--- title: "messi blanket — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/messi-blanket" last_updated: "2026-07-10T01:04:03.550Z" locale: en meta: description: "a small market ($16K/yr) — messi blanket doesn't clear our bar today." "og:description": "a small market ($16K/yr) — messi blanket doesn't clear our bar today." "og:title": "messi blanket — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **messi blanket** **Skip it****42/100 ** a small market ($16K/yr) — messi blanket doesn't clear our bar today. **Market/yr** **$16K** **Growth (1y)** **+211.8%** **Products** **16** **Brands** **9** was 14 a year ago **Sellers** **32** **Price range** **$10.01–$59.97** **Returns** **1.4%** **Rating** **4.7★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **78** ×0.30 Competition **37** ×0.20 Quality gap **20** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 101 weeks — +211.8% year over year. 8K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov, Dec · busiest ÷ quietest = 11.1× ## **Competition** - Messi31% - Jay Franco29% - BILVAZOG17% - IDOLUSTER6% - NASKY6% - sagact4% - Other (3 brands)7% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 32 sellers compete here. **Brands** **9 **▼falling was 14 a year ago **Sellers** **32** **Top 5 brand share** **89%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Messi 46x60 - Throw Blanket](https://m.media-amazon.com/images/I/41rIADDxi-L.jpg) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Messi 46x60 - Throw Blanket**](https://www.amazon.com/dp/B0FX3BS7FP) Jay Franco$23.224.8★12,45124%▲rising 2 ![Messi Boys Lifestyle Long Sleep Pant Loose-fit Pajama Bottoms Comfortable Sleepwear Messi Name Stripe Pant L12/14](https://m.media-amazon.com/images/I/411-J3fqTAL.jpg) [**Messi Boys Lifestyle Long Sleep Pant Loose-fit Pajama Bottoms Comfortable Sleepwear Messi Name Stripe Pant L12/14**](https://www.amazon.com/dp/B0D7N8JPBX) Messi$11.694.7★12917%▲rising 3 ![BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 125cm x 100cm](https://m.media-amazon.com/images/I/61dc32dalDL.jpg) [**BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 125cm x 100cm**](https://www.amazon.com/dp/B0G1MNRT8G) BILVAZOG$25.774.5★2312%▲rising 4 ![Messi Boys Lifestyle Crew Socks 6-Pack Soft & Stretchy Comfortable](https://m.media-amazon.com/images/I/31ucEjaAX9L.jpg) [**Messi Boys Lifestyle Crew Socks 6-Pack Soft & Stretchy Comfortable**](https://www.amazon.com/dp/B0D6NRCV61) Messi$11.734.8★4976%▲rising 5 ![IDOLUSTER Soccer Superstar Lionel Messi Signed Wall Tapestry Poster For Kids Fans Bedroom Wall Hanging Decoration-Messi Tapestry For Teen Boy Birthday Party Gifts-70X100CM](https://m.media-amazon.com/images/I/51ECM7dFw6L.jpg) [**IDOLUSTER Soccer Superstar Lionel Messi Signed Wall Tapestry Poster For Kids Fans Bedroom Wall Hanging Decoration-Messi Tapestry For Teen Boy Birthday Party Gifts-70X100CM**](https://www.amazon.com/dp/B0FGJ82GXX) IDOLUSTER$13.084.6★3526%▼falling 6 ![Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7](https://m.media-amazon.com/images/I/31QGvWcAIhL.jpg) [**Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7**](https://www.amazon.com/dp/B0D7N5YHD1) Messi$16.764.8★3625%▲rising 7 ![World Cup Soccer Superstar Lionel Messi Wall Tapestry For Teens Fans Bedroom Wall Hanging Decoration Wall Poster Decor Fabric-Printed Decor Wall Hanging Tapestry HD Fade-Resistant Polyester Wall Poster for Living Room Bedroom 35.4x47.2inches (Black-Blue)](https://m.media-amazon.com/images/I/51CiMyG69sL.jpg) [**World Cup Soccer Superstar Lionel Messi Wall Tapestry For Teens Fans Bedroom Wall Hanging Decoration Wall Poster Decor Fabric-Printed Decor Wall Hanging Tapestry HD Fade-Resistant Polyester Wall Poster for Living Room Bedroom 35.4x47.2inches (Black-Blue)**](https://www.amazon.com/dp/B0GJZP47VC) sagact$12.954.7★164%▲rising 8 ![BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 150cm x 125cm](https://m.media-amazon.com/images/I/61dc32dalDL.jpg) [**BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 150cm x 125cm**](https://www.amazon.com/dp/B0G1MML6FC) BILVAZOG$35.814.5★234%▼falling 9 ![NASKY Lionel Messi World Cup Soccer Superstar Wall Tapestry: HD Fade-Resistant Polyester with 4 Corner Grommets - Hanging Poster for Boys Bedroom & Fan Decor 35.4 x 47.2 Inches (Black-Blue)](https://m.media-amazon.com/images/I/51CiMyG69sL.jpg) [**NASKY Lionel Messi World Cup Soccer Superstar Wall Tapestry: HD Fade-Resistant Polyester with 4 Corner Grommets - Hanging Poster for Boys Bedroom & Fan Decor 35.4 x 47.2 Inches (Black-Blue)**](https://www.amazon.com/dp/B0G6D97P6S) NASKY$12.874.9★1184%▲rising 10 ![Messi Boys Lifestyle Ankle Socks 6-Pack Soft & Stretchy Comfortable](https://m.media-amazon.com/images/I/31kIpXXaxdL.jpg) [**Messi Boys Lifestyle Ankle Socks 6-Pack Soft & Stretchy Comfortable**](https://www.amazon.com/dp/B0D6NQYZS3) Messi$10.014.8★3874%▲rising 11 ![FCBarcelona Silk Touch Sherpa Lined Throw Blanket 50x60](https://m.media-amazon.com/images/I/51FYW9yZoCL.jpg) [**FCBarcelona Silk Touch Sherpa Lined Throw Blanket 50x60**](https://www.amazon.com/dp/B06XJP6787) Barcelona$36.704.8★9563%▼falling 12 ![Jay Franco Kids Comforter Set Includes Sheets and Pillow Cover - Soft and Cozy Bed Set for Stylish Room Dcor White - Messi 5 Piece Twin](https://m.media-amazon.com/images/I/41peXgHdmoL.jpg) [**Jay Franco Kids Comforter Set Includes Sheets and Pillow Cover - Soft and Cozy Bed Set for Stylish Room Dcor White - Messi 5 Piece Twin**](https://www.amazon.com/dp/B0FXJ1PCQ5) Jay Franco$59.974.7★6523%▲rising 13 ![LEGO Editions Lionel Messi Soccer Highlights - Building Set for Boys & Girls Ages 10+ - Collectible Soccer Gift with Plaque - Kids Bedroom or Shelf Decor - 43011](https://m.media-amazon.com/images/I/51Kw0LUnK6L.jpg) [**LEGO Editions Lionel Messi Soccer Highlights - Building Set for Boys & Girls Ages 10+ - Collectible Soccer Gift with Plaque - Kids Bedroom or Shelf Decor - 43011**](https://www.amazon.com/dp/B0FNXC51RH) LEGO$29.714.7★1902%▲rising 14 ![Jay Franco Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Blue - Messi](https://m.media-amazon.com/images/I/41vF-SIGviL.jpg) [**Jay Franco Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Blue - Messi**](https://www.amazon.com/dp/B0GVLCC7X5) Jay Franco$22.195.0★22%▲rising 15 ![NASKY Lionel Messi World Cup Soccer Superstar Wall Tapestry: HD Fade-Resistant Polyester with 4 Corner Grommets - Hanging Poster for Boys Bedroom & Fan Decor 35.4 x 47.2 Inches (White)](https://m.media-amazon.com/images/I/41kya+Qd7WL.jpg) [**NASKY Lionel Messi World Cup Soccer Superstar Wall Tapestry: HD Fade-Resistant Polyester with 4 Corner Grommets - Hanging Poster for Boys Bedroom & Fan Decor 35.4 x 47.2 Inches (White)**](https://www.amazon.com/dp/B0FP8X9F1S) NASKY$13.024.9★1182%▼falling **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Messi 46x60 - Throw Blanket](https://m.media-amazon.com/images/I/41rIADDxi-L.jpg)**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Messi 46x60 - Throw Blanket** Jay Franco**$23.22**4.8★12,451 reviews](https://www.amazon.com/dp/B0FX3BS7FP) [![Messi Boys Lifestyle Long Sleep Pant Loose-fit Pajama Bottoms Comfortable Sleepwear Messi Name Stripe Pant L12/14](https://m.media-amazon.com/images/I/411-J3fqTAL.jpg)**Messi Boys Lifestyle Long Sleep Pant Loose-fit Pajama Bottoms Comfortable Sleepwear Messi Name Stripe Pant L12/14** Messi**$11.69**4.7★129 reviews](https://www.amazon.com/dp/B0D7N8JPBX) [![BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 125cm x 100cm](https://m.media-amazon.com/images/I/61dc32dalDL.jpg)**BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 125cm x 100cm** BILVAZOG**$25.77**4.5★23 reviews](https://www.amazon.com/dp/B0G1MNRT8G) [![Messi Boys Lifestyle Crew Socks 6-Pack Soft & Stretchy Comfortable](https://m.media-amazon.com/images/I/31ucEjaAX9L.jpg)**Messi Boys Lifestyle Crew Socks 6-Pack Soft & Stretchy Comfortable** Messi**$11.73**4.8★497 reviews](https://www.amazon.com/dp/B0D6NRCV61) [![IDOLUSTER Soccer Superstar Lionel Messi Signed Wall Tapestry Poster For Kids Fans Bedroom Wall Hanging Decoration-Messi Tapestry For Teen Boy Birthday Party Gifts-70X100CM](https://m.media-amazon.com/images/I/51ECM7dFw6L.jpg)**IDOLUSTER Soccer Superstar Lionel Messi Signed Wall Tapestry Poster For Kids Fans Bedroom Wall Hanging Decoration-Messi Tapestry For Teen Boy Birthday Party Gifts-70X100CM** IDOLUSTER**$13.08**4.6★352 reviews](https://www.amazon.com/dp/B0FGJ82GXX) [![Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7](https://m.media-amazon.com/images/I/31QGvWcAIhL.jpg)**Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7** Messi**$16.76**4.8★362 reviews](https://www.amazon.com/dp/B0D7N5YHD1) [![World Cup Soccer Superstar Lionel Messi Wall Tapestry For Teens Fans Bedroom Wall Hanging Decoration Wall Poster Decor Fabric-Printed Decor Wall Hanging Tapestry HD Fade-Resistant Polyester Wall Poster for Living Room Bedroom 35.4x47.2inches (Black-Blue)](https://m.media-amazon.com/images/I/51CiMyG69sL.jpg)**World Cup Soccer Superstar Lionel Messi Wall Tapestry For Teens Fans Bedroom Wall Hanging Decoration Wall Poster Decor Fabric-Printed Decor Wall Hanging Tapestry HD Fade-Resistant Polyester Wall Poster for Living Room Bedroom 35.4x47.2inches (Black-Blue)** sagact**$12.95**4.7★16 reviews](https://www.amazon.com/dp/B0GJZP47VC) [![BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 150cm x 125cm](https://m.media-amazon.com/images/I/61dc32dalDL.jpg)**BILVAZOG Lionel Messi Blanket For Kids Fans-Soccer Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning-Ultra-Soft Anti-Pilling Blanket Warm Lightweight 150cm x 125cm** BILVAZOG**$35.81**4.5★23 reviews](https://www.amazon.com/dp/B0G1MML6FC) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**23% *“detailed set of good quality”* **Soft Feel**12% *“it stays soft as when I got it”* **Gifting Purpose**9% *“Great gift”* **Collectibles**6% *“Nice addition to Lego collection”* **Design-Overall**6% *“Very well detailed loved building it”* **Fun/Entertainment Experience**5% *“Perfect family activity”* **Value For Money**4% *“The price is reasonable”* **Color**4% *“the colors are super bright”* **Weight Light**3% *“Not real heavy”* **Assembly/Installation**3% *“the assembly was easy”* ### **What buyers complain about ** **Size-Overall**14% *“small”* **Assembly/Installation**11% *“Took him a little while to put together”* **Brightness/Shine/Glow**10% *“doesn't glow”* **Quality-Overall**7% *“Bad quality”* **Adhesion/Stickiness**7% *“it doesnt stay on the wall”* **Pilling/Linting**6% *“have already started to pill”* **Strength**4% *“Messi is a bit flimsy”* **Material Quality**2% *“I was definitely not impressed with the material”* **Smell**2% *“It had a strong chemical/plastic odor when I first opened it”* **Storage Capacity**2% *“The only downside is the storage”* #### **Top return reasons**- Size-Overall40% - Value For Money23% - Gifting Purpose6% - Length6% - Thin3% - Advertised Vs Actual Product3% - Feet Fit3% - Quality-Overall2% - Material Quality2% - Stain Resistance1%