---
title: "merrell — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/merrell"
last_updated: "2026-07-14T04:27:10.117Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — merrell doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — merrell doesn't clear our bar today."
  "og:title": "merrell — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **merrell**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 67Growth 44Conversion 4Competition 96Returns 7Price range 42Avg price 81Brand share 29Review moat 25Quality gap 52

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Avg price**

**Great****$82.82**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$656K**

$656K/yr · 2.7M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+14.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$35.77–$189.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,433.79**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****10.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

**Brands**

**15 **▲rising

**Sellers**

**188**

**Top-5 brand share**

**87%**

**Open market**

**9%**

- Merrell63% - Columbia7% - SHULOOK6% - Amazon Essentials6% - NORTIV 85% - OL OUTJET LEGEND4% - Open — no brand owns it (9 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$13K4%$26K6%$39K8%$52K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 173 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes](https://m.media-amazon.com/images/I/51OLZp7eBaL.jpg)**SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes**SHULOOK**$41.67**4.4★1,383 rev](https://www.amazon.com/dp/B09L47W128) [2![OL OUTJET LEGEND Mens Waterproof Hiking Shoes Leather Comfortable Lightweight Anti-Slip Outdoor Walking Work Sneakers Black](https://m.media-amazon.com/images/I/41Vf84qJSiL.jpg)**OL OUTJET LEGEND Mens Waterproof Hiking Shoes Leather Comfortable Lightweight Anti-Slip Outdoor Walking Work Sneakers Black**OL OUTJET LEGEND**$39.24**4.3★1,080 rev](https://www.amazon.com/dp/B0CC326DZB) [3![Merrell Mens Moab 3 Hiking Shoe Walnut 11 Medium](https://m.media-amazon.com/images/I/41IiJmc7YyL.jpg)**Merrell Mens Moab 3 Hiking Shoe Walnut 11 Medium**Merrell**$95.82**4.6★14,615 rev](https://www.amazon.com/dp/B098KH1P14) [4![Merrell Mens Moab 3 Hiking Shoe Walnut 13 Medium](https://m.media-amazon.com/images/I/41IiJmc7YyL.jpg)**Merrell Mens Moab 3 Hiking Shoe Walnut 13 Medium**Merrell**$105.30**4.6★14,615 rev](https://www.amazon.com/dp/B098KG9QH9) [5![Merrell Mens Moab 3 Hiking Shoe Black Night 10 Medium](https://m.media-amazon.com/images/I/31xDq2SE4XL.jpg)**Merrell Mens Moab 3 Hiking Shoe Black Night 10 Medium**Merrell**$83.89**4.6★14,615 rev](https://www.amazon.com/dp/B098KJ1KMS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Mens Terrex Anylander Hiking Tent Green/Carbon/Olive Strata 10.5](https://m.media-amazon.com/images/I/31Y2fpkUe7L.jpg)**Adidas Mens Terrex Anylander Hiking Tent Green/Carbon/Olive Strata 10.5**adidas**$56.14**2,427 rev1mo ago](https://www.amazon.com/dp/B0F2GM5YCH) [![Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 9](https://m.media-amazon.com/images/I/412iW8ceBwL.jpg)**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 9**Amazon Essentials**$35.77**164 rev3mo ago](https://www.amazon.com/dp/B0FNS47NBR) [![Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7](https://m.media-amazon.com/images/I/412iW8ceBwL.jpg)**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7**Amazon Essentials**$36.07**164 rev3mo ago](https://www.amazon.com/dp/B0FNS1QR3P) [![Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7.5](https://m.media-amazon.com/images/I/412iW8ceBwL.jpg)**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7.5**Amazon Essentials**$37.54**164 rev3mo ago](https://www.amazon.com/dp/B0FNS4DGKW) [![Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Black 10.5](https://m.media-amazon.com/images/I/41F9-m7QagL.jpg)**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Black 10.5**Amazon Essentials**$39.52**164 rev3mo ago](https://www.amazon.com/dp/B0FNS568RV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Essentials Mens Waterproof Hiking Boot with Memory Foam Insole Tan Multi 8.5](https://m.media-amazon.com/images/I/41hg0A1+8tL.jpg)**Amazon Essentials Mens Waterproof Hiking Boot with Memory Foam Insole Tan Multi 8.5**Amazon Essentials**$39.68**4.4★**▲ 60%**](https://www.amazon.com/dp/B0FNS6C1Z8) [![Merrell Boys MOAB 2 LOW LACE Shoe bark brown 2 W US Little Kid](https://m.media-amazon.com/images/I/41cXGfQQxBL.jpg)**Merrell Boys MOAB 2 LOW LACE Shoe bark brown 2 W US Little Kid**Merrell**$48.41**4.6★**▲ 58%**](https://www.amazon.com/dp/B078PN9DKL) [![Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 8.5](https://m.media-amazon.com/images/I/31ANU2oryKL.jpg)**Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 8.5**Merrell**$125.74**4.3★**▲ 58%**](https://www.amazon.com/dp/B0DKTKWRGK) [![Merrell Moab Speed 2 Mid Waterproof Hiking Shoe Grey/Gunsmoke 4 US Unisex](https://m.media-amazon.com/images/I/419NFiKiA6L.jpg)**Merrell Moab Speed 2 Mid Waterproof Hiking Shoe Grey/Gunsmoke 4 US Unisex**Merrell**$68.05**4.5★**▲ 58%**](https://www.amazon.com/dp/B0FMZZ6X6X) [![Merrell Moab Speed 2 Mid Waterproof Hiking Shoe Grey/Gunsmoke 11 US Unisex](https://m.media-amazon.com/images/I/419NFiKiA6L.jpg)**Merrell Moab Speed 2 Mid Waterproof Hiking Shoe Grey/Gunsmoke 11 US Unisex**Merrell**$76.45**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FMZZVWVF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +14.8% search growth over the last 90 days.

90K70KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**25%

*“Incredibly comfortable”*

**Size-Overall**15%

*“The fit is accurate”*

**Quality-Overall**10%

*“Excellent product”*

**Value For Money**6%

*“Good for the price”*

**Water Resistance**6%

*“Waterproof Great”*

**Exercise/Sports Suitability**5%

*“Nice Hiking Boot”*

**Durability**5%

*“They seem to hold up well”*

**Heel Support**2%

*“There is a bit of a spring in the heel provided by them, which is a nice little bonus”*

**Grippers/Spikes/Cleats**1%

*“grippy sole to protect your feet”*

**Strength**1%

*“the shoe is very sturdy”*

### **What buyers complain about **

**Size-Overall**13%

*“Runs large”*

**Water Resistance**9%

*“no waterproofing”*

**Durability**7%

*“I mean literally falling apart”*

**Comfort-Overall**6%

*“Uncomfortable right out of the box”*

**Quality-Overall**4%

*“Not as good of a quality as expected”*

**Value For Money**4%

*“Waste of money”*

**Pain Relief-Overall**3%

*“causing my toe to rub A LOT”*

**Hard Feel**3%

*“Hard as a rock”*

**Weight Heavy**3%

*“They are a bit heavy compared to other hiking shoes”*

**Cushion**3%

*“Poor cushioning”*

### **Top return reasons **

**Size-Overall**29%

**Feet Fit**25%

**Length**14%

**Width**12%

**Comfort-Overall**4%

**Color**3%

**Advertised Vs Actual Product**2%

**Weight Heavy**2%

**Arch Support**1%

**Shape/Style**1%