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title: "neutrogena beach defense 70 — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/neutrogena-beach-defense-70"
last_updated: "2026-07-13T23:17:29.908Z"
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  description: "neutrogena beach defense 70 shows demand growing +178.1% this quarter, but weak search conversion (0.5%) keeps it on the watch list."
  "og:description": "neutrogena beach defense 70 shows demand growing +178.1% this quarter, but weak search conversion (0.5%) keeps it on the watch list."
  "og:title": "neutrogena beach defense 70 — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
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# **neutrogena beach defense 70**

**Worth a look**

Shows demand growing +178.1% this quarter, but weak search conversion (0.5%) keeps it on the watch list.

Market size 8Growth 97Conversion 7Competition 79Returns 11Price range 77Avg price 95Brand share 46Review moat 51Quality gap 58

**Growth**

**Incredible****+178.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$23.62**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Great****$7.03–$41.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,447.23**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****9.3%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$32K**

$32K/yr · 249K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**20 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**77%**

**Open market**

**19%**

- Soothfeel25% - baleaf24% - Mingyuezai17% - MAGCOMSEN6% - Hurley5% - BENEUNDER3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)](https://m.media-amazon.com/images/I/41Joqb7aw3L.jpg)**Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)**Mingyuezai**$17.47**4.3★409 rev](https://www.amazon.com/dp/B0CXSCC2GT) [2![Soothfeel Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight Long Sleeve Sun Shirt for Women with Pocket Hiking Outdoor B-White](https://m.media-amazon.com/images/I/31MqDRBZDEL.jpg)**Soothfeel Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight Long Sleeve Sun Shirt for Women with Pocket Hiking Outdoor B-White**Soothfeel**$26.73**4.6★5,933 rev](https://www.amazon.com/dp/B09658M8RM) [3![Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor](https://m.media-amazon.com/images/I/31WZ+8sG5AL.jpg)**Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor**Hurley**$18.04**4.5★73 rev](https://www.amazon.com/dp/B0GHZJFNDY) [4![MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black M](https://m.media-amazon.com/images/I/31fbBj+H8BL.jpg)**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black M**MAGCOMSEN**$21.77**4.4★3,585 rev](https://www.amazon.com/dp/B0B593ZLYY) [5![baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M](https://m.media-amazon.com/images/I/31mex9pWo+L.jpg)**baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M**baleaf**$26.13**4.5★2,333 rev](https://www.amazon.com/dp/B0BLSFPXGC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running](https://m.media-amazon.com/images/I/31XTvY2etML.jpg)**Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running**Roadbox**$17.92**53 rev2mo ago](https://www.amazon.com/dp/B0GQZPH2Q8) [![Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running](https://m.media-amazon.com/images/I/41Z6YcvhheL.jpg)**Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running**Roadbox**$18.10**53 rev2mo ago](https://www.amazon.com/dp/B0GR429FM3) [![INOGIH Womens UPF 50+ Sun Protection Hoodie Jacket Breathable and Cool Long Sleeve Zip Front Sun Protection Jacket](https://m.media-amazon.com/images/I/41KsFlr3U4L.jpg)**INOGIH Womens UPF 50+ Sun Protection Hoodie Jacket Breathable and Cool Long Sleeve Zip Front Sun Protection Jacket**INOGIH**$11.98**1 rev3mo ago](https://www.amazon.com/dp/B0GVJQ3XM1) [![Womens Sun Protection Jacket UPF 50+ Long Sleeve Cooling Sun Hoodie Outdoor](https://m.media-amazon.com/images/I/31dY-KI9EjL.jpg)**Womens Sun Protection Jacket UPF 50+ Long Sleeve Cooling Sun Hoodie Outdoor**XuoAz**$8.70**3 rev3mo ago](https://www.amazon.com/dp/B0GV7L9548) [![Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active](https://m.media-amazon.com/images/I/312UN5hH2IL.jpg)**Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active**Champion**$16.84**60 rev5mo ago](https://www.amazon.com/dp/B0GL9MQJPZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Womens Sun Protection Jacket UPF 50+ Long Sleeve Cooling Sun Hoodie Outdoor](https://m.media-amazon.com/images/I/31dY-KI9EjL.jpg)**Womens Sun Protection Jacket UPF 50+ Long Sleeve Cooling Sun Hoodie Outdoor**XuoAz**$8.70**3.7★**▲ 19%**](https://www.amazon.com/dp/B0GV7L9548) [![Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running](https://m.media-amazon.com/images/I/41Z6YcvhheL.jpg)**Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running**Roadbox**$18.10**4.2★**▲ 18%**](https://www.amazon.com/dp/B0GR429FM3) [![Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running](https://m.media-amazon.com/images/I/31XTvY2etML.jpg)**Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running**Roadbox**$17.92**4.2★**▲ 18%**](https://www.amazon.com/dp/B0GQZPH2Q8) [![Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor](https://m.media-amazon.com/images/I/31WZ+8sG5AL.jpg)**Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor**Hurley**$18.04**4.5★**▲ 18%**](https://www.amazon.com/dp/B0GHZJFNDY) [![Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active](https://m.media-amazon.com/images/I/312UN5hH2IL.jpg)**Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active**Champion**$16.84**4.5★**▲ 18%**](https://www.amazon.com/dp/B0GL9MQJPZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +178.1% search growth over the last 90 days.

25K15KPrime Day '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Weight Light**17%

*“Great quality lightweight jacket”*

**Size-Overall**13%

*“It seems to be true to size”*

**Comfort-Overall**10%

*“Very comfy”*

**Quality-Overall**10%

*“It's great quality; very lightweight and breathable”*

**Color**6%

*“Love the color”*

**Material Quality**4%

*“great material”*

**Soft Feel**3%

*“So buttery soft”*

**Advertised Vs Actual Product**3%

*“It looks exactly like the picture”*

**Value For Money**3%

*“worth the price”*

**Warmth**3%

*“warm”*

### **What buyers complain about **

**Size-Overall**21%

*“Size runs small”*

**Zipper Quality**4%

*“cannot zip up”*

**Material Quality**4%

*“cozier material which this jacket does not have”*

**Thickness**4%

*“is so thin”*

**Advertised Vs Actual Product**4%

*“Not as advertised”*

**Quality-Overall**3%

*“Extremely cheaply made”*

**Ease Of Cleaning**2%

*“It doesnt clean well”*

**Product Condition**2%

*“Received used item”*

**Thin**2%

*“Thinner than expected”*

**Stiffness**2%

*“mask part is way to stiff for being on the face”*

### **Top return reasons **

**Size-Overall**46%

**Thin**9%

**Material Quality**9%

**Length**5%

**Color**4%

**Sleeve Fit**4%

**Chest Fit**4%

**Waist Fit**2%

**Advertised Vs Actual Product**2%

**Shape/Style**2%