---
title: "new balance skull cap — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/new-balance-skull-cap"
last_updated: "2026-07-14T02:13:42.041Z"
locale: en
meta:
  description: "soft demand (-24.5% this quarter) — new balance skull cap doesn't clear our bar today."
  "og:description": "soft demand (-24.5% this quarter) — new balance skull cap doesn't clear our bar today."
  "og:title": "new balance skull cap — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **new balance skull cap**

**Skip it**

Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.

Market size 43Growth 13Conversion 21Competition 54Returns 47Price range 87Avg price 95Brand share 13Review moat 40Quality gap 35

**Avg price**

**Incredible****$28.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.49–$77.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.4%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$226K**

$226K/yr · 463K searches

**Review moat**

**Okay****2,515.48**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- New Balance76% - Under Armour7% - Nike6% - Pudolla3% - Headshion3% - Amazon Essentials2% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$23K20%$45K30%$68K40%$90K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black](https://m.media-amazon.com/images/I/31VvW2lE3jL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black**New Balance**$20.54**4.7★2,543 rev](https://www.amazon.com/dp/B07VCM1Z8H) [2![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate](https://m.media-amazon.com/images/I/41J+Wn7eOSL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★2,543 rev](https://www.amazon.com/dp/B0FN169W7R) [3![Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most](https://m.media-amazon.com/images/I/31n-qRkQHIL.jpg)**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM) [4![New Balance Performance Adult Unisex Navy Lightweight Adustable Performance Workout Gym Running Hat](https://m.media-amazon.com/images/I/31mTQlM2dcL.jpg)**New Balance Performance Adult Unisex Navy Lightweight Adustable Performance Workout Gym Running Hat**New Balance**$17.87**4.7★264 rev](https://www.amazon.com/dp/B0DKJPTVFQ) [5![New Balance Mens Athletics Stretch Woven Jogger Black Large](https://m.media-amazon.com/images/I/31pMPR4QqhL.jpg)**New Balance Mens Athletics Stretch Woven Jogger Black Large**New Balance**$47.84**4.4★106 rev](https://www.amazon.com/dp/B0C5NWW38N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat](https://m.media-amazon.com/images/I/31WgNS1zIGL.jpg)**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**88 rev4mo ago](https://www.amazon.com/dp/B0GNJLDR59) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [![Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size](https://m.media-amazon.com/images/I/314ec5OVPmL.jpg)**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**185 rev5mo ago](https://www.amazon.com/dp/B0FNS4DRHC) [![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate](https://m.media-amazon.com/images/I/41J+Wn7eOSL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**2,543 rev8mo ago](https://www.amazon.com/dp/B0FN169W7R) [![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Olive](https://m.media-amazon.com/images/I/41kN4GK2shL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Olive**New Balance**$19.98**2,543 rev8mo ago](https://www.amazon.com/dp/B0FMZF3X8Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 165%**](https://www.amazon.com/dp/B0GHF67NGP) [![Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size](https://m.media-amazon.com/images/I/314ec5OVPmL.jpg)**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**4.5★**▲ 164%**](https://www.amazon.com/dp/B0FNS4DRHC) [![New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat](https://m.media-amazon.com/images/I/31WgNS1zIGL.jpg)**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**4.4★**▲ 161%**](https://www.amazon.com/dp/B0GNJLDR59) [![New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size](https://m.media-amazon.com/images/I/31BEPQakFXL.jpg)**New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size**New Balance**$29.69**4.4★**▲ 156%**](https://www.amazon.com/dp/B07M83PSJQ) [![New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate](https://m.media-amazon.com/images/I/41J+Wn7eOSL.jpg)**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★**▲ 124%**](https://www.amazon.com/dp/B0FN169W7R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — -24.5% search growth over the last 90 days.

9K7KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 6.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Fits like glove”*

**Quality-Overall**14%

*“Good quality”*

**Comfort-Overall**12%

*“very comfortable to wear”*

**Value For Money**5%

*“Worth it”*

**Warmth**5%

*“Great comfy warm with some style”*

**Advertised Vs Actual Product**4%

*“Exactly as the picture”*

**Material Quality**4%

*“Okay, material is soft”*

**Weight Light**3%

*“Lightweight and easy to adjust”*

**Breathability**3%

*“So its breathable”*

**Soft Feel**3%

*“Soft Durable hat”*

### **What buyers complain about **

**Size-Overall**35%

*“Quite baggy”*

**Quality-Overall**7%

*“Garbage”*

**Material Quality**6%

*“Material is very cheap”*

**Thickness**4%

*“kind of thick”*

**Stitch/Finish/Polish**4%

*“Poor quality as the stitching easily comes out around the seam”*

**Stretchability/Expandability/Elasticity**3%

*“Don't have elastic at the ankles”*

**Value For Money**3%

*“price on point”*

**Shape/Style**3%

*“You need a big cone shape head to rock this uncomfortable feeling”*

**Advertised Vs Actual Product**2%

*“Description is a little deceiving one size should say fit most”*

**Thin**2%

*“Thin material”*

### **Top return reasons **

**Size-Overall**62%

**Material Quality**8%

**Advertised Vs Actual Product**4%

**Length**4%

**Thin**3%

**Inseam Fit**3%

**Shape/Style**2%

**Waist Fit**2%

**Thigh Fit**2%

**Value For Money**1%