---
title: "navy blue shorts — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/navy-blue-shorts"
last_updated: "2026-07-14T03:14:04.586Z"
locale: en
meta:
  description: "navy blue shorts shows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "navy blue shorts shows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "navy blue shorts — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

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# **navy blue shorts**

**Worth a look**

Shows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 96Conversion 17Competition 94Returns 29Price range 79Avg price 84Brand share 88Review moat 23Quality gap 58

**Growth**

**Incredible****+135.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$18.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.79–$44.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****7,058.45**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$55K**

$55K/yr · 217K searches

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**46 **▲rising

**Sellers**

**83**

**Top-5 brand share**

**47%**

**Open market**

**49%**

- Amazon Essentials24% - COOFANDY7% - PINSPARK6% - CRZ YOGA6% - NY Threads5% - Under Armour4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 99 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Essentials Mens Slim-Fit 11 Inseam Comfort Stretch Chino Shorts Navy 34](https://m.media-amazon.com/images/I/414ekexMXzL.jpg)**Amazon Essentials Mens Slim-Fit 11 Inseam Comfort Stretch Chino Shorts Navy 34**Amazon Essentials**$19.35**4.3★637 rev](https://www.amazon.com/dp/B0C4YQKS8D) [2![COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue](https://m.media-amazon.com/images/I/31rPs2G-jlL.jpg)**COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue**COOFANDY**$18.49**4.5★206 rev](https://www.amazon.com/dp/B0G4LNX2Z8) [3![Hanes Mens Athletic Favorite Cotton Pull-On Knit Pockets Gym 7.5in Inseam Shorts Navy Large](https://m.media-amazon.com/images/I/31cWC7Hx5EL.jpg)**Hanes Mens Athletic Favorite Cotton Pull-On Knit Pockets Gym 7.5in Inseam Shorts Navy Large**Hanes**$9.41**4.4★52,823 rev](https://www.amazon.com/dp/B0151E6XTG) [4![PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L](https://m.media-amazon.com/images/I/31yQUvUa4dL.jpg)**PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L**PINSPARK**$16.61**4.5★574 rev](https://www.amazon.com/dp/B0DMSCPR6W) [5![Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Dark Navy 29](https://m.media-amazon.com/images/I/31w1N+glmkL.jpg)**Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Dark Navy 29**Amazon Essentials**$14.60**4.4★39,836 rev](https://www.amazon.com/dp/B01JQTA1PY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![2 in 1 Womens Athletic Shorts Quick Dry Running Workout Lounge Shorts with Side Split for Yoga Gym and Casual Navy](https://m.media-amazon.com/images/I/41HnvJ5eT9L.jpg)**2 in 1 Womens Athletic Shorts Quick Dry Running Workout Lounge Shorts with Side Split for Yoga Gym and Casual Navy**TIMEPAY**$9.44**11 rev1w ago](https://www.amazon.com/dp/B0GK6WYXX5) [![INGIA Womens High Waist No Front Seam Biker Shorts 4 Inches Running Volleyball Spandex Yoga Gym Workouts Navy Pop Small](https://m.media-amazon.com/images/I/41WxXbIr9DL.jpg)**INGIA Womens High Waist No Front Seam Biker Shorts 4 Inches Running Volleyball Spandex Yoga Gym Workouts Navy Pop Small**INGIA**$18.06**296 rev2mo ago](https://www.amazon.com/dp/B0GTT6JQF2) [![SANTINY Womens 5 Running Shorts with 2 Zipper Pockets Lightweight Quick Dry Gym Workout Athletic Shorts for Women](https://m.media-amazon.com/images/I/417MQZWJc8L.jpg)**SANTINY Womens 5 Running Shorts with 2 Zipper Pockets Lightweight Quick Dry Gym Workout Athletic Shorts for Women**SANTINY**$20.51**45 rev2mo ago](https://www.amazon.com/dp/B0GK61ZMK7) [![Wrangler Authentics Mens Premium Twill Cargo Short Dark Navy 36](https://m.media-amazon.com/images/I/41qOFgSQa1L.jpg)**Wrangler Authentics Mens Premium Twill Cargo Short Dark Navy 36**Wrangler Authentics**$21.12**68,611 rev3mo ago](https://www.amazon.com/dp/B0CP89B5DX) [![Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36](https://m.media-amazon.com/images/I/41laHcyQVyL.jpg)**Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36**Wrangler Authentics**$26.23**58,536 rev3mo ago](https://www.amazon.com/dp/B07YP9DKWK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![TIMEPAY Womens Running Shorts High Waist Quick Dry Athletic Shorts with Liner Workout Gym Yoga Shorts Navy](https://m.media-amazon.com/images/I/41nABSiqwcL.jpg)**TIMEPAY Womens Running Shorts High Waist Quick Dry Athletic Shorts with Liner Workout Gym Yoga Shorts Navy**TIMEPAY**$10.06**4.1★**▲ 30%**](https://www.amazon.com/dp/B0GK8M5RRB) [![INGIA Womens High Waist No Front Seam Biker Shorts 4 Inches Running Volleyball Spandex Yoga Gym Workouts Navy Pop Small](https://m.media-amazon.com/images/I/41WxXbIr9DL.jpg)**INGIA Womens High Waist No Front Seam Biker Shorts 4 Inches Running Volleyball Spandex Yoga Gym Workouts Navy Pop Small**INGIA**$18.06**4.7★**▲ 30%**](https://www.amazon.com/dp/B0GTT6JQF2) [![SANTINY Womens 5 Running Shorts with 2 Zipper Pockets Lightweight Quick Dry Gym Workout Athletic Shorts for Women](https://m.media-amazon.com/images/I/417MQZWJc8L.jpg)**SANTINY Womens 5 Running Shorts with 2 Zipper Pockets Lightweight Quick Dry Gym Workout Athletic Shorts for Women**SANTINY**$20.51**4.4★**▲ 29%**](https://www.amazon.com/dp/B0GK61ZMK7) [![2 in 1 Womens Athletic Shorts Quick Dry Running Workout Lounge Shorts with Side Split for Yoga Gym and Casual Navy](https://m.media-amazon.com/images/I/41HnvJ5eT9L.jpg)**2 in 1 Womens Athletic Shorts Quick Dry Running Workout Lounge Shorts with Side Split for Yoga Gym and Casual Navy**TIMEPAY**$9.44**2.8★**▲ 29%**](https://www.amazon.com/dp/B0GK6WYXX5) [![Moosehill Hiking Shorts Men 8-Pocket: Cargo Lightweight Quick Dry Water Resistant Stretch for Outdoor Fishing Camping - Regular (Navy 34)](https://m.media-amazon.com/images/I/317xbSGkApL.jpg)**Moosehill Hiking Shorts Men 8-Pocket: Cargo Lightweight Quick Dry Water Resistant Stretch for Outdoor Fishing Camping - Regular (Navy 34)**Moosehill**$28.03**4.5★**▲ 28%**](https://www.amazon.com/dp/B0G7Y7B46K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +135.7% search growth over the last 90 days.

10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“Fit is as expected”*

**Comfort-Overall**19%

*“Comfortable and flattering”*

**Value For Money**13%

*“Amazing value”*

**Quality-Overall**9%

*“They're well-made”*

**Pockets/Compartments**5%

*“love the pockets”*

**Weight Light**4%

*“Lightweight and comfortable”*

**Soft Feel**4%

*“soft comfortable material”*

**Stretchability/Expandability/Elasticity**3%

*“Comfortable and stretch as needed”*

**Material Quality**2%

*“Material is soft”*

**Advertised Vs Actual Product**2%

*“Exactly what I needed”*

### **What buyers complain about **

**Size-Overall**18%

*“They was kinda tight around the thighs”*

**Quality-Overall**7%

*“Very thin wish the quality was a little bit better”*

**Color**6%

*“Need more colors”*

**Thickness**6%

*“Very thin”*

**Material Quality**5%

*“Material is also very cheap”*

**Thin**5%

*“very thin”*

**Pockets/Compartments**3%

*“No real pockets”*

**Waist Fit**3%

*“Too Short, Too Big in Waist”*

**Stitch/Finish/Polish**2%

*“I think the seam just worked its way loose”*

**Exercise/Sports Suitability**2%

*“I wouldnt wear them to the gym or even out in public”*

### **Top return reasons **

**Size-Overall**46%

**Waist Fit**15%

**Length**10%

**Material Quality**6%

**Inseam Fit**5%

**Thigh Fit**4%

**Thin**2%

**Hip Fit**2%

**Advertised Vs Actual Product**2%

**Color**2%