---
title: "mjolnir necklace — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/mjolnir-necklace"
last_updated: "2026-07-14T04:29:24.644Z"
locale: en
meta:
  description: "a small market ($45K/yr) — mjolnir necklace doesn't clear our bar today."
  "og:description": "a small market ($45K/yr) — mjolnir necklace doesn't clear our bar today."
  "og:title": "mjolnir necklace — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **mjolnir necklace**

**Skip it**

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 25Conversion 14Competition 40Returns 82Price range 85Avg price 95Brand share 32Review moat 60Quality gap 30

**Avg price**

**Incredible****$25.78**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.05–$64.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,113.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-0.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$45K**

$45K/yr · 149K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**13**

**Top-5 brand share**

**86%**

**Open market**

**11%**

- OIDEA33% - GuoShuang23% - BAVIPOWER20% - LANGHONG6% - Eusense4% - Baldur Jewelry3% - Open — no brand owns it (6 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silverblack 22 inch Chain](https://m.media-amazon.com/images/I/41NfFHhL37L.jpg)**OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silverblack 22 inch Chain**OIDEA**$26.03**4.6★297 rev](https://www.amazon.com/dp/B0B31JHMZ6) [2![BAVIPOWER Mjolnir the Thors Hammer Pendant With Wolf Heads Braided Leather Necklace Stainless Steel Authentic Norse Scandinavian Viking Jewelry BONUS ADJUSTABLE RUNE RING](https://m.media-amazon.com/images/I/41uAItYQ7aS.jpg)**BAVIPOWER Mjolnir the Thors Hammer Pendant With Wolf Heads Braided Leather Necklace Stainless Steel Authentic Norse Scandinavian Viking Jewelry BONUS ADJUSTABLE RUNE RING**BAVIPOWER**$30.03**4.6★566 rev](https://www.amazon.com/dp/B07HYN71TC) [3![GuoShuang Men Wolf head norse viking amulet thor hammer pendant necklace -stainless steel king chain](https://m.media-amazon.com/images/I/51BaMNR7qHL.jpg)**GuoShuang Men Wolf head norse viking amulet thor hammer pendant necklace -stainless steel king chain**GuoShuang**$27.64**4.6★1,294 rev](https://www.amazon.com/dp/B083Z2XPX3) [4![BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women](https://m.media-amazon.com/images/I/41wx9WRbh1S.jpg)**BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women**BAVIPOWER**$32.90**4.5★449 rev](https://www.amazon.com/dp/B07PPDYBHB) [5![LANGHONG Thor Hammer Necklace Viking Necklace For Men Norse Mythology Amulet Jewelry (Antique Bronze)](https://m.media-amazon.com/images/I/41Wt3sP8g1L.jpg)**LANGHONG Thor Hammer Necklace Viking Necklace For Men Norse Mythology Amulet Jewelry (Antique Bronze)**LANGHONG**$8.05**4.6★1,216 rev](https://www.amazon.com/dp/B07V5YKGCX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Viking Necklace Set for Men 3-Piece Norse Jewelry Thors Hammer Mjolnir Viking Axe & Spearhead Pendants with Chains Vintage Viking Gift Pouch Included](https://m.media-amazon.com/images/I/41GserSkpUL.jpg)**Viking Necklace Set for Men 3-Piece Norse Jewelry Thors Hammer Mjolnir Viking Axe & Spearhead Pendants with Chains Vintage Viking Gift Pouch Included**GuoShuang**$10.11**71 rev10mo ago](https://www.amazon.com/dp/B0FNVMD8DT) [![OIDEA Viking Thors Hammer Necklace for Men: Vintage Viking Helm of Awe Mjolnir Pendant with Wolf Head Byzantine Chain Amulet Jewelry Gift for Men Women 24in Chain Silvergold](https://m.media-amazon.com/images/I/41TTuPX6+uL.jpg)**OIDEA Viking Thors Hammer Necklace for Men: Vintage Viking Helm of Awe Mjolnir Pendant with Wolf Head Byzantine Chain Amulet Jewelry Gift for Men Women 24in Chain Silvergold**OIDEA**$28.04**93 rev1y ago](https://www.amazon.com/dp/B0DKJ814KL) [![OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28](https://m.media-amazon.com/images/I/51bNhTOCjJL.jpg)**OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28**OIDEA**$27.98**297 rev2y ago](https://www.amazon.com/dp/B0D89M9771) [![OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28](https://m.media-amazon.com/images/I/41ek5KFSbfL.jpg)**OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28**OIDEA**$28.19**297 rev2y ago](https://www.amazon.com/dp/B0D8966TSM) [![LOBON Viking Thor Hammer Necklace Nordic Vegvisir Valknut Symbol Pendant Stainless Steel Norwegian Amulet Jewelry Gift for Men Women](https://m.media-amazon.com/images/I/41gPqTJD3aL.jpg)**LOBON Viking Thor Hammer Necklace Nordic Vegvisir Valknut Symbol Pendant Stainless Steel Norwegian Amulet Jewelry Gift for Men Women**LOBON**$16.21**104 rev2y ago](https://www.amazon.com/dp/B0D4YWJ8VX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28](https://m.media-amazon.com/images/I/51bNhTOCjJL.jpg)**OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28**OIDEA**$27.98**4.6★**▲ 146%**](https://www.amazon.com/dp/B0D89M9771) [![OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28](https://m.media-amazon.com/images/I/41ek5KFSbfL.jpg)**OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28**OIDEA**$28.19**4.6★**▲ 135%**](https://www.amazon.com/dp/B0D8966TSM) [![OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silver 22 inch Chain](https://m.media-amazon.com/images/I/41qDrep-CAL.jpg)**OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silver 22 inch Chain**OIDEA**$25.64**4.6★**▲ 121%**](https://www.amazon.com/dp/B0B31G3J8P) [![BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women](https://m.media-amazon.com/images/I/41wx9WRbh1S.jpg)**BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women**BAVIPOWER**$32.90**4.5★**▲ 92%**](https://www.amazon.com/dp/B07PPDYBHB) [![GuoShuang Wolf Head with Thor Mjolnir Pendant Necklace Stainless Steel - King Chain (20 INCH)](https://m.media-amazon.com/images/I/51GxyDaj2zL.jpg)**GuoShuang Wolf Head with Thor Mjolnir Pendant Necklace Stainless Steel - King Chain (20 INCH)**GuoShuang**$24.33**4.7★**▲ 91%**](https://www.amazon.com/dp/B07QXH945Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.

5K4KBlack Friday '24Holiday '24Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“Beautifully made”*

**Weight Light**8%

*“Not heavy at all and fit perfect”*

**Weight Heavy**8%

*“It's decently weighted”*

**Strength**5%

*“has a solid feel”*

**Design-Overall**5%

*“Cool designs too”*

**Chain/Key Quality**4%

*“The detail on the chain is beautiful too”*

**Comfort-Overall**4%

*“Comfortable”*

**Advertised Vs Actual Product**4%

*“nicer than i was expecting”*

**Gifting Purpose**4%

*“Gift”*

**Value For Money**4%

*“Affordable prices great style”*

### **What buyers complain about **

**Advertised Vs Actual Product**13%

*“Looked a little different in the picture”*

**Quality-Overall**13%

*“Cheap”*

**Durability**12%

*“Broke already”*

**Chain/Key Quality**9%

*“Chains Are Not Very Durable”*

**Size-Overall**8%

*“the pendants were bigger”*

**Smell**3%

*“The metal is a little stinky”*

**Value For Money**3%

*“Cheap”*

**Material Quality**3%

*“Cheap material, won't buy”*

**Allergies**3%

*“which is really upsetting as I'm allergic”*

**Weight Heavy**3%

*“Shipped qui k. Heavier than expected”*

### **Top return reasons **

**Size-Overall**45%

**Chain/Key Quality**13%

**Weight Heavy**8%

**Advertised Vs Actual Product**8%

**Durability**6%

**Metal Authenticity**5%

**Defective Material/Parts**5%

**Neck Fit**5%

**Quality-Overall**3%

**Color**2%