---
title: "moana costume for girls — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/moana-costume-for-girls"
last_updated: "2026-07-14T03:22:42.018Z"
locale: en
meta:
  description: "weak search conversion (0.8%) — moana costume for girls doesn't clear our bar today."
  "og:description": "weak search conversion (0.8%) — moana costume for girls doesn't clear our bar today."
  "og:title": "moana costume for girls — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **moana costume for girls**

**Skip it**

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 37Growth 54Conversion 10Competition 85Returns 54Price range 84Avg price 90Brand share 10Review moat 43Quality gap 19

**Avg price**

**Great****$20.85**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$8.48–$54.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+26.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,212.66**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$183K**

$183K/yr · 1.2M searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**10 **—flat

**Sellers**

**46**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Disney84% - Jurebecia6% - PATPAT3% - Lalulalu2% - Disney Store1% - OFIHIDO1% - Open — no brand owns it (4 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$7K6%$11K8%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 76 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3-4T](https://m.media-amazon.com/images/I/41AqzRdBRqL.jpg)**Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3-4T**Disney**$28.36**4.8★424 rev](https://www.amazon.com/dp/B0DXL1YTVD) [2![Disney Girls Fantasy Gown Nightgown Moana Ocean Princess 3 4T](https://m.media-amazon.com/images/I/51jUKqEDdtL.jpg)**Disney Girls Fantasy Gown Nightgown Moana Ocean Princess 3 4T**Disney**$20.34**4.8★21,893 rev](https://www.amazon.com/dp/B08KTVGFXP) [3![Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 4-5T](https://m.media-amazon.com/images/I/412jDtEzVzL.jpg)**Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 4-5T**Disney**$20.48**4.8★908 rev](https://www.amazon.com/dp/B0DRS5HXQZ) [4![Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Nightie Dress Pajamas Sleepwear Night Gown for Kids 5t Orange](https://m.media-amazon.com/images/I/51xobbBrI4L.jpg)**Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Nightie Dress Pajamas Sleepwear Night Gown for Kids 5t Orange**Jurebecia**$8.48**4.7★1,454 rev](https://www.amazon.com/dp/B0D66W1B8S) [5![Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 3T](https://m.media-amazon.com/images/I/412jDtEzVzL.jpg)**Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 3T**Disney**$20.32**4.8★908 rev](https://www.amazon.com/dp/B0DRS2WRV1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T](https://m.media-amazon.com/images/I/41ghCqK5cGL.jpg)**Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T**Disney**$27.19**29 rev2mo ago](https://www.amazon.com/dp/B0G6GKNTK1) [![Disney Girls Princess Fantasy Gown Nightgown AURORA 4T](https://m.media-amazon.com/images/I/41NzRlrAifL.jpg)**Disney Girls Princess Fantasy Gown Nightgown AURORA 4T**Disney**$22.08**21,893 rev2mo ago](https://www.amazon.com/dp/B0B9894RWR) [![Disney girls Nightgown Soft & Cute Pajamas for Kids PRINCESS PARTY 4T](https://m.media-amazon.com/images/I/41TJUwpkvjL.jpg)**Disney girls Nightgown Soft & Cute Pajamas for Kids PRINCESS PARTY 4T**Disney**$14.31**8,990 rev2mo ago](https://www.amazon.com/dp/B0D6H356BK) [![Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T](https://m.media-amazon.com/images/I/41ghCqK5cGL.jpg)**Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T**Disney**$26.94**29 rev2mo ago](https://www.amazon.com/dp/B0G6GJMM1C) [![Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T](https://m.media-amazon.com/images/I/51p2nyet5bL.jpg)**Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T**Disney**$17.13**79 rev6mo ago](https://www.amazon.com/dp/B0GFT2G9QG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Store Official Moana 2 Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Moana Costume with Embroidered Details - Size 7/8](https://m.media-amazon.com/images/I/410Mv6RR77L.jpg)**Disney Store Official Moana 2 Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Moana Costume with Embroidered Details - Size 7/8**Disney Store**$54.06**4.9★**▲ 33%**](https://www.amazon.com/dp/B0FSGQCWKK) [![Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T](https://m.media-amazon.com/images/I/41ghCqK5cGL.jpg)**Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T**Disney**$27.19**4.6★**▲ 33%**](https://www.amazon.com/dp/B0G6GKNTK1) [![Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T](https://m.media-amazon.com/images/I/51p2nyet5bL.jpg)**Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T**Disney**$17.13**4.9★**▲ 32%**](https://www.amazon.com/dp/B0GFT2G9QG) [![Disney Princess Moana Girls Dress Tribal-Inspired Sundress Bow Tie Straps Smocked Summer Outfit Birthday Party Holiday Clothes Orange Size 8-9](https://m.media-amazon.com/images/I/412jDtEzVzL.jpg)**Disney Princess Moana Girls Dress Tribal-Inspired Sundress Bow Tie Straps Smocked Summer Outfit Birthday Party Holiday Clothes Orange Size 8-9**Disney**$20.00**4.8★**▲ 31%**](https://www.amazon.com/dp/B0G57LFKRM) [![Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T](https://m.media-amazon.com/images/I/41ghCqK5cGL.jpg)**Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T**Disney**$26.94**4.6★**▲ 31%**](https://www.amazon.com/dp/B0G6GJMM1C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Fits well”*

**Quality-Overall**16%

*“Good quality”*

**Color**8%

*“vibrant colors”*

**Gifting Purpose**6%

*“A perfect present”*

**Soft Feel**5%

*“Adorable, soft & cozy”*

**Value For Money**5%

*“Excellent purchase for your money”*

**Material Quality**5%

*“Comfortable material”*

**Comfort-Overall**5%

*“They are comfortable”*

**Durability**4%

*“very durable”*

**Ease Of Use**3%

*“Easy to use”*

### **What buyers complain about **

**Size-Overall**28%

*“Item was way too small”*

**Durability**7%

*“The blue piece fell off 10 minute after putting it on child for birthday”*

**Functionality-Overall**6%

*“Does not work”*

**Brightness/Shine/Glow**6%

*“this thing barely glows”*

**Stretchability/Expandability/Elasticity**4%

*“The elastic band is very thin”*

**Ease Of Use**3%

*“difficult to get into and out”*

**Chest Fit**3%

*“My daughter is broader in the chest”*

**Defective Material/Parts**3%

*“Received defective toy”*

**Material Quality**2%

*“Cheap Feeling Fabric”*

**Comfort-Overall**2%

*“Meh for a pajamas it should be more comfortable”*

### **Top return reasons **

**Size-Overall**54%

**Material Quality**6%

**Length**6%

**Advertised Vs Actual Product**4%

**Brightness/Shine/Glow**3%

**Value For Money**3%

**Quality-Overall**3%

**Chest Fit**2%

**Waist Fit**2%

**Functionality-Overall**2%