---
title: "nightmare before christmas earrings — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/nightmare-before-christmas-earrings"
last_updated: "2026-07-14T02:13:43.856Z"
locale: en
meta:
  description: "soft demand (-22.1% this quarter) — nightmare before christmas earrings doesn't clear our bar today."
  "og:description": "soft demand (-22.1% this quarter) — nightmare before christmas earrings doesn't clear our bar today."
  "og:title": "nightmare before christmas earrings — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **nightmare before christmas earrings**

**Skip it**

Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 14Conversion 16Competition 78Returns 77Price range 53Avg price 91Brand share 33Review moat 89Quality gap 45

**Avg price**

**Great****$54.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****225.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$4.23–$164.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$110K**

$110K/yr · 153K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**16 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Jeulia43% - LILALO16% - Enso Rings14% - LUV HER10% - JLOVEMILY3% - Disney2% - Open — no brand owns it (10 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her](https://m.media-amazon.com/images/I/41elMJ4jNcL.jpg)**Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her**Jeulia**$144.34**4.7★547 rev](https://www.amazon.com/dp/B082HS5GSH) [2![LUV HER Jack Skellington Gothic Jewelry: 2 Hypoallergenic Earrings for Girls (1 Stud & 1 Fishhook Drop) with Charms One Size Fits All Girls The Nightmare Before Christmas Ages 4+](https://m.media-amazon.com/images/I/41p9jj10FTL.jpg)**LUV HER Jack Skellington Gothic Jewelry: 2 Hypoallergenic Earrings for Girls (1 Stud & 1 Fishhook Drop) with Charms One Size Fits All Girls The Nightmare Before Christmas Ages 4+**LUV HER**$9.40**4.6★362 rev](https://www.amazon.com/dp/B0CVQR6RZ1) [3![Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her](https://m.media-amazon.com/images/I/41elMJ4jNcL.jpg)**Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her**Jeulia**$140.50**4.7★547 rev](https://www.amazon.com/dp/B082HS2KWP) [4![LILALO Nightmare Rings Sterling Silver Abalone Shell Jack and Sally Rings Skull Jewelry](https://m.media-amazon.com/images/I/417X8oyTa8L.jpg)**LILALO Nightmare Rings Sterling Silver Abalone Shell Jack and Sally Rings Skull Jewelry**LILALO**$40.91**4.0★28 rev](https://www.amazon.com/dp/B0B5QGG914) [5![Jeulia Gothic Skull Diamond Rings: Sterling Silver Jack and Sally Skeleton Rings Band Halloween Romantic Nightmare Jewelry for Her Engagement Anniversary Christmas with Gifts Box (Everlasting Love 9)](https://m.media-amazon.com/images/I/41azlpzKwEL.jpg)**Jeulia Gothic Skull Diamond Rings: Sterling Silver Jack and Sally Skeleton Rings Band Halloween Romantic Nightmare Jewelry for Her Engagement Anniversary Christmas with Gifts Box (Everlasting Love 9)**Jeulia**$100.99**4.3★112 rev](https://www.amazon.com/dp/B0BM4BDJ2K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FUSEONG Jack and Sally Necklace 925 Sterling Silver Nightmare Pendant Necklace Black Moon Halloween Jewelry Gifts for Women](https://m.media-amazon.com/images/I/41dP7rxMA3L.jpg)**FUSEONG Jack and Sally Necklace 925 Sterling Silver Nightmare Pendant Necklace Black Moon Halloween Jewelry Gifts for Women**FUSEONG**$40.56**1 rev5mo ago](https://www.amazon.com/dp/B0GGQLVKMR) [![Disney Nightmare Before Christmas Jack and Sally Bolo Pendant Bracelet Officially Licensed - The Nightmare Before Christmas | Brass with Sterling Silver Plate | Pendant Bracelets](https://m.media-amazon.com/images/I/31R8STp+VnL.jpg)**Disney Nightmare Before Christmas Jack and Sally Bolo Pendant Bracelet Officially Licensed - The Nightmare Before Christmas | Brass with Sterling Silver Plate | Pendant Bracelets**Disney**$25.98**5 rev6mo ago](https://www.amazon.com/dp/B0G9C9M26P) [![Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - 6.6mm Wide 1.75mm Thick - Ooogie Boogies Grinning Gamble - 13](https://m.media-amazon.com/images/I/41eyVVUdK3L.jpg)**Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - 6.6mm Wide 1.75mm Thick - Ooogie Boogies Grinning Gamble - 13**Enso Rings**$27.90**427 rev8mo ago](https://www.amazon.com/dp/B0FXY9BYGJ) [![Nightmare Earrings 925 Sterling Silver Jack and Sally Dangle Earrings Black Moon Christmas Jewelry Gifts for Women](https://m.media-amazon.com/images/I/41+7q1plKbL.jpg)**Nightmare Earrings 925 Sterling Silver Jack and Sally Dangle Earrings Black Moon Christmas Jewelry Gifts for Women**FUSEONG**$37.22**12 rev10mo ago](https://www.amazon.com/dp/B0FR23TW2V) [![XUECHEN Bracelet Accessories Halloween Christmas Cosplay Costume Merchandise stuff Birthday Gift for Women Adult and Fans](https://m.media-amazon.com/images/I/41AGA8MDe5L.jpg)**XUECHEN Bracelet Accessories Halloween Christmas Cosplay Costume Merchandise stuff Birthday Gift for Women Adult and Fans**XUECHEN**$9.86**131 rev1y ago](https://www.amazon.com/dp/B0FC6JZ4P9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Jeulia Romantic Soul Skull Design Princess Cut Sterling Silver Ring for Women Wife Girlfriend Engagement Wedding Anniversary Christmas Birthday With Jewelry Box](https://m.media-amazon.com/images/I/418EXA3Hy8L.jpg)**Jeulia Romantic Soul Skull Design Princess Cut Sterling Silver Ring for Women Wife Girlfriend Engagement Wedding Anniversary Christmas Birthday With Jewelry Box**Jeulia**$164.44**4.6★**▲ 170%**](https://www.amazon.com/dp/B08RDFYNMB) [![Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 9](https://m.media-amazon.com/images/I/41vutu5GCaL.jpg)**Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 9**Enso Rings**$39.27**4.3★**▲ 166%**](https://www.amazon.com/dp/B0CW3KRZBY) [![Black Her Jack Rings Promise Wedding Band for Men Comfort Fit Stainless Steel Romantic Eternity Engagement Wedding Anniversary Rings (His Size 8)](https://m.media-amazon.com/images/I/41gJagu0mwL.jpg)**Black Her Jack Rings Promise Wedding Band for Men Comfort Fit Stainless Steel Romantic Eternity Engagement Wedding Anniversary Rings (His Size 8)**JLOVEMILY**$4.23**5.0★**▲ 164%**](https://www.amazon.com/dp/B0DH2S3PFG) [![Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 10](https://m.media-amazon.com/images/I/41vutu5GCaL.jpg)**Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 10**Enso Rings**$38.61**4.3★**▲ 162%**](https://www.amazon.com/dp/B0CW3LYLLB) [![Black His Sally Rings Promise Wedding Band for Women Comfort Fit Stainless Steel Romantic Eternity Engagement Wedding Anniversary Rings (Her Size 7)](https://m.media-amazon.com/images/I/41gJagu0mwL.jpg)**Black His Sally Rings Promise Wedding Band for Women Comfort Fit Stainless Steel Romantic Eternity Engagement Wedding Anniversary Rings (Her Size 7)**JLOVEMILY**$5.47**5.0★**▲ 151%**](https://www.amazon.com/dp/B0DH2V4V97)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**15%

*“A fun gift”*

**Quality-Overall**14%

*“Pretty good earrings”*

**Comfort-Overall**10%

*“So comfortable”*

**Color**9%

*“Stunning beautiful colors”*

**Advertised Vs Actual Product**8%

*“As described”*

**Value For Money**8%

*“Great for the price”*

**Size-Overall**7%

*“Fits well”*

**Brightness/Shine/Glow**4%

*“The ring is beautiful and very bright”*

**Chain/Key Quality**3%

*“Cool little necklace”*

**Durability**2%

*“It is pretty durable”*

### **What buyers complain about **

**Size-Overall**25%

*“Sad it doesnt fit”*

**Color**17%

*“The Shiny Pink came off”*

**Quality-Overall**10%

*“Cheap”*

**Chain/Key Quality**8%

*“Get a better chain for it”*

**Value For Money**4%

*“Cheap”*

**Fastener Quality**4%

*“Defective backs”*

**Allergies**3%

*“If most earrings, cause irritation, These won't”*

**Advertised Vs Actual Product**2%

*“Not like the product picture”*

**Durability**2%

*“Only wore a few hours and the screw back fell off and its lost”*

**Wrist Fit**2%

*“Wouldn't fit around her wrist so she has it on her bag”*

### **Top return reasons **

**Size-Overall**58%

**Defective Material/Parts**8%

**Advertised Vs Actual Product**6%

**Color**5%

**Quality-Overall**3%

**Wrist Fit**3%

**Metal Authenticity**2%

**Precious Gemstone**2%

**Chain/Key Quality**2%

**Sharpness**1%