---
title: "name tape — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/name-tape"
last_updated: "2026-07-14T04:35:21.740Z"
locale: en
meta:
  description: "a small market ($29K/yr) — name tape doesn't clear our bar today."
  "og:description": "a small market ($29K/yr) — name tape doesn't clear our bar today."
  "og:title": "name tape — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **name tape**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 18Conversion 39Competition 33Returns 100Price range 38Avg price 24Brand share 29Review moat 40Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,496.69**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$3.99–$21.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.69**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-13.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$29K**

$29K/yr · 106K searches

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **—flat

**Sellers**

**8**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- Northern Safari38% - JSM Auto34% - AAFES Alt.5% - American Embroidery5% - DayDay Patch5% - Tactical Stitches5% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)](https://m.media-amazon.com/images/I/51valbJRxpL.jpg)**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)**JSM Auto**$3.99**4.7★12,867 rev](https://www.amazon.com/dp/B01MSL2R7W) [2![Custom Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.](https://m.media-amazon.com/images/I/514IKGJQJpL.jpg)**Custom Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.**Northern Safari**$7.55**4.7★2,491 rev](https://www.amazon.com/dp/B08B2RBZKH) [3![Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.](https://m.media-amazon.com/images/I/51twxk85YQL.jpg)**Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.**Northern Safari**$7.40**4.6★300 rev](https://www.amazon.com/dp/B0CW6N489H) [4![2 Pieces Custom Multicam OCP Name Tapes (Sew on or with Hook Fastener)](https://m.media-amazon.com/images/I/31STUve8ahL.jpg)**2 Pieces Custom Multicam OCP Name Tapes (Sew on or with Hook Fastener)**AAFES Alt.**$5.75**4.6★409 rev](https://www.amazon.com/dp/B07F64WHWK) [5![Multicam OCP Custom Name & Army Tape 4 Piece Set(Sew On or Hook Fastener) + Customized](https://m.media-amazon.com/images/I/51cli-U5bFL.jpg)**Multicam OCP Custom Name & Army Tape 4 Piece Set(Sew On or Hook Fastener) + Customized**American Embroidery**$14.93**4.6★628 rev](https://www.amazon.com/dp/B0979MPNGS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.](https://m.media-amazon.com/images/I/411lbK2hOKL.jpg)**Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.**Northern Safari**$8.88**10 rev7mo ago](https://www.amazon.com/dp/B0G6GXMJX5) [![Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)](https://m.media-amazon.com/images/I/51valbJRxpL.jpg)**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)**JSM Auto**$3.99**12,867 rev1y ago](https://www.amazon.com/dp/B01MSL2R7W) [![Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)](https://m.media-amazon.com/images/I/51valbJRxpL.jpg)**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)**JSM Auto**$3.99**12,867 rev1y ago](https://www.amazon.com/dp/B01MQI29NM) [![2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes](https://m.media-amazon.com/images/I/51bTL+9XpVL.jpg)**2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes**QJS PATCH**$5.96**184 rev2y ago](https://www.amazon.com/dp/B0D83XTX11) [![Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.](https://m.media-amazon.com/images/I/51twxk85YQL.jpg)**Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.**Northern Safari**$7.40**300 rev2y ago](https://www.amazon.com/dp/B0CW6N489H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.](https://m.media-amazon.com/images/I/411lbK2hOKL.jpg)**Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.**Northern Safari**$8.88**3.6★**▲ 119%**](https://www.amazon.com/dp/B0G6GXMJX5) [![Embroidery Name Patches 2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)](https://m.media-amazon.com/images/I/51WnaiNF3UL.jpg)**Embroidery Name Patches 2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)**DayDay Patch**$6.39**4.6★**▲ 73%**](https://www.amazon.com/dp/B07Q1NPBM7) [![2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes](https://m.media-amazon.com/images/I/51bTL+9XpVL.jpg)**2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes**QJS PATCH**$5.96**4.7★**▲ 47%**](https://www.amazon.com/dp/B0D83XTX11) [![Custom Army OCP Multicam Name Tape 4-Piece Set Scorpion Camouflage with Hook Fastener Personalized Military Uniform Patches by Tactical Stitches](https://m.media-amazon.com/images/I/51XQ3t77YsL.jpg)**Custom Army OCP Multicam Name Tape 4-Piece Set Scorpion Camouflage with Hook Fastener Personalized Military Uniform Patches by Tactical Stitches**Tactical Stitches**$14.29**4.8★**▲ 47%**](https://www.amazon.com/dp/B07TZB47Z2) [![Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)](https://m.media-amazon.com/images/I/51valbJRxpL.jpg)**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)**JSM Auto**$3.99**4.7★**▲ 22%**](https://www.amazon.com/dp/B01MQI29NM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

6K4K seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**51%

*“Good quality, arrived on time”*

**Advertised Vs Actual Product**12%

*“As advertised”*

**Stitch/Finish/Polish**6%

*“Neat stitches, great sewing and came pretty fast”*

**Size-Overall**6%

*“perfect fit”*

**Color**3%

*“The colors are accurate”*

**Velcro Quality**3%

*“Epic velcro”*

**Value For Money**3%

*“Great buy”*

**Strength**3%

*“Keep up the Excellent Hard Work”*

**Durability**2%

*“it's very durable”*

**Thickness**2%

*“Thick material”*

### **What buyers complain about **

**Size-Overall**20%

*“Was not the right size”*

**Quality-Overall**12%

*“the quality control could be better”*

**Color**9%

*“the color was mildly off”*

**Velcro Quality**9%

*“they did not come with Velcro”*

**Advertised Vs Actual Product**7%

*“Color doesnt look the same as on photo”*

**Thickness**5%

*“the letters are too thick and bulky :/”*

**Value For Money**4%

*“They should offer a big discount for buying more at once; shipping and production cost probably wouldnt be much more,”*

**Ease Of Cleaning**3%

*“Sloppy work”*

**Durability**3%

*“Perfecct every time”*

**Adhesion/Stickiness**3%

*“2 stars because I cant use this because its not stick on”*