--- title: "newborn shirts — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/newborn-shirts" last_updated: "2026-07-10T00:14:14.288Z" locale: en meta: description: "a small market ($64K/yr) — newborn shirts doesn't clear our bar today." "og:description": "a small market ($64K/yr) — newborn shirts doesn't clear our bar today." "og:title": "newborn shirts — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen" --- Back to Flapen home # **newborn shirts** **Skip it****45/100 ** a small market ($64K/yr) — newborn shirts doesn't clear our bar today. **Market/yr** **$64K** **Growth (1y)** **+86.0%** **Products** **57** **Brands** **21** was 14 a year ago **Sellers** **31** **Price range** **$2.45–$35.35** **Returns** **2.0%** **Rating** **4.7★** **Skip it** Scored 45/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **61** ×0.30 Competition **79** ×0.20 Quality gap **20** ×0.10 Returns **84** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +86.0% year over year. 3K1KSpike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - Gerber58% - Amazon Essentials7% - Simple Joys by Carter's5% - Laughing Giraffe4% - 123 Bear4% - Yoofoss4% - Other (15 brands)17% Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 21 brands and 31 sellers compete here. **Brands** **21 **▲rising was 14 a year ago **Sellers** **31** **Top 5 brand share** **79%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 12 Months](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg) [**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 12 Months**](https://www.amazon.com/dp/B07GG1P87H) Gerber$16.814.8★56,1058%▼falling 2 ![Gerber Baby 5-Pack Solid Onesies Bodysuits White 6-9 Months](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg) [**Gerber Baby 5-Pack Solid Onesies Bodysuits White 6-9 Months**](https://www.amazon.com/dp/B007CRR7WS) Gerber$13.084.8★58,0538%▲rising 3 ![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White Newborn](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg) [**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White Newborn**](https://www.amazon.com/dp/B07GG949P9) Gerber$16.814.8★56,1056%▼falling 4 ![Gerber Baby 5-Pack Solid Onesies Bodysuits White 3-6 Months](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg) [**Gerber Baby 5-Pack Solid Onesies Bodysuits White 3-6 Months**](https://www.amazon.com/dp/B007CRR7Z0) Gerber$13.074.8★58,0536%▲rising 5 ![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 18 Months](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg) [**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 18 Months**](https://www.amazon.com/dp/B07GFPRG5K) Gerber$16.624.8★56,1055%▼falling 6 ![Gerber Baby 5-Pack Solid Onesies Bodysuits White 12 Months](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg) [**Gerber Baby 5-Pack Solid Onesies Bodysuits White 12 Months**](https://www.amazon.com/dp/B012TPHEUW) Gerber$13.084.8★58,0534%▲rising 7 ![123 Bear Baby Cotton Spandex Infant Bodysuits Long Sleeve and Short Sleeve (White 2-Pack Short Sleeve Newborn)](https://m.media-amazon.com/images/I/31awB0DR9+L.jpg) [**123 Bear Baby Cotton Spandex Infant Bodysuits Long Sleeve and Short Sleeve (White 2-Pack Short Sleeve Newborn)**](https://www.amazon.com/dp/B08P9W56HS) 123 Bear$9.804.8★6644%▲rising 8 ![Amazon Essentials Unisex Toddlers Baby Unisex 6-Pack Sleeveless Bodysuits White 12 Months](https://m.media-amazon.com/images/I/31KAZ2EkmjL.jpg) [**Amazon Essentials Unisex Toddlers Baby Unisex 6-Pack Sleeveless Bodysuits White 12 Months**](https://www.amazon.com/dp/B0DNJTC8MC) Amazon Essentials$16.244.8★5,1393%▲rising 9 ![Laughing Giraffe Baby Blank Short Sleeve One Piece Bodysuit White (18-24 Months White)](https://m.media-amazon.com/images/I/212RLyASxdL.jpg) [**Laughing Giraffe Baby Blank Short Sleeve One Piece Bodysuit White (18-24 Months White)**](https://www.amazon.com/dp/B07WD6TDC8) Laughing Giraffe$8.294.7★3423%▲rising 10 ![Yoofoss Baby Bodysuits 100% Organic Cotton Baby Short Sleeve Baby Boys Girls Clothes Soft Newborn Infant Romper 5 Pack 12 Months](https://m.media-amazon.com/images/I/31KbBH0hNrL.jpg) [**Yoofoss Baby Bodysuits 100% Organic Cotton Baby Short Sleeve Baby Boys Girls Clothes Soft Newborn Infant Romper 5 Pack 12 Months**](https://www.amazon.com/dp/B0GDZM1VYH) Yoofoss$9.853.9★423%▲rising 11 ![Gerber Baby 5-Pack Onesies Bodysuits Solid White Newborn](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg) [**Gerber Baby 5-Pack Onesies Bodysuits Solid White Newborn**](https://www.amazon.com/dp/B007CRR7YQ) Gerber$13.114.8★58,0533%▲rising 12 ![Gerber Baby 5-Pack Solid Onesies Bodysuits White 0-3 Months](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg) [**Gerber Baby 5-Pack Solid Onesies Bodysuits White 0-3 Months**](https://www.amazon.com/dp/B007CRR7ZA) Gerber$13.064.8★58,0533%—flat 13 ![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 24 Months](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg) [**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 24 Months**](https://www.amazon.com/dp/B07GG211VP) Gerber$16.664.8★56,1053%—flat 14 ![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 3-6 Months](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg) [**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 3-6 Months**](https://www.amazon.com/dp/B07GG8SRGL) Gerber$16.804.8★56,1052%▼falling 15 ![Simple Joys by Carters Unisex Babies Short-Sleeve Bodysuit Pack of 8 White 12 Months](https://m.media-amazon.com/images/I/31WI2YC2lJL.jpg) [**Simple Joys by Carters Unisex Babies Short-Sleeve Bodysuit Pack of 8 White 12 Months**](https://www.amazon.com/dp/B01M35CYIX) Simple Joys by Carter's$16.464.8★22,2952%—flat **~~Showing 15 of 57 — show all ~~** ## **Product shelf** All 57 tracked products in this niche. Top sellersNewestTrending [![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 12 Months](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg)**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 12 Months** Gerber**$16.81**4.8★56,105 reviews](https://www.amazon.com/dp/B07GG1P87H) [![Gerber Baby 5-Pack Solid Onesies Bodysuits White 6-9 Months](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg)**Gerber Baby 5-Pack Solid Onesies Bodysuits White 6-9 Months** Gerber**$13.08**4.8★58,053 reviews](https://www.amazon.com/dp/B007CRR7WS) [![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White Newborn](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg)**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White Newborn** Gerber**$16.81**4.8★56,105 reviews](https://www.amazon.com/dp/B07GG949P9) [![Gerber Baby 5-Pack Solid Onesies Bodysuits White 3-6 Months](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg)**Gerber Baby 5-Pack Solid Onesies Bodysuits White 3-6 Months** Gerber**$13.07**4.8★58,053 reviews](https://www.amazon.com/dp/B007CRR7Z0) [![Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 18 Months](https://m.media-amazon.com/images/I/31rGj5-Ao5L.jpg)**Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 18 Months** Gerber**$16.62**4.8★56,105 reviews](https://www.amazon.com/dp/B07GFPRG5K) [![Gerber Baby 5-Pack Solid Onesies Bodysuits White 12 Months](https://m.media-amazon.com/images/I/3116HiKTk7L.jpg)**Gerber Baby 5-Pack Solid Onesies Bodysuits White 12 Months** Gerber**$13.08**4.8★58,053 reviews](https://www.amazon.com/dp/B012TPHEUW) [![123 Bear Baby Cotton Spandex Infant Bodysuits Long Sleeve and Short Sleeve (White 2-Pack Short Sleeve Newborn)](https://m.media-amazon.com/images/I/31awB0DR9+L.jpg)**123 Bear Baby Cotton Spandex Infant Bodysuits Long Sleeve and Short Sleeve (White 2-Pack Short Sleeve Newborn)** 123 Bear**$9.80**4.8★664 reviews](https://www.amazon.com/dp/B08P9W56HS) [![Amazon Essentials Unisex Toddlers Baby Unisex 6-Pack Sleeveless Bodysuits White 12 Months](https://m.media-amazon.com/images/I/31KAZ2EkmjL.jpg)**Amazon Essentials Unisex Toddlers Baby Unisex 6-Pack Sleeveless Bodysuits White 12 Months** Amazon Essentials**$16.24**4.8★5,139 reviews](https://www.amazon.com/dp/B0DNJTC8MC) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**20% *“Very well made”* **Size-Overall**18% *“The fit is also slightly snug”* **Soft Feel**10% *“Really soft and easy to put”* **Material Quality**8% *“Nice soft material”* **Value For Money**6% *“Good price”* **Gifting Purpose**4% *“Christmas gift”* **Comfort-Overall**4% *“comfortable”* **Ease Of Use**4% *“Easy to use”* **Color**3% *“All colors are nice”* **Advertised Vs Actual Product**3% *“Exactly what I was needing”* ### **What buyers complain about ** **Size-Overall**37% *“Size up”* **Color**8% *“Not true white”* **Shrinkage Resistance**7% *“they do shrink”* **Quality-Overall**6% *“Poor quality”* **Thickness**5% *“Also, the original Gerber material is thick”* **Material Quality**5% *“material is not soft”* **Product Condition**3% *“The second bag of Newborn Gerber t-shirts Looked used, possibly washed, all scrambled up in the bag and no tag and most of the t-shirts were unsnapped, not snapped, Did Not Look New, Looked Used”* **Durability**2% *“not as durable as I hoped”* **Gap/Hole**2% *“they already have holes”* **Value For Money**1% *“$100 for 5 is out of budget”* #### **Top return reasons**- Size-Overall66% - Length10% - Value For Money5% - Material Quality3% - Sleeve Fit2% - Advertised Vs Actual Product2% - Thin2% - Quality-Overall1% - Color1% - Width1%