---
title: "nike air max — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/nike-air-max"
last_updated: "2026-07-14T07:30:08.495Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — nike air max doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — nike air max doesn't clear our bar today."
  "og:title": "nike air max — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **nike air max**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 61Growth 25Conversion 2Competition 97Returns 19Price range 18Avg price 80Brand share 21Review moat 26Quality gap 45

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Avg price**

**Great****$85.64**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$527K**

$527K/yr · 4.7M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,937.07**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****7.4%**

return rate — above 6% kills the launch gate

**Price range**

**Bad****$23.92–$435.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**479**

**Top-5 brand share**

**92%**

**Open market**

**8%**

- Nike84% - Marc Joseph New York3% - ANTA3% - Luogoks1% - NOBULL1% - Socviis1% - Open — no brand owns it (17 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5K2%$11K3%$16K4%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 268 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10](https://m.media-amazon.com/images/I/31VCmrhegqL.jpg)**Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10**Nike**$68.90**4.5★7,534 rev](https://www.amazon.com/dp/B0FQN1GW88) [2![Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 11](https://m.media-amazon.com/images/I/31x+zqf5GeL.jpg)**Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 11**Nike**$88.79**4.5★7,534 rev](https://www.amazon.com/dp/B0F2GYQNPP) [3![Nike Mens Air Max SC Shoes Black/Black-Black 10](https://m.media-amazon.com/images/I/315-P8PkE+L.jpg)**Nike Mens Air Max SC Shoes Black/Black-Black 10**Nike**$84.16**4.6★6,601 rev](https://www.amazon.com/dp/B0965Z5CLZ) [4![Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 10](https://m.media-amazon.com/images/I/31SSXROJE7L.jpg)**Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 10**Nike**$81.90**4.5★7,534 rev](https://www.amazon.com/dp/B0CRXRWQ9F) [5![Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 8](https://m.media-amazon.com/images/I/31SSXROJE7L.jpg)**Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 8**Nike**$80.30**4.5★7,534 rev](https://www.amazon.com/dp/B0CRXTXJP3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ANTA Mens PG7 3.0 Cushioning Running Shoes Enhanced Lateral Support Athletic Sneakers Lightweight and Breathable Shoes for Gym Walking and Standing Gray/Black 12](https://m.media-amazon.com/images/I/31n19enHcAL.jpg)**ANTA Mens PG7 3.0 Cushioning Running Shoes Enhanced Lateral Support Athletic Sneakers Lightweight and Breathable Shoes for Gym Walking and Standing Gray/Black 12**ANTA**$89.47**24 rev3mo ago](https://www.amazon.com/dp/B0GGRHNVL2) [![ANTA Mens PG7 3.0 Cushioning Running Shoes Enhanced Lateral Support Athletic Sneakers Lightweight and Breathable Shoes for Gym Walking and Standing Black 11](https://m.media-amazon.com/images/I/31nEC0Vh3pL.jpg)**ANTA Mens PG7 3.0 Cushioning Running Shoes Enhanced Lateral Support Athletic Sneakers Lightweight and Breathable Shoes for Gym Walking and Standing Black 11**ANTA**$90.47**24 rev3mo ago](https://www.amazon.com/dp/B0GGR8L1CD) [![ANTA Mens PG7 3.0 Cushioning Running Shoes Enhanced Lateral Support Athletic Sneakers Lightweight and Breathable Shoes for Gym Walking and Standing Gray/Black 9.5](https://m.media-amazon.com/images/I/31n19enHcAL.jpg)**ANTA Mens PG7 3.0 Cushioning Running Shoes Enhanced Lateral Support Athletic Sneakers Lightweight and Breathable Shoes for Gym Walking and Standing Gray/Black 9.5**ANTA**$88.03**24 rev3mo ago](https://www.amazon.com/dp/B0GGRHCNB1) [![OEKLA Unisex LED Light Up Shoes Fashion High Top LED Sneakers USB Rechargeable Glowing Luminous Shoes for Men Women Teens (White Adult Men 13 Numeric US Footwear Size System Medium)](https://m.media-amazon.com/images/I/31HsA50hV2L.jpg)**OEKLA Unisex LED Light Up Shoes Fashion High Top LED Sneakers USB Rechargeable Glowing Luminous Shoes for Men Women Teens (White Adult Men 13 Numeric US Footwear Size System Medium)**OEKLA**$42.15**103 rev6mo ago](https://www.amazon.com/dp/B0G1GG92HD) [![Luogoks Mens Air Cushion Running Shoes Breathable Tennis Basketball Sneakers Non Slip Workout Casual Sport Shoes Gym Training Comfortable Fashion Shoes Black/White](https://m.media-amazon.com/images/I/418n0WgxDkL.jpg)**Luogoks Mens Air Cushion Running Shoes Breathable Tennis Basketball Sneakers Non Slip Workout Casual Sport Shoes Gym Training Comfortable Fashion Shoes Black/White**Luogoks**$34.56**123 rev7mo ago](https://www.amazon.com/dp/B0G4L9C74W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nike Mens Run Swift 3 Road Running Shoes Photon Dust/Black-White-Wolf Grey 8](https://m.media-amazon.com/images/I/210+X6y4qnL.jpg)**Nike Mens Run Swift 3 Road Running Shoes Photon Dust/Black-White-Wolf Grey 8**Nike**$70.28**4.6★**▲ 50%**](https://www.amazon.com/dp/B0BX4C32P3) [![ANTA Mens PG7 Running Shoes Cushioning Comfortable Breathable Athletic Workout Gym Cross Trainer Sports Sneakers White/Blue 11](https://m.media-amazon.com/images/I/319nSyWfsgL.jpg)**ANTA Mens PG7 Running Shoes Cushioning Comfortable Breathable Athletic Workout Gym Cross Trainer Sports Sneakers White/Blue 11**ANTA**$71.02**4.5★**▲ 50%**](https://www.amazon.com/dp/B0DYXSL4J5) [![Nike Mens Air Max Fire Lifestyle Shoes Summit White/Black 9.5](https://m.media-amazon.com/images/I/31VTxWYsRKL.jpg)**Nike Mens Air Max Fire Lifestyle Shoes Summit White/Black 9.5**Nike**$94.52**4.7★**▲ 47%**](https://www.amazon.com/dp/B0FBRTYYWP) [![Nike Mens Air Max Excee Shoes Summit White/Racer Blue-Vast Grey 9](https://m.media-amazon.com/images/I/31SvYhz0CGL.jpg)**Nike Mens Air Max Excee Shoes Summit White/Racer Blue-Vast Grey 9**Nike**$59.49**4.5★**▲ 46%**](https://www.amazon.com/dp/B0DVX433F9) [![Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 9.5](https://m.media-amazon.com/images/I/31VCmrhegqL.jpg)**Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 9.5**Nike**$72.07**4.5★**▲ 46%**](https://www.amazon.com/dp/B0FQNBJYKT)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 8 weeks — +0.1% search growth over the last 90 days.

100K60KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**20%

*“Comfortable shoes”*

**Size-Overall**14%

*“Fits well as expected, looks great”*

**Quality-Overall**12%

*“The build quality is excellent”*

**Value For Money**9%

*“Worth it”*

**Shape/Style**3%

*“Classic style that goes with everything”*

**Advertised Vs Actual Product**3%

*“Exactly what I ordered”*

**Durability**3%

*“Very durable book bag”*

**Audio Quality**3%

*“Sound Is Excellent”*

**Exercise/Sports Suitability**3%

*“good for working out”*

**Design-Overall**2%

*“Built extremely well”*

### **What buyers complain about **

**Size-Overall**25%

*“Too narrow”*

**Quality-Overall**8%

*“the quality not as robust”*

**Comfort-Overall**7%

*“Just not comfortable”*

**Value For Money**5%

*“Waste of money”*

**Durability**4%

*“Broke within a month of school”*

**Product Condition**4%

*“they had been used”*

**Feet Fit**4%

*“But these are far too tight in the toe box”*

**Width**3%

*“Very Narrow”*

**Color**3%

*“Not true color”*

**Pain Relief-Overall**2%

*“within 2 hour my knees are hurting again”*

### **Top return reasons **

**Size-Overall**27%

**Feet Fit**26%

**Width**16%

**Length**9%

**Comfort-Overall**3%

**Advertised Vs Actual Product**3%

**Color**2%

**Product Condition**2%

**Shape/Style**2%

**Value For Money**1%