---
title: "neos — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/neos"
last_updated: "2026-07-14T01:50:54.600Z"
locale: en
meta:
  description: "soft demand (-62.8% this quarter) — neos doesn't clear our bar today."
  "og:description": "soft demand (-62.8% this quarter) — neos doesn't clear our bar today."
  "og:title": "neos — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **neos**

**Skip it**

Soft demand (-62.8% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 14Competition 75Returns 99Price range 47Avg price 68Brand share 6Review moat 42Quality gap 77

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Avg price**

**Good****$119.83**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.83–$187.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,271.03**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$52K**

$52K/yr · 39K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-62.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**8 **▲rising

**Sellers**

**94**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- NEOS88% - TINGLEY3% - HEKEDES2% - Neosporin2% - Johnson & Johnson2% - SPATZWEAR1% - Open — no brand owns it (2 brands, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F](https://m.media-amazon.com/images/I/31U1z2t-DLL.jpg)**NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F**NEOS**$123.01**4.3★22 rev](https://www.amazon.com/dp/B0DYYBTTGR) [2![NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large](https://m.media-amazon.com/images/I/31U1z2t-DLL.jpg)**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large**NEOS**$131.33**4.3★22 rev](https://www.amazon.com/dp/B0DYXP1YHV) [3![NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large](https://m.media-amazon.com/images/I/31U1z2t-DLL.jpg)**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large**NEOS**$138.55**4.3★22 rev](https://www.amazon.com/dp/B0DYXQL3QH) [4![NEOS 11 Explorer Wp Winter Size: L (EXPG-L)](https://m.media-amazon.com/images/I/31t-G2HjsGL.jpg)**NEOS 11 Explorer Wp Winter Size: L (EXPG-L)**NEOS**$124.18**4.4★482 rev](https://www.amazon.com/dp/B001737BAG) [5![NEOS 15 Navigator-Glacier Trek Spk Size: S (N5P3G-S)](https://m.media-amazon.com/images/I/41MF5Za+rRL.jpg)**NEOS 15 Navigator-Glacier Trek Spk Size: S (N5P3G-S)**NEOS**$124.72**3.0★1 rev](https://www.amazon.com/dp/B099NRPZ46)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F](https://m.media-amazon.com/images/I/31U1z2t-DLL.jpg)**NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F**NEOS**$123.01**22 rev1y ago](https://www.amazon.com/dp/B0DYYBTTGR) [![NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large](https://m.media-amazon.com/images/I/31U1z2t-DLL.jpg)**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large**NEOS**$131.33**22 rev1y ago](https://www.amazon.com/dp/B0DYXP1YHV) [![NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large](https://m.media-amazon.com/images/I/31U1z2t-DLL.jpg)**NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large**NEOS**$138.55**22 rev1y ago](https://www.amazon.com/dp/B0DYXQL3QH) [![NEOS Klondike GP Waterproof and Slip Resistant Mens Insulated Winter Work Overshoes Black X-Large](https://m.media-amazon.com/images/I/41kzTLp+HFL.jpg)**NEOS Klondike GP Waterproof and Slip Resistant Mens Insulated Winter Work Overshoes Black X-Large**NEOS**$171.24**10 rev1y ago](https://www.amazon.com/dp/B0DYX726J9) [![NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F](https://m.media-amazon.com/images/I/31U1z2t-DLL.jpg)**NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F**NEOS**$124.05**22 rev1y ago](https://www.amazon.com/dp/B0DYYBP3BT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wild GearLYN Waterproof Non-Slip Rain Boot Shoe Covers/Overshoes with Reflector&ZipperWild- Black Reusable Foldable Insulation for Hunting Cycling Snow&Rainy Days Cleaning Car](https://m.media-amazon.com/images/I/41Q3KENVzML.jpg)**Wild GearLYN Waterproof Non-Slip Rain Boot Shoe Covers/Overshoes with Reflector&ZipperWild- Black Reusable Foldable Insulation for Hunting Cycling Snow&Rainy Days Cleaning Car**LYN**$12.77**4.3★**▲ 367%**](https://www.amazon.com/dp/B0DXBHWKR6) [![SPATZ PRO STEALTH OVERSHOE SYSTEM (with Protoez toe warmers) - L/XL](https://m.media-amazon.com/images/I/31X6JQeur0L.jpg)**SPATZ PRO STEALTH OVERSHOE SYSTEM (with Protoez toe warmers) - L/XL**SPATZWEAR**$145.43**5.0★**▲ 253%**](https://www.amazon.com/dp/B0DNFZBBD1) [![NEOS 15 Adventurer All Season Waterproof Overshoes (ANN1) Black Small](https://m.media-amazon.com/images/I/31n6Ze7MU5L.jpg)**NEOS 15 Adventurer All Season Waterproof Overshoes (ANN1) Black Small**NEOS**$113.05**4.5★**▲ 212%**](https://www.amazon.com/dp/B001GUM97A) [![Soocas NEOS II - Electric Toothbrush with Water Flosser Sonic Electric Toothbrush for Adults Cordless Water Flosser for Travel Portable Oral Irrigator Up to 100% Plaque Removal Dark Violet](https://m.media-amazon.com/images/I/31v1BSQs5OL.jpg)**Soocas NEOS II - Electric Toothbrush with Water Flosser Sonic Electric Toothbrush for Adults Cordless Water Flosser for Travel Portable Oral Irrigator Up to 100% Plaque Removal Dark Violet**Soocas**$130.99**4.4★**▲ 210%**](https://www.amazon.com/dp/B0DC6BQ5GQ) [![NEOS Explorer Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Warm & Insulated for -20F](https://m.media-amazon.com/images/I/31t-G2HjsGL.jpg)**NEOS Explorer Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Warm & Insulated for -20F**NEOS**$135.07**4.4★**▲ 203%**](https://www.amazon.com/dp/B00B5SRWRU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -62.8% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“seem to be well made”*

**Value For Money**10%

*“Good value”*

**Ease Of Use**8%

*“Easy to use”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Efficiency**6%

*“It works quickly”*

**Size-Overall**6%

*“the exact fitting spot”*

**Skin Health**3%

*“the cream helped the skin heal without any irritation”*

**Charging**3%

*“charges very fast”*

**Disinfection**2%

*“Excellent anabiotic”*

**Tooth Brightening**2%

*“Its gives you thst fresh from the denidt feel”*

### **What buyers complain about **

**Size-Overall**15%

*“Size runs small”*

**Functionality-Overall**10%

*“Does not work for me”*

**Durability**8%

*“Not the most durable”*

**Water Resistance**6%

*“The water does not last long”*

**Weight Heavy**6%

*“They are a little bulky”*

**Allergies**4%

*“I tend to be allergic to oils”*

**Ease Of Use**3%

*“Cumbersome”*

**Itch Relief**3%

*“Its hard to find the pain itch”*

**Hard Feel**3%

*“not soft like it was in the past”*

**Quality-Overall**2%

*“Garbage”*

### **Top return reasons **

**Size-Overall**50%

**Feet Fit**9%

**Advertised Vs Actual Product**5%

**Functionality-Overall**5%

**Length**3%

**Weight Heavy**3%

**Ease Of Use**2%

**Material Quality**2%

**Leak-Proof**2%

**Value For Money**2%