--- title: "newborn halloween costume — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/newborn-halloween-costume" last_updated: "2026-07-10T02:03:25.827Z" locale: en meta: description: "a small market ($48K/yr) — newborn halloween costume doesn't clear our bar today." "og:description": "a small market ($48K/yr) — newborn halloween costume doesn't clear our bar today." "og:title": "newborn halloween costume — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen" --- Back to Flapen home # **newborn halloween costume** **Skip it****50/100 ** a small market ($48K/yr) — newborn halloween costume doesn't clear our bar today. **Market/yr** **$48K** **Growth (1y)** **+379.9%** **Products** **62** **Brands** **38** was 67 a year ago **Sellers** **44** **Price range** **$7.72–$44.88** **Returns** **7.2%** **Rating** **4.6★** **Skip it** Scored 50/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **91** ×0.30 Competition **78** ×0.20 Quality gap **28** ×0.10 Returns **38** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +379.9% year over year. 588K294KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep, Oct, Nov · busiest ÷ quietest = 164.9× ## **Competition** - AiWMGL9% - YINGISFITM9% - M&G House9% - Dcohmch8% - Disney8% - Ledy Champswiin5% - Other (32 brands)52% Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 38 brands and 44 sellers compete here. **Brands** **38 **▼falling was 67 a year ago **Sellers** **44** **Top 5 brand share** **43%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit](https://m.media-amazon.com/images/I/41DoSIelAjL.jpg) [**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit**](https://www.amazon.com/dp/B0D73L76HR) AiWMGL$19.724.5★1,4659%▲rising 2 ![M&G House Newborn Photography Props Bathrobe Outfits Girl Baby Robe Bath Towel Costume Sets 0-6 Months(Pink)](https://m.media-amazon.com/images/I/41y+1QrFEpL.jpg) [**M&G House Newborn Photography Props Bathrobe Outfits Girl Baby Robe Bath Towel Costume Sets 0-6 Months(Pink)**](https://www.amazon.com/dp/B07DH335F2) M&G House$16.414.7★2,0248%▲rising 3 ![YINGISFITM My First Halloween Baby Girl Outfit Newborn Pumpkin Bubble Romper Infant Jumpsuit Cute Girls Pumpkin Clothes (Pumpkin Face 0-3 Months)](https://m.media-amazon.com/images/I/41iMojhlvQL.jpg) [**YINGISFITM My First Halloween Baby Girl Outfit Newborn Pumpkin Bubble Romper Infant Jumpsuit Cute Girls Pumpkin Clothes (Pumpkin Face 0-3 Months)**](https://www.amazon.com/dp/B0D66YJ2RK) YINGISFITM$14.754.6★2948%▲rising 4 ![Baby Boy Girl Dinosaur Costume Cute Sleeveless Romper with Hat Newborn Infant Halloween Cosplay Clothes (Emerald 0-3 Months)](https://m.media-amazon.com/images/I/410IJCszPvL.jpg) [**Baby Boy Girl Dinosaur Costume Cute Sleeveless Romper with Hat Newborn Infant Halloween Cosplay Clothes (Emerald 0-3 Months)**](https://www.amazon.com/dp/B0FFGRBPC9) Dcohmch$19.964.6★1676%▲rising 5 ![Ledy Champswiin 2Pcs Neutral Outfits Newborn Baby Boy Girl Pumpkin Romper Jumpsuit My 1st Halloween Clothes with Hat](https://m.media-amazon.com/images/I/41MaHd8NpsL.jpg) [**Ledy Champswiin 2Pcs Neutral Outfits Newborn Baby Boy Girl Pumpkin Romper Jumpsuit My 1st Halloween Clothes with Hat**](https://www.amazon.com/dp/B0C9D5F1C8) Ledy Champswiin$13.154.6★2485%▲rising 6 ![Sasaerucure Infant Baby Girl Boy Halloween Outfits Long Sleeve Jumpsuit Ghost Romper One Piece Fall Winter Hoodie Bodysuit (White 0-3 Months)](https://m.media-amazon.com/images/I/41RXxNvdARL.jpg) [**Sasaerucure Infant Baby Girl Boy Halloween Outfits Long Sleeve Jumpsuit Ghost Romper One Piece Fall Winter Hoodie Bodysuit (White 0-3 Months)**](https://www.amazon.com/dp/B0CBX6F8ZK) Sasaerucure$20.374.6★2064%▼falling 7 ![citgeett My First Halloween Baby Girl Outfit Cutest Pumpkin Long Sleeve Romper Jumpsuit Newborn Girl Outfits Clothes (halloween newborn outfit 0-3 Months)](https://m.media-amazon.com/images/I/41WeQi-KWVL.jpg) [**citgeett My First Halloween Baby Girl Outfit Cutest Pumpkin Long Sleeve Romper Jumpsuit Newborn Girl Outfits Clothes (halloween newborn outfit 0-3 Months)**](https://www.amazon.com/dp/B0F8VWD1VH) citgeett$13.294.3★773%▲rising 8 ![BSaogr Newborn Baby Girl Boy Halloween Outfits Plush Pumpkin Hoodie Zipper Onesie Long Sleeve Fleece Hooded Jumpsuit (Orange 0-3 Months)](https://m.media-amazon.com/images/I/41Yh3Qlx3pL.jpg) [**BSaogr Newborn Baby Girl Boy Halloween Outfits Plush Pumpkin Hoodie Zipper Onesie Long Sleeve Fleece Hooded Jumpsuit (Orange 0-3 Months)**](https://www.amazon.com/dp/B0D9KCGSWK) BSaogr$16.613.4★113%▲rising 9 ![The Childrens Place Unisex Baby My First Long Sleeve Bodysuit and Pants 2 Piece Set 1st Halloween 0 Months 3 Months](https://m.media-amazon.com/images/I/41xy3NL-GqL.jpg) [**The Childrens Place Unisex Baby My First Long Sleeve Bodysuit and Pants 2 Piece Set 1st Halloween 0 Months 3 Months**](https://www.amazon.com/dp/B0D1696BM1) The Children's Place$14.324.7★1713%▲rising 10 ![YFYBaby Baby Boys 2 Pack Short Sleeve Romper Toddler Cartoon Onesie Outfits](https://m.media-amazon.com/images/I/416T6C9rNZL.jpg) [**YFYBaby Baby Boys 2 Pack Short Sleeve Romper Toddler Cartoon Onesie Outfits**](https://www.amazon.com/dp/B07RM4XZ5J) YFYBaby$20.144.7★3,3072%▲rising 11 ![ZOELNIC Baby Boy Romper Newborn Onesie Cute Baby Girl One-Piece Jumpsuits Outfits Clothes(thicken-brown 6-9M)](https://m.media-amazon.com/images/I/41yQ3t7QSmL.jpg) [**ZOELNIC Baby Boy Romper Newborn Onesie Cute Baby Girl One-Piece Jumpsuits Outfits Clothes(thicken-brown 6-9M)**](https://www.amazon.com/dp/B0FLNRFTVW) ZOELNIC$21.374.8★1472%▲rising 12 ![Disney Nightmare Before Christmas Sally Girls Bodysuit Dress and Cap Set for Newborn and Infant](https://m.media-amazon.com/images/I/41NNjoK25tL.jpg) [**Disney Nightmare Before Christmas Sally Girls Bodysuit Dress and Cap Set for Newborn and Infant**](https://www.amazon.com/dp/B092SZHDXQ) Disney$14.884.7★2122%▲rising 13 ![SAYOO Newborn Baby Girl Halloween Outfit Cotton Linen Pumpkin Jumpsuit Romper Ruffle Sleeve Bodysuit Long Overalls with Bow (Apricot 0-3 Months)](https://m.media-amazon.com/images/I/41qRaeyqpCL.jpg) [**SAYOO Newborn Baby Girl Halloween Outfit Cotton Linen Pumpkin Jumpsuit Romper Ruffle Sleeve Bodysuit Long Overalls with Bow (Apricot 0-3 Months)**](https://www.amazon.com/dp/B0D8LDVR8L) SAYOO$12.724.0★1312%▲rising 14 ![LATOBREATH Newborn Baby Girls Princess Caveman Cavegirl Pebbles Costume Halloween Outfit Romper With Headband3-6 Months](https://m.media-amazon.com/images/I/41pTDIWeECL.jpg) [**LATOBREATH Newborn Baby Girls Princess Caveman Cavegirl Pebbles Costume Halloween Outfit Romper With Headband3-6 Months**](https://www.amazon.com/dp/B0F29R9Q8W) LATOBREATH$22.504.9★122%▲rising 15 ![Simple Joys by Carters Baby 2-Pack Halloween Snap Cotton Footed Sleep and Play](https://m.media-amazon.com/images/I/41-TB+UPgYL.jpg) [**Simple Joys by Carters Baby 2-Pack Halloween Snap Cotton Footed Sleep and Play**](https://www.amazon.com/dp/B083XGNW7W) Simple Joys by Carter's$15.234.8★2,8192%▲rising **~~Showing 15 of 62 — show all ~~** ## **Product shelf** All 62 tracked products in this niche. Top sellersNewestTrending [![AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit](https://m.media-amazon.com/images/I/41DoSIelAjL.jpg)**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit** AiWMGL**$19.72**4.5★1,465 reviews](https://www.amazon.com/dp/B0D73L76HR) [![M&G House Newborn Photography Props Bathrobe Outfits Girl Baby Robe Bath Towel Costume Sets 0-6 Months(Pink)](https://m.media-amazon.com/images/I/41y+1QrFEpL.jpg)**M&G House Newborn Photography Props Bathrobe Outfits Girl Baby Robe Bath Towel Costume Sets 0-6 Months(Pink)** M&G House**$16.41**4.7★2,024 reviews](https://www.amazon.com/dp/B07DH335F2) [![YINGISFITM My First Halloween Baby Girl Outfit Newborn Pumpkin Bubble Romper Infant Jumpsuit Cute Girls Pumpkin Clothes (Pumpkin Face 0-3 Months)](https://m.media-amazon.com/images/I/41iMojhlvQL.jpg)**YINGISFITM My First Halloween Baby Girl Outfit Newborn Pumpkin Bubble Romper Infant Jumpsuit Cute Girls Pumpkin Clothes (Pumpkin Face 0-3 Months)** YINGISFITM**$14.75**4.6★294 reviews](https://www.amazon.com/dp/B0D66YJ2RK) [![Baby Boy Girl Dinosaur Costume Cute Sleeveless Romper with Hat Newborn Infant Halloween Cosplay Clothes (Emerald 0-3 Months)](https://m.media-amazon.com/images/I/410IJCszPvL.jpg)**Baby Boy Girl Dinosaur Costume Cute Sleeveless Romper with Hat Newborn Infant Halloween Cosplay Clothes (Emerald 0-3 Months)** Dcohmch**$19.96**4.6★167 reviews](https://www.amazon.com/dp/B0FFGRBPC9) [![Ledy Champswiin 2Pcs Neutral Outfits Newborn Baby Boy Girl Pumpkin Romper Jumpsuit My 1st Halloween Clothes with Hat](https://m.media-amazon.com/images/I/41MaHd8NpsL.jpg)**Ledy Champswiin 2Pcs Neutral Outfits Newborn Baby Boy Girl Pumpkin Romper Jumpsuit My 1st Halloween Clothes with Hat** Ledy Champswiin**$13.15**4.6★248 reviews](https://www.amazon.com/dp/B0C9D5F1C8) [![Sasaerucure Infant Baby Girl Boy Halloween Outfits Long Sleeve Jumpsuit Ghost Romper One Piece Fall Winter Hoodie Bodysuit (White 0-3 Months)](https://m.media-amazon.com/images/I/41RXxNvdARL.jpg)**Sasaerucure Infant Baby Girl Boy Halloween Outfits Long Sleeve Jumpsuit Ghost Romper One Piece Fall Winter Hoodie Bodysuit (White 0-3 Months)** Sasaerucure**$20.37**4.6★206 reviews](https://www.amazon.com/dp/B0CBX6F8ZK) [![citgeett My First Halloween Baby Girl Outfit Cutest Pumpkin Long Sleeve Romper Jumpsuit Newborn Girl Outfits Clothes (halloween newborn outfit 0-3 Months)](https://m.media-amazon.com/images/I/41WeQi-KWVL.jpg)**citgeett My First Halloween Baby Girl Outfit Cutest Pumpkin Long Sleeve Romper Jumpsuit Newborn Girl Outfits Clothes (halloween newborn outfit 0-3 Months)** citgeett**$13.29**4.3★77 reviews](https://www.amazon.com/dp/B0F8VWD1VH) [![BSaogr Newborn Baby Girl Boy Halloween Outfits Plush Pumpkin Hoodie Zipper Onesie Long Sleeve Fleece Hooded Jumpsuit (Orange 0-3 Months)](https://m.media-amazon.com/images/I/41Yh3Qlx3pL.jpg)**BSaogr Newborn Baby Girl Boy Halloween Outfits Plush Pumpkin Hoodie Zipper Onesie Long Sleeve Fleece Hooded Jumpsuit (Orange 0-3 Months)** BSaogr**$16.61**3.4★11 reviews](https://www.amazon.com/dp/B0D9KCGSWK) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**20% *“Fit perfectly”* **Quality-Overall**15% *“Good quality”* **Soft Feel**11% *“Its softer than I thought it would be”* **Advertised Vs Actual Product**7% *“Looks like picture”* **Value For Money**5% *“Worth the money”* **Comfort-Overall**5% *“Its very comfortable”* **Warmth**5% *“keeps her pretty warm”* **Material Quality**4% *“The material was lightweight”* **Ease Of Use**3% *“Easy to put on”* **Color**2% *“And the color is so pretty in person”* ### **What buyers complain about ** **Size-Overall**30% *“Too tight and small on baby”* **Quality-Overall**13% *“Really low quality stitching”* **Thickness**5% *“Thicker material”* **Comfort-Overall**5% *“Has no comfort or warmth value”* **Material Quality**4% *“Low quality/junk materials”* **Smell**3% *“Smelled awful”* **Warmth**3% *“he was too warm”* **Advertised Vs Actual Product**2% *“Picture doesnt do it justice I took a lot off before I snapped a picture”* **Value For Money**2% *“Cheap as cheap could be”* **Hard Feel**2% *“Bad/rough quality”* #### **Top return reasons**- Size-Overall63% - Length7% - Material Quality6% - Quality-Overall4% - Advertised Vs Actual Product3% - Thin2% - Color1% - Product Condition1% - Sleeve Fit1% - Value For Money1%