---
title: "necklace with picture inside — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/necklace-with-picture-inside"
last_updated: "2026-07-13T23:18:37.607Z"
locale: en
meta:
  description: "weak search conversion (0.9%) — necklace with picture inside doesn't clear our bar today."
  "og:description": "weak search conversion (0.9%) — necklace with picture inside doesn't clear our bar today."
  "og:title": "necklace with picture inside — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **necklace with picture inside**

**Skip it**

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 28Growth 33Conversion 11Competition 36Returns 80Price range 84Avg price 91Brand share 27Review moat 48Quality gap 60

**Avg price**

**Great****$21.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.69–$53.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,734.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$118K**

$118K/yr · 636K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**89%**

**Open market**

**10%**

- YIMERAIRE50% - U725% - PHOCKSIN9% - Jumaple3% - SOULMEET2% - Easycosy2% - Open — no brand owns it (7 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![U7 Platinum Plated Charm Necklaces Heart Pendant Photo Locket Necklace for Women](https://m.media-amazon.com/images/I/41GN3A3ebwL.jpg)**U7 Platinum Plated Charm Necklaces Heart Pendant Photo Locket Necklace for Women**U7**$14.37**4.2★2,005 rev](https://www.amazon.com/dp/B00XPI0RBQ) [2![YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry](https://m.media-amazon.com/images/I/51sBzOue+XL.jpg)**YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry**YIMERAIRE**$17.64**4.6★4,265 rev](https://www.amazon.com/dp/B0FX9VJ67B) [3![YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain](https://m.media-amazon.com/images/I/41qqW7we6hL.jpg)**YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain**YIMERAIRE**$17.58**4.6★4,265 rev](https://www.amazon.com/dp/B0D1X869RD) [4![YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain](https://m.media-amazon.com/images/I/41t7BPiLHTL.jpg)**YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain**YIMERAIRE**$17.63**4.6★4,265 rev](https://www.amazon.com/dp/B0B6VS9F3W) [5![PHOCKSIN Forever In My Heart Locket Necklace For Women Lockets For Girlfriend That Hold Pictures Gifts For Christmas Mothers Day](https://m.media-amazon.com/images/I/31-G4ehtOjL.jpg)**PHOCKSIN Forever In My Heart Locket Necklace For Women Lockets For Girlfriend That Hold Pictures Gifts For Christmas Mothers Day**PHOCKSIN**$8.69**4.6★1,387 rev](https://www.amazon.com/dp/B082GWXJR9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Easycosy Personalized Picture Necklace Projection Necklace with Photo Inside - Custom Photo Heart Pendant Necklace - Love Memorial Gifts for Girlfriend Wife Her Birthday Anniversary(Sliver)](https://m.media-amazon.com/images/I/41NEkQePE7L.jpg)**Easycosy Personalized Picture Necklace Projection Necklace with Photo Inside - Custom Photo Heart Pendant Necklace - Love Memorial Gifts for Girlfriend Wife Her Birthday Anniversary(Sliver)**Easycosy**$23.99**1,278 rev3mo ago](https://www.amazon.com/dp/B0C9ZFRWZH) [![HJX Custom Circle Chain with Picture Necklace 18K Gold Plated Photo Pendant Memorial Necklace with Picture Gift for Men Women](https://m.media-amazon.com/images/I/41xN7O99A3L.jpg)**HJX Custom Circle Chain with Picture Necklace 18K Gold Plated Photo Pendant Memorial Necklace with Picture Gift for Men Women**HJX**$14.72**6 rev5mo ago](https://www.amazon.com/dp/B0GMVR59W6) [![YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry](https://m.media-amazon.com/images/I/41zy8-aOw5L.jpg)**YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry**YIMERAIRE**$17.35**4,265 rev8mo ago](https://www.amazon.com/dp/B0FZH1HQYG) [![YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry](https://m.media-amazon.com/images/I/51sBzOue+XL.jpg)**YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry**YIMERAIRE**$17.64**4,265 rev8mo ago](https://www.amazon.com/dp/B0FX9VJ67B) [![SEIZOO Personalized Projection Necklace with Custom Photo Pendant - Best Gift for Mom Wife Girlfriend or Memorial - Mothers Day Valentines Day Birthday Jewelry Gift](https://m.media-amazon.com/images/I/31HS+n7xPcL.jpg)**SEIZOO Personalized Projection Necklace with Custom Photo Pendant - Best Gift for Mom Wife Girlfriend or Memorial - Mothers Day Valentines Day Birthday Jewelry Gift**SEIZOO**$23.21**84 rev11mo ago](https://www.amazon.com/dp/B0FJXLLRL1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry](https://m.media-amazon.com/images/I/41zy8-aOw5L.jpg)**YIMERAIRE Black Angel Wing Picture Necklace Personalized Photo Necklace Memorial Custom Photo Chain Pendant For Men Women Hip Hop Jewelry**YIMERAIRE**$17.35**4.6★**▲ 86%**](https://www.amazon.com/dp/B0FZH1HQYG) [![YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain](https://m.media-amazon.com/images/I/41qqW7we6hL.jpg)**YIMERAIRE Picture Necklace Personalized Photo 18K Gold Plated AAAAA CZ Picture Medallion Customized Photo Memory Iced Out Pendant 24 Inch Chain**YIMERAIRE**$17.58**4.6★**▲ 85%**](https://www.amazon.com/dp/B0D1X869RD) [![YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain](https://m.media-amazon.com/images/I/41t7BPiLHTL.jpg)**YIMERAIRE 18K Gold Plated Personalized Photo Necklace Custom Picture Memory Pendant with Picture Angel Wings Round Medallion Customized Necklace with Photo Hip Hop Jewelry 20in Gold Rope Chain**YIMERAIRE**$17.63**4.6★**▲ 84%**](https://www.amazon.com/dp/B0B6VS9F3W) [![HJX Custom Circle Chain with Picture Necklace 18K Gold Plated Photo Pendant Memorial Necklace with Picture Gift for Men Women](https://m.media-amazon.com/images/I/41xN7O99A3L.jpg)**HJX Custom Circle Chain with Picture Necklace 18K Gold Plated Photo Pendant Memorial Necklace with Picture Gift for Men Women**HJX**$14.72**4.1★**▲ 75%**](https://www.amazon.com/dp/B0GMVR59W6) [![PHOCKSIN Forever In My Heart Locket Necklace For Women Lockets For Girlfriend That Hold Pictures Gifts For Christmas Mothers Day](https://m.media-amazon.com/images/I/31-G4ehtOjL.jpg)**PHOCKSIN Forever In My Heart Locket Necklace For Women Lockets For Girlfriend That Hold Pictures Gifts For Christmas Mothers Day**PHOCKSIN**$8.69**4.6★**▲ 60%**](https://www.amazon.com/dp/B082GWXJR9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

60K40KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“Beautiful quality”*

**Gifting Purpose**19%

*“Great gift”*

**Chain/Key Quality**10%

*“Good chain”*

**Advertised Vs Actual Product**8%

*“Seems as advertised”*

**Value For Money**7%

*“Definitely worth the money”*

**Size-Overall**4%

*“It fits a child perfectly”*

**Weight Light**3%

*“It's not heavy at all”*

**Design-Overall**3%

*“Well crafted”*

**Shape/Style**2%

*“very nice makes look like yn”*

**Color**2%

*“The color is perfect”*

### **What buyers complain about **

**Advertised Vs Actual Product**18%

*“Not as expected”*

**Chain/Key Quality**13%

*“Chain looks a bit tarnished”*

**Size-Overall**13%

*“big for a locket”*

**Quality-Overall**8%

*“Quality issue”*

**Color**5%

*“Was not in color”*

**Durability**5%

*“Broke after two days”*

**Value For Money**4%

*“$30 more for premium cleaning kit/gift wrap isn't worth it”*

**Ease Of Use**4%

*“so its a struggle to close”*

**Metal Authenticity**3%

*“the gold makes it look super cheap like gum ball machine cheap”*

**Defective Material/Parts**2%

*“The piece is broken”*

### **Top return reasons **

**Size-Overall**45%

**Quality-Overall**10%

**Advertised Vs Actual Product**9%

**Chain/Key Quality**8%

**Locking Mechanism**6%

**Ease Of Use**3%

**Functionality-Overall**2%

**Defective Material/Parts**2%

**Metal Authenticity**2%

**Fastener Quality**2%