Overall**13%

*“a little too small”*

**Quality-Overall**12%

*“Seems cheaply made”*

**Durability**10%

*“NOT durable”*

**Feet Fit**7%

*“fit too close to my big toe”*

**Comfort-Overall**5%

*“Very uncomfortable”*

**Pain Relief-Overall**2%

*“If you run they will cause a lot of pain being so flat”*

**Stitch/Finish/Polish**2%

*“stitching is bad”*

**Width**2%

*“They aren't wide enough In my opinion”*

**Memory Foam**2%

*“I see you didn't have any black foam handy”*

**Material Quality**2%

*“Material is simple, very light, my son wont like it, return it immediately”*

### **Top return reasons **

**Feet Fit**28%

**Size-Overall**26%

**Length**13%

**Width**13%

**Color**4%

**Comfort-Overall**3%

**Advertised Vs Actual Product**2%

**Shape/Style**2%

**Material Quality**2%

**Product Condition**1%