---
title: "michael kors — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/michael-kors"
last_updated: "2026-07-14T09:17:47.135Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — michael kors doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — michael kors doesn't clear our bar today."
  "og:title": "michael kors — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **michael kors**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 95Growth 33Conversion 4Competition 95Returns 27Price range 30Avg price 72Brand share 10Review moat 54Quality gap 24

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 7.6M searches

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Good****$110.10**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,335.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$14.18–$294.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****5.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**11 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Michael Kors73% - Versace11% - Tory Burch6% - Coach5% - FEISEDY1% - Ralph Lauren1% - Open — no brand owns it (5 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$49K4%$97K6%$146K8%$194K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 127 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Michael Kors MK2024 Adrianna II Sunglasses Black/Light Grey Gradient 57 mm](https://m.media-amazon.com/images/I/31Zt8I2X9yL.jpg)**Michael Kors MK2024 Adrianna II Sunglasses Black/Light Grey Gradient 57 mm**Michael Kors**$58.04**4.7★8,749 rev](https://www.amazon.com/dp/B01HYW1U8M) [2![Michael Kors Womens Jet Set Small Phone Crossbody Bag Gold-Tone Hardware/Brown/Acorn](https://m.media-amazon.com/images/I/41q8DsAQ5dL.jpg)**Michael Kors Womens Jet Set Small Phone Crossbody Bag Gold-Tone Hardware/Brown/Acorn**Michael Kors**$117.08**4.6★503 rev](https://www.amazon.com/dp/B0D33XY9Z3) [3![Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Vanilla One Size](https://m.media-amazon.com/images/I/41rlEGaQzkL.jpg)**Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Vanilla One Size**Michael Kors**$66.57**4.7★23,334 rev](https://www.amazon.com/dp/B097F22XKY) [4![Michael Kors MK2024 Adrianna II Sunglasses Dark Tortoise/Brown Gradient 57 mm](https://m.media-amazon.com/images/I/21yDpjz9MGL.jpg)**Michael Kors MK2024 Adrianna II Sunglasses Dark Tortoise/Brown Gradient 57 mm**Michael Kors**$60.37**4.7★8,749 rev](https://www.amazon.com/dp/B01M12I8UU) [5![Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Brown One Size](https://m.media-amazon.com/images/I/417llnT8ZnL.jpg)**Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Brown One Size**Michael Kors**$82.00**4.7★23,334 rev](https://www.amazon.com/dp/B097DD3G8G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Tan One Size](https://m.media-amazon.com/images/I/319f4JGHBUL.jpg)**Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Tan One Size**Amazon Essentials**$16.49**70 rev4mo ago](https://www.amazon.com/dp/B0FNS4MKPT) [![Tory Burch Womens Miller Rectangle Sunglasses Black One Size](https://m.media-amazon.com/images/I/11c6ylPfBAL.jpg)**Tory Burch Womens Miller Rectangle Sunglasses Black One Size**Tory Burch**$178.06**0 rev4mo ago](https://www.amazon.com/dp/B0GJ756S5Z) [![COACH Womens HC7192D Low Bridge Fit Oval Sunglasses Shiny Gold/Dark Brown Solid 57 mm](https://m.media-amazon.com/images/I/316FFIXzG+L.jpg)**COACH Womens HC7192D Low Bridge Fit Oval Sunglasses Shiny Gold/Dark Brown Solid 57 mm**Coach**$163.17**11 rev5mo ago](https://www.amazon.com/dp/B0GHPHBCQJ) [![COACH Womens HC7192D Low Bridge Fit Oval Sunglasses Shiny Silver/Purple Solid 57 mm](https://m.media-amazon.com/images/I/317Pv7jnehL.jpg)**COACH Womens HC7192D Low Bridge Fit Oval Sunglasses Shiny Silver/Purple Solid 57 mm**Coach**$152.24**11 rev5mo ago](https://www.amazon.com/dp/B0GHPCVGYV) [![Tory Burch Womens Miller Square Sunglasses Dark Tortoise One Size](https://m.media-amazon.com/images/I/21tpVd+nH9L.jpg)**Tory Burch Womens Miller Square Sunglasses Dark Tortoise One Size**Tory Burch**$195.16**0 rev5mo ago](https://www.amazon.com/dp/B0GJ6VR6ZJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Tan One Size](https://m.media-amazon.com/images/I/319f4JGHBUL.jpg)**Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Tan One Size**Amazon Essentials**$16.49**4.5★**▲ 77%**](https://www.amazon.com/dp/B0FNS4MKPT) [![Michael Kors Womens Scarlett Medium Top-Zip Satchel Gold-Tone Hardware/MK Signature Semi Lux Black Vanilla/Acorn](https://m.media-amazon.com/images/I/41o6KqMPkSL.jpg)**Michael Kors Womens Scarlett Medium Top-Zip Satchel Gold-Tone Hardware/MK Signature Semi Lux Black Vanilla/Acorn**Michael Kors**$164.68**4.5★**▲ 77%**](https://www.amazon.com/dp/B0GHZNLVG8) [![Michael Kors Jet Set Large Webbing Strap Crossbody Bag Silver-Tone Hardware/Tonal MK Signature Nylon with MK Logo Webbing/Admiral/Pale Blue](https://m.media-amazon.com/images/I/31tkRG+zovL.jpg)**Michael Kors Jet Set Large Webbing Strap Crossbody Bag Silver-Tone Hardware/Tonal MK Signature Nylon with MK Logo Webbing/Admiral/Pale Blue**Michael Kors**$72.07**4.7★**▲ 76%**](https://www.amazon.com/dp/B0FCK1BRDM) [![Michael Kors Womens Scarlett Medium Top-Zip Satchel Gold-Tone Hardware/MK Signature Semi Lux Black Brown/Acorn](https://m.media-amazon.com/images/I/51Mm9gx50GL.jpg)**Michael Kors Womens Scarlett Medium Top-Zip Satchel Gold-Tone Hardware/MK Signature Semi Lux Black Brown/Acorn**Michael Kors**$161.14**4.5★**▲ 76%**](https://www.amazon.com/dp/B0GHZVLRTN) [![Michael Kors Swimwear Womens Solid Logo Ring Halter Top White Small](https://m.media-amazon.com/images/I/31pm0XhlnZL.jpg)**Michael Kors Swimwear Womens Solid Logo Ring Halter Top White Small**Michael Kors**$55.10**4.2★**▲ 76%**](https://www.amazon.com/dp/B0DPRDF5X3)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 39 weeks — +6.2% search growth over the last 90 days.

225K175KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Good fit”*

**Quality-Overall**19%

*“Great price for quality”*

**Value For Money**10%

*“Worth it”*

**Shape/Style**9%

*“Love the style”*

**Comfort-Overall**7%

*“So comfortable”*

**Color**6%

*“Love the color”*

**Advertised Vs Actual Product**6%

*“They are just what I wanted”*

**Design-Overall**4%

*“Also the design is so cute”*

**Durability**3%

*“They seem durable”*

**Weight Light**3%

*“not flimsy or too lightweight”*

### **What buyers complain about **

**Size-Overall**40%

*“Smaller than expected”*

**Quality-Overall**9%

*“Not well made”*

**Color**7%

*“Color is not what it seems”*

**Value For Money**5%

*“Waste of my money”*

**Leather Quality**4%

*“the leather was puckering on both sides of the snap flap”*

**Strength**2%

*“are very delicate”*

**Durability**2%

*“Not Durable”*

**Product Condition**2%

*“It was obviously a previously used item”*

**Shape/Style**2%

*“I dont like the style”*

**Zipper Quality**2%

*“Defective zipper”*

### **Top return reasons **

**Size-Overall**61%

**Color**6%

**Shape/Style**6%

**Advertised Vs Actual Product**5%

**Value For Money**3%

**Quality-Overall**3%

**Material Quality**2%

**Product Condition**2%

**Width**2%

**Length**1%