---
title: "neon necklace — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/neon-necklace"
last_updated: "2026-07-14T02:03:36.013Z"
locale: en
meta:
  description: "a small market ($17K/yr) — neon necklace doesn't clear our bar today."
  "og:description": "a small market ($17K/yr) — neon necklace doesn't clear our bar today."
  "og:title": "neon necklace — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **neon necklace**

**Skip it**

A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 55Conversion 32Competition 40Returns 69Price range 75Avg price 38Brand share 62Review moat 47Quality gap 80

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.45–$43.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+27.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,842.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.60**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$17K**

$17K/yr · 65K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**68%**

**Open market**

**27%**

- Finrray26% - PENTA ANGEL17% - EOBOH11% - Fuqimanman20207% - Caiyao6% - WCRAZYE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$3K30%$5K40%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![80s Women Costume Accessories Set Acrylic Neon Bead Necklace Bracelet Colorful Fingerless Short Fishnet Gloves for 80s Party(Green Yellow Pink Orange) (Pink)](https://m.media-amazon.com/images/I/51tLliwcHiL.jpg)**80s Women Costume Accessories Set Acrylic Neon Bead Necklace Bracelet Colorful Fingerless Short Fishnet Gloves for 80s Party(Green Yellow Pink Orange) (Pink)**Finrray**$7.91**4.4★145 rev](https://www.amazon.com/dp/B086LKLPGD) [2![EOBOH 12PCS Mardi Gras Beads Neon Glow in the Dark Metallic 8 Kinds of Color Bead Necklaces 33 Beaded Necklace Costume Party Favor Supplies for Festival Parade Throw Accessories Wedding Birthday](https://m.media-amazon.com/images/I/51NJV8MoIFL.jpg)**EOBOH 12PCS Mardi Gras Beads Neon Glow in the Dark Metallic 8 Kinds of Color Bead Necklaces 33 Beaded Necklace Costume Party Favor Supplies for Festival Parade Throw Accessories Wedding Birthday**EOBOH**$7.92**4.0★87 rev](https://www.amazon.com/dp/B0F9PJYGH8) [3![PENTA ANGEL 80s 90s Party Costume Accessory 59 Retro Plastic Neon Beaded Necklace with Silicone Jelly Bracelets for Women (Rose Red)](https://m.media-amazon.com/images/I/518sQUlaUOL.jpg)**PENTA ANGEL 80s 90s Party Costume Accessory 59 Retro Plastic Neon Beaded Necklace with Silicone Jelly Bracelets for Women (Rose Red)**PENTA ANGEL**$5.68**4.3★62 rev](https://www.amazon.com/dp/B0C5CWW951) [4![PENTA ANGEL 80s 90s Party Costume Accessory 59 Retro Plastic Beaded Necklace with Silicone Jelly Bracelets for Women (Green)](https://m.media-amazon.com/images/I/51Cg2A8X7fL.jpg)**PENTA ANGEL 80s 90s Party Costume Accessory 59 Retro Plastic Beaded Necklace with Silicone Jelly Bracelets for Women (Green)**PENTA ANGEL**$5.77**4.3★62 rev](https://www.amazon.com/dp/B0C5H75RQS) [5![3Pcs Colorful Acrylic Chunky Necklace Bracelet Earrings Set Exaggerate Resin Cuban Link Chain Collar Necklace Geometric Statement Necklace for Women 70S 80S Costume Party Jewelry (Z Fluorescent-fruit green)](https://m.media-amazon.com/images/I/41+1jSZS8AL.jpg)**3Pcs Colorful Acrylic Chunky Necklace Bracelet Earrings Set Exaggerate Resin Cuban Link Chain Collar Necklace Geometric Statement Necklace for Women 70S 80S Costume Party Jewelry (Z Fluorescent-fruit green)**Caiyao**$6.94**4.2★121 rev](https://www.amazon.com/dp/B0FPQCXQBC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Miayon 12 Pack Neon Glow in The Dark Beaded Necklaces Accessories Bulk 16 Inch for Halloween 80s Party Favors Decorations](https://m.media-amazon.com/images/I/51XU0rQ7KyL.jpg)**Miayon 12 Pack Neon Glow in The Dark Beaded Necklaces Accessories Bulk 16 Inch for Halloween 80s Party Favors Decorations**Miayon**$8.80**3 rev5mo ago](https://www.amazon.com/dp/B0GJ5PDL62) [![3Pcs Colorful Acrylic Chunky Necklace Bracelet Earrings Set Exaggerate Resin Cuban Link Chain Collar Necklace Geometric Statement Necklace for Women 70S 80S Costume Party Jewelry (Z Fluorescent-fruit green)](https://m.media-amazon.com/images/I/41+1jSZS8AL.jpg)**3Pcs Colorful Acrylic Chunky Necklace Bracelet Earrings Set Exaggerate Resin Cuban Link Chain Collar Necklace Geometric Statement Necklace for Women 70S 80S Costume Party Jewelry (Z Fluorescent-fruit green)**Caiyao**$6.94**121 rev10mo ago](https://www.amazon.com/dp/B0FPQCXQBC) [![Hewill Colorful Chunky Beaded Necklace for Women Blue Green Pink Red Beads Choker Necklaces Acrylic Bead Statement Necklace Trendy Handmade Jewelry (Rose Red)](https://m.media-amazon.com/images/I/217aYJlIehL.jpg)**Hewill Colorful Chunky Beaded Necklace for Women Blue Green Pink Red Beads Choker Necklaces Acrylic Bead Statement Necklace Trendy Handmade Jewelry (Rose Red)**Hewill**$9.51**19 rev10mo ago](https://www.amazon.com/dp/B0FMYB5TZ1) [![VIYPDRST Colorful Chunky Beaded Necklace for Women Acrylic Bead Choker Necklaces Adjustable Large Round Beads Choker Necklaces Neon Resin Beads Necklace Handmade Summer Costume Party Jewelry (green)](https://m.media-amazon.com/images/I/31Mj2WZpfML.jpg)**VIYPDRST Colorful Chunky Beaded Necklace for Women Acrylic Bead Choker Necklaces Adjustable Large Round Beads Choker Necklaces Neon Resin Beads Necklace Handmade Summer Costume Party Jewelry (green)**VIYPDRST**$8.85**9 rev11mo ago](https://www.amazon.com/dp/B0FJ7XRKRY) [![Fuqimanman2020 Colorful Neon Acrylic Beaded Necklace Earrings Set for Women 70s 80s Retro Circle Round Dangle Drop Earrings Boho Exaggerated Geometry Necklace Earrings Jewelry Gift-Blue](https://m.media-amazon.com/images/I/31V6yEp1zUL.jpg)**Fuqimanman2020 Colorful Neon Acrylic Beaded Necklace Earrings Set for Women 70s 80s Retro Circle Round Dangle Drop Earrings Boho Exaggerated Geometry Necklace Earrings Jewelry Gift-Blue**Fuqimanman2020**$6.18**53 rev11mo ago](https://www.amazon.com/dp/B0FJBNJLDJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![3Pcs Colorful Acrylic Chunky Necklace Bracelet Earrings Set Exaggerate Resin Cuban Link Chain Collar Necklace Geometric Statement Necklace for Women 70S 80S Costume Party Jewelry (Z Fluorescent-fruit green)](https://m.media-amazon.com/images/I/41+1jSZS8AL.jpg)**3Pcs Colorful Acrylic Chunky Necklace Bracelet Earrings Set Exaggerate Resin Cuban Link Chain Collar Necklace Geometric Statement Necklace for Women 70S 80S Costume Party Jewelry (Z Fluorescent-fruit green)**Caiyao**$6.94**4.2★**▲ 131%**](https://www.amazon.com/dp/B0FPQCXQBC) [![Fuqimanman2020 Colorful Neon Acrylic Beaded Necklace Earrings Set for Women 70s 80s Retro Circle Round Dangle Drop Earrings Boho Exaggerated Geometry Necklace Earrings Jewelry Gift-Blue](https://m.media-amazon.com/images/I/31V6yEp1zUL.jpg)**Fuqimanman2020 Colorful Neon Acrylic Beaded Necklace Earrings Set for Women 70s 80s Retro Circle Round Dangle Drop Earrings Boho Exaggerated Geometry Necklace Earrings Jewelry Gift-Blue**Fuqimanman2020**$6.18**4.4★**▲ 127%**](https://www.amazon.com/dp/B0FJBNJLDJ) [![Miayon 12 Pack Neon Glow in The Dark Beaded Necklaces Accessories Bulk 16 Inch for Halloween 80s Party Favors Decorations](https://m.media-amazon.com/images/I/51XU0rQ7KyL.jpg)**Miayon 12 Pack Neon Glow in The Dark Beaded Necklaces Accessories Bulk 16 Inch for Halloween 80s Party Favors Decorations**Miayon**$8.80**5.0★**▲ 125%**](https://www.amazon.com/dp/B0GJ5PDL62) [![Glow With Us Glow Sticks Bulk Wholesale Necklaces 100 22 Glow Necklaces Glow 8-12 Hr Connector Pre-attached (handy) Bright Colors Glow-in-the-dark Party Supplies.](https://m.media-amazon.com/images/I/41BG1Luk8yL.jpg)**Glow With Us Glow Sticks Bulk Wholesale Necklaces 100 22 Glow Necklaces Glow 8-12 Hr Connector Pre-attached (handy) Bright Colors Glow-in-the-dark Party Supplies.**Glow With Us**$43.60**4.6★**▲ 111%**](https://www.amazon.com/dp/B00JARAR1Q) [![Hewill Colorful Chunky Beaded Necklace for Women Blue Green Pink Red Beads Choker Necklaces Acrylic Bead Statement Necklace Trendy Handmade Jewelry (Rose Red)](https://m.media-amazon.com/images/I/217aYJlIehL.jpg)**Hewill Colorful Chunky Beaded Necklace for Women Blue Green Pink Red Beads Choker Necklaces Acrylic Bead Statement Necklace Trendy Handmade Jewelry (Rose Red)**Hewill**$9.51**4.6★**▲ 90%**](https://www.amazon.com/dp/B0FMYB5TZ1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 37 weeks — +27.5% search growth over the last 90 days.

2K2KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**18%

*“Kids had fun”*

**Brightness/Shine/Glow**18%

*“Glow great”*

**Color**17%

*“Bright colors”*

**Quality-Overall**11%

*“Great value product quality was spot on for the price”*

**Value For Money**10%

*“Excellent value”*

**Advertised Vs Actual Product**4%

*“As decribed”*

**Durability**4%

*“Long lasting”*

**Ease Of Use**2%

*“Easy to use”*

**Size-Overall**1%

*“perfect size”*

**Gifting Purpose**1%

*“so something fun like this seemed like a good random weekday gift”*

### **What buyers complain about **

**Brightness/Shine/Glow**24%

*“DON'T GLOW”*

**Durability**20%

*“Broke easily”*

**Leak-Proof**8%

*“leaked all over us”*

**Color**6%

*“I thought I only got a few colors”*

**Functionality-Overall**6%

*“Didn't work”*

**Quality-Overall**6%

*“Cheap”*

**Advertised Vs Actual Product**4%

*“False Advertising”*

**Size-Overall**4%

*“it was way too small to go over a head”*

**Value For Money**3%

*“Not worth price”*

**Strength**2%

*“They are just a little flimsier than expected”*

### **Top return reasons **

**Size-Overall**22%

**Value For Money**13%

**Brightness/Shine/Glow**13%

**Advertised Vs Actual Product**11%

**Color**9%

**Quality-Overall**6%

**Leak-Proof**4%

**Functionality-Overall**3%

**Defective Material/Parts**3%

**Durability**2%