---
title: "merida costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/merida-costume"
last_updated: "2026-07-14T02:09:11.118Z"
locale: en
meta:
  description: "a small market ($10K/yr) — merida costume doesn't clear our bar today."
  "og:description": "a small market ($10K/yr) — merida costume doesn't clear our bar today."
  "og:title": "merida costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **merida costume**

**Skip it**

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 14Conversion 4Competition 74Returns 40Price range 83Avg price 95Brand share 45Review moat 25Quality gap 27

**Avg price**

**Incredible****$25.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.01–$50.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,207.09**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$10K**

$10K/yr · 123K searches

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**78%**

**Open market**

**16%**

- Disney34% - Ruikajia12% - Disguise12% - Dressy Daisy11% - GRACEART9% - Jurebecia6% - Open — no brand owns it (6 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3136%$6259%$93812%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disney Little Girls Princess Fantasy Nightgown Merida-Brave 3T](https://m.media-amazon.com/images/I/51jyLoRq4jL.jpg)**Disney Little Girls Princess Fantasy Nightgown Merida-Brave 3T**Disney**$19.65**4.8★21,893 rev](https://www.amazon.com/dp/B0B98WPQ7S) [2![Disney Little Girls Princess Fantasy Nightgown Merida-Brave 4T](https://m.media-amazon.com/images/I/51jyLoRq4jL.jpg)**Disney Little Girls Princess Fantasy Nightgown Merida-Brave 4T**Disney**$19.83**4.8★21,893 rev](https://www.amazon.com/dp/B0B996W58Q) [3![Disney Big Girls Princess Fantasy Nightgown Merida-Brave 6](https://m.media-amazon.com/images/I/51jyLoRq4jL.jpg)**Disney Big Girls Princess Fantasy Nightgown Merida-Brave 6**Disney**$17.41**4.8★21,893 rev](https://www.amazon.com/dp/B0B98MTY69) [4![GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival](https://m.media-amazon.com/images/I/31H6ytzWPoL.jpg)**GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival**GRACEART**$41.33**4.5★111 rev](https://www.amazon.com/dp/B0BFPX23WT) [5![Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 5T)](https://m.media-amazon.com/images/I/41cXT7do8OL.jpg)**Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 5T)**Ruikajia**$13.87**4.8★10 rev](https://www.amazon.com/dp/B08G4HFZ53)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Disney Store Official Princess Merida Halloween Costume for Kids - Disney Princess Dresses for Girls - Dress up Clothes for Pretend Play - Brave Costume - Size 5/6](https://m.media-amazon.com/images/I/51IBRu3QJVL.jpg)**Disney Store Official Princess Merida Halloween Costume for Kids - Disney Princess Dresses for Girls - Dress up Clothes for Pretend Play - Brave Costume - Size 5/6**Disney Store**$50.27**128 rev10mo ago](https://www.amazon.com/dp/B0FMZF91L4) [![Dressy Daisy Little Girls Princess Gown Medieval Costume Renaissance Dress Up for Halloween Birthday Party Cosplay Role Play Outfit Size 5-6](https://m.media-amazon.com/images/I/41sp91+Ss+L.jpg)**Dressy Daisy Little Girls Princess Gown Medieval Costume Renaissance Dress Up for Halloween Birthday Party Cosplay Role Play Outfit Size 5-6**Dressy Daisy**$31.05**26 rev1y ago](https://www.amazon.com/dp/B0FGXST65P) [![Dressy Daisy Girls Princess Costume Gown Medieval Renaissance Dress Up Outfit for Halloween Cosplay Birthday Party Tea Photo Shoot Size 8-10](https://m.media-amazon.com/images/I/41sp91+Ss+L.jpg)**Dressy Daisy Girls Princess Costume Gown Medieval Renaissance Dress Up Outfit for Halloween Cosplay Birthday Party Tea Photo Shoot Size 8-10**Dressy Daisy**$31.83**26 rev1y ago](https://www.amazon.com/dp/B0FGXVTMSN) [![Dressy Daisy Toddler Girls Medieval Princess Costume Gown for Halloween Cosplay Birthday Dress Up Tea Party Play Photo Shoot Outfit Size 4T - 5T](https://m.media-amazon.com/images/I/41sp91+Ss+L.jpg)**Dressy Daisy Toddler Girls Medieval Princess Costume Gown for Halloween Cosplay Birthday Dress Up Tea Party Play Photo Shoot Outfit Size 4T - 5T**Dressy Daisy**$30.32**26 rev1y ago](https://www.amazon.com/dp/B0FGXRV71T) [![Disney Princess Toddler Girl Dress Glitter Mesh Overlay Tulle Summer Clothes Flutter-Sleeve Outfit Sweet School Party Birthday Sundress 5-6 Years](https://m.media-amazon.com/images/I/31CuYvMFKWL.jpg)**Disney Princess Toddler Girl Dress Glitter Mesh Overlay Tulle Summer Clothes Flutter-Sleeve Outfit Sweet School Party Birthday Sundress 5-6 Years**Disney**$24.89**934 rev1y ago](https://www.amazon.com/dp/B0F3CZ8X3Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Little Girls Princess Fantasy Nightgown Pocahontas 4T](https://m.media-amazon.com/images/I/41-jcvX-xqL.jpg)**Disney Little Girls Princess Fantasy Nightgown Pocahontas 4T**Disney**$19.74**4.8★**▲ 246%**](https://www.amazon.com/dp/B0B99H2WW6) [![Disney Princess Toddler Girl Dress Glitter Mesh Overlay Tulle Summer Clothes Flutter-Sleeve Outfit Sweet School Party Birthday Sundress 5-6 Years](https://m.media-amazon.com/images/I/31CuYvMFKWL.jpg)**Disney Princess Toddler Girl Dress Glitter Mesh Overlay Tulle Summer Clothes Flutter-Sleeve Outfit Sweet School Party Birthday Sundress 5-6 Years**Disney**$24.89**4.6★**▲ 245%**](https://www.amazon.com/dp/B0F3CZ8X3Q) [![Disney Girls Princess Fantasy Gown Nightgown Rapunzel Shines 3 6](https://m.media-amazon.com/images/I/416R9gp4bkL.jpg)**Disney Girls Princess Fantasy Gown Nightgown Rapunzel Shines 3 6**Disney**$21.64**4.8★**▲ 233%**](https://www.amazon.com/dp/B08KTXTP7Y) [![Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 7T)](https://m.media-amazon.com/images/I/41cXT7do8OL.jpg)**Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 7T)**Ruikajia**$15.93**4.8★**▲ 228%**](https://www.amazon.com/dp/B08G451GC2) [![Ruikajia Adult Women Princess Merida Brave Costume Halloween Cosplay Dress up Large](https://m.media-amazon.com/images/I/31uf2H5LJoL.jpg)**Ruikajia Adult Women Princess Merida Brave Costume Halloween Cosplay Dress up Large**Ruikajia**$21.52**3.9★**▲ 220%**](https://www.amazon.com/dp/B0D41R3G75)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 89 weeks — -22.4% search growth over the last 90 days.

8K6KPrime Day '25Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 6.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**35%

*“True to size”*

**Quality-Overall**27%

*“way higher quality than I expected”*

**Value For Money**11%

*“Price point was fantastic”*

**Material Quality**4%

*“The material was comfortable and good quality”*

**Advertised Vs Actual Product**4%

*“Exactly as pictured”*

**Comfort-Overall**3%

*“Beautiful and comfortable”*

**Color**3%

*“Vibrant color”*

**Wrinkle**2%

*“remaining free of wrinkles after many washes”*

**Warmth**1%

*“so good for warm weather”*

**Stitch/Finish/Polish**1%

*“great fabric/stitching quality”*

### **What buyers complain about **

**Stitch/Finish/Polish**13%

*“there are quite a few seams loose”*

**Ease Of Use**13%

*“probably hard for little kids to use”*

**Print Quality**13%

*“Cheap material and print”*

**Durability**10%

*“Merida would break this”*

**Product Condition**6%

*“since it looks repackaged”*

**Quality-Overall**6%

*“feels like such a waste of money for something so low quality”*

**Advertised Vs Actual Product**6%

*“They don't look like the ones in the pictures”*

**Size-Overall**6%

*“makes it fit smaller for us anyway”*

**Thickness**4%

*“It's very thin”*

**Mess Free**4%

*“so not the best option for messy brave girls”*

### **Top return reasons **

**Size-Overall**63%

**Length**6%

**Material Quality**5%

**Chest Fit**3%

**Advertised Vs Actual Product**3%

**Arm Fit**2%

**Stitch/Finish/Polish**2%

**Brightness/Shine/Glow**2%

**Value For Money**2%

**Waist Fit**1%