---
title: "miles morales backpack — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/miles-morales-backpack"
last_updated: "2026-07-14T02:09:15.319Z"
locale: en
meta:
  description: "a small market ($15K/yr) — miles morales backpack doesn't clear our bar today."
  "og:description": "a small market ($15K/yr) — miles morales backpack doesn't clear our bar today."
  "og:title": "miles morales backpack — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **miles morales backpack**

**Skip it**

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 90Conversion 9Competition 27Returns 45Price range 95Avg price 95Brand share 27Review moat 82Quality gap 47

**Avg price**

**Incredible****$35.31**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.85–$54.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+96.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****364.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.6%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$15K**

$15K/yr · 62K searches

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **—flat

**Sellers**

**14**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Marvel49% - abshoo13% - Fast Forward12% - Bioworld9% - AUIVTY5% - Telifor4% - Open — no brand owns it (3 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Marvel Spiderman Backpack for Teens Men & Women | Miles Morales 17 Laptop Bookbag with Padded Straps | Spiderverse Bag for College Work & Travel | Adult Backpack](https://m.media-amazon.com/images/I/41kHEqCzKOL.jpg)**Marvel Spiderman Backpack for Teens Men & Women | Miles Morales 17 Laptop Bookbag with Padded Straps | Spiderverse Bag for College Work & Travel | Adult Backpack**Marvel**$35.53**4.3★1,327 rev](https://www.amazon.com/dp/B08GY75D5W) [2![abshoo Cute Spider School Backpack For Boys Elementary Kindergarten Kids School Bag (Spider Black)](https://m.media-amazon.com/images/I/515L2qJ4kRL.jpg)**abshoo Cute Spider School Backpack For Boys Elementary Kindergarten Kids School Bag (Spider Black)**abshoo**$30.27**4.7★584 rev](https://www.amazon.com/dp/B0F7LK374P) [3![Marvel Miles Morales Spiderman Backpack for Teens | 16 Saffiano Leather School Bookbag with Rubber Luggage Tag | Spiderman Backpack for Boys Girls Unisex | Officially Licensed Marvel](https://m.media-amazon.com/images/I/51Nu4eLjf8L.jpg)**Marvel Miles Morales Spiderman Backpack for Teens | 16 Saffiano Leather School Bookbag with Rubber Luggage Tag | Spiderman Backpack for Boys Girls Unisex | Officially Licensed Marvel**Fast Forward**$54.26**4.1★140 rev](https://www.amazon.com/dp/B0F3GDR6M1) [4![Marvel Spiderman Backpack for Kids Teens Men & Women | Miles Morales 17 Laptop Bookbag with Padded Straps | Spiderverse Hooded Spider Bag for School College & Travel | Adult Backpack](https://m.media-amazon.com/images/I/41F1DV-2IHL.jpg)**Marvel Spiderman Backpack for Kids Teens Men & Women | Miles Morales 17 Laptop Bookbag with Padded Straps | Spiderverse Hooded Spider Bag for School College & Travel | Adult Backpack**Marvel**$38.57**4.3★1,327 rev](https://www.amazon.com/dp/B0B3SC3XC8) [5![Marvel Miles Morales Backpack with Lunch Box Set - Bundle with 16 Spiderman Backpack Spidey Lunch Bag Bottle Stickers More | Spiderverse School Supplies](https://m.media-amazon.com/images/I/51xsNAK7TgL.jpg)**Marvel Miles Morales Backpack with Lunch Box Set - Bundle with 16 Spiderman Backpack Spidey Lunch Bag Bottle Stickers More | Spiderverse School Supplies**Marvel**$31.32**4.6★25 rev](https://www.amazon.com/dp/B0DQLT4TYG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BIOWORLD Boys Spider-Man Integrated Backpack Set. Includes Backpack Non-Insulated Lunch Kit Case (Little Kid/Big Kid) Red One Size](https://m.media-amazon.com/images/I/512AcEDD3IL.jpg)**BIOWORLD Boys Spider-Man Integrated Backpack Set. Includes Backpack Non-Insulated Lunch Kit Case (Little Kid/Big Kid) Red One Size**Bioworld**$39.91**2 rev4mo ago](https://www.amazon.com/dp/B0GQHPYK5B) [![Spider-Man Backpack for School Bundle w/ 16 Deluxe Bookbag for Boys](https://m.media-amazon.com/images/I/51rG1KlnnbL.jpg)**Spider-Man Backpack for School Bundle w/ 16 Deluxe Bookbag for Boys**Spider-Man**$29.90**3 rev6mo ago](https://www.amazon.com/dp/B0GFH1JSJR) [![AUIVTY Kids Backpack Boys Girls Ages 3-8 Spider Backpack Kindergarten Elementary School 15 Inch Toddler Bookbag with Chest Strap Mochilas Para Nios Spider Black](https://m.media-amazon.com/images/I/51wrvyyfbaL.jpg)**AUIVTY Kids Backpack Boys Girls Ages 3-8 Spider Backpack Kindergarten Elementary School 15 Inch Toddler Bookbag with Chest Strap Mochilas Para Nios Spider Black**AUIVTY**$19.62**6 rev7mo ago](https://www.amazon.com/dp/B0G4M7GC66) [![ACEIOT Backpack for boys Mochilas Escolares Para Nios Boys Backpack with Lunch Box Kindergarten Backpack for Boy (Black)](https://m.media-amazon.com/images/I/51TTlSvZSSL.jpg)**ACEIOT Backpack for boys Mochilas Escolares Para Nios Boys Backpack with Lunch Box Kindergarten Backpack for Boy (Black)**ACEIOT**$30.87**38 rev11mo ago](https://www.amazon.com/dp/B0FK58HZLN) [![abshoo Cute Spider School Backpack For Boys Elementary Kindergarten Kids School Bag (Spider Black)](https://m.media-amazon.com/images/I/515L2qJ4kRL.jpg)**abshoo Cute Spider School Backpack For Boys Elementary Kindergarten Kids School Bag (Spider Black)**abshoo**$30.27**584 rev1y ago](https://www.amazon.com/dp/B0F7LK374P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AUIVTY Kids Backpack Boys Girls Ages 3-8 Spider Backpack Kindergarten Elementary School 15 Inch Toddler Bookbag with Chest Strap Mochilas Para Nios Spider Black](https://m.media-amazon.com/images/I/51wrvyyfbaL.jpg)**AUIVTY Kids Backpack Boys Girls Ages 3-8 Spider Backpack Kindergarten Elementary School 15 Inch Toddler Bookbag with Chest Strap Mochilas Para Nios Spider Black**AUIVTY**$19.62**4.7★**▲ 199%**](https://www.amazon.com/dp/B0G4M7GC66) [![Spider-Man Backpack for School Bundle w/ 16 Deluxe Bookbag for Boys](https://m.media-amazon.com/images/I/51rG1KlnnbL.jpg)**Spider-Man Backpack for School Bundle w/ 16 Deluxe Bookbag for Boys**Spider-Man**$29.90**5.0★**▲ 198%**](https://www.amazon.com/dp/B0GFH1JSJR) [![BIOWORLD Boys Spider-Man Integrated Backpack Set. Includes Backpack Non-Insulated Lunch Kit Case (Little Kid/Big Kid) Red One Size](https://m.media-amazon.com/images/I/512AcEDD3IL.jpg)**BIOWORLD Boys Spider-Man Integrated Backpack Set. Includes Backpack Non-Insulated Lunch Kit Case (Little Kid/Big Kid) Red One Size**Bioworld**$39.91**3.5★**▲ 196%**](https://www.amazon.com/dp/B0GQHPYK5B) [![ACEIOT Backpack for boys Mochilas Escolares Para Nios Boys Backpack with Lunch Box Kindergarten Backpack for Boy (Black)](https://m.media-amazon.com/images/I/51TTlSvZSSL.jpg)**ACEIOT Backpack for boys Mochilas Escolares Para Nios Boys Backpack with Lunch Box Kindergarten Backpack for Boy (Black)**ACEIOT**$30.87**4.5★**▲ 179%**](https://www.amazon.com/dp/B0FK58HZLN) [![Marvel Spiderman Backpack for Kids Teens Men & Women | Miles Morales 17 Laptop Bookbag with Padded Straps | Spiderverse Hooded Spider Bag for School College & Travel | Adult Backpack](https://m.media-amazon.com/images/I/41F1DV-2IHL.jpg)**Marvel Spiderman Backpack for Kids Teens Men & Women | Miles Morales 17 Laptop Bookbag with Padded Straps | Spiderverse Hooded Spider Bag for School College & Travel | Adult Backpack**Marvel**$38.57**4.3★**▲ 163%**](https://www.amazon.com/dp/B0B3SC3XC8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +96.3% search growth over the last 90 days.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 25.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**57%

*“the bag is quality”*

**Material Quality**9%

*“Good material”*

**Storage Capacity**8%

*“So much space and very cute”*

**Size-Overall**7%

*“Perfect size and holds so much”*

**Design-Overall**5%

*“cute design”*

**Value For Money**3%

*“Pretty good Value”*

**Advertised Vs Actual Product**3%

*“This was better than expected”*

**Durability**3%

*“Durable and easy to clean”*

**Color**2%

*“Pictures are vibrant”*

### **What buyers complain about **

**Size-Overall**34%

*“Too big”*

**Quality-Overall**17%

*“cheap quality with double the price”*

**Durability**15%

*“Handle tore after two months of use”*

**Thickness**9%

*“very thin”*

**Smell**6%

*“Smells bad just cheap plastic”*

**Value For Money**5%

*“Expensive backpack”*

**Cushion**3%

*“Very thin material - absolutely no cushion for a laptop”*

**Strength**3%

*“Backpack does not seem very sturdy or strong”*

**Material Quality**3%

*“Considering the price, the material feels cheap, not sturdy”*

**Handle Quality**3%

*“it does not handle heavy books”*

### **Top return reasons **

**Size-Overall**57%

**Material Quality**10%

**Strap/String Quality**6%

**Advertised Vs Actual Product**6%

**Quality-Overall**4%

**Zipper Quality**4%

**Thin**4%

**Color**2%

**Weight Heavy**2%

**Certifications**1%