---
title: "messi backpack — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/messi-backpack"
last_updated: "2026-07-09T21:50:41.675Z"
locale: en
meta:
  description: "a small market ($61K/yr) — messi backpack doesn't clear our bar today."
  "og:description": "a small market ($61K/yr) — messi backpack doesn't clear our bar today."
  "og:title": "messi backpack — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **messi backpack**

**Skip it****48/100 **

a small market ($61K/yr) — messi backpack doesn't clear our bar today.

**Market/yr**

**$61K**

**Growth (1y)**

**+215.5%**

**Products**

**45**

**Brands**

**14**

was 19 a year ago

**Sellers**

**47**

**Price range**

**$9.67–$54.65**

**Returns**

**2.6%**

**Rating**

**4.7★**

**Skip it**

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**79**

 ×0.30

Competition

**70**

 ×0.20

Quality gap

**21**

 ×0.10

Returns

**79**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +215.5% year over year.

26K13KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul, Aug · busiest ÷ quietest = 13.3×

## **Competition**

- Messi80% - Seegarden3% - Lemtoie3% - GENERIC3% - ETAISHOW2% - Icon Sports2% - Other (8 brands)8%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 47 sellers compete here.

**Brands**

**14 **▼falling

was 19 a year ago

**Sellers**

**47**

**Top 5 brand share**

**90%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41EXx+gbSDL.jpg) [**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps**](https://www.amazon.com/dp/B0D6BFSF3S)

Messi$34.254.7★10615%▲rising

2
![Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7](https://m.media-amazon.com/images/I/31QGvWcAIhL.jpg) [**Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7**](https://www.amazon.com/dp/B0D7N5YHD1)

Messi$16.764.8★3628%▼falling

3
![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41OUQgBHUyL.jpg) [**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps**](https://www.amazon.com/dp/B0D6BDJKR3)

Messi$38.914.7★1068%▲rising

4
![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41wWFOrp9wL.jpg) [**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps**](https://www.amazon.com/dp/B0DFFJH8MQ)

Messi$34.044.7★887%▲rising

5
![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41wul0Y+LuL.jpg) [**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps**](https://www.amazon.com/dp/B0DFFYD583)

Messi$32.674.7★885%▼falling

6
![Messi Boys Lifestyle Short Sleeve Top Loose-Fit Shirt with Logo Comfortable All-Day Wear Striped V-Neck TOP - Stretch Limo 6](https://m.media-amazon.com/images/I/41amQd0TP9L.jpg) [**Messi Boys Lifestyle Short Sleeve Top Loose-Fit Shirt with Logo Comfortable All-Day Wear Striped V-Neck TOP - Stretch Limo 6**](https://www.amazon.com/dp/B0DZ963RRC)

Messi$17.554.8★3673%—flat

7
![Seegarden 2024/2025 Soccer Jerseys for Kids Boys & Girls Youth Soccer Practice Jersey Outfits Football Training Shirt Uniforms - Aqua](https://m.media-amazon.com/images/I/41PxNTPGFOL.jpg) [**Seegarden 2024/2025 Soccer Jerseys for Kids Boys & Girls Youth Soccer Practice Jersey Outfits Football Training Shirt Uniforms - Aqua**](https://www.amazon.com/dp/B0DD4HKCZ8)

Seegarden$31.184.7★1183%▲rising

8
![Lemtoie Soccer Backpack Set for Men Women Lightweight Laptop Backpack Lunch Bag and Pencil Case](https://m.media-amazon.com/images/I/4107ewCJIIL.jpg) [**Lemtoie Soccer Backpack Set for Men Women Lightweight Laptop Backpack Lunch Bag and Pencil Case**](https://www.amazon.com/dp/B0FGTQ3VH7)

Lemtoie$36.374.3★763%▼falling

9
![The GOAT Backpack | #10 Argentina Legend Bag for Adults & Youth | Sports & Travel Daypack](https://m.media-amazon.com/images/I/31oVsZTN1EL.jpg) [**The GOAT Backpack | #10 Argentina Legend Bag for Adults & Youth | Sports & Travel Daypack**](https://www.amazon.com/dp/B0GLDY8NKL)

GENERIC$54.650.0★03%▲rising

10

![ETAISHOW Soccer-Print Boys Backpack for School Kids Bookbag for Elementary Football Bag for Teens](https://m.media-amazon.com/images/I/51hrOoYuiAL.jpg) [**ETAISHOW Soccer-Print Boys Backpack for School Kids Bookbag for Elementary Football Bag for Teens**](https://www.amazon.com/dp/B0CKQ7XWN8)

ETAISHOW$25.114.4★1272%▲rising

11

![Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Candy Pink 8-10](https://m.media-amazon.com/images/I/31cYZC+4yxL.jpg) [**Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Candy Pink 8-10**](https://www.amazon.com/dp/B0D7NVCXVP)

Messi$16.994.8★3622%▲rising

12

![Messi Boys Lifestyle Short Sleeve T-Shirt Slim-fit Graphic Tee Cotton Blend Fabric Signature 10 - Stretch Limo 10-12](https://m.media-amazon.com/images/I/41tD4bzZisL.jpg) [**Messi Boys Lifestyle Short Sleeve T-Shirt Slim-fit Graphic Tee Cotton Blend Fabric Signature 10 - Stretch Limo 10-12**](https://www.amazon.com/dp/B0D6CG3CNP)

Messi$12.624.7★1,0682%▲rising

13

![Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 12-14](https://m.media-amazon.com/images/I/31QGvWcAIhL.jpg) [**Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 12-14**](https://www.amazon.com/dp/B0D7NNVR3Q)

Messi$16.684.8★3622%▼falling

14

![Messi Boys Lifestyle Crew Socks 6-Pack Soft & Stretchy Comfortable](https://m.media-amazon.com/images/I/31ucEjaAX9L.jpg) [**Messi Boys Lifestyle Crew Socks 6-Pack Soft & Stretchy Comfortable**](https://www.amazon.com/dp/B0D6NRCV61)

Messi$11.734.8★4972%—flat

15

![Messi Boys Lifestyle Long Sleep Pant Loose-fit Pajama Bottoms Comfortable Sleepwear Messi Name Stripe Pant M8/10](https://m.media-amazon.com/images/I/411-J3fqTAL.jpg) [**Messi Boys Lifestyle Long Sleep Pant Loose-fit Pajama Bottoms Comfortable Sleepwear Messi Name Stripe Pant M8/10**](https://www.amazon.com/dp/B0D7NZN9D4)

Messi$13.624.7★1292%▼falling

**~~Showing 15 of 45 — show all ~~**

## **Product shelf**

All 45 tracked products in this niche.

Top sellersNewestTrending

[![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41EXx+gbSDL.jpg)**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps** Messi**$34.25**4.7★106 reviews](https://www.amazon.com/dp/B0D6BFSF3S) [![Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7](https://m.media-amazon.com/images/I/31QGvWcAIhL.jpg)**Messi Boys Lifestyle Long Sleeve 2-piece Set Loose-fit Top & Sweatpants Air Blue 6-7** Messi**$16.76**4.8★362 reviews](https://www.amazon.com/dp/B0D7N5YHD1) [![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41OUQgBHUyL.jpg)**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps** Messi**$38.91**4.7★106 reviews](https://www.amazon.com/dp/B0D6BDJKR3) [![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41wWFOrp9wL.jpg)**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps** Messi**$34.04**4.7★88 reviews](https://www.amazon.com/dp/B0DFFJH8MQ) [![Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps](https://m.media-amazon.com/images/I/41wul0Y+LuL.jpg)**Messi Lifestyle Backpack Bookbag with Pockets & Adjustable Straps** Messi**$32.67**4.7★88 reviews](https://www.amazon.com/dp/B0DFFYD583) [![Messi Boys Lifestyle Short Sleeve Top Loose-Fit Shirt with Logo Comfortable All-Day Wear Striped V-Neck TOP - Stretch Limo 6](https://m.media-amazon.com/images/I/41amQd0TP9L.jpg)**Messi Boys Lifestyle Short Sleeve Top Loose-Fit Shirt with Logo Comfortable All-Day Wear Striped V-Neck TOP - Stretch Limo 6** Messi**$17.55**4.8★367 reviews](https://www.amazon.com/dp/B0DZ963RRC) [![Seegarden 2024/2025 Soccer Jerseys for Kids Boys & Girls Youth Soccer Practice Jersey Outfits Football Training Shirt Uniforms - Aqua](https://m.media-amazon.com/images/I/41PxNTPGFOL.jpg)**Seegarden 2024/2025 Soccer Jerseys for Kids Boys & Girls Youth Soccer Practice Jersey Outfits Football Training Shirt Uniforms - Aqua** Seegarden**$31.18**4.7★118 reviews](https://www.amazon.com/dp/B0DD4HKCZ8) [![Lemtoie Soccer Backpack Set for Men Women Lightweight Laptop Backpack Lunch Bag and Pencil Case](https://m.media-amazon.com/images/I/4107ewCJIIL.jpg)**Lemtoie Soccer Backpack Set for Men Women Lightweight Laptop Backpack Lunch Bag and Pencil Case** Lemtoie**$36.37**4.3★76 reviews](https://www.amazon.com/dp/B0FGTQ3VH7)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“detailed set of good quality”*

**Size-Overall**15%

*“Fit great”*

**Value For Money**8%

*“Good value”*

**Durability**7%

*“Great durability”*

**Gifting Purpose**3%

*“It was the perfect gift for my grandsons 10th birthday since the FIFA World Cup is starting”*

**Storage Capacity**3%

*“Theres plenty of room for the shoes, ball, drink, and everything else that they put in there”*

**Collectibles**3%

*“Nice addition to Lego collection”*

**Design-Overall**3%

*“Very well detailed loved building it”*

**Fun/Entertainment Experience**3%

*“Perfect family activity”*

**Weight Light**2%

*“Great, lightweight”*

### **What buyers complain about **

**Size-Overall**15%

*“They are very wide”*

**Strength**8%

*“its very flimsy almost”*

**Assembly/Installation**7%

*“Took him a little while to put together”*

**Thickness**7%

*“Very thick”*

**Durability**6%

*“then took a break”*

**Material Quality**3%

*“feels/looks quite cheap”*

**Color**2%

*“not the black liner from the pictures”*

**Cushion**2%

*“the actual shoulder straps seem to have almost NO padding”*

**Water Resistance**2%

*“I was also very dissatisfied to find out it is DEFINITELY NOT WATERPROOF I tried to carry my jug in it”*

**Wrinkles**2%

*“Shrinks when wash and runs small”*

#### **Top return reasons**- Size-Overall56% - Value For Money9% - Length7% - Material Quality3% - Quality-Overall3% - Feet Fit3% - Advertised Vs Actual Product3% - Waist Fit2% - Gifting Purpose2% - Color1%