---
title: "navy pashmina — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/navy-pashmina"
last_updated: "2026-07-13T22:34:21.890Z"
locale: en
meta:
  description: "a small market ($20K/yr) — navy pashmina doesn't clear our bar today."
  "og:description": "a small market ($20K/yr) — navy pashmina doesn't clear our bar today."
  "og:title": "navy pashmina — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **navy pashmina**

**Skip it**

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 73Conversion 56Competition 45Returns 12Price range 73Avg price 75Brand share 43Review moat 32Quality gap 28

**Avg price**

**Great****$15.13**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+56.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$9.08–$30.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,333.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****9.1%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$20K**

$20K/yr · 28K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**79%**

**Open market**

**18%**

- FURTALK24% - PULI21% - RIIQIICHY16% - Ciormis11% - CHICGAL7% - Century Star3% - Open — no brand owns it (10 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$99010%$2K15%$3K20%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue](https://m.media-amazon.com/images/I/319F4N5Wt5L.jpg)**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue**PULI**$30.14**4.7★436 rev](https://www.amazon.com/dp/B0FLXPMFTK) [2![RIIQIICHY Scarfs for Women Winter Navy Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl](https://m.media-amazon.com/images/I/41TUodrpBHL.jpg)**RIIQIICHY Scarfs for Women Winter Navy Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl**RIIQIICHY**$16.14**4.7★13,756 rev](https://www.amazon.com/dp/B07FJWRKL8) [3![Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)](https://m.media-amazon.com/images/I/31wY3Gj9K2L.jpg)**Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)**Ciormis**$11.20**4.6★558 rev](https://www.amazon.com/dp/B09X16LZ9C) [4![FURTALK Pashmina Shawls and Wraps for Evening Dress Womens Scarf Wedding Bride Bridesmaid Gifts Winter Scarves](https://m.media-amazon.com/images/I/31+is7qKAxL.jpg)**FURTALK Pashmina Shawls and Wraps for Evening Dress Womens Scarf Wedding Bride Bridesmaid Gifts Winter Scarves**FURTALK**$15.34**4.6★6,742 rev](https://www.amazon.com/dp/B095P8FBXR) [5![FURTALK Chiffon Shawl Wraps for Women Evening Dresses Soft Scarf Formal Wedding Bridal Scarves Navy](https://m.media-amazon.com/images/I/31LU7TqKK-L.jpg)**FURTALK Chiffon Shawl Wraps for Women Evening Dresses Soft Scarf Formal Wedding Bridal Scarves Navy**FURTALK**$13.82**4.6★310 rev](https://www.amazon.com/dp/B0DY4BDDD1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up](https://m.media-amazon.com/images/I/410eSNAyGrL.jpg)**Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up**Avidlove**$13.89**63 rev4mo ago](https://www.amazon.com/dp/B0GS97Y5J9) [![Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size](https://m.media-amazon.com/images/I/31o+Z8duDSL.jpg)**Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size**Century Star**$13.29**145 rev8mo ago](https://www.amazon.com/dp/B0G1M791HQ) [![PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue](https://m.media-amazon.com/images/I/319F4N5Wt5L.jpg)**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue**PULI**$30.14**436 rev11mo ago](https://www.amazon.com/dp/B0FLXPMFTK) [![PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RH87YeAqL.jpg)**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**436 rev11mo ago](https://www.amazon.com/dp/B0FLXMX26B) [![Nonakgado Navy Blue Pashmina Scarf Reversible Paisley Pashmina Rave Shawls and Wraps for Men Women(Sy1-Navy Blue)](https://m.media-amazon.com/images/I/51iNaME1b1L.jpg)**Nonakgado Navy Blue Pashmina Scarf Reversible Paisley Pashmina Rave Shawls and Wraps for Men Women(Sy1-Navy Blue)**Nonakgado**$11.94**118 rev1y ago](https://www.amazon.com/dp/B0F15CXMGZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up](https://m.media-amazon.com/images/I/410eSNAyGrL.jpg)**Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up**Avidlove**$13.89**4.3★**▲ 68%**](https://www.amazon.com/dp/B0GS97Y5J9) [![PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RH87YeAqL.jpg)**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**4.7★**▲ 50%**](https://www.amazon.com/dp/B0FLXMX26B) [![Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size](https://m.media-amazon.com/images/I/31o+Z8duDSL.jpg)**Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size**Century Star**$13.29**4.4★**▲ 45%**](https://www.amazon.com/dp/B0G1M791HQ) [![PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue](https://m.media-amazon.com/images/I/319F4N5Wt5L.jpg)**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue**PULI**$30.14**4.7★**▲ 33%**](https://www.amazon.com/dp/B0FLXPMFTK) [![Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)](https://m.media-amazon.com/images/I/31wY3Gj9K2L.jpg)**Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)**Ciormis**$11.20**4.6★**▲ 29%**](https://www.amazon.com/dp/B09X16LZ9C)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**18%

*“Buttery Soft”*

**Quality-Overall**16%

*“well made”*

**Warmth**12%

*“It worked well and even helped keep me warm in a cold, drafty building”*

**Color**10%

*“The colors are beautiful”*

**Weight Light**6%

*“it was the perfect weight”*

**Advertised Vs Actual Product**5%

*“as advertised”*

**Comfort-Overall**5%

*“Beautiful looking and comfortable”*

**Material Quality**5%

*“the material is soft”*

**Size-Overall**3%

*“Fit was fine”*

**Value For Money**2%

*“Good find for a fair price”*

### **What buyers complain about **

**Material Quality**9%

*“Very cheap material”*

**Size-Overall**8%

*“A little too long”*

**Advertised Vs Actual Product**8%

*“Item pictured is misleading”*

**Quality-Overall**6%

*“Looks cheap”*

**Thickness**6%

*“WAY TOO THIN”*

**Warmth**4%

*“if def doesnt make you any warmer”*

**Product Condition**3%

*“Item looks used”*

**Value For Money**3%

*“Feels like it would be a bit more expensive”*

**Color**3%

*“However, color is a pale butter yellow, not the warm white tone expected with ivory”*

**Ease Of Cleaning**3%

*“dirty”*

### **Top return reasons **

**Color**25%

**Size-Overall**18%

**Material Quality**12%

**Length**11%

**Thin**6%

**Weight Heavy**5%

**Advertised Vs Actual Product**3%

**Value For Money**3%

**Shape/Style**3%

**Width**2%