---
title: "navy blue beanie — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/navy-blue-beanie"
last_updated: "2026-07-14T00:38:01.812Z"
locale: en
meta:
  description: "soft demand (-78.9% this quarter) — navy blue beanie doesn't clear our bar today."
  "og:description": "soft demand (-78.9% this quarter) — navy blue beanie doesn't clear our bar today."
  "og:title": "navy blue beanie — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **navy blue beanie**

**Skip it**

Soft demand (-78.9% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 38Competition 83Returns 43Price range 64Avg price 76Brand share 76Review moat 21Quality gap 24

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.31**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.26–$32.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,797.4**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$58K**

$58K/yr · 126K searches

**Growth**

**Bad****-78.9%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**27 **▲rising

**Sellers**

**80**

**Top-5 brand share**

**59%**

**Open market**

**36%**

- Carhartt36% - Gelante6% - Connectyle6% - Home Prefer5% - NPJY5% - vidsel5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$5K12%$7K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Carhartt Mens Knit Cuffed Beanie Navy One Size](https://m.media-amazon.com/images/I/417qu3k4Q5L.jpg)**Carhartt Mens Knit Cuffed Beanie Navy One Size**Carhartt**$19.97**4.8★150,550 rev](https://www.amazon.com/dp/B002G9UDXW) [2![Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Navy](https://m.media-amazon.com/images/I/51q1n6b6OoL.jpg)**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Navy**Gelante**$7.68**4.6★1,001 rev](https://www.amazon.com/dp/B0BCX7X4YX) [3![Connectyle Outdoor Classic Bassic Mens Warm Winter Hats Daily Thick Knit Cuff Beanie Cap Navy Blue Medium](https://m.media-amazon.com/images/I/41jh7-uZyRL.jpg)**Connectyle Outdoor Classic Bassic Mens Warm Winter Hats Daily Thick Knit Cuff Beanie Cap Navy Blue Medium**Connectyle**$9.71**4.6★11,094 rev](https://www.amazon.com/dp/B01LVUEBAY) [4![NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Blue](https://m.media-amazon.com/images/I/41o6TeV2K6L.jpg)**NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Blue**NPJY**$7.76**4.6★3,711 rev](https://www.amazon.com/dp/B0B29B1RSQ) [5![vidsel 100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fashion Fisherman Beanie Navy Blue](https://m.media-amazon.com/images/I/51kJHy4yj3L.jpg)**vidsel 100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fashion Fisherman Beanie Navy Blue**vidsel**$11.48**4.4★70 rev](https://www.amazon.com/dp/B0FGQB2LND)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Blue](https://m.media-amazon.com/images/I/41yNWGpvijL.jpg)**Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Blue**Simapu**$12.92**32 rev4mo ago](https://www.amazon.com/dp/B0GHY4XR86) [![Fleece Lined Wool Beanie for Men Women Knit Winter Hats Warm Cuffed Stocking Skull Cap Fashion Slouchy Beanies Navy Blue](https://m.media-amazon.com/images/I/51+TkP8QSyL.jpg)**Fleece Lined Wool Beanie for Men Women Knit Winter Hats Warm Cuffed Stocking Skull Cap Fashion Slouchy Beanies Navy Blue**choshion**$12.01**62 rev8mo ago](https://www.amazon.com/dp/B0FR97NV53) [![Carhartt Mens Canvas Mesh-Back Cap Dark Tranquil Blue/Navy One Size](https://m.media-amazon.com/images/I/415cLUOgdfL.jpg)**Carhartt Mens Canvas Mesh-Back Cap Dark Tranquil Blue/Navy One Size**Carhartt**$19.70**13,353 rev9mo ago](https://www.amazon.com/dp/B0FVJJRX7W) [![Carhartt Mens Knit Cuffed Beanie Electric Indigo One Size](https://m.media-amazon.com/images/I/51m-KZm1TrL.jpg)**Carhartt Mens Knit Cuffed Beanie Electric Indigo One Size**Carhartt**$20.04**150,550 rev9mo ago](https://www.amazon.com/dp/B0FVJ8GXQY) [![HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Navy Blue](https://m.media-amazon.com/images/I/51bIzBXHZAL.jpg)**HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Navy Blue**HIWIND**$5.70**32 rev9mo ago](https://www.amazon.com/dp/B0FSYJ4G4T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)](https://m.media-amazon.com/images/I/41ZYKLK79cL.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.55**4.8★**▲ 654%**](https://www.amazon.com/dp/B06Y5L4SLW) [![Knuckleheads Little Threads Toddler Boy Outfit/Snap Back/Baseball Hat - Baby Bubba Trucker Cap - Infant Newborn Youth Flat Brim Patch Sun Hat (M 2-5 Years Bubba Blue)](https://m.media-amazon.com/images/I/41dX++cML9L.jpg)**Knuckleheads Little Threads Toddler Boy Outfit/Snap Back/Baseball Hat - Baby Bubba Trucker Cap - Infant Newborn Youth Flat Brim Patch Sun Hat (M 2-5 Years Bubba Blue)**Knuckleheads Little Threads**$24.38**4.8★**▲ 611%**](https://www.amazon.com/dp/B08Q4KVMDZ) [![Carhartt Mens Canvas Cap Iron Blue One Size](https://m.media-amazon.com/images/I/41eg6cif79L.jpg)**Carhartt Mens Canvas Cap Iron Blue One Size**Carhartt**$19.54**4.7★**▲ 555%**](https://www.amazon.com/dp/B0F8RHY7JL) [![Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Dark Tranquil Blue One Size](https://m.media-amazon.com/images/I/41ZitEhmuaL.jpg)**Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Dark Tranquil Blue One Size**Carhartt**$32.37**4.7★**▲ 530%**](https://www.amazon.com/dp/B0F8RJW8BD) [![Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Blue](https://m.media-amazon.com/images/I/41yNWGpvijL.jpg)**Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Blue**Simapu**$12.92**4.4★**▲ 520%**](https://www.amazon.com/dp/B0GHY4XR86)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -78.9% search growth over the last 90 days.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 19.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**21%

*“Nice and warm”*

**Quality-Overall**16%

*“Excellent Quality”*

**Size-Overall**15%

*“the fit is comfortable”*

**Color**10%

*“Great color”*

**Value For Money**6%

*“Worth the money”*

**Comfort-Overall**5%

*“Comfortable”*

**Material Quality**3%

*“Good size and material”*

**Soft Feel**3%

*“The material is soft and comfortable, and it fits well without feeling too tight”*

**Thickness**2%

*“Lining thick”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Size-Overall**41%

*“Way too big”*

**Color**8%

*“Misleading/ wrong color”*

**Material Quality**6%

*“a different material”*

**Quality-Overall**6%

*“perhaps not well made”*

**Warmth**3%

*“this cap affords no warmth”*

**Durability**3%

*“It doesn't last long”*

**Thickness**3%

*“But it's not it's thick”*

**Advertised Vs Actual Product**2%

*“Deceptive description”*

**Allergies**1%

*“accessories stop coming made with these annoying tags that irratate my skin”*

**Stitch/Finish/Polish**1%

*“The poor stitching makes the hat look oddly misshapen”*

### **Top return reasons **

**Size-Overall**53%

**Color**16%

**Length**5%

**Material Quality**4%

**Advertised Vs Actual Product**4%

**Shape/Style**3%

**Value For Money**2%

**Thin**2%

**Quality-Overall**1%

**Width**1%