---
title: "mimikyu costume — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/mimikyu-costume"
last_updated: "2026-07-14T07:30:19.537Z"
locale: en
meta:
  description: "a small market ($23K/yr) — mimikyu costume doesn't clear our bar today."
  "og:description": "a small market ($23K/yr) — mimikyu costume doesn't clear our bar today."
  "og:title": "mimikyu costume — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **mimikyu costume**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 56Conversion 7Competition 29Returns 37Price range 95Avg price 95Brand share 53Review moat 87Quality gap 28

**Avg price**

**Incredible****$38.30**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.40–$58.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****264.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+29.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.5%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$23K**

$23K/yr · 116K searches

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**19**

**Top-5 brand share**

**73%**

**Open market**

**22%**

- haikyuu31% - SP ESCRIY16% - miccostumes12% - Zyrah8% - Tomioka6% - Capecage5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![haikyuu Anime Cape kawaii Cloak With Glove Hooded Hat Cosplay Costume Cute Blanket Home Wear (Khaki)](https://m.media-amazon.com/images/I/31HZ0vifq5L.jpg)**haikyuu Anime Cape kawaii Cloak With Glove Hooded Hat Cosplay Costume Cute Blanket Home Wear (Khaki)**haikyuu**$58.70**4.6★166 rev](https://www.amazon.com/dp/B0C35TRLQ5) [2![SP ESCRIY Unisex Adult Hoodied Cloak Costume 2PCS Hooded Cape Cloak Cosplay Costume with Skirt Yellow](https://m.media-amazon.com/images/I/31Pzm9ThxbL.jpg)**SP ESCRIY Unisex Adult Hoodied Cloak Costume 2PCS Hooded Cape Cloak Cosplay Costume with Skirt Yellow**SP ESCRIY**$28.63**3.7★8 rev](https://www.amazon.com/dp/B0DFLVC52B) [3![miccostumes Womens Costume Anime Ghost Cosplay Yellow Hooded Cloak with Skirt And Belt And Gloves (S)](https://m.media-amazon.com/images/I/31a3oR2QJML.jpg)**miccostumes Womens Costume Anime Ghost Cosplay Yellow Hooded Cloak with Skirt And Belt And Gloves (S)**miccostumes**$56.65**4.6★1,353 rev](https://www.amazon.com/dp/B07G365QJH) [4![Zyrah Snug Fit Unisex Adult Animal Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear (Large Black)](https://m.media-amazon.com/images/I/31DasNFD16L.jpg)**Zyrah Snug Fit Unisex Adult Animal Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear (Large Black)**Zyrah**$39.31**4.6★63 rev](https://www.amazon.com/dp/B0FP52XK6Z) [5![Cosplay Air Conditioning Blanket Anime Cosplay Hooded Cloak Shawl Wrap Nap Quilt Hooded Cloak [Tighnari One Size]](https://m.media-amazon.com/images/I/31ZxhgCLoUL.jpg)**Cosplay Air Conditioning Blanket Anime Cosplay Hooded Cloak Shawl Wrap Nap Quilt Hooded Cloak \[Tighnari One Size\]**Tomioka**$36.61**4.4★170 rev](https://www.amazon.com/dp/B0CFQ8CB8P)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Black Medium)](https://m.media-amazon.com/images/I/417EYP1naFL.jpg)**Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Black Medium)**Teahain**$39.70**41 rev9mo ago](https://www.amazon.com/dp/B0FR5CMGXY) [![Onesie Pajamas Unisex Adult for Women Men Animal Costume Cute Onesies Flannel Cartoon Cosplay Halloween Sleepwear (US Alpha Small Regular Regular Style A)](https://m.media-amazon.com/images/I/315i2GVbJOL.jpg)**Onesie Pajamas Unisex Adult for Women Men Animal Costume Cute Onesies Flannel Cartoon Cosplay Halloween Sleepwear (US Alpha Small Regular Regular Style A)**Forfamy**$33.01**6 rev10mo ago](https://www.amazon.com/dp/B0FMY2CNLR) [![Cosfun Womens Ghost Hooded Cape Cloak Costume Long Ears Hooded Ghost Costume with Belt Skirt Gloves Yellow Size L](https://m.media-amazon.com/images/I/31bsdduo21L.jpg)**Cosfun Womens Ghost Hooded Cape Cloak Costume Long Ears Hooded Ghost Costume with Belt Skirt Gloves Yellow Size L**Cosfun**$58.62**10 rev1y ago](https://www.amazon.com/dp/B0F3GR73YL) [![SP ESCRIY Unisex Adult Hoodied Cloak Costume 2PCS Hooded Cape Cloak Cosplay Costume with Skirt Yellow](https://m.media-amazon.com/images/I/31Pzm9ThxbL.jpg)**SP ESCRIY Unisex Adult Hoodied Cloak Costume 2PCS Hooded Cape Cloak Cosplay Costume with Skirt Yellow**SP ESCRIY**$28.63**8 rev1y ago](https://www.amazon.com/dp/B0DFLVC52B) [![HYBRID APPAREL Pokmon - Mimikyu Forest - Womens Juniors Cropped Fleece Hoodie - Size Medium](https://m.media-amazon.com/images/I/31DAQUFiTxL.jpg)**HYBRID APPAREL Pokmon - Mimikyu Forest - Womens Juniors Cropped Fleece Hoodie - Size Medium**HYBRID APPAREL**$25.59**1 rev1y ago](https://www.amazon.com/dp/B0DH95XWCK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Black Medium)](https://m.media-amazon.com/images/I/417EYP1naFL.jpg)**Teahain Adult Onesie Animal Pajamas Unisex Cute Sleepwear Halloween Party Cosplay Costumes (Black Medium)**Teahain**$39.70**4.6★**▲ 222%**](https://www.amazon.com/dp/B0FR5CMGXY) [![DarkCom Women Men Cosplay Flying Squirrel Onesie Halloween Costume Christmas Pajamas Animal Homewear Sleepwear Medium](https://m.media-amazon.com/images/I/31MGjrC8iEL.jpg)**DarkCom Women Men Cosplay Flying Squirrel Onesie Halloween Costume Christmas Pajamas Animal Homewear Sleepwear Medium**DarkCom**$25.89**4.4★**▲ 218%**](https://www.amazon.com/dp/B0759LHC18) [![HYBRID APPAREL Pokmon - Mimikyu Forest - Womens Juniors Cropped Fleece Hoodie - Size Medium](https://m.media-amazon.com/images/I/31DAQUFiTxL.jpg)**HYBRID APPAREL Pokmon - Mimikyu Forest - Womens Juniors Cropped Fleece Hoodie - Size Medium**HYBRID APPAREL**$25.59**5.0★**▲ 213%**](https://www.amazon.com/dp/B0DH95XWCK) [![Zyrah Snug Fit Unisex Adult Animal Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear (Large Black)](https://m.media-amazon.com/images/I/31DasNFD16L.jpg)**Zyrah Snug Fit Unisex Adult Animal Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear (Large Black)**Zyrah**$39.31**4.6★**▲ 210%**](https://www.amazon.com/dp/B0FP52XK6Z) [![vavalad Adult Loose - fitting Onesie Costume Halloween Christmas Cosplay Funny Costume Women Men](https://m.media-amazon.com/images/I/31ey5O3lvXL.jpg)**vavalad Adult Loose - fitting Onesie Costume Halloween Christmas Cosplay Funny Costume Women Men**vavalad**$32.23**4.6★**▲ 203%**](https://www.amazon.com/dp/B0B6PDVC45)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +29.8% search growth over the last 90 days.

15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 14.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“Cutest ever, was for my granddaughter and it was prefect fit, great quality”*

**Comfort-Overall**19%

*“Very comfortable”*

**Warmth**18%

*“Keeps me warm when the whole house is cold”*

**Soft Feel**9%

*“Its soft”*

**Quality-Overall**7%

*“Good quality mimikyu costume”*

**Gifting Purpose**5%

*“Great Gift”*

**Advertised Vs Actual Product**5%

*“This product is well made as advertised”*

**Pockets/Compartments**2%

*“pouch pocket is perfect for items stated in advertisement”*

**Value For Money**2%

*“Worth it”*

**Design-Overall**1%

*“The cosplay animal design is simply adorable and adds a fun, playful element”*

### **What buyers complain about **

**Size-Overall**17%

*“Tiny gloves”*

**Embellishment/Embroidery Quality**17%

*“The face embroidered was basically falling off and dethreading, there were several holes, and it was nowhere near the length it said”*

**Color**14%

*“Wish it was in solid colors though”*

**Allergies**8%

*“also there is seams inside of the dress that are itchy”*

**Material Quality**8%

*“I don't really like the fabric of the skirt so I don't were it”*

**Weight Heavy**6%

*“The hood is a little heavy”*

### **Top return reasons **

**Size-Overall**43%

**Length**10%

**Material Quality**5%

**Thigh Fit**4%

**Value For Money**4%

**Weight Heavy**3%

**Quality-Overall**3%

**Advertised Vs Actual Product**3%

**Thin**2%

**Chest Fit**2%