---
title: "my melody costume — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/my-melody-costume"
last_updated: "2026-07-13T23:17:44.516Z"
locale: en
meta:
  description: "a small market ($5K/yr) — my melody costume doesn't clear our bar today."
  "og:description": "a small market ($5K/yr) — my melody costume doesn't clear our bar today."
  "og:title": "my melody costume — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **my melody costume**

**Skip it**

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 36Conversion 3Competition 82Returns 15Price range 86Avg price 93Brand share 95Review moat 77Quality gap 47

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$22.35**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.64–$77.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Review moat**

**Great****464.98**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****8.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$5K**

$5K/yr · 113K searches

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**33 **▲rising

**Sellers**

**61**

**Top-5 brand share**

**40%**

**Open market**

**55%**

- Bioworld15% - SaFeHoM7% - Smiling Angel7% - Hello Kitty6% - DAZCOS5% - OTPEH5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1606%$3199%$47912%$6391101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![My Melody Character Face with 3D Ears & Bow Sleeveless Pink Womens Tube Top Small](https://m.media-amazon.com/images/I/41YjVsfxY9L.jpg)**My Melody Character Face with 3D Ears & Bow Sleeveless Pink Womens Tube Top Small**Bioworld**$11.08**3.9★9 rev](https://www.amazon.com/dp/B0CTR6N8BR) [2![SaFeHoM 4 Pairs Knee High Socks for Girls & Women Cute Cartoon Thicken Over Knee Stockings Cotton Long Socks Anime Compression Stocks 15 (Pink)](https://m.media-amazon.com/images/I/41GpUmVOaHL.jpg)**SaFeHoM 4 Pairs Knee High Socks for Girls & Women Cute Cartoon Thicken Over Knee Stockings Cotton Long Socks Anime Compression Stocks 15 (Pink)**SaFeHoM**$17.19**4.7★48 rev](https://www.amazon.com/dp/B0F48QN1LM) [3![Smiling Angel Girls Sweet Lolita Dress Princess Lace Court Skirts Cosplay Costumes Pink](https://m.media-amazon.com/images/I/41JiI3KOOZL.jpg)**Smiling Angel Girls Sweet Lolita Dress Princess Lace Court Skirts Cosplay Costumes Pink**Smiling Angel**$55.92**4.1★1,078 rev](https://www.amazon.com/dp/B075QK9BCQ) [4![DAZCOS Striped Thigh High Socks Elastic Over The Knee Knit Stockings for Daily or Anime Cosplay (Pink+White)](https://m.media-amazon.com/images/I/31PnLBrbwVL.jpg)**DAZCOS Striped Thigh High Socks Elastic Over The Knee Knit Stockings for Daily or Anime Cosplay (Pink+White)**DAZCOS**$9.70**4.6★4,488 rev](https://www.amazon.com/dp/B01DY9SRPS) [5![OTPEH Cat Paws Gloves Fingerless Bear Furry Paw Cute Hand Gear Cosplay Costume Accessories](https://m.media-amazon.com/images/I/41pK3mHgnML.jpg)**OTPEH Cat Paws Gloves Fingerless Bear Furry Paw Cute Hand Gear Cosplay Costume Accessories**OTPEH**$8.91**4.6★619 rev](https://www.amazon.com/dp/B0CSBB33TN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![miccostumes Womens Costume Anime Doll Cosplay Cute Lolita Suit Polka Dot Colorblock Dress with Apron and Hat (yellow S)](https://m.media-amazon.com/images/I/41pxDyG726L.jpg)**miccostumes Womens Costume Anime Doll Cosplay Cute Lolita Suit Polka Dot Colorblock Dress with Apron and Hat (yellow S)**miccostumes**$77.98**5 rev7mo ago](https://www.amazon.com/dp/B0G43KRXS5) [![KJSUHFN Womens Kawaii Anime Cosplay Lingerie Underwear Set Costume Outfit (White One Size)](https://m.media-amazon.com/images/I/41Rbg9kZ45L.jpg)**KJSUHFN Womens Kawaii Anime Cosplay Lingerie Underwear Set Costume Outfit (White One Size)**KJSUHFN**$7.52**8 rev8mo ago](https://www.amazon.com/dp/B0FXKXNBB7) [![Jazwares Costume Play Hello Kitty and Friends Kuromi Official Youth Halloween Dress - Premium Quality Printed Dress with Headband (L)](https://m.media-amazon.com/images/I/31DYX94QIKL.jpg)**Jazwares Costume Play Hello Kitty and Friends Kuromi Official Youth Halloween Dress - Premium Quality Printed Dress with Headband (L)**Jazwares Costume Play**$27.43**98 rev10mo ago](https://www.amazon.com/dp/B0DK7VBVMQ) [![Jazwares Costume Play Hello Kitty Official Youth Halloween Dress - Premium Quality Printed Dress with Headband (S)](https://m.media-amazon.com/images/I/314VTBirU-L.jpg)**Jazwares Costume Play Hello Kitty Official Youth Halloween Dress - Premium Quality Printed Dress with Headband (S)**Jazwares Costume Play**$28.19**59 rev11mo ago](https://www.amazon.com/dp/B0DK7W7NYS) [![Jspupifip Kawaii Leg Warmers for Girls 3 Pairs Y2K Lolita Ballet Leg Warmer Ribbed Knit Bow Cute Knee High Legwarmers for Harajuku Japanese Costume Party Accessory](https://m.media-amazon.com/images/I/41r3GSzwToL.jpg)**Jspupifip Kawaii Leg Warmers for Girls 3 Pairs Y2K Lolita Ballet Leg Warmer Ribbed Knit Bow Cute Knee High Legwarmers for Harajuku Japanese Costume Party Accessory**Jspupifip**$10.92**117 rev1y ago](https://www.amazon.com/dp/B0FH534XD2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![miccostumes Womens Costume Anime Doll Cosplay Cute Lolita Suit Polka Dot Colorblock Dress with Apron and Hat (yellow S)](https://m.media-amazon.com/images/I/41pxDyG726L.jpg)**miccostumes Womens Costume Anime Doll Cosplay Cute Lolita Suit Polka Dot Colorblock Dress with Apron and Hat (yellow S)**miccostumes**$77.98**4.6★**▲ 830%**](https://www.amazon.com/dp/B0G43KRXS5) [![Bioworld Kuromi & My Melody Womens Lavender Sleepwear Set-XXL](https://m.media-amazon.com/images/I/41zZFZf47hL.jpg)**Bioworld Kuromi & My Melody Womens Lavender Sleepwear Set-XXL**Bioworld**$24.80**4.6★**▲ 813%**](https://www.amazon.com/dp/B0BLP9YWQT) [![My Melody Character Face with 3D Ears & Bow Sleeveless Pink Womens Tube Top Medium](https://m.media-amazon.com/images/I/41YjVsfxY9L.jpg)**My Melody Character Face with 3D Ears & Bow Sleeveless Pink Womens Tube Top Medium**Bioworld**$13.33**3.9★**▲ 797%**](https://www.amazon.com/dp/B0CTRQ8BKM) [![Bioworld Womens My Melody Pajama Pant-Large Pink](https://m.media-amazon.com/images/I/31lY6AEgKAL.jpg)**Bioworld Womens My Melody Pajama Pant-Large Pink**Bioworld**$18.02**4.3★**▲ 743%**](https://www.amazon.com/dp/B0CM9JMX9S) [![KJSUHFN Womens Kawaii Anime Cosplay Lingerie Underwear Set Costume Outfit (White One Size)](https://m.media-amazon.com/images/I/41Rbg9kZ45L.jpg)**KJSUHFN Womens Kawaii Anime Cosplay Lingerie Underwear Set Costume Outfit (White One Size)**KJSUHFN**$7.52**4.1★**▲ 743%**](https://www.amazon.com/dp/B0FXKXNBB7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — +9.0% search growth over the last 90 days.

15K10KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 41.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“Fit plus sizes”*

**Quality-Overall**15%

*“the quality is ever so soft”*

**Advertised Vs Actual Product**7%

*“It is exactly like the picture”*

**Soft Feel**5%

*“They are very soft”*

**Wig/Artificial Hair Quality**5%

*“Super cute wig”*

**Durability**4%

*“durable”*

**Design-Overall**4%

*“Well made with little details”*

**Value For Money**4%

*“Great costume for the value I purchased this for my niece's birthday”*

**Comfort-Overall**4%

*“Theyre very comfy”*

**Warmth**4%

*“She used them as sleeves since she already had these as leg warmers”*

### **What buyers complain about **

**Size-Overall**20%

*“Its oversized”*

**Quality-Overall**17%

*“Very bad quality”*

**Advertised Vs Actual Product**7%

*“Size is not as advertised”*

**Product Condition**6%

*“This item was used”*

**Shape/Style**6%

*“Isnt really styled like the photo”*

**Wig/Artificial Hair Quality**6%

*“I did not expect this wig to arrive perfectly styled”*

**Color**5%

*“Not white”*

**Value For Money**4%

*“Not worth the money”*

**Strength**3%

*“flimsy chain”*

**Comfort-Overall**3%

*“not very comfortable”*

### **Top return reasons **

**Size-Overall**39%

**Waist Fit**10%

**Length**8%

**Advertised Vs Actual Product**6%

**Color**5%

**Material Quality**5%

**Thigh Fit**3%

**Value For Money**3%

**Quality-Overall**3%

**Wig/Artificial Hair Quality**3%