---
title: "ms rachel costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/ms-rachel-costume"
last_updated: "2026-07-14T03:17:04.305Z"
locale: en
meta:
  description: "soft demand (-23.3% this quarter) — ms rachel costume doesn't clear our bar today."
  "og:description": "soft demand (-23.3% this quarter) — ms rachel costume doesn't clear our bar today."
  "og:title": "ms rachel costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ms rachel costume**

**Skip it**

Soft demand (-23.3% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 13Conversion 14Competition 95Returns 49Price range 74Avg price 95Brand share 18Review moat 68Quality gap 23

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$23.21**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.63–$41.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****779.82**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$98K**

$98K/yr · 375K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**25 **▲rising

**Sellers**

**36**

**Top-5 brand share**

**93%**

**Open market**

**6%**

- Ms. Rachel75% - Ms Rachel x SR9% - Komar Kids6% - Rubies2% - luvamia1% - WZTYYDS1% - Open — no brand owns it (19 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 126 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ms. Rachel 2 Piece Pajama Set - Toddler Girls Boys PJ Set Short Sleeve Shirt & Pants - Kids Sleepwear Set - Official License White](https://m.media-amazon.com/images/I/31ZPhJiMkrL.jpg)**Ms. Rachel 2 Piece Pajama Set - Toddler Girls Boys PJ Set Short Sleeve Shirt & Pants - Kids Sleepwear Set - Official License White**Ms. Rachel**$23.41**4.6★335 rev](https://www.amazon.com/dp/B0DLQ6PXJN) [2![Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White](https://m.media-amazon.com/images/I/512ryW6yyML.jpg)**Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White**Ms. Rachel**$33.38**4.7★36 rev](https://www.amazon.com/dp/B0GLSQHWZW) [3![Ms. Rachel Girls Pajama Set - 2 Piece Cozy Girls Pjs Button Down Short Sleeve & Shorts For Toddler Kids - Official Product Pink](https://m.media-amazon.com/images/I/51d2gnqUAqL.jpg)**Ms. Rachel Girls Pajama Set - 2 Piece Cozy Girls Pjs Button Down Short Sleeve & Shorts For Toddler Kids - Official Product Pink**Ms. Rachel**$20.50**4.8★123 rev](https://www.amazon.com/dp/B0DT4YPX9Z) [4![Ms. Rachel Toddler Girls Tulle Dress Polka Dots Bright Pink 2T](https://m.media-amazon.com/images/I/41dohhnUSeL.jpg)**Ms. Rachel Toddler Girls Tulle Dress Polka Dots Bright Pink 2T**Ms. Rachel**$23.04**4.3★114 rev](https://www.amazon.com/dp/B0DDYPZLDJ) [5![Ms. Rachel 2 Piece Pajama Set - Toddler Girls PJ Set with Short Sleeve Shirt & Pants - Kids Sleepwear Set - Official License](https://m.media-amazon.com/images/I/41-M61DgxoL.jpg)**Ms. Rachel 2 Piece Pajama Set - Toddler Girls PJ Set with Short Sleeve Shirt & Pants - Kids Sleepwear Set - Official License**Ms. Rachel**$21.91**4.6★335 rev](https://www.amazon.com/dp/B0F258CHK8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product](https://m.media-amazon.com/images/I/51rMjQ0a2CL.jpg)**Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product**Komar Kids**$17.72**32 rev4mo ago](https://www.amazon.com/dp/B0GNXNDJP1) [![Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product](https://m.media-amazon.com/images/I/41SyMQVarWL.jpg)**Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product**Komar Kids**$18.70**32 rev4mo ago](https://www.amazon.com/dp/B0GNWZTH45) [![Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product](https://m.media-amazon.com/images/I/51rMjQ0a2CL.jpg)**Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product**Komar Kids**$17.09**32 rev4mo ago](https://www.amazon.com/dp/B0GNWSKQWG) [![Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product](https://m.media-amazon.com/images/I/41SyMQVarWL.jpg)**Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product**Komar Kids**$19.14**32 rev4mo ago](https://www.amazon.com/dp/B0GNXNFFKS) [![Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White](https://m.media-amazon.com/images/I/512ryW6yyML.jpg)**Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White**Ms. Rachel**$33.38**36 rev5mo ago](https://www.amazon.com/dp/B0GLSQHWZW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ms Rachel x SR-Where is Herbie MID-DENIM-WIDTH-M-100](https://m.media-amazon.com/images/I/41rshqDNEML.jpg)**Ms Rachel x SR-Where is Herbie MID-DENIM-WIDTH-M-100**Ms Rachel x SR**$28.95**4.9★**▲ 144%**](https://www.amazon.com/dp/B0FZNXPDDZ) [![Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product](https://m.media-amazon.com/images/I/41SyMQVarWL.jpg)**Komar Kids Toddler & Infant Girls 2 Piece Pajama Set - Barbie Ms Rachel Peppa Pig - Snug Fit Short Top - Official Product**Komar Kids**$18.70**4.8★**▲ 142%**](https://www.amazon.com/dp/B0GNWZTH45) [![Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-100](https://m.media-amazon.com/images/I/419J4KzJhpL.jpg)**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-100**Ms Rachel x SR**$35.55**5.0★**▲ 141%**](https://www.amazon.com/dp/B0FZFBXZ7P) [![Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-070](https://m.media-amazon.com/images/I/419J4KzJhpL.jpg)**Ms Rachel x SR-IM SO HAPPY-PINK-WIDTH-M-070**Ms Rachel x SR**$35.82**5.0★**▲ 140%**](https://www.amazon.com/dp/B0FZF83NJF) [![Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-040](https://m.media-amazon.com/images/I/41Wcu7jQVqL.jpg)**Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-040**Ms Rachel x SR**$28.93**4.9★**▲ 140%**](https://www.amazon.com/dp/B0FZP3W34Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 89 weeks — -23.3% search growth over the last 90 days.

20K15KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 36.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**18%

*“Fit is accurate”*

**Quality-Overall**16%

*“Excellent quality”*

**Soft Feel**12%

*“The material feels gentle on sensitive skin”*

**Comfort-Overall**7%

*“Very comfortable”*

**Fun/Entertainment Experience**6%

*“Great toy”*

**Value For Money**5%

*“Great price”*

**Gifting Purpose**5%

*“Cute gift”*

**Color**3%

*“vibrant color”*

**Material Quality**3%

*“The material is very soft, and the colors are vibrant and fun”*

**Durability**3%

*“the material is soft yet durable”*

### **What buyers complain about **

**Size-Overall**37%

*“they are a little short”*

**Quality-Overall**7%

*“Quality Control Issues”*

**Value For Money**5%

*“They are a bit pricey”*

**Battery Life**3%

*“Batteries dead on arrival”*

**Material Quality**3%

*“Not at all what I expected material is clingy”*

**Thickness**3%

*“I would have liked a thicker jean material”*

**Noise Level**2%

*“It is pretty loud though”*

**Shrinkage Resistance**2%

*“if youre going to machine, wash them and dry them in a high heat they do shrink”*

**Strap/String Quality**1%

*“the shoulder straps a really long”*

**Product Condition**1%

*“Used product”*

### **Top return reasons **

**Size-Overall**55%

**Length**8%

**Waist Fit**7%

**Material Quality**4%

**Color**4%

**Value For Money**2%

**Advertised Vs Actual Product**2%

**Thigh Fit**2%

**Hip Fit**2%

**Shape/Style**2%